This document discusses how macroenvironmental factors affect Apple Inc. It outlines several key factors: - Demographic factors like Apple's large workforce of over 36,000 employees and 273 retail stores worldwide. - Economic factors, noting Apple's revenue growth of 10% in 2009 due to strong iPhone and iPod sales despite a declining PC market. - Technological factors that drive innovation like the MacBook Pro, iPhone, and iPad which changed user experiences. - Political factors such as government regulations and Apple's $580,000 in political contributions since 2002. - Cultural factors that influence consumer purchasing behaviors which Apple targets through diverse product lines.

1. MACRO ENVIRONMENTAL
FACTORS
HOW
EFFECTS APPLE
SUBMITTED TO
DR. MOHD. RUMZI SIR
SUBMITTED BY
RACHIT THAKUR (MBA 1ST YEAR, SECTION B)

2. INTRODUCTION
• APPLE INC IS A 30 YEARS OLD
• DURING THESE YEARS APPLE HAS EXTENDED FROM
COMPUTERS TO CONSUMER ELECTRONICS
• MAN BEHIND APPLE SUCCESS “ STEVE JOBS “
• MONTH OF JANUARY 2007, THE NAME WAS CHANGED
FROM APPLE COMPUTER INC TO “ APPLE INC “
• AS ANY OTHER ORGANIZATION APPLE ALSO HAS UP’s
AND DOWN’s

3. WHAT IS
MACRO ENVIRONMENT ?
• THE FACTORS OR THE ENVIRONMENT IN WHICH A
COMPANY OR SECTOR OPERATES, WILL INFLUENCE ITS
PERFORMANCE, ARE THE FACTORS KNOWN AS MACRO
FACTORS OR MACRO ENVIRONMENT

4. FACTORS AFFECTING
APPLE
APPLE

5. DEMOGRAPHIC FACTOR
• SIZE
• DENSITY
• LOCATION
• AGE
• GENDER
• RACE
• OCCUPATION
and many more…..
• 36,800 EMPLOYEES TOTALLY OUT OF WHICH
34,300 ARE FULL TIME EMPLOYEES AND
2500 ARE TEMPORARY EMPLOYEES
• 273 STORES WORLD WIDE AND 217 IS IN
UNITED STATES

6. ECONOMIC FACTOR
• CONSUMER PURCHASING POWER AND
SPENDING PATTERNS
• THE ECONOMIC FACTORS OF APPLE REVENUE IN
2008 WAS LESS WHEN COMPARED TO 2009
• REVENUE GROWTH OF 2009 INCREASED BY 10%
• THE SALES OF IPHONE AND IPOD INCREASED
WHERE AS PERSONAL COMPUTER MARKET
WHICH WAS DECREASED BY 8 %

7. NATURAL FACTOR
• INADEQUANCY OF RAW MATERIALS
• INCREASED COST OF ENERGY
• INCREASED LEVELS OF POLLUTION
• ENVIRONMENT PROTECTION

8. TECHNOLOGICAL FACTOR
• NEW INNOVATIONS AND IDEAS TO CREATE A NEW PRODUCT
• NEW TECHNOLOGIES MAKE THE CONSUMER’s TO BUY THE PRODUCT
• TECHNOLOGY FACTORS CAN ALSO CREATE NEGATIVE SIDES FOR
BUSINESS
• IN THE YEAR 2009, APPLE MET THE ENERGY STAR 5.0
• MACBOOK PRO, IPHONE , IPAD, IPOD WHICH CHANGES THE USER
EXPERIENCE

9. POLITICAL FACTOR
• CONSIST OF THE LAWS, GOVERNMENT AGENCIES WHICH LIMITS THE ORG. TO
WORK EFFECIENTLY
• GOVT. PERSPECTIVE ON THE ECONOMY, CULTURE, RELIGION AND ON
MARKETING ETHICS
• INVESTMENT APPROX. $ 580,000 SINCE 2002 FOR POLITICAL ACTIVITIES
FACTS AND FIGURES ARE INCOMPELTE AND IS MISGUDIED AT THE STATE
LEVEL, THE RESULT IN WHICH APPLE FAILS TO DISCOLOSE ITS POLITICAL
CONTRIBUTION

10. CULTURAL FACTOR
• VALUES, IDEAS, ATTITUDES, BELIEFS AND THE POPULATION WHICH AFFECTS
COUNSUMERS’s PURCHASING BEHAVIOR
• APPLE TARGETED EVERY SEGMENT, GENERATION, GENDER ETC.
• FROM AFFORDABLE IPOD TO MACBOOK, LUXURIUS IPHONE, IPAD

11. THANK YOU
STEVE JOBS APPLE