Following privatization in 1997, Bank Alfalah emerged as the new identity of Habib Credit and Exchange Bank. It is now owned by an Abu Dhabi consortium led by Sheikh Nahayan Mabarak Al-Nahayan. The bank has invested in new technology and products like Royal Profit and Royal Patriot to better serve customers. It aims to continually develop new products and services through ongoing assessment of customer needs. Bank Alfalah is committed to expanding its network of branches across major Pakistani cities to improve access to services and eventually expand internationally.