Mandeep Malhotra of DDB Mudra Group presents "Jugaad - The art of doing business in India". Aller Trendcamp september 2012, Helsinki Finland.

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7. 32 offices across India
Over 15 clients each with more than $1 bn
revenue
12500+ people
130+ awards in 2011
Rs 1200 cr.+ mass media buying
The only full services agency in top 5
media agency in the country
Among the top media buyers on Star
Network, NDTV Network, CNBC
Network, BCCL Group…
Mudramax is a thoughtful , innovative and thinking agency.!

8. DDB Mudramax is the finest ‘through the
line’ broad spectrum experiential and
engagement agency in India
Its size and strength coupled with a
strong Indian DNA, gives it a unique
flexibility of operating from a 500
populated village to a 16 million
megapolis

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Professor
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Art Dealer

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32. Farming and
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34. One new business pitch every 4 days

35. One new client every 10 days

37. Ahmedabad
Mumbai
Bengaluru
Chennai
Delhi
Hyderabad
Kolkata
Kochi
Chandigarh
Pune
Bhubaneshwar
Patna
Ranchi
Jaipur
Lucknow
Vijayawada
Indore
500 employees
Bhopal
Amritsar
Gorakhpur
Mangalore
Meerut
Ajmer
12000 promoters
Goa
Aurangabad
Hubli
37 cities in India
Jabalpur
Shimoga
Mohali
Dharwad
Campaigns in
5000 towns &
Eluru
Nanded
Dinajpur
Pratapgarh
½ a million villages
Sitapur
Murshidabad
Nadia

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won over 230 awards in the last 2 years

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Mindshare
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DDB Mudra Max
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OMD
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Lodestar Universal
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Zenith Optimedia
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Madison Media
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Starcom
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Mediacom
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MEC
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Aegis Media
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47. “How can one portray an ageless civilization that was
the birthplace of four major religions, a dozen different
traditions of classical dance and three hundred ways of
cooking a potato?

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49. India
A country of contradictions.
A country of acceptance.
29 states, 6 union territories
17% of the world’s population, 324 indivuduals/ sq km
1683 languages; 850 in daily use; 24 official

50. India
Many religions and diverse cultures within one India
Hindus Muslims Christians
82.4% 11.7 % 2.3%
840 mn 110 mn 20mn
Jains
Sikhs Buddhists
1.9 % 0.8% 0.4 %

51. That vary across food, colour and language
Excelsior
Amar Ujala
Jammu
Kashmir
Himachal
Tribune Pradesh
Punj
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ab Dainik Jagran
Amar Ujala Arunacha Assam Tribune
Raj Patrika Haryan / ET
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Dainik Bhaskar
Hindustan Pradesh Sentinel
Rajstha NBT Daink Jag Assam Asomiya Pratidin
n Uttar Nagaland
Dainik Jugasanka
Pradesh West Meghalya Manipur Mawphor
TOI /ET Bih Bengal Tripura
Guj Sam ar Mizoram
Sandesh Gujrat Madhya Pradesh
Dainik Bhaskar
Divya Bhaskar Navbharat TT/TOI/ET
ABP
Orissa Bartamaan
Maharsht
TOI /ET Sakal ra
Samaj
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Lokmat Andhra
Pradesh
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DH
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Mal Mano Nadu
Mathrubhumi

52. “Anything you say about India is true. But so is the opposite.”

53. Nothing is what it seems to be
Traditional yet modern
Very rational yet highly emotional
India

54. India
A land of paradoxes
Auto rickshaws co-exist with the Benz and Bentley

55. Luxury cars sell on waiting lists,
in a land that values fuel economy

56. A woman in a business suit,
is not always more successful than the
woman in saree.

57. Youngsters on cruisers aren’t the
irreverent rebels
you’d imagine them to be

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6 Yard Sari Soft Quilt Floor Mop
Daily Newspaper Wrapping Paper Window Cleaner
Ketchup bottle Water Bottle Indoor Plant Holder
Toothbrush Silver Jewellery Scrubber Wash Basin Cleaner

59. “We’re like this only!”

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89. Jugaad
A nation full of ideas The world’s cheapest car

90. Jugaad - Logistics solutions

91. Jugaad - Mobile barber Shop

92. Jugaad - Is our word for inventiveness
Bicycles used for knife sharpening
Coconut tree climbing equipment
Washing Machines used as Lassi (butter milk) makers
Cars are used as mobile shops
Tractors used for screening movies

93. My Technology

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Mandeep.malhotra@ddbmudragroup.com!
samyak.chakrabarty@ddbmudragroup.com!

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