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Module 2 Managing Technology
Topic 3: Align Information
Technology and Business
Strategy
What is IT strategy?
The mission critical, long-term IT
choices made by a firm.
Commitment to build IT capability
Why acquiring IT capability?
To create new businesses, to expand
an existing market, and to discern new
strategic directions
To survive
To improve performance
To distinguish an organization in the
marketplace
Successful IT Implementation
Commitment to IT strategy
Alignment between IT and business
strategies
Role of Chief Information officer
Top management support
Types of IT Strategy
IT leader strategy
IT follower strategy
Niche strategy
When to use what IT strategy?
Strategic Alignment Process
IT strategy
Business strategy
Organization infrastructure and process
IS infrastructure and process
The Concept of ‘Fit’
Three perspectives (Alder 1989)
Business and technology strategy
Technology poster and functional
decision making practice
Synergy between decision making
practices
Technology Strategy Field
Consists of
Particular dimensions of technology policy
that is related to business strategy
Integrative models that prescribe fit between
technology policy and business strategy
Empirical links between technology strategy
and business strategy
Business Competitiveness &
Technology Strategy
Manager should (Clark, 1989)
Understand their technological base
Take an international perspective
Discipline their business function
around the production function
Integrate all business functions
Focus on time as the critical factor
Strategic Technology
Management Process
3 Key areas (Betz 1993)
Identification and development of a
firm’s technological capabilities
Products/processes that provide
competitive advantages
Integration of areas one and two
Technology and Business
Outcomes
Technology is critical to business outcomes
Characteristics of best practices include
Championship of technology issues
Adequate levels of technological competence
Selection of the structural for of the unit
Coupling between a technology function and
others
Extent and timing of technology control
Technology transfer mechanisms
Technology Strategy &
Leadership
Technology strategy plays an important
role in enabling firms to achieve their
leadership position
Summary
Superior performance characteristic
(textbook, p. 30)
Technology is a means, not an end in
itself.
Capable people are valuable resources.
Technology needs to be planned and
exploited within and through the “big
picture” context.
Strategic Alignment Framework
Luftman, J.N., Lewis, P.R., and Oldach, S.H.
"Transforming the Enterprise: The Alignment
of Business and Information Technology
Strategies." IBM Systems Journal ,Vol. 32,
No. 1, 1993, p. 198- 221.
Luftman, J. and Brier, T. "Achieving and
Systaining Business-IT Alignment." California
Management Review, 42(1), Fall 1999, p 109-
122.

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Align Information Technology and Business Strategy

  • 1. Module 2 Managing Technology Topic 3: Align Information Technology and Business Strategy
  • 2. What is IT strategy? The mission critical, long-term IT choices made by a firm. Commitment to build IT capability
  • 3. Why acquiring IT capability? To create new businesses, to expand an existing market, and to discern new strategic directions To survive To improve performance To distinguish an organization in the marketplace
  • 4. Successful IT Implementation Commitment to IT strategy Alignment between IT and business strategies Role of Chief Information officer Top management support
  • 5. Types of IT Strategy IT leader strategy IT follower strategy Niche strategy When to use what IT strategy?
  • 6. Strategic Alignment Process IT strategy Business strategy Organization infrastructure and process IS infrastructure and process
  • 7. The Concept of ‘Fit’ Three perspectives (Alder 1989) Business and technology strategy Technology poster and functional decision making practice Synergy between decision making practices
  • 8. Technology Strategy Field Consists of Particular dimensions of technology policy that is related to business strategy Integrative models that prescribe fit between technology policy and business strategy Empirical links between technology strategy and business strategy
  • 9. Business Competitiveness & Technology Strategy Manager should (Clark, 1989) Understand their technological base Take an international perspective Discipline their business function around the production function Integrate all business functions Focus on time as the critical factor
  • 10. Strategic Technology Management Process 3 Key areas (Betz 1993) Identification and development of a firm’s technological capabilities Products/processes that provide competitive advantages Integration of areas one and two
  • 11. Technology and Business Outcomes Technology is critical to business outcomes Characteristics of best practices include Championship of technology issues Adequate levels of technological competence Selection of the structural for of the unit Coupling between a technology function and others Extent and timing of technology control Technology transfer mechanisms
  • 12. Technology Strategy & Leadership Technology strategy plays an important role in enabling firms to achieve their leadership position
  • 13. Summary Superior performance characteristic (textbook, p. 30) Technology is a means, not an end in itself. Capable people are valuable resources. Technology needs to be planned and exploited within and through the “big picture” context.
  • 14. Strategic Alignment Framework Luftman, J.N., Lewis, P.R., and Oldach, S.H. "Transforming the Enterprise: The Alignment of Business and Information Technology Strategies." IBM Systems Journal ,Vol. 32, No. 1, 1993, p. 198- 221. Luftman, J. and Brier, T. "Achieving and Systaining Business-IT Alignment." California Management Review, 42(1), Fall 1999, p 109- 122.