Alexander Vergara is a strategic business development executive with over 25 years of experience in sports marketing, sales, and operations leadership. He currently serves as the Manager of Business Development at ESPN Wide World of Sports at Walt Disney World Resort, where he is responsible for developing business strategies that generate $125 million in annual revenue. Prior to this role, he held various leadership positions at Disney, the University of Miami Athletics Department, and in the Continental Basketball Association, consistently achieving significant revenue growth and partnership development.
Michael Carney is a visionary marketing executive with over 30 years of experience growing technology and other companies through strategic marketing, sales, and operations leadership. He has a proven track record of generating significant revenue growth through integrated online and offline marketing initiatives. Some of his accomplishments include growing a company's revenues by 590% and 422% through reengineering operations, launching new products that generated over $1 billion in deposits in under 12 months, and developing marketing programs that improved sales conversion rates by up to 42% and shortened sales cycles by 31%.
The document is a resume for Madeline Shefferly, a senior marketing and sales leader with over 30 years of experience in marketing, sponsorships, tradeshow, and event logistics management. She has held key marketing roles at major companies like Charter Communications, Coinstar, Comcast, DirecTV, and others. She is skilled in strategic marketing, tradeshow production, alliance sponsorships, budget management, and market research. Her career achievements include orchestrating strategic marketing campaigns that increased sales and profits, negotiating national licensing agreements, and creating in-house creative services to reduce costs.
Theodore Sprink is an experienced director of marketing and business development with over 25 years of experience leading sales and marketing strategies for Fortune 500 companies. He has a track record of developing strategic partnerships, new revenue streams, and growing market share. Currently, he works as a managing director providing professional engagement in creating and implementing go-to-market plans, revenue strategies, product launches, and strategic alliances for startups, growth companies, and established firms.
Lauris Bye has over 25 years of experience in marketing, project management, and business leadership roles across various industries including real estate, travel, airlines, and home building. She has a proven track record of developing creative strategies, managing projects and teams, growing revenues, and motivating others. Her resume highlights roles leading marketing and operations for companies where she increased sales and brand awareness through new programs, budgets, and partnerships.
Melanie McMillan is a sales, marketing, and business development executive seeking a strategic position with a technology company. She has over 20 years of experience driving business expansion through aggressive sales initiatives and consistently exceeding quotas. Her expertise includes identifying and closing sales, account and partner management, business development, and strategic planning. She has a proven track record of success developing partnerships, negotiating contracts, and leading collaborative teams, resulting in substantial revenue and profitability gains.
Rick Radermacher is a creative marketing and communications professional with experience managing accounts for various companies. He has developed strategically focused communications campaigns that increased brand awareness and sales. Currently, he is a Senior VP at Bigelow Advertising where he manages accounts and rebuilt capabilities, improving strategy and creative output for clients. Previously he held director roles at UPS developing successful CRM and advertising programs.
Chris Chadwick is a world-class marketing leader with over 25 years of experience leading global marketing teams. He has held senior leadership roles at major advertising agencies and has extensive experience developing marketing strategies and campaigns for automotive brands across Asia, Africa, the Middle East, and other international markets. Currently, Chadwick works as an independent consultant providing strategic marketing advisory services and evaluations of marketing effectiveness.
This document is a resume for Jamie Lauren Schneider, who has over 10 years of experience in sports marketing, branding, and sponsorship management. She has worked as a freelance marketing consultant and held senior director roles with the Washington Redskins and other companies. Her experience includes developing marketing strategies, managing client relationships, negotiating sponsorships, and leading teams. She has a proven track record of growing revenue and achieving business goals.
Michael Carney is a visionary marketing executive with over 30 years of experience growing technology and other companies through strategic marketing, sales, and operations leadership. He has a proven track record of generating significant revenue growth through integrated online and offline marketing initiatives. Some of his accomplishments include growing a company's revenues by 590% and 422% through reengineering operations, launching new products that generated over $1 billion in deposits in under 12 months, and developing marketing programs that improved sales conversion rates by up to 42% and shortened sales cycles by 31%.
The document is a resume for Madeline Shefferly, a senior marketing and sales leader with over 30 years of experience in marketing, sponsorships, tradeshow, and event logistics management. She has held key marketing roles at major companies like Charter Communications, Coinstar, Comcast, DirecTV, and others. She is skilled in strategic marketing, tradeshow production, alliance sponsorships, budget management, and market research. Her career achievements include orchestrating strategic marketing campaigns that increased sales and profits, negotiating national licensing agreements, and creating in-house creative services to reduce costs.
Theodore Sprink is an experienced director of marketing and business development with over 25 years of experience leading sales and marketing strategies for Fortune 500 companies. He has a track record of developing strategic partnerships, new revenue streams, and growing market share. Currently, he works as a managing director providing professional engagement in creating and implementing go-to-market plans, revenue strategies, product launches, and strategic alliances for startups, growth companies, and established firms.
Lauris Bye has over 25 years of experience in marketing, project management, and business leadership roles across various industries including real estate, travel, airlines, and home building. She has a proven track record of developing creative strategies, managing projects and teams, growing revenues, and motivating others. Her resume highlights roles leading marketing and operations for companies where she increased sales and brand awareness through new programs, budgets, and partnerships.
Melanie McMillan is a sales, marketing, and business development executive seeking a strategic position with a technology company. She has over 20 years of experience driving business expansion through aggressive sales initiatives and consistently exceeding quotas. Her expertise includes identifying and closing sales, account and partner management, business development, and strategic planning. She has a proven track record of success developing partnerships, negotiating contracts, and leading collaborative teams, resulting in substantial revenue and profitability gains.
Rick Radermacher is a creative marketing and communications professional with experience managing accounts for various companies. He has developed strategically focused communications campaigns that increased brand awareness and sales. Currently, he is a Senior VP at Bigelow Advertising where he manages accounts and rebuilt capabilities, improving strategy and creative output for clients. Previously he held director roles at UPS developing successful CRM and advertising programs.
Chris Chadwick is a world-class marketing leader with over 25 years of experience leading global marketing teams. He has held senior leadership roles at major advertising agencies and has extensive experience developing marketing strategies and campaigns for automotive brands across Asia, Africa, the Middle East, and other international markets. Currently, Chadwick works as an independent consultant providing strategic marketing advisory services and evaluations of marketing effectiveness.
This document is a resume for Jamie Lauren Schneider, who has over 10 years of experience in sports marketing, branding, and sponsorship management. She has worked as a freelance marketing consultant and held senior director roles with the Washington Redskins and other companies. Her experience includes developing marketing strategies, managing client relationships, negotiating sponsorships, and leading teams. She has a proven track record of growing revenue and achieving business goals.
Pamela Monastra is a senior-level brand marketing and communications consultant seeking a new opportunity. She has
over 20 years of experience developing brand strategies and integrated marketing campaigns for Fortune 500 companies.
She specializes in brand strategy, PR, social media marketing, and cross-channel campaigns. Previously, she held marketing
roles and founded her own agency. She offers expertise in strategic planning, creative direction, and client relationship
management.
I am a Senior Executive with over 15 years in executive-level sales leadership roles and a track record of delivering significant profitable and sustainable growth. Known as both an excellent strategist and tactician, I am particularly strong in translating the company mission into actionable strategies that drive multimillion-dollar sales, build client loyalty, and grow market and wallet share.
Highlights of my background include:
* Consistent track record of expert negotiations. As an articulate, persuasive communicator and engaging presenter, I have negotiated multimillion-dollar contracts with clients, customers, channel partners, and resellers.
* National and regional territory development and management. I have repeatedly secured key Fortune 1000 client accounts, increased product distribution, and expanded the company footprint in territories of 12 to 50 states.
* Superior sales force development and leadership skills. My ability to recruit, develop, mentor, and coach top talent has resulted in high performance, motivated teams of geographically dispersed sales professionals who meet and exceed expectations in all areas
Dorothy Williams has over 20 years of experience in sales, marketing, and business development for cosmetic and skincare companies. She has a proven track record of driving revenue growth and profitability through strategic account management, marketing campaigns, and leadership. Her core strengths include sales management, business operations, product positioning, and customer relations.
MSLGROUP is a global communications agency with over 3,400 employees across 22 countries. The agency was founded in 1938 and has since grown through mergers and acquisitions. It is currently owned by Publicis Groupe, the third largest communications group worldwide. The New York office has 175 employees serving over 25 accounts with an annual fee income that is confidential. Key executives leading the North American operations have extensive experience in public relations, digital marketing, media relations, and business development.
Paul June has over 15 years of experience in marketing, business development, and product management. He founded a full-service marketing firm called Barrel O' Monkeyz that grew to over 100 clients. As VP of Marketing at Ultra Pro, he developed marketing strategies for a $12M novelty pen line. He also led product development as Director of Product Management at Targus, where he created their first product management department.
Scot Nichols has over 20 years of diverse marketing, advertising, and sales experience. He is highly motivated with strong communication, organizational, and sales skills. His current goal is to leverage his experience to accelerate the long-term growth strategy of an established Utah company.
Tara Nummela has over 13 years of experience in marketing, specializing in sponsorships, partnerships, experiential events, on-premise promotions, and consumer promotions. She has worked in various account roles for agencies such as Legacy Marketing, Wunderman, Walton Isaacson, and Ogilvy Action serving clients like Constellation Brands, Motorola, Goodyear, Xbox, DiGiorno, and Axe. Her experience includes developing strategies, managing budgets and teams, executing programs, and ensuring goals and objectives are met.
Mark Derengowski has over 20 years of experience in automotive sales and management. He has a track record of success launching new luxury brands in the US market and growing sales, including a 22% increase for Mercedes-Benz USA in Los Angeles. Most recently, Derengowski was General Manager for a smart USA dealership in Laguna Niguel, where he developed the business plan, oversaw operations, and achieved the highest monthly sales volume. He is seeking a new opportunity to apply his strategic vision, leadership skills, and experience launching and growing automotive brands.
Steve is an experienced creative marketing professional with over 20 years of experience. He has consistently implemented successful marketing campaigns from initial concept through execution. He is known as an innovative leader who is passionate about marketing and contributing to organizational success. Steve has strong communication, relationship building, and leadership skills and has managed marketing programs and budgets for various organizations.
Barbara Subercaseaux is an accomplished marketing director with over 15 years of experience developing and executing marketing strategies. She has a proven track record of launching successful products and campaigns, establishing strategic partnerships, and driving business growth across multiple industries. Her expertise includes new product development, branding, sales management, and developing marketing initiatives in both domestic and international markets.
Michael Marques is an experienced B2B sales executive and manager with over 16 years of success in new sales development and sales force management. He has consistently ranked in the top 10% in sales at companies like ServiceMaster, Micros Systems Inc., Radiant Systems, and AT&T. His experience includes designing sales strategies, managing sales teams, and developing new business in regional territories.
Krista Darnold has over 20 years of experience in business development, marketing, and community relations. She has worked with a variety of organizations, including non-profits, entertainment venues, and chambers of commerce. Darnold has a proven track record of exceeding sales goals and securing major sponsors. She is skilled in developing partnerships, fundraising, and engaging stakeholders.
Tim Martin is an experienced Chief Marketing Officer with a track record of building brands and teams. He has expertise in strategic planning, digital marketing, social media, product development, and leading cross-functional teams. Martin's background includes serving as CMO for several manufacturing companies where he increased sales, market share, and brand awareness through new marketing initiatives.
Asa Smith has over 20 years of experience in business development, sales, marketing, public relations, and event production. They have a proven track record of creating new business opportunities and closing large deals. They are currently a Client Relations Manager at Edison Group where they have generated over $500,000 in new business annually. Previously they have held roles such as Director of Sales, Account Executive, and Freelance Vice President of Event Production.
Angelika Delimaris has over 14 years of experience in sales, marketing, and brand management. She has held positions managing communications, sales, and marketing for various brands and organizations. Her experience includes strategic planning, new product launches, budget management, brand awareness, promotional marketing, and client cultivation. She leverages data analysis, market research, and strategic planning to improve sales and drive business growth.
Latasha Owens Hobdy is a highly creative and decisive leader with over 15 years of experience driving growth across competitive markets. She has held leadership roles at Verizon Wireless, Bristol Myers-Squibb, and Essence Magazine developing innovative marketing campaigns, strategic partnerships, and brand management strategies. Her expertise includes digital and social media, sponsorship, events, product integration, and developing culturally relevant programs to expand market share.
Marisa Cogan has over 15 years of experience in B2B marketing. She has a proven track record of developing marketing strategies and campaigns that drive sales, build brand awareness, and increase lead generation. She is skilled in strategic planning, marketing communications, social media, event planning, and project management. Her experience includes roles as Director of Product Marketing, Marketing Manager, and Vice President of Marketing & Events.
Heidi Doyle is a dynamic communications specialist with extensive experience in business development, event planning, and marketing. She has a proven track record of driving growth through innovative strategies and securing new clients and accounts. Her strengths include relationship building, creative problem solving, and leadership abilities to produce high-performing teams.
This document provides a summary of Suzanne Donohoe's qualifications and experience in marketing. Over 19 years, she has worked in various marketing roles for companies like Floor and Decor, The Home Depot, Info Retail, ABC Radio, Thomas Register Inc., Metro Traffic Inc., and Initiative Media. Her experience includes skills like brand positioning, media planning, consumer research, strategic planning, creative strategy, and agency management. Currently she works as a marketing and media consultant for Floor and Decor advising on marketing strategies for new store openings.
This document discusses the thriller genre in literature, film, and television. It provides examples of thriller/horror films and notes that thrillers use suspense, tension, and excitement as their main elements to promote intense anticipation and anxiety in viewers. The document also distinguishes psychological thrillers as incorporating elements of drama and mystery, with suspense coming from the mind rather than physical threats, and often crossing over into the horror genre. It identifies some common thriller subgenres and notes that heroes in thrillers are often law enforcement or others accustomed to danger who must defeat villains to save lives.
This document discusses the thriller genre of film and literature. It defines thrillers as works that use suspense, tension and excitement as their main elements. The document provides examples of thriller films and notes that psychological thrillers incorporate elements of drama and mystery by relying on mental resources to solve situations. It also lists some common thriller subgenres and notes that while heroes are often law enforcement or military, ordinary citizens sometimes find themselves in danger.
While developing a social media audience can take time, there are some shortcuts you can use to start seeing results faster.
This presentation is meant to give you some ideas of what you can do.
Pamela Monastra is a senior-level brand marketing and communications consultant seeking a new opportunity. She has
over 20 years of experience developing brand strategies and integrated marketing campaigns for Fortune 500 companies.
She specializes in brand strategy, PR, social media marketing, and cross-channel campaigns. Previously, she held marketing
roles and founded her own agency. She offers expertise in strategic planning, creative direction, and client relationship
management.
I am a Senior Executive with over 15 years in executive-level sales leadership roles and a track record of delivering significant profitable and sustainable growth. Known as both an excellent strategist and tactician, I am particularly strong in translating the company mission into actionable strategies that drive multimillion-dollar sales, build client loyalty, and grow market and wallet share.
Highlights of my background include:
* Consistent track record of expert negotiations. As an articulate, persuasive communicator and engaging presenter, I have negotiated multimillion-dollar contracts with clients, customers, channel partners, and resellers.
* National and regional territory development and management. I have repeatedly secured key Fortune 1000 client accounts, increased product distribution, and expanded the company footprint in territories of 12 to 50 states.
* Superior sales force development and leadership skills. My ability to recruit, develop, mentor, and coach top talent has resulted in high performance, motivated teams of geographically dispersed sales professionals who meet and exceed expectations in all areas
Dorothy Williams has over 20 years of experience in sales, marketing, and business development for cosmetic and skincare companies. She has a proven track record of driving revenue growth and profitability through strategic account management, marketing campaigns, and leadership. Her core strengths include sales management, business operations, product positioning, and customer relations.
MSLGROUP is a global communications agency with over 3,400 employees across 22 countries. The agency was founded in 1938 and has since grown through mergers and acquisitions. It is currently owned by Publicis Groupe, the third largest communications group worldwide. The New York office has 175 employees serving over 25 accounts with an annual fee income that is confidential. Key executives leading the North American operations have extensive experience in public relations, digital marketing, media relations, and business development.
Paul June has over 15 years of experience in marketing, business development, and product management. He founded a full-service marketing firm called Barrel O' Monkeyz that grew to over 100 clients. As VP of Marketing at Ultra Pro, he developed marketing strategies for a $12M novelty pen line. He also led product development as Director of Product Management at Targus, where he created their first product management department.
Scot Nichols has over 20 years of diverse marketing, advertising, and sales experience. He is highly motivated with strong communication, organizational, and sales skills. His current goal is to leverage his experience to accelerate the long-term growth strategy of an established Utah company.
Tara Nummela has over 13 years of experience in marketing, specializing in sponsorships, partnerships, experiential events, on-premise promotions, and consumer promotions. She has worked in various account roles for agencies such as Legacy Marketing, Wunderman, Walton Isaacson, and Ogilvy Action serving clients like Constellation Brands, Motorola, Goodyear, Xbox, DiGiorno, and Axe. Her experience includes developing strategies, managing budgets and teams, executing programs, and ensuring goals and objectives are met.
Mark Derengowski has over 20 years of experience in automotive sales and management. He has a track record of success launching new luxury brands in the US market and growing sales, including a 22% increase for Mercedes-Benz USA in Los Angeles. Most recently, Derengowski was General Manager for a smart USA dealership in Laguna Niguel, where he developed the business plan, oversaw operations, and achieved the highest monthly sales volume. He is seeking a new opportunity to apply his strategic vision, leadership skills, and experience launching and growing automotive brands.
Steve is an experienced creative marketing professional with over 20 years of experience. He has consistently implemented successful marketing campaigns from initial concept through execution. He is known as an innovative leader who is passionate about marketing and contributing to organizational success. Steve has strong communication, relationship building, and leadership skills and has managed marketing programs and budgets for various organizations.
Barbara Subercaseaux is an accomplished marketing director with over 15 years of experience developing and executing marketing strategies. She has a proven track record of launching successful products and campaigns, establishing strategic partnerships, and driving business growth across multiple industries. Her expertise includes new product development, branding, sales management, and developing marketing initiatives in both domestic and international markets.
Michael Marques is an experienced B2B sales executive and manager with over 16 years of success in new sales development and sales force management. He has consistently ranked in the top 10% in sales at companies like ServiceMaster, Micros Systems Inc., Radiant Systems, and AT&T. His experience includes designing sales strategies, managing sales teams, and developing new business in regional territories.
Krista Darnold has over 20 years of experience in business development, marketing, and community relations. She has worked with a variety of organizations, including non-profits, entertainment venues, and chambers of commerce. Darnold has a proven track record of exceeding sales goals and securing major sponsors. She is skilled in developing partnerships, fundraising, and engaging stakeholders.
Tim Martin is an experienced Chief Marketing Officer with a track record of building brands and teams. He has expertise in strategic planning, digital marketing, social media, product development, and leading cross-functional teams. Martin's background includes serving as CMO for several manufacturing companies where he increased sales, market share, and brand awareness through new marketing initiatives.
Asa Smith has over 20 years of experience in business development, sales, marketing, public relations, and event production. They have a proven track record of creating new business opportunities and closing large deals. They are currently a Client Relations Manager at Edison Group where they have generated over $500,000 in new business annually. Previously they have held roles such as Director of Sales, Account Executive, and Freelance Vice President of Event Production.
Angelika Delimaris has over 14 years of experience in sales, marketing, and brand management. She has held positions managing communications, sales, and marketing for various brands and organizations. Her experience includes strategic planning, new product launches, budget management, brand awareness, promotional marketing, and client cultivation. She leverages data analysis, market research, and strategic planning to improve sales and drive business growth.
Latasha Owens Hobdy is a highly creative and decisive leader with over 15 years of experience driving growth across competitive markets. She has held leadership roles at Verizon Wireless, Bristol Myers-Squibb, and Essence Magazine developing innovative marketing campaigns, strategic partnerships, and brand management strategies. Her expertise includes digital and social media, sponsorship, events, product integration, and developing culturally relevant programs to expand market share.
Marisa Cogan has over 15 years of experience in B2B marketing. She has a proven track record of developing marketing strategies and campaigns that drive sales, build brand awareness, and increase lead generation. She is skilled in strategic planning, marketing communications, social media, event planning, and project management. Her experience includes roles as Director of Product Marketing, Marketing Manager, and Vice President of Marketing & Events.
Heidi Doyle is a dynamic communications specialist with extensive experience in business development, event planning, and marketing. She has a proven track record of driving growth through innovative strategies and securing new clients and accounts. Her strengths include relationship building, creative problem solving, and leadership abilities to produce high-performing teams.
This document provides a summary of Suzanne Donohoe's qualifications and experience in marketing. Over 19 years, she has worked in various marketing roles for companies like Floor and Decor, The Home Depot, Info Retail, ABC Radio, Thomas Register Inc., Metro Traffic Inc., and Initiative Media. Her experience includes skills like brand positioning, media planning, consumer research, strategic planning, creative strategy, and agency management. Currently she works as a marketing and media consultant for Floor and Decor advising on marketing strategies for new store openings.
This document discusses the thriller genre in literature, film, and television. It provides examples of thriller/horror films and notes that thrillers use suspense, tension, and excitement as their main elements to promote intense anticipation and anxiety in viewers. The document also distinguishes psychological thrillers as incorporating elements of drama and mystery, with suspense coming from the mind rather than physical threats, and often crossing over into the horror genre. It identifies some common thriller subgenres and notes that heroes in thrillers are often law enforcement or others accustomed to danger who must defeat villains to save lives.
This document discusses the thriller genre of film and literature. It defines thrillers as works that use suspense, tension and excitement as their main elements. The document provides examples of thriller films and notes that psychological thrillers incorporate elements of drama and mystery by relying on mental resources to solve situations. It also lists some common thriller subgenres and notes that while heroes are often law enforcement or military, ordinary citizens sometimes find themselves in danger.
While developing a social media audience can take time, there are some shortcuts you can use to start seeing results faster.
This presentation is meant to give you some ideas of what you can do.
This document summarizes Abbey Woods' evaluation of tasks completed for an animation project. It describes researching traditional animation techniques, choosing favorite 2D animations like The Lion King, creating storyboard ideas exploring color and emotion, investigating Foley sound effects, photographing and drawing frames for a word association animation, and lessons learned about planning and using software. Abbey Woods found the project an opportunity to improve her skills with animation programs and ensure equipment is ready for future projects.
The document defines key terms related to language teaching methods and concepts, including:
- Total Physical Response which uses physical movement to teach commands in the target language.
- The difference between language acquisition which is subconscious versus learning which involves direct instruction in rules.
- The silent period hypothesis where learners initially only listen before speaking to acquire a language.
- Distinctions between a learner's first/native language, and learning English as a foreign versus second language.
- Different drilling techniques used to practice new vocabulary and grammar points introduced in class.
This document describes ceramic artist Ma/ Fiske's glaze research at Utah State University. It shows examples of glazes featuring unique combinations of materials fired under different conditions, including a metallic oxide glaze resulting from manganese research and a glaze using local dolomite. It also displays a lustrous gold glaze from an experimental firing and a dark charcoal glaze fired in a reduction cooled environment.
Michael J. Dever has over 30 years of experience in executive sales and marketing roles, most recently as Director of Business Development at an advertising agency. Prior to that he held various director roles at NASCAR managing partner relationships and affinity programs, and vice president roles at a battery manufacturer leading marketing, sales, and product development teams. He is now seeking an executive management position where he can apply his leadership experience to help grow an organization.
Charles Coscia has over 25 years of experience in business development, sales, marketing, and customer relations. He has a track record of success growing revenue and developing new business opportunities across various industries. Coscia is skilled at maintaining key client relationships, negotiating agreements, and consistently exceeding sales goals.
William Shaw is a senior executive with over 20 years of experience in business development, sales, marketing, and operations across various industries including energy, capital markets, and construction. He has a proven track record of exceeding sales goals and growing revenue. Shaw is also a former world-class alpine ski racer who competed internationally for over a decade.
Eric Yohe is a senior management professional with extensive experience in capital placement, marketing, operations management, and team leadership. He has a track record of improving financial performance and enhancing the client experience at various start-up and growth organizations. Yohe is passionate about guiding companies to achieve their full potential and has expertise in areas such as sales and marketing strategies, business planning, customer relations, and creative branding.
Patrick Heffernan is a highly effective marketing executive with over 30 years of experience across advertising, strategic planning, digital engagement, promotion, and sports marketing. He has built iconic national brands and led teams of up to 75 people. Some of his career highlights include growing a client base that resulted in over $4 million in new revenue and architecting a promotion plan that increased sales leads by 59% and sales by 100%.
Tricia Spellman's Award Winning Portfoliotspellman
This portfolio showcases some of Tricia Spellman\'s award winning, marketing campaigns that were launched globally. Throughout her career she as won many awards from organizations such as the Business Marketing Association (BMA) and The Association of Marketing and Communications Professionals (AMCP).
Tricia M. Spellman has over 18 years of diverse marketing experience in healthcare, technology, financial, and consumer goods industries. She currently serves as Global Marketing Director for HIMSS and HIMSS Analytics, where she has increased annual revenues by 33% and product revenues by 13%. Prior experience includes developing strategic marketing plans, product launches, brand management, and global agency selection.
Jack Gottsche is a highly skilled marketing and sales professional with over 20 years of experience. He is currently the Director of Marketing and Sales for GoSolar Total Energy Solutions, where he oversees all marketing channels and has increased sales revenue by over $1 million. Prior to this role, he held marketing and sales positions at various companies and was successful in developing new business and clients. He has a Master's in Business Administration from San Francisco State University and a Bachelor's in Economics from UCLA.
This document is a resume for Shawn D. Allen that highlights his experience as a senior executive leading growth strategies, operations, and sales for various companies. It summarizes his accomplishments in doubling sales and tripling margins, developing new products and services, managing high-performing teams, and rescuing and growing struggling businesses. The resume demonstrates Allen's record of driving revenue, profit, and shareholder value growth through initiatives like mergers and acquisitions, new market expansion, and operational improvements.
Ashley Hyland Katz has over 20 years of experience in brand management, equity research, digital marketing, and business analysis. She has a proven track record of using data analytics to identify new growth opportunities, develop strategic recommendations, improve operations, and increase revenue. Some of her accomplishments include authoring an influential white paper on changing customer loyalty in travel that generated significant media attention, identifying an opportunity in financial services that led to $2.9 million in new revenue, and reducing forecasting errors for a company to realize $2 million in annual cost savings.
Lou McErlean BizDev Success Stories as of 05_2016Lou McErlean
This document describes Lou McErlean's career success generating revenue through strategic observation, empathetic communication, and relentless persuasion. It provides examples of increasing sales by 1,250% through targeted strategies, creating a new $3.25 million revenue stream, and conceptualizing a new product to generate millions. The document is broken into sections on each of Lou's primary skills with specific success story pages referenced.
Geoff Karch is a broadcast and digital marketing executive with over 15 years of experience in sales leadership, business development, and client relationship management. He has a track record of exceeding sales goals and growing revenue. Karch's background includes creating successful marketing campaigns across broadcast, digital, and print media for clients in various industries. He is proficient in advertising, sales, strategic planning, and data analysis tools.
Kathy Mejasich is a dynamic marketing and communications professional with over 25 years of experience executing complex campaigns and programs. She has held leadership roles at several non-profit trade associations, most recently as Vice President of Strategy and Operations at the Sports & Fitness Industry Association where she directed major events and spearheaded budget and strategic planning. Mejasich also has experience developing partnerships and fundraising at the International Road Federation, United Service Organizations, and Special Olympics.
Thomas Olson has over 30 years of experience in senior level marketing positions. He has successfully launched new products and expanded markets for both startups and large Fortune 500 companies. Olson has a proven track record of increasing sales within budget and has experience managing marketing budgets from $600k to over $10 million. He has held director level marketing roles at Natural Bridge resort and the Kennedy Space Center visitor complex.
Vicki Wilson is a senior level marketing, sales, and operations professional with over 20 years of experience leading teams and driving revenue growth. She has a proven track record of developing strategies, managing P&L responsibilities, and achieving sales awards and growth at Owens Corning and Clark Security Products. Her experience includes roles in marketing, sales management, operations, and project management.
Jim Hennessey is a marketing leader with over 20 years of experience in marketing strategy, brand management, advertising, and promotions. He has held marketing roles at several large companies, including UnitedHealthcare, Gaylord Entertainment, and the Nashville Predators hockey team. Throughout his career, he has developed marketing strategies and campaigns that increased sales, brand awareness, and customer acquisition.
Peter Kostos is a senior marketing professional with over 10 years of experience in marketing, advertising, and promotions. He has a proven track record of conceiving strategic initiatives that drive revenue and meet organizational goals. His areas of expertise include visual communications, brand marketing, promotional campaigns, client needs assessment, and budget administration. Kostos holds an MBA in Marketing from Drexel University and a BA in History from The College of Wooster.
Susan M. Lehman has over 20 years of experience in consultative sales, brand management, entrepreneurship, and driving revenue growth. She has held several leadership roles, including National Sales Director at Thirty-One Gifts where she helped develop new consultant initiatives and trained over 70,000 consultants annually. As the owner of two businesses, she has experience launching brands and developing go-to-market strategies. She is skilled in new business development, account maximization, and implementing strategic sales programs.
Debbie Johnson is a commercial leader for developing and implementing IT and data strategies to grow market share in the US hospital and healthcare markets. She defines business rules for master data management and customer relationship management systems to support corporate financial goals and improve communication across the organization. Her experience includes roles managing strategic marketing, digital marketing initiatives, product portfolios, and contract marketing.
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1. AL E X A N D E R VERGARA
407.342.6388 | avergara14236@gmail.com
STRAT E G I C BUSINE S S DE VE L OPME N T EXECUT I VE
CORPORATE PARTNERSHIP / SPORTS AND ATHLETICS INDUSTRY EXPERTISE / MARKETING & SALES LEADER
Ȃ Articulate, ambitious and results-driven business management professional with diverse industry expertise leading effective
business strategy, operations performance, and national sales and marketing initiatives in support of a Fortune 100
organization; extensive experience in executive leadership roles with Disney and the University of Miami Athletics
Department.
Ȃ Exceptionally innovative marketing strategist responsible for business development and brand definition for ESPN Wide
World of Sports at Walt Disney World Resort, sustaining $125MM in revenue.
Ȃ Expertise in leading teams of cross-functional professionals in the implementation of effective marketing/operational
strategies that drive gains in market share, distribution, revenue, and growth in the sports and athletics industry.
Ȃ Adept at managing budgets in the millions of dollars, while assuming a lead role managing strategic corporate partnerships
and alliances with brands that include Disney, ESPN, Coca Cola, Jostens, Champion, and HP.
C O R E C O M P E T E N C I E S
‚ Leadership of Sales and Marketing Strategy
‚ Driving Significant Revenue Growth
‚ Managing Multimillion Dollar Budgets
‚ Securing Corporate Alliances and Partnerships
‚ Large-Scale Project Management
‚ Effective Brand Positioning Strategy
‚ Integrating New Media and Technology Enhancements
‚ Expertise in Sports and Athletics Sales
‚ Working with External Marketing Agencies
‚ Developing Effective Business Models and Processes
‚ Expertise in Corporate Sponsorship Sales
‚ Ticket Sales and Services
‚ Maintaining Full P&L Accountability
R O F E S S I O N A L H I S T O R Y
1996 to Present: Walt Disney World Resort - ESPN Wide World of Sports, Orlando, FL
- Manager of Business Development (2011 to Present)
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A demonstrated record of success and achievement at the sports flagship property of Disney's worldwide theme park empire,
marked by a series of promotions to positions of increasing influence, authority, and accountability.
As Manager of Business Development, fulfill a key role innovating an effective sports industry marketing development strategy
for events spanning 70+ sports disciplines and 11 venues that drive $125MM in revenue for this state-of-the-art 250 acre
facility which hosts events for athletes of all ages and abilities.
Continually meet the challenge of identifying new event
opportunities sponsored by the company or in collaboration with
“IhadthepleasureofworkinghandinhandwithAlex
strategic corporate partners that include ESPN, New Balance,
tomarketandsellthe2014NCAAMen'sbasketball
Champion, HP, and Children’s Miracle Network. Exercise
tournamentthatwashostedhereinOrlando.Alexwas
supervisory authority over a team of two Area Managers.
ourinnovativeleaderwhotookontheresponsibility
Key Achievements
willinglytohelprepresentOrlandoasaleaderinthe
space.Wesuccessfullysoldoutthetournamentandby
‚ Introduced a process to govern all business development activity,
ensuring consistency and compliance with best practices for lead
farhadthebestregionaltournamentoftheyear.”
management, yield management, event valuation, and overall
MichaelF.,SeniorVicePresident
planning.
OrlandoMagic
‚ Assumed a lead role in the programming for the Disney Fit Challenge, a three-day event featuring age and skill divisions
hosted at the ESPN Wide World of Sports Complex that will test the speed, strength, skill, endurance, balance and power of
over 700+ participants.
‚ Direct all aspects of a 45-person sports industry leading management internship program.
‚ Improved the overall appeal of the organization by leading a $1.4MM project to deploy smart WiFi access throughout the
facility, enhancing data and video to positively impact the guest experience.
2. AL E X A N D E R VERGARA
407.342.6388 | avergara14236@gmail.com
2006 to 2011: Sports Marketing and Technology, Director
Led the launch and evolution of strategic marketing and branding services for ESPN Wide World of Sports, serving as a member
of the Executive Steering Committee and opening team tasked with growing this $100MM sports complex. Secured a $20MM
capital investment to expand and reimagine the brand. Engaged in the development of multiple business models to govern all
facets of business development, organizational change, Internet content, e-Commerce, brand sponsorship, media, intellectual
property, corporate synergy, licensing agreements, and special events.
Key Achievements
‚ Delivered exceptional results as the Project Leader for a $20MM,
18-month capital rebranding project integrating ESPN with over
“Alexisacreativeproblemsolverwiththeabilityto
40 divisions of the Walt Disney Company, engaging with
processinformationfromavarietyofsourcesand
stakeholders in brand integration, new media external marketing
identifymultipleapproachesandpossibilitiesbefore
agencies, and live programming.
choosingthebestcourseofaction.Heisanengaging
‚ Collaborated extensively with the Facilities Asset Management
leader,seenbyhissubordinatesandreportsasan
group of the Walt Disney Imagineering division, leading multiple
advocatefortheirdevelopmentandisabletomaximize
capital planning and redesign projects valued in excess of
theirparticipationandengagement.”
$50MM.
Dr.BillS.,Principal
‚ Served as the primary point of contact on all aspects of
BillSuttonandAssociates,LLC
technology, new media, and online presence with the Walt Disney World Parks and Resorts online division; effectively
managed the B2B Internet Launch strategy.
‚ Directed live broadcast programming for the new media digital platform ESPN3, meeting or surpassing all programming
content targets.
2002 to 2006: Manager of Sports Marketing/Promotions
Maintained accountability for a sales and marketing budget in excess of $5MM, with authority over a team of 20 creative
services account professionals engaged in brand development, marketing, and sponsorship strategies in collaboration with
external agencies.
Key Achievements
‚ Achieved and sustained 10 consecutive years of record participant growth, anchored by the delivery of $75MM in revenue
from over 125 events.
‚ Secured over $1MM in annual labor savings by recruiting and training 10,000 volunteers engaged in local community
relations initiatives.
‚ Continually engaged in new market event discovery while leading special projects and third party programming.
‚ Secured strategic corporate partnerships and alliances valued at $2.5MM which expanded the base of corporate accounts by
200%; collaborated with partners to design innovative sponsorships and branding opportunities.
‚ Led technology initiatives that modernized facilities and improved the overall client experience with online registration,
wireless access, and content management, including the launch of four niche websites.
1996 to 2002: Sports Marketing Manager
As founding/opening team member which launched the sports tourism business at Walt Disney World, achieved outstanding
results in the sale of season tickets, group functions, and sponsorship opportunities for premium events that included spring
training for the Atlanta Braves, PGA Tour Event, NBA pre-draft camps and AAU, Old Spice Classic, Tampa Bay Buccaneers, US
Men’s Clay Court Championship, and the ACC Baseball Challenge.
Key Achievements
‚ Successfully secured $4MM in revenue, anchored by key events that included record-breaking Atlanta Braves spring training
sales with 125,000 in attendance.
‚ Envisioned, developed, and implemented the sports “Innovation” business series focusing on a 500-day strategic planning
cycle.
3. AL E X A N D E R VERGARA
407.342.6388 | avergara14236@gmail.com
1993 to 1996: University of Miami Athletic Department, Coral Gables, FL
- Director of Corporate Sales Marketing
Led all vision, strategy, and execution for corporate sales and marketing strategy for one of the largest athletic departments in
NCAA Division I, with accountability for the management of $2.8MM in sponsorship revenue. Established the account
management process governing all corporate sponsorships, ticket sales efforts, venue signage, and game sponsorships.
Effectively managed all facets of sales and marketing to position the organization as one of the top revenue-producing athletic
departments in the nation.
Key Achievements
‚ Shepherded the Alliance Marketing Program through a period of significant growth, securing partnerships with industry
leading brands that included Coca-Cola, Delta Air Lines, Gatorade, Blockbuster, Bacardi Imports, ATT, Nike and Sunshine
Network.
‚ Developed and deployed a long-term sales and marketing strategy entitled Target Miami; launching a group sales division to
capture revenue from commercial clients and community organizations while leading marketing campaigns aligned with the
interests of the Hispanic demographic.
‚ Captured a record 35% increase in net profit through an expansion of corporate sales partners to over 80 accounts.
‚ Managed a broad spectrum of marketing campaigns across radio, television, and other channels to drive $8MM in season
ticket and single game sales.
‚ Contributed additional service and expertise as a member of the Big East Marketing Committee, serving on local organizing
committee championship events that included sold out NCAA Basketball East Sweet 16 Regional and NCAA Baseball Regional
playoffs.
1991 to 1993: Continental Basketball Association, Denver, CO
- Vice President of Sponsorship and Team Services
Exercised decisive business leadership to direct national sales and marketing strategy for the official development league of the
NBA, comprised of 16 teams.
Key Achievements
‚ Served as the architect of multiple revenue-producing strategies and programs, including national sponsorship packages, a
league-wide merchandise retail licensing program, and the All Star game.
‚ Managed the Team Services Program, responsible for collaborating and consulting with local franchise operations to define,
focus, and clarify strategies for business development, ticket sales, sponsorships, media rights, and promotions.
Early Career
Director of Advertising/Public Relations – Athletic Attic Retail Company, Gainesville, FL
Sports Statistician – Turner Broadcasting Systems, Atlanta, GA
Assistant to Sports Information Director – University of Florida Sports Information Department, Gainesville, FL
E D U C A T I O N
Master of Business Administration – Stetson University
Summa Cum Laude, Honors, Beta Gamma Sigma
Bachelor of Science Degree in Broadcast Production – University of Florida Weimer Journalism and Communications School
C O M M U N I T Y A C T I V I T Y
Co-Chair, Sales/Marketing Committee of the 2014 NCAA 2nd/3rd Round Basketball Championships, Central Florida Sports
Commission
Board of Advisors, University of Central Florida, Devos Sports Management MBA
Member of the Sports Media/Marketing Advisory Board, Full Sail University
Member of the Regional Advisory Council, University of South Florida Sports Management/MBA Program
University of Florida, National Alumni Association, Board of Directors, 3-term member
CAREER PORTFOLIO AVAILABLE UPON REQUEST