Tom Palmaerts, European Youth Trends and Possibilities

•

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This document is a presentation from Trendwolves, a research and marketing agency focused on youth culture. It discusses trends observed in European youth for 2012 and beyond. Trendwolves conducts both general and sector-specific trend research backed by input from a European network. They share insights through lectures and workshops and help turn trend findings into marketing strategies. The document promotes Trendwolves' trend reports and services and discusses observed trends like "God is a Designer," "Closed Networks," "1 Safety Rules," and "Circle of Food."

Technology Business

2012 AND BEYOND
European Youth Trends

please mention @palmaerts
inspire and engage your friends

tom palmaerts
trendwatcher
partner trendwolves
twitter @palmaerts
tompalmaerts.com
trendwolves.com

EUROPEAN YOUTH INTELLIGENCE
TRENDWOLVES IS A RESEARCH AND MARKETING AGENCY WITH ITS FOCUS ON YOUTH CULTURE.

BE INSPIRED BY THE VISUALISATION OF OUR TREND REPORT 2012
WANT TO KNOW THE COMPLETE STORY BEHIND THE POSTER?
ORDER YOUR COPY OF THE TRENDWOLVES TREND REPORT 2012 ON
WWW.TRENDWOLVES.COM

TREND ZEITGEIST
RESEARCH RESEARCH
GENERAL TREND REPORTS OR CREATIVE QUANTITATIVE AND
SPECIFIC SECTOR REPORTS QUALITATIVE RESEARCH BY MEANS
BACKED BY RESEARCH AND INPUT OF ONLINE SURVEYS, YOUTHLABS,
FROM A EUROPEAN NETWORK OF DIARIES, IN-DEPTH INTERVIEWS,
TRENDSETTERS AND INNOVATORS. SOCIAL NETWORK SCANS, FIELD
RESEARCH.

INSPIRATION
WE SHARE OUR INSIGHT AT LECTURES AND WORKSHOPS AND PROVIDE INSPIRATION VIA SCENARIO
THINKING AND BRAINSTORMING.

TREND IMPLEMENTATION
WE TURN TREND AND RESEARCH FINDINGS INTO CONCRETE CAMPAIGNS AND BOTTOM-UP BUSINESS
STRATEGIES.

trend God is a Designer

Shareability - I am what I Share

trend God is a Designer

36%
after sex
checks FB

trend CLOSED NETWORKS

“curation by unsharing”

trend CLOSED NETWORKS niche by technology

trend CLOSED NETWORKS ssst is shareable

Tintoreria Dontell, Barcelona (via vingerprint)

trend 1 SAFETY RULES
trend 1 SAFETY COOL

people like to do crazy things,
lets keep it that way

trend 1 SAFETY RULES pop culture
trend 1 SAFETY COOL popculture

“Protect yourself 'cause you'll wreck yourself” Robyn

trend 1 SAFETY RULES health

minder roken

trend 1 SAFETY RULES beauty

Recent research suggests that a third of women under 25 years old regularly apply anti-aging products meant for the 40-plus crowd (NYdailynews)

trend 1 SAFETY RULES visual culture

King Bones & DJ Aaron in 'Finger Food’

trend 1 SAFETY RULES subcultures

Patrick Switzer (Canadian National Champion for downhill skateboarding)

trend 1 SAFETY RULES forecast

revolights. join the revolution.

tell me what you think of it
@palmaerts or mail me tom@trendwolves.com thanks

As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.

New body culture, tattoo, smart drugs, future fabrics in fashion and a fast r...

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A reality check and new body culture The world around us seems sometimes totally out of control, our lack of ability to catch it and being here and now is difficult. Naturally we come to a point where we feel loose of control and everything feels as a giant chaotic state. We stop and drop out. The capability to grip disappears. Most people drop out of fashion, music, film or digital trends at one point. We tune out and our kids tune in, soon they are also turning out. Their kids continue this merry goes round in a faster and faster way than before. Not unlike the wheel of life and death, (Dharma wheel) this cycle goes on and every time we believe that we see, hear or feel as everything never have been done before. But this, but this is far from the truth. And how many parents have not shaken their heads while the youngest turns up the volume to 11. Parents who scream out; turn of that noise off, you call it music? Its dam noise”, forgetting that they heard the same thing from their parents. Where is the borderline between young, old, hippies or punks? The difference between young and old, hippies or punk, local or global culture get mixed and melt different cultural elements together. We are more adaptable than ever, like chameleons we change, adopt and paste into every situation we face, anywhere at any time. Walking global media units receives, sending and sort out information faster and faster. This is a highly dangerous development, everybody needs to disconnect from time to time, but try to take away from whomever the mobile phone and laptop for a week, you will after a day or two see a pale, uncomfortable and highly restless person. If the mobile phone was the modern cigarette Smartphones are the new Heroin, you get highly addicted, but not the same abstinent physical illness. About a week ago day on the tram this young, drunk and homeless boy sit next to me and talk to everyone and he screams out that he did not understand much about it all. I replied as I sat next to him that it was good to hear because I do not understand anything as well. What do I know? I was thinking what do I really know? And I got this lost feeling that everything happening around me is unreal. One see and read all the news about education, terror, war, friends, social media, jobs not jobs, the terrorists in Afghanistan the war in Iraq, Steak or Sushi for dinner, red or blue, Athens or Rome, Facebook or Twitter, blog or web site? And then I just get dizzy. There are so many choices. When I start thinking like this I feel that I am totally losing the grip into the big chaos that surrounds me.

European Youth Trends

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Tom Palmaerts, European Youth Trends and Possibilities

1. 2012 AND BEYOND European Youth Trends please mention @palmaerts inspire and engage your friends tom palmaerts trendwatcher partner trendwolves twitter @palmaerts tompalmaerts.com trendwolves.com

2. EUROPEAN YOUTH INTELLIGENCE TRENDWOLVES IS A RESEARCH AND MARKETING AGENCY WITH ITS FOCUS ON YOUTH CULTURE. BE INSPIRED BY THE VISUALISATION OF OUR TREND REPORT 2012 WANT TO KNOW THE COMPLETE STORY BEHIND THE POSTER? ORDER YOUR COPY OF THE TRENDWOLVES TREND REPORT 2012 ON WWW.TRENDWOLVES.COM TREND ZEITGEIST RESEARCH RESEARCH GENERAL TREND REPORTS OR CREATIVE QUANTITATIVE AND SPECIFIC SECTOR REPORTS QUALITATIVE RESEARCH BY MEANS BACKED BY RESEARCH AND INPUT OF ONLINE SURVEYS, YOUTHLABS, FROM A EUROPEAN NETWORK OF DIARIES, IN-DEPTH INTERVIEWS, TRENDSETTERS AND INNOVATORS. SOCIAL NETWORK SCANS, FIELD RESEARCH. INSPIRATION WE SHARE OUR INSIGHT AT LECTURES AND WORKSHOPS AND PROVIDE INSPIRATION VIA SCENARIO THINKING AND BRAINSTORMING. TREND IMPLEMENTATION WE TURN TREND AND RESEARCH FINDINGS INTO CONCRETE CAMPAIGNS AND BOTTOM-UP BUSINESS STRATEGIES.

3. please mention @palmaerts #

4. trend God is a Designer

5. trend God is a Designer Shareability - I am what I Share

6. trend God is a Designer search

7. trend God is a Designer txt pic mov

8. trend God is a Designer visual culture

9. trend God is a Designer 36% after sex checks FB

10. trend God is a Designer branding

11. trend God is a Designer dit

12. trend God is a Designer templates

13. trend God is a Designer templates

14. trend God is a Designer education

15. trend God is a Designer education

16. trend God is a Designer learnbytravel

17. trend God is a Designer swap or sell

18. trend God is a Designer fck facebook

19. trend God is a Designer ego branding

20. trend God is a Designer micro shops

21. trend God is a Designer the new Jay-Z

22. trend DREAMOTION

23. trend DREAMOTION

24. trend DREAMOTION visual culture

25. trend DREAMOTION slow dreaming

26. trend DREAMOTION family

27. trend DREAMOTION silence

28.

29.

30. trend CLOSED NETWORKS “curation by unsharing”

31. trend CLOSED NETWORKS i am what i eat

32. trend CLOSED NETWORKS spam

33. trend CLOSED NETWORKS closed extra

34. trend CLOSED NETWORKS new on quality

35. trend CLOSED NETWORKS niche by technology

36. trend CLOSED NETWORKS curation

37. trend CLOSED NETWORKS ssst is shareable Tintoreria Dontell, Barcelona (via vingerprint)

38. trend 1 SAFETY RULES

39. trend 1 SAFETY RULES trend 1 SAFETY COOL people like to do crazy things, lets keep it that way

40. trend 1 SAFETY RULES pop culture trend 1 SAFETY COOL popculture “Protect yourself 'cause you'll wreck yourself” Robyn

41. trend 1 SAFETY RULES health minder roken

42. trend 1 SAFETY RULES beauty Recent research suggests that a third of women under 25 years old regularly apply anti-aging products meant for the 40-plus crowd (NYdailynews)

43. trend 1 SAFETY RULES quantiﬁcation

44. trend 1 SAFETY RULES safety mapping

45. trend 1 SAFETY RULES visual culture King Bones & DJ Aaron in 'Finger Food’

46. trend 1 SAFETY RULES subcultures Patrick Switzer (Canadian National Champion for downhill skateboarding)

47. trend 1 SAFETY RULES brands

48. trend 1 SAFETY RULES not cool

49. trend 1 SAFETY RULES pop culture

50. trend 1 SAFETY RULES forecast revolights. join the revolution.

51. trend 1 CIRCLE OF FOOD

52. trend 1 CIRCLE OF FOOD social

53. trend 1 CIRCLE OF FOOD love

54. trend 1 CIRCLE OF FOOD shareable

55. trend 1 CIRCLE OF FOOD no waste

56. trend 1 CIRCLE OF FOOD support

57. trend 1 CIRCLE OF FOOD vegan

58. trend 1 CIRCLE OF FOOD health

59. trend 1 CIRCLE OF FOOD craft

60. trend 1 CIRCLE OF FOOD traceable

61. trend 1 CIRCLE OF FOOD farming

62. trend 1 CIRCLE OF FOOD urban farming

63. trend 1 CIRCLE OF FOOD urban hunting

64. trend 1 CIRCLE OF FOOD indie food raves

65. tell me what you think of it @palmaerts or mail me tom@trendwolves.com thanks

Tom Palmaerts, European Youth Trends and Possibilities

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