The case study analyzes Apple's marketing strategy, covering aspects such as brand history, product offerings, competitive analysis, and segmentation. It highlights the importance of creating consumer needs and Apple's innovative approach to marketing and branding. The document concludes with a quote from Steve Jobs emphasizing the company's mission to impact the universe.

1. CASE STUDY
ON
MARKETING
https://www.linkedin.com/in/idlerahim/
By
Abdul Rahim

2. CONTENTS
1. PROFILE & HISTORY
2. PRODUCTS
3. BRAND & SUPERBRAND
4. COMPETITIVE ANALYSIS
5. APPLE AS A BRAND
6. MARKETING STRATEGY
7. HOW DID THEY DO IT?
8. MISC
9. ADVERTISEMENT
10. PRICING

3. PROFILE & HISTORY

4. PRODUCT
Phones Tablets Desktops &
Laptops
Music Store
OS

5. WHAT IS BRANDAND SUPERBRAND?

6. COMPETITIVEANALYSIS
REVENUE
OF
+
= &
…only

7. APPLEASA BRAND

8. MISC
1. SEGMENTATION



2. PRODUCT


3. PLACE



9. MARKETING STRATEGY







10. HOW DIDTHEY DO IT?

11. HOW DIDTHEY DO IT?

12. HOW DIDTHEY DO IT?

13. HOW DIDTHEY DO IT?

14. PATEN & PATIENCE – COMPETITIVE STRATEGY

15. ADVERTISEMENT
LIKES
ON
FACEBOOK
19
Million
5
Million
8
Million
1
Million
4
Billion
No Page!

16. PRICING
16 GB
$ 899
₹ 64,000
64 GB
$ 1099
₹ 74,000
128 GB
$ 1199
₹ 84,000<<

17. Questions ?

18. CONCLUSION
Necessity is the Mother of Invention
- Create needs rather than inventions.

19. “We’re here to put a dent in the universe.
Otherwise why else even be here?”
-Steve Jobs
1955 to 2011

20. THANKYOU