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Alienware
- 2. •ALIENWARE – Gamingseries laptop’s by DELL . •CEO – Michael DELL •Custom Made Consumer series Laptop’s and Desktop’s , www.dell.co.in •Zero Inventory Model . Built to Order . •Recently went private again .
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- 4. SEGMENTATION Geographic – Metro(Mumbai) • Demographic • • Age Group – 5 to 30 • Sex – Male or Female • Income – High Income Group • Occupation – Students , Fresh Graduates , Working Professionals • Psychographic : Life Style & High Personality (Mahender Singh Dhoni ) • Behavioral : Loyalty Status (DELL) And Attitudes towards product (Cult) • NICHE … (Micro Marketing)
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- 6. CONSUMER BEHAVIOUR Consumer Product ConsumerSub Markets : 1. Youth 2. Teenage 3. College
- 7. ADVERTISING (POSITIONING) Brand ambassador: Ankit Fadia (Ethical Hacker) Print Advertisment : Express Computer Bi/Monthly (During X’mas / Summer Vacation) Content : He has worked hard this year , he deserves an “ALIENWARE”
- 8. PRODUCT • ALIENWARE 14- 14 “ , 4th generation core i7 processor , 16 GB DDR3 RAM , 750 GB 7200 RPM HDD , NVIDIA 2GB Graphics , • ALIEWARE 17 FEATURES : AlienFX system lighting
- 9. PROMOTION • SIS –Shop in Shop at Hamley’s Toy Store – Lower Parel (Phoenix mills) • College Gaming Events • Social Media Marketing (Facebook , Twitter) • Tie – Up with Game Vendors (Game4u) • Service Engineers who are gamers themselves • Free T-shirt distributions at Shopping Malls •
- 10. Current Price –Quality Strategy PRICE MEDIUM LOW Q U A L I T Y HIGH HIGH ALIENWARE MEDIUM LOW
- 11. NEW – PRICEQUALITY STRATEGY PRICE MEDIUM LOW Q U A L I T Y HIGH HIGH MEDIUM ALIENWARE LOW
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