This document provides an overview of Atlas Honda Limited, a motorcycle manufacturer in Pakistan. It discusses the company's organizational structure, facilities, products, marketing strategies, financial performance, and departments. Some key points:
- Atlas Honda Limited is a joint venture between Atlas Group and Honda Motor Company that manufactures Honda motorcycles in Pakistan. It operates two production plants in Karachi and Sheikhupura.
- The company offers a range of motorcycles from 70cc to 500cc. Its strategic goals include focusing on customers, quality, local manufacturing, and technology.
- Financially, Atlas Honda has grown over time. Several ratios analyzing liquidity, asset utilization, debt, profit