McDonald's is the world's largest restaurant chain founded in 1940 in California. It now has over 37,000 outlets globally serving 69 million customers daily. McDonald's uses extensive advertising including billboards, sports sponsorships, and television commercials focusing on emotions and family. It has had celebrity partnerships promoting meals like the Travis Scott and BTS meals. McDonald's also sponsors NASCAR racing and has faced challenges like declining sales in the late 1990s that it overcame through new marketing strategies and improved management.

1. McDonald's
Branding &
Advertisement
BY -- SHIVANI PANDIT & SPARDHA
SINGH

2. McDonald's is an American fast food company, founded in 1940 as
a restaurant operated by Richard and Maurice McDonald, in San Bernardino,
California, United States.
McDonald's is the world's largest restaurant chain by revenue, serving over
69 million customers daily in over 100 countries across 37,855 outlets as of
2018. Although McDonald's is best known for its
hamburgers, cheeseburgers and french fries, they feature chicken
products, breakfast items, soft drinks, milkshakes, wraps, and desserts. In
response to changing consumer tastes and a negative backlash because of
the unhealthiness of their food, the company has added to its
menu salads, fish, smoothies, and fruit.The McDonald's Corporation
revenues come from the rent, royalties, and fees paid by the franchisees, as
well as sales in company-operated restaurants. According to two reports
published in 2018, McDonald's is the world's second-largest private
employer with 1.7 million employees (behind Walmart with 2.3 million
employees).As of 2020, McDonald's has the ninth-highest global brand
valuation.
History

3. Corporate logo Corporate logo used Corporate logo used
used from 1960 from November 18, from 1993 to 2010
until November 1968, until 2003,
18, 1968 2010 to present
CHANGE IN LOGO WITH TIME

4. and
Main article: McDonald's advertising
McDonald's has for decades maintained an extensive advertising campaign.
In addition to the usual media (television, radio, and newspaper), the
company makes significant use of billboards and signage, and also sponsors
sporting events ranging from Little League to the FIFAWorld
Cup and Olympic Games.[149] Television has played a central role in the
company's advertising strategy.[150] To date, McDonald's has used 23
different slogans in United States advertising, as well as a few other slogans
for select countries and regions.[151]
Marketing

5. Celebrity endorsements
In 1992, basketball player Michael Jordan became the first celebrity to have
a McDonald's value meal named after him.The "McJordan",
In September 2020, McDonald's partnered with rapperTravis Scott to
release the "Travis Scott Meal",
In 2021, McDonald's partnered with Korean boy group BTS to release the
"BTS Meal" in 50 countries around the world, starting on May 26 in select
countries.
McDonald's and NASA explored an advertising agreement for a planned
mission to the asteroid 449 Hamburga; however, the spacecraft was
eventually cancelled.

6. *The company makes significant use of bill board and signage ,sponsors ,
sporting events ranging from little league to Olympic games
*It makes cooler and orange drinks with their logo available for local events
for all kind
*Television has always played cental role in the company’sadvertising
strategy
FOCUS MORE ON ELECTRONIC
MEDIA
*Their ads talk about emotions , family ties and fun and all these have high
legal appeal
*They don’t use print media
ADVERTISING

7. Sponsorship in NASCAR
The McDonald's-sponsored car of Jamie McMurray in 2016
McDonald's entered the NASCAR Cup Series in 1977, sponsoring Richard
Childress for one race. Between the years 1977 and 1986, McDonald's would only
sponsor a handful of races in a season. In 1993, McDonald's became the full-time
sponsor for the No. 27 Junior Johnson & Associates Ford, driven by Hut Stricklin.In
1994, Stricklin was replaced in the car by Jimmy Spencer, who would go on to win
twice that season. The following season McDonald's would move over to the No.
94 Bill Elliott Racing Ford, driven by team-owner Bill Elliott.McDonald's stayed
with Elliott until the 2001 season when they moved again, this time to the No.
96 PPI Motorsports Ford, driven by rookie Andy Houston.

8. *customer preferred theWendy's and burger king
*failure of products
*McDonald's was sued in 2001
*public suits
*failures- McPizza , Carrot Sticks , McLean and the arch dulex
*profit fells in the seven of the previous eight quarters
*closure of more than 700 restaurants
*the elimations of 600 jobs
*loss of $ 343.8 millions
MACDONALD’S CORPORATION FAILURE
(1997-2003)

9. *new menu item was successfully launched
*new slogan “I’m loving it “
*Improve their management
*Understand customer taste
*Give importance to cultural and social values of their customers
*Provide more facilities to capture the market
*Focus on more competency of consistent product and reliable service
*More than 33,000 branches of McDonald's corporation
*McDonald's announced their largest restaurant in the world will be build
in 2012 london Olympics site.
MCDonald’s corporation turned back
in 2003 with new spirit

10. Thank you