Rick Radermacher is a creative marketing and communications professional with experience managing accounts for various companies. He has developed strategically focused communications campaigns that increased brand awareness and sales. Currently, he is a Senior VP at Bigelow Advertising where he manages accounts and rebuilt capabilities, improving strategy and creative output for clients. Previously he held director roles at UPS developing successful CRM and advertising programs.
Alexander vergara resume_2014_-_final-2Alex Vergara
Alexander Vergara is a strategic business development executive with over 25 years of experience in sports marketing, sales, and operations leadership. He currently serves as the Manager of Business Development at ESPN Wide World of Sports at Walt Disney World Resort, where he is responsible for developing business strategies that generate $125 million in annual revenue. Prior to this role, he held various leadership positions at Disney, the University of Miami Athletics Department, and in the Continental Basketball Association, consistently achieving significant revenue growth and partnership development.
This magazine issue contains articles on branding, creativity, and pitching. It discusses how maintaining branding efforts during recessions can help brands perform better long-term. It recommends following the "7Ps of Branding" - Profit, Persistence, Planning, Performance, Positioning, People, and Principles. It argues against agencies pitching creative work for free, as ideas are their intellectual capital. Free pitching undermines agencies' credibility and ownership of ideas. Creativity is best achieved through a partnership where the goal is meaningful work, not just lowest cost.
This document provides an overview and agenda for the BrandSmart conference on branding thought leadership. The conference features presentations and sessions on various branding strategies and case studies, including how brands can utilize music to engage consumers, repositioning the Motorola brand, perpetuating insurgent brands after success, jazz marketing approaches at Allscripts, Groupon's approach to social commerce, and developing a holistic global branding strategy at Deloitte. The event is aimed at helping mid- and senior-level marketers improve their branding skills and features speakers from top brands, agencies, and Northwestern University.
John Manlove Marketing & Communications (JMMC) provides expertise in interactive and digital marketing. They partner with emerging technology companies to stay up-to-date on trends. JMMC helps clients leverage new technologies like search engine optimization, online display ads, social media, and mobile integration. Their approach focuses on driving interest, response, and cost-effectiveness to meet marketing objectives. Past clients have seen benefits such as increased website traffic, leads, and sales through JMMC's digital strategies.
This document is a recommendation report submitted to the management team of Drifter's Hamburgers. It identifies problems hindering Drifter's potential like brand recognition, advertising, hours of operation, and location layout. Solutions proposed include developing a stronger mission statement focused on health, offering discounts to nearby college students, implementing a loyalty rewards program, extending hours, and renovating the sign and adding a drive-thru. These changes aim to increase sales by better attracting the key 18-25 demographic in the area and making the location more accessible and competitive. Financial projections estimate the proposals could result in over $60,000 in additional annual gross sales.
MarketingProfs Rethinking the CMO to deliver increased value - steven cook ...FortuneCMO, LLC
The document discusses the changing role of the Chief Marketing Officer (CMO). It notes that the CMO role, established in the early 1990s, needs to be rethought due to accelerating changes like the rise of digital/social media, changing customer behavior, and increased expectations from executives. CMOs are now expected to act as general managers who can provide business leadership, use data to make decisions, and prove the value of their efforts across the entire organization.
The document discusses trends in marketing practices and how to organize a marketing department. It recommends developing a company-wide passion for customers, organizing around customer segments rather than products, and understanding customers through research. The document also stresses the importance of socially responsible marketing practices that are legal, ethical, and benefit society. It advocates for cause-related marketing that links a company's contributions to a social cause with customer transactions to boost sales and brand engagement.
Lou McErlean BizDev Success Stories as of 05_2016Lou McErlean
This document describes Lou McErlean's career success generating revenue through strategic observation, empathetic communication, and relentless persuasion. It provides examples of increasing sales by 1,250% through targeted strategies, creating a new $3.25 million revenue stream, and conceptualizing a new product to generate millions. The document is broken into sections on each of Lou's primary skills with specific success story pages referenced.
Alexander vergara resume_2014_-_final-2Alex Vergara
Alexander Vergara is a strategic business development executive with over 25 years of experience in sports marketing, sales, and operations leadership. He currently serves as the Manager of Business Development at ESPN Wide World of Sports at Walt Disney World Resort, where he is responsible for developing business strategies that generate $125 million in annual revenue. Prior to this role, he held various leadership positions at Disney, the University of Miami Athletics Department, and in the Continental Basketball Association, consistently achieving significant revenue growth and partnership development.
This magazine issue contains articles on branding, creativity, and pitching. It discusses how maintaining branding efforts during recessions can help brands perform better long-term. It recommends following the "7Ps of Branding" - Profit, Persistence, Planning, Performance, Positioning, People, and Principles. It argues against agencies pitching creative work for free, as ideas are their intellectual capital. Free pitching undermines agencies' credibility and ownership of ideas. Creativity is best achieved through a partnership where the goal is meaningful work, not just lowest cost.
This document provides an overview and agenda for the BrandSmart conference on branding thought leadership. The conference features presentations and sessions on various branding strategies and case studies, including how brands can utilize music to engage consumers, repositioning the Motorola brand, perpetuating insurgent brands after success, jazz marketing approaches at Allscripts, Groupon's approach to social commerce, and developing a holistic global branding strategy at Deloitte. The event is aimed at helping mid- and senior-level marketers improve their branding skills and features speakers from top brands, agencies, and Northwestern University.
John Manlove Marketing & Communications (JMMC) provides expertise in interactive and digital marketing. They partner with emerging technology companies to stay up-to-date on trends. JMMC helps clients leverage new technologies like search engine optimization, online display ads, social media, and mobile integration. Their approach focuses on driving interest, response, and cost-effectiveness to meet marketing objectives. Past clients have seen benefits such as increased website traffic, leads, and sales through JMMC's digital strategies.
This document is a recommendation report submitted to the management team of Drifter's Hamburgers. It identifies problems hindering Drifter's potential like brand recognition, advertising, hours of operation, and location layout. Solutions proposed include developing a stronger mission statement focused on health, offering discounts to nearby college students, implementing a loyalty rewards program, extending hours, and renovating the sign and adding a drive-thru. These changes aim to increase sales by better attracting the key 18-25 demographic in the area and making the location more accessible and competitive. Financial projections estimate the proposals could result in over $60,000 in additional annual gross sales.
MarketingProfs Rethinking the CMO to deliver increased value - steven cook ...FortuneCMO, LLC
The document discusses the changing role of the Chief Marketing Officer (CMO). It notes that the CMO role, established in the early 1990s, needs to be rethought due to accelerating changes like the rise of digital/social media, changing customer behavior, and increased expectations from executives. CMOs are now expected to act as general managers who can provide business leadership, use data to make decisions, and prove the value of their efforts across the entire organization.
The document discusses trends in marketing practices and how to organize a marketing department. It recommends developing a company-wide passion for customers, organizing around customer segments rather than products, and understanding customers through research. The document also stresses the importance of socially responsible marketing practices that are legal, ethical, and benefit society. It advocates for cause-related marketing that links a company's contributions to a social cause with customer transactions to boost sales and brand engagement.
Lou McErlean BizDev Success Stories as of 05_2016Lou McErlean
This document describes Lou McErlean's career success generating revenue through strategic observation, empathetic communication, and relentless persuasion. It provides examples of increasing sales by 1,250% through targeted strategies, creating a new $3.25 million revenue stream, and conceptualizing a new product to generate millions. The document is broken into sections on each of Lou's primary skills with specific success story pages referenced.
The document discusses the skills and capabilities needed to build a modern marketing organization, including customer insights, digital marketing, social media, integrated engagement planning, content development, evaluative analytics, and predictive analytics. It provides examples of how leading companies are developing these skills within their marketing teams and shifting certain functions, like digital marketing, from centralized groups to being embedded within broader marketing. The goal is to transform marketing organizations to effectively use data, technology, and content across all touchpoints.
This document provides an overview of shopper marketing and discusses its evolution as a strategic approach. Key points:
1) Shopper marketing has emerged as consumer behavior, media, retail landscapes, and technology have changed, making it harder for brands to reach consumers through traditional advertising.
2) It represents the next stage in retail marketing evolution, moving from a product focus to understanding shoppers.
3) For shopper marketing to be fully realized, retailers must play a key role in collaboration with manufacturers to develop shopper insights, programs, and an operational framework.
4) The Retail Commission on Shopper Marketing was formed to provide guidelines for effective retailer-manufacturer collaboration through shopper marketing to drive business
The document is the 2014 annual report of the World Federation of Advertisers (WFA). It summarizes the WFA's activities in 2014 including hosting numerous peer-to-peer group meetings for marketing and public affairs professionals, launching two new working groups, increasing remote knowledge sharing opportunities, and holding various events globally. The Managing Director emphasizes that in uncertain economic times, the WFA is strengthening its services to help members access support faster and more cost-effectively.
The document describes a 2010 brand campaign by Phantom Screens, a retractable screen company, that was developed by marketing agency Concerto. [1] Due to the economic recession negatively impacting the home improvement industry, Phantom Screens was uncertain how to effectively reach consumers. [2] Concerto developed an integrated campaign using television, online advertising, and a partnership with HGTV to drive consumers to an interactive microsite. [3] The campaign was highly successful, delivering over 122 million impressions and increasing website traffic by 310% with engaged visitors spending time learning about the products.
Dachis Group - Lessons Learned from 2011 Shopping SeasonDachis Group
The document analyzes major retailers' social media efforts during the 2011 holiday shopping season. It finds that retailers who implemented sustained branded marketing campaigns across traditional, digital, and social media generated the most relevant conversations. Specifically, Best Buy, Target, and Kohl's saw success by tightly linking their branded TV ads and paid social media to specific hashtags and themes. However, Kohl's momentum declined once its initial activities ended. The document recommends retailers take a more integrated and sustained approach to branded campaigns around major events like holidays to drive conversation within their consumer networks.
This document discusses the SWOT analysis and marketing objectives of Starbucks. It begins by explaining what a SWOT analysis is and its usefulness for developing business strategies. It then analyzes Starbucks' strengths as the number one coffee brand with strong financials and employee management, weaknesses as high prices and negative publicity, opportunities in new markets and product ranges, and threats from competition and supply issues. Next, it outlines Starbucks' marketing principles and objectives to provide direction and motivation. It also examines micro and macro environmental factors influencing Starbucks' marketing like suppliers, employees, customers, the economy, society, and competitors. Finally, it discusses Starbucks' targeting, positioning, response to buyer behavior, and differences between domestic and international marketing strategies.
This document provides information about a new professional sales awards scheme launched in the UK. It summarizes perspectives from industry experts on how sales has evolved in recent decades. Key points include:
- Sales now requires a deeper understanding of customers and their businesses to demonstrate value beyond just solving known problems.
- Customers are more informed and don't need to be educated as much, requiring salespeople to help uncover new issues and perspectives.
- Recognizing top performers through awards gives credibility to winners and the sales industry. Experts see a need for sales to become a fully professionalized domain.
You can't solve every problem on your own. That's why our members turn to the collective intelligence of our global network for help and inspirations. Here are some of the benefits of being a member of the WFA - the only organisation representing and connecting global marketers.
Dachis Group - 2011 shopping season infographicDachis Group
Target's focus on brand messaging and social media for its Christmas Champ campaign drove more branded activity than competitors. While Black Friday is busy, activity remains high before and after, so retailers should extend marketing efforts beyond just Black Friday. Major retailers saw no significant reaction to cause marketing campaigns during the busy holiday season, as the noise drowns out such campaigns. Retailers with larger digital ecosystems like Target and Kohl's that integrated video across channels were more effective in driving campaign activity and sales.
Fast Fuel is launching a new energy drink in the Canadian market. It aims to target hard working professionals aged 35-49 with a household income over $100,000. The marketing campaign will run for three months from January to March 2020. Fast Fuel must differentiate itself from competitors like Red Bull and Monster to gain market share. The summary focuses on developing brand awareness and loyalty through an integrated marketing communications strategy using both online and offline promotional activities.
Dynamic creative optimization (DCO) is a technology that uses data to choose – in real time – the most relevant set of visual components to show, optimizing the brand’s creative message to be more personal to the user. In this Slideshare, Innovid provides best practices for your DCO strategy.
Apresentações dos oradores: Philip Kotler, Pedro Guerreiro e Daniel Sá na Conferência Internacional IPAM, realizada em Aveiro no dia 16 de Novembro de 2010.
BrandZ Top 50 Most Valuable Latin American Brands 2015 ReportKantar
Millward Brown and WPP released the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).
Change or Die ANA Magazine - Marketing2020 storyVermeer
The document discusses key findings from the Marketing 2020 initiative, which surveyed thousands of global marketing leaders. Three main points:
1) Successful marketing organizations are explicitly aligned to business growth goals and measure their performance based on growth indicators. CMOs need to lead their company's growth agenda.
2) Defining a clear company or brand purpose that connects to societal impact is important for future success. Marketers should define their purpose and connect brands to opportunities to deliver total experiences.
3) Global marketing requires connecting diverse teams, inspiring them with a shared vision, focusing them on unified goals, clearly defining roles, and building capabilities for the 21st century. High performing companies engage employees and customers around their brand purpose.
STRATEGIC CONCEPTS IN FESTIVE AND TẾT SEASON - 2021Perry Cao
The document provides strategic concepts for brands during the 2021 festive and Tet season in Vietnam. It highlights insights on customer behaviors and preferences, as well as cultural factors. Key points include:
- Gen X and Boomers are driving mobile and ecommerce growth, while imposed disruption makes people more open to new products
- The festive seasons last 10 days and provide time for customers to research, compare options, and make purchases
- Rural areas account for 60-70% of the population but are underserved by online platforms; basic needs around food, health and education are priorities
- Brands should partner with others, ensure visibility, transparency and consistency in communications to best serve customers across urban and rural areas during this busy
The Balancing Effect Seminar & Case Competition BrochureDaniela Herrera
The event schedule provides an overview of The Balancing Effect Seminar & Case Competition hosted by Queen's MBA Marketing Club. The day includes presentations on new media, traditional media, and finding the right balance between the two (The Balancing Effect). Canada's top MBA students will then participate in a case competition pitching digital marketing strategies for a company. Speakers will share their experiences using traditional and new media. The event aims to help participants learn how to effectively integrate different marketing channels.
Why Growing, Engaging, and Retaining Customers Is Your #1 Audience ImperativeEthology
The webinar discusses the importance of developing and engaging proprietary audiences as a top marketing priority. It promotes the concept of the "Audience Imperative", which is focusing media efforts on growing, engaging, and retaining audiences over the long run. The webinar features speakers from ExactTarget and ethology who will discuss how challenger brands can compete through audience development and how research and audience growth can drive branding, sales and loyalty. The webinar aims to teach attendees how to adopt the Audience Imperative approach and emphasize the importance of audiences as business assets.
This document provides an overview of integrated marketing communications and its importance for automotive aftercare businesses. It discusses how applying Dave Brailsford's concept of "aggregated marginal gains" by improving every small component of a business by 1% can lead to significant overall improvements. Some key components of a business that must work together include physical aspects like location, workshop, and products as well as emotional aspects like appearance, pricing, advertising, and customer service. The document advocates taking each component of the "marketing wheel" and ensuring it is well-maintained and coordinated. It highlights research from Nielsen showing the top influences on customer actions, like recommendations from others and branded websites, and how focusing on improving these areas can increase sales and profitability
Dennis Caicedo has over 20 years of experience in sales management and business development in the media industry. He has a proven track record of driving revenue growth and developing high-performing teams. He is seeking a new position where he can utilize his expertise in strategic planning, marketing, sales training, and developing new business opportunities.
Michael J. Dever has over 30 years of experience in executive sales and marketing roles, most recently as Director of Business Development at an advertising agency. Prior to that he held various director roles at NASCAR managing partner relationships and affinity programs, and vice president roles at a battery manufacturer leading marketing, sales, and product development teams. He is now seeking an executive management position where he can apply his leadership experience to help grow an organization.
Ana Maria Levis Peralta is a marketing-savvy entrepreneur with over 12 years of experience conceptualizing and executing marketing strategies for multinational companies. She has founded her own advertising agency, Clever Media LLC, and has held marketing roles at Bacardi USA, Arco Publicidad advertising agency, and Acento promotions business. She holds an MBA in Marketing from Boston University and a Bachelor's degree from Loyola University New Orleans.
Melanie McMillan is a sales, marketing, and business development executive seeking a strategic position with a technology company. She has over 20 years of experience driving business expansion through aggressive sales initiatives and consistently exceeding quotas. Her expertise includes identifying and closing sales, account and partner management, business development, and strategic planning. She has a proven track record of success developing partnerships, negotiating contracts, and leading collaborative teams, resulting in substantial revenue and profitability gains.
The document discusses the skills and capabilities needed to build a modern marketing organization, including customer insights, digital marketing, social media, integrated engagement planning, content development, evaluative analytics, and predictive analytics. It provides examples of how leading companies are developing these skills within their marketing teams and shifting certain functions, like digital marketing, from centralized groups to being embedded within broader marketing. The goal is to transform marketing organizations to effectively use data, technology, and content across all touchpoints.
This document provides an overview of shopper marketing and discusses its evolution as a strategic approach. Key points:
1) Shopper marketing has emerged as consumer behavior, media, retail landscapes, and technology have changed, making it harder for brands to reach consumers through traditional advertising.
2) It represents the next stage in retail marketing evolution, moving from a product focus to understanding shoppers.
3) For shopper marketing to be fully realized, retailers must play a key role in collaboration with manufacturers to develop shopper insights, programs, and an operational framework.
4) The Retail Commission on Shopper Marketing was formed to provide guidelines for effective retailer-manufacturer collaboration through shopper marketing to drive business
The document is the 2014 annual report of the World Federation of Advertisers (WFA). It summarizes the WFA's activities in 2014 including hosting numerous peer-to-peer group meetings for marketing and public affairs professionals, launching two new working groups, increasing remote knowledge sharing opportunities, and holding various events globally. The Managing Director emphasizes that in uncertain economic times, the WFA is strengthening its services to help members access support faster and more cost-effectively.
The document describes a 2010 brand campaign by Phantom Screens, a retractable screen company, that was developed by marketing agency Concerto. [1] Due to the economic recession negatively impacting the home improvement industry, Phantom Screens was uncertain how to effectively reach consumers. [2] Concerto developed an integrated campaign using television, online advertising, and a partnership with HGTV to drive consumers to an interactive microsite. [3] The campaign was highly successful, delivering over 122 million impressions and increasing website traffic by 310% with engaged visitors spending time learning about the products.
Dachis Group - Lessons Learned from 2011 Shopping SeasonDachis Group
The document analyzes major retailers' social media efforts during the 2011 holiday shopping season. It finds that retailers who implemented sustained branded marketing campaigns across traditional, digital, and social media generated the most relevant conversations. Specifically, Best Buy, Target, and Kohl's saw success by tightly linking their branded TV ads and paid social media to specific hashtags and themes. However, Kohl's momentum declined once its initial activities ended. The document recommends retailers take a more integrated and sustained approach to branded campaigns around major events like holidays to drive conversation within their consumer networks.
This document discusses the SWOT analysis and marketing objectives of Starbucks. It begins by explaining what a SWOT analysis is and its usefulness for developing business strategies. It then analyzes Starbucks' strengths as the number one coffee brand with strong financials and employee management, weaknesses as high prices and negative publicity, opportunities in new markets and product ranges, and threats from competition and supply issues. Next, it outlines Starbucks' marketing principles and objectives to provide direction and motivation. It also examines micro and macro environmental factors influencing Starbucks' marketing like suppliers, employees, customers, the economy, society, and competitors. Finally, it discusses Starbucks' targeting, positioning, response to buyer behavior, and differences between domestic and international marketing strategies.
This document provides information about a new professional sales awards scheme launched in the UK. It summarizes perspectives from industry experts on how sales has evolved in recent decades. Key points include:
- Sales now requires a deeper understanding of customers and their businesses to demonstrate value beyond just solving known problems.
- Customers are more informed and don't need to be educated as much, requiring salespeople to help uncover new issues and perspectives.
- Recognizing top performers through awards gives credibility to winners and the sales industry. Experts see a need for sales to become a fully professionalized domain.
You can't solve every problem on your own. That's why our members turn to the collective intelligence of our global network for help and inspirations. Here are some of the benefits of being a member of the WFA - the only organisation representing and connecting global marketers.
Dachis Group - 2011 shopping season infographicDachis Group
Target's focus on brand messaging and social media for its Christmas Champ campaign drove more branded activity than competitors. While Black Friday is busy, activity remains high before and after, so retailers should extend marketing efforts beyond just Black Friday. Major retailers saw no significant reaction to cause marketing campaigns during the busy holiday season, as the noise drowns out such campaigns. Retailers with larger digital ecosystems like Target and Kohl's that integrated video across channels were more effective in driving campaign activity and sales.
Fast Fuel is launching a new energy drink in the Canadian market. It aims to target hard working professionals aged 35-49 with a household income over $100,000. The marketing campaign will run for three months from January to March 2020. Fast Fuel must differentiate itself from competitors like Red Bull and Monster to gain market share. The summary focuses on developing brand awareness and loyalty through an integrated marketing communications strategy using both online and offline promotional activities.
Dynamic creative optimization (DCO) is a technology that uses data to choose – in real time – the most relevant set of visual components to show, optimizing the brand’s creative message to be more personal to the user. In this Slideshare, Innovid provides best practices for your DCO strategy.
Apresentações dos oradores: Philip Kotler, Pedro Guerreiro e Daniel Sá na Conferência Internacional IPAM, realizada em Aveiro no dia 16 de Novembro de 2010.
BrandZ Top 50 Most Valuable Latin American Brands 2015 ReportKantar
Millward Brown and WPP released the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).
Change or Die ANA Magazine - Marketing2020 storyVermeer
The document discusses key findings from the Marketing 2020 initiative, which surveyed thousands of global marketing leaders. Three main points:
1) Successful marketing organizations are explicitly aligned to business growth goals and measure their performance based on growth indicators. CMOs need to lead their company's growth agenda.
2) Defining a clear company or brand purpose that connects to societal impact is important for future success. Marketers should define their purpose and connect brands to opportunities to deliver total experiences.
3) Global marketing requires connecting diverse teams, inspiring them with a shared vision, focusing them on unified goals, clearly defining roles, and building capabilities for the 21st century. High performing companies engage employees and customers around their brand purpose.
STRATEGIC CONCEPTS IN FESTIVE AND TẾT SEASON - 2021Perry Cao
The document provides strategic concepts for brands during the 2021 festive and Tet season in Vietnam. It highlights insights on customer behaviors and preferences, as well as cultural factors. Key points include:
- Gen X and Boomers are driving mobile and ecommerce growth, while imposed disruption makes people more open to new products
- The festive seasons last 10 days and provide time for customers to research, compare options, and make purchases
- Rural areas account for 60-70% of the population but are underserved by online platforms; basic needs around food, health and education are priorities
- Brands should partner with others, ensure visibility, transparency and consistency in communications to best serve customers across urban and rural areas during this busy
The Balancing Effect Seminar & Case Competition BrochureDaniela Herrera
The event schedule provides an overview of The Balancing Effect Seminar & Case Competition hosted by Queen's MBA Marketing Club. The day includes presentations on new media, traditional media, and finding the right balance between the two (The Balancing Effect). Canada's top MBA students will then participate in a case competition pitching digital marketing strategies for a company. Speakers will share their experiences using traditional and new media. The event aims to help participants learn how to effectively integrate different marketing channels.
Why Growing, Engaging, and Retaining Customers Is Your #1 Audience ImperativeEthology
The webinar discusses the importance of developing and engaging proprietary audiences as a top marketing priority. It promotes the concept of the "Audience Imperative", which is focusing media efforts on growing, engaging, and retaining audiences over the long run. The webinar features speakers from ExactTarget and ethology who will discuss how challenger brands can compete through audience development and how research and audience growth can drive branding, sales and loyalty. The webinar aims to teach attendees how to adopt the Audience Imperative approach and emphasize the importance of audiences as business assets.
This document provides an overview of integrated marketing communications and its importance for automotive aftercare businesses. It discusses how applying Dave Brailsford's concept of "aggregated marginal gains" by improving every small component of a business by 1% can lead to significant overall improvements. Some key components of a business that must work together include physical aspects like location, workshop, and products as well as emotional aspects like appearance, pricing, advertising, and customer service. The document advocates taking each component of the "marketing wheel" and ensuring it is well-maintained and coordinated. It highlights research from Nielsen showing the top influences on customer actions, like recommendations from others and branded websites, and how focusing on improving these areas can increase sales and profitability
Dennis Caicedo has over 20 years of experience in sales management and business development in the media industry. He has a proven track record of driving revenue growth and developing high-performing teams. He is seeking a new position where he can utilize his expertise in strategic planning, marketing, sales training, and developing new business opportunities.
Michael J. Dever has over 30 years of experience in executive sales and marketing roles, most recently as Director of Business Development at an advertising agency. Prior to that he held various director roles at NASCAR managing partner relationships and affinity programs, and vice president roles at a battery manufacturer leading marketing, sales, and product development teams. He is now seeking an executive management position where he can apply his leadership experience to help grow an organization.
Ana Maria Levis Peralta is a marketing-savvy entrepreneur with over 12 years of experience conceptualizing and executing marketing strategies for multinational companies. She has founded her own advertising agency, Clever Media LLC, and has held marketing roles at Bacardi USA, Arco Publicidad advertising agency, and Acento promotions business. She holds an MBA in Marketing from Boston University and a Bachelor's degree from Loyola University New Orleans.
Melanie McMillan is a sales, marketing, and business development executive seeking a strategic position with a technology company. She has over 20 years of experience driving business expansion through aggressive sales initiatives and consistently exceeding quotas. Her expertise includes identifying and closing sales, account and partner management, business development, and strategic planning. She has a proven track record of success developing partnerships, negotiating contracts, and leading collaborative teams, resulting in substantial revenue and profitability gains.
Jason Yasment has over 16 years of experience in sales and marketing roles in the digital publishing industry. He has a proven track record of exceeding sales goals and is currently the West Coast Director for Departures Magazine, where he creates cross-platform programs and has grown digital sales exponentially. The document provides a detailed career history showing his success in sales leadership roles within the publishing, fashion, and technology industries.
Yvette Beltran has over 15 years of experience in marketing, communications, and advertising. She has a proven track record of developing strategic plans and managing integrated campaigns on budget for brands such as the Idaho Potato Commission, Peruvian Avocado Commission, American Airlines, Microsoft, and more. Beltran excels at creative process improvements, expansion opportunities, and achieving measurable results such as increased brand preference, media value, and cost savings.
This document is a resume for Elizabeth Veronneau, a marketing executive with over 15 years of experience developing and executing marketing strategies. She has worked in various industries including telecommunications, healthcare, consumer products, and automobiles. Key experiences include growing sales pipelines by 100% and increasing sales revenue by 200% for different clients. She also created an online store for a healthcare company that increased product sales by 65%. Currently, she provides marketing and sales consulting services and has helped various clients increase lead generation and sales.
I am a marketing savvy entrepreneur with over 12 years of progressive experience managing over 30 clients that span from IT providers and software developers to mortgage banks, as well as sophisticated consumer goods industries in the US, Puerto Rico, and the Caribbean.
Randy Kelderman has over 20 years of experience managing national account sales for consumer packaged goods companies. He has a proven track record of developing and executing multimillion dollar business strategies with major retailers like Walmart, Costco, Best Buy and Radio Shack. Kelderman is skilled in customer relations, sales analytics, team building and account management. His expertise includes new product introductions, brand building, and production forecasting.
Randy Kelderman has over 20 years of experience managing national account sales for consumer packaged goods companies. He has a proven track record of developing and executing multimillion dollar business strategies with major retailers like Walmart, Costco, Best Buy and Radio Shack. Kelderman is skilled in customer relations, sales analytics, team building and account management. His expertise includes new product introductions, brand building, and production forecasting.
Peter Konigsbacher has over 20 years of experience in marketing, brand management, and sales promotion for major CPG and financial clients. He holds an MBA from Columbia University and a BA from Colgate University. Currently he is the EVP of Marketing and Sales at Partnerships at Retail, where he leads strategic planning, program performance analysis, and new business development. Previously he held senior marketing roles at several advertising and promotions agencies.
Tricia M. Spellman has over 18 years of diverse marketing experience in healthcare, technology, financial, and consumer goods industries. She currently serves as Global Marketing Director for HIMSS and HIMSS Analytics, where she has increased annual revenues by 33% and product revenues by 13%. Prior experience includes developing strategic marketing plans, product launches, brand management, and global agency selection.
Susan MacNicol is a strategic marketing and sales professional with over 25 years of experience developing and implementing marketing, recruiting, training and sales strategies for various industries. She has a proven track record of driving business growth through integrated campaigns and establishing new departments. Her expertise includes brand positioning, strategic marketing, recruiting, business development, and client relations. She holds an MBA and has international experience working in Europe and the Middle East.
Michael Carney is a visionary marketing executive with over 30 years of experience growing technology and other companies through strategic marketing, sales, and operations leadership. He has a proven track record of generating significant revenue growth through integrated online and offline marketing initiatives. Some of his accomplishments include growing a company's revenues by 590% and 422% through reengineering operations, launching new products that generated over $1 billion in deposits in under 12 months, and developing marketing programs that improved sales conversion rates by up to 42% and shortened sales cycles by 31%.
Larry Caudill is an automotive sales, operations, and marketing executive with over 30 years of experience in the automotive industry. He has held increasingly responsible positions with Hyundai, Newgen Results, Profit Point Group, Sempra Energy, and Nissan in areas including sales, marketing, operations, and management. Caudill is known for his success in developing associates, guiding teams to high performance, and translating experiences into profitable projects. He brings a proven track record of achievements across multiple disciplines in the automotive field.
Randall Haaff has over 25 years of experience in sales, marketing, and general management in the financial services industry. He has a track record of growing businesses with revenues up to $520 million and net income up to $120 million. Currently he works as a financial advisor helping individuals, families, and small businesses with financial planning. Previously he held leadership roles at several companies, delivering substantial growth through initiatives like new product launches, geographic expansions, and improved sales processes.
Tim Martin is an experienced Chief Marketing Officer with a track record of building brands and teams. He has expertise in strategic planning, digital marketing, social media, product development, and leading cross-functional teams. Martin's background includes serving as CMO for several manufacturing companies where he increased sales, market share, and brand awareness through new marketing initiatives.
The document provides a summary of Robert K. Fitzgerald's professional experience and qualifications. It outlines his experience in marketing and general management roles across various consumer packaged goods categories. Key responsibilities included developing marketing strategies and new products, managing P&L, leading cross-functional teams, and driving sales growth. Notable achievements include launching new products and brands that achieved significant sales, repositioning divisions that increased revenues and profits, and successfully selling a company.
Jumpstart Sales & Marketing Inc. specializes in guerrilla marketing campaigns that require direct consumer contact. They have over 20 years of experience successfully implementing projects like product launches, merchandising programs, and events. Their services include hiring, training, supervising, and managing teams to conduct various marketing activities and achieve sales targets within tight timelines. They have worked with many large companies on both national and regional projects across Canada.
Debbie L. Corcoran has over 30 years of experience in sales and account management for retailers like Walmart, Target, and Nike. Her career accomplishments demonstrate her ability to create new business opportunities, successfully negotiate agreements, and increase sales. She provides details on her employment history, education, awards received, and skills related to sales, product development, and account management.
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Radermacher06.09
1. RICK RADERMACHER
2600 BRIERS NORTH DRIVE, ATLANTA, GA 30360 • 404-435-3779 (MOBILE) • RICKRAD15@GMAIL.COM
http://www.linkedin.com/in/rickrad15
SUMMARY
Creative-driven Marketing/Brand Communications professional, who has developed research-supported, strategically-
focused communications that people remember and talk about. Can manage complexity and chaos with strong
leadership and team-building skills. Combined client-side/agency pedigree fosters understanding and respect for both
corporate and agency processes and personalities, plus the ability to develop trust and consensus. Strong writing/editing
skills. Multi-tasker, good sense of humor, relatively ego-free. Willing to consult for and teach the MarCom-phobic.
EXPERIENCE
BIGELOW ADVERTISING, Atlanta, GA, _ Senior VP/ACCOUNT MANAGEMENT 1/07-Present
Entrepreneurial opportunity managing account service and leading account planning for 25-
year-old agency. Manage/mentor account staff of six. Rebuilt agency’s Media, Public
Relations and back-end Digital capabilities with alliance partnerships. Clients include Doosan
Infracore, AGCO, Coca-Cola, Aaron’s Corporate Furnishings, and Graphic Packaging Intl.
“Corporate Advertising
Executive of the Year
• Dramatically improved strategy and creative output. For Doosan, won nine construction
(Runner-up) - Rick industry awards for creative effectiveness in 13 months.
Radermacher, UPS. For • Developed a relationship marketing campaign directly responsible for 10% of Doosan's
making sure the ground 2008 unit sales. Helped increase the brand's unaided awareness over 20% in two years,
shipping company’s ads with consistent, clever brand communications from print to online to dealer point-of-sale.
successfully • Won the National Agri Marketing Association's 2009 Advertising Best of Show for a
repositioned it as a national print and digital campaign for agricultural machinery manufacturer, AGCO.
strategic partner with its
customers. For ads that UPS, Atlanta, GA (World’s largest package delivery company) 1999-2006
have both corporate
customers and DIRECTOR/CRM PROGRAMS 1/05 – 12/06
consumers thinking of
Selected to spearhead analysis and redeployment of two 10-year-old CRM programs:
UPS differently.”
1) Acquisition - targeted members of large associations and other consolidated groups of
The Delaney Report, potential customers, generating $259 million in annual revenue
January 10, 2005 2) Retention - for UPS’s most important non-national customers, representing 42%
($11.7 billion) of global small package revenue.
• Improved association program value proposition, simplified customer enrollment, and
developed a comprehensive, online-based marketing tool kit. Program became the primary
“‘Race the Truck’ has 2006 customer acquisition initiative, targeting $100 million in new revenue, a 39% increase.
unofficially become the • Repositioned retention effort from a perceived “loyalty” program to an enhanced customer
gold standard for driver care program. Relaunched new Preferred Customer Program in July 2006.
commercials. So • Inherited staff of nine. Improved overall group Employee Relationship Index score 15% in
popular, NASCAR one year. Favorably increased 16 of 25 categories, including Accountability (+40%).
probably would allow
the brown machine to DIRECTOR/US ADVERTISING & MEDIA 3/99 – 12/04
pass inspection.” Responsible for all US advertising. Managed a $150 million budget, all strategic and creative
development, and production of 150+ annual creative executions across all media including
Nate Ryan
Syndicated Columnist broadcast, print, the Web and stadium/OOH. Developed multi-media campaigns for the UPS
September 7, 2002 Brand, The UPS Store, and to activate sponsorships with NASCAR and Dale Jarrett.
• Developed “What Can Brown Do For You?” brand campaign. Brand-to-concept recall
hit 95% in just eight weeks communicating that UPS delivered more than just packages.
The campaign uniquely targeted B-to-B audiences from the mailroom to the boardroom.
Brown launched in the 2002 Olympics, resonating immediately with internal and external
“The UPS ad campaign audiences, and quickly becoming part of pop culture from SportsCenter to Saturday Night
is the biggest thing I’ve
Live. Inducted in 2008 into the Madison Avenue Advertising Slogan Walk of Fame.
done in racing, outside
of winning a • Created the “We want to race the Truck. People love the Truck.” ad campaign to
championship.” support NASCAR/Dale Jarrett sponsorships. Campaign became the talk of racing fans,
embedding UPS in the fabric of NASCAR while celebrating its relationship with Jarrett.
Dale Jarrett NASCAR awarded UPS its Marketing Achievement Award in 2001, the first time a first-
Post-race year sponsor had won this award. Sports Business Journal named UPS the 2001
Watkins Glen, 2001 NASCAR Sponsor of the Year.
• Led three national advertising agencies, one local. Won three Effie Awards in three years.
2. RICK RADERMACHER • PAGE 2
SHEPHARDSON STERN + KAMINSKY, Atlanta, GA _ VP 7/98-3/99
General Manager of Atlanta office of New York-based agency. Managed the $40 million
Southern Company account, including corporate advertising, PGA Tour sponsorship support,
and integrated consumer communications for five subsidiary power companies.
THE WOODBINE AGENCY, Winston-Salem, NC _ DIRECTOR/BUSINESS DEV. 1/98-7/98
Managed 11-person Account Management staff of $13 million agency. Developed new
business strategies, including writing collateral materials. Won four new accounts in seven
months - BellSouth Mobility DCS, Councill Furniture, ALCOA, and Integrated Solutions.
PLC ADVERTISING, Atlanta, GA _ SENIOR VP/ACCOUNT DIRECTOR 2/92-1/98
Responsible for Georgia Power, National Vision Associates (350-store optical chain, The
Vision Center in Wal-Mart) and ALCOA, combined $15 million billings. Also SportsTown, a
31-unit sporting goods retailer, five Hardee's co-ops, and Aladan (latex gloves/condoms).
• Agency income in my group increased by 340% in the first three years.
“The advertising
convincingly conveys
• Led the development of a new integrated in-store, print and radio brand identity for The
the message that Vision Center in Wal-Mart.
Georgia-Pacific has a • Managed over 200 beverage package design projects for Alcoa.
strong future.”
BBDO, Atlanta, GA _ VP/ACCOUNT SUPERVISOR 8/89-1/92
Forbes Magazine Responsible for BellSouth Mobility, Georgia-Pacific, South Carolina Federal Bank,
enRoute Card USA, Sylvan Learning Centers combined $18 million billings.
• Developed an investor relations print campaign to address Wall Street’s concerns about
G-P’s acquisition of Great Northern Nekoosa. Within a week, the advertising had
generated a wave of very positive support from investors, analysts and shareholders.
• Implemented Sylvan Learning Centers’ first national ad campaign, supporting 500 North
American franchised supplemental education centers. In two months, increased
“’More Satisfaction,’ inquiries by 30%, enrollments by 25% with reduced acquisition cost-per-student.
with its upbeat pop
tune, is an anthem for
Lean Cuisine lovers. If DELLA FEMINA MCNAMEE WCRS, Pittsburgh, PA _ VP/ACCOUNT MANAGER 11/80-7/89
you aren’t a devotee Responsible for development and implementation of marketing, creative and media strategy
already, these spots for Stouffer’s Entrees/Side Dishes, Lean Cuisine and French Bread Pizza. Coordinated
make you want to programs for two McDonald’s co-ops, 98 restaurants and 22 owner/operators.
become one. This
campaign is a winner. • Developed the initial post-launch Lean Cuisine” advertising campaign, themed “More
The underlying Satisfaction. Stouffer’s president called it “The best advertising ever done for us.”
message is subtle: the
Lean Cuisine ladies
always get the guy.”
• Developed a unified advertising campaign for Stouffer’s French Bread Pizza that ran for
seven years. Sales increased 25% in the first two years, moving the brand from fourth to
Madison Avenue second in the frozen pizza category.
Magazine
March 1987 PITTSBURGH MARCH OF DIMES _ ASSISTANT EXECUTIVE DIRECTOR. 6/78-10/80
Secured corporate underwriting, recruited and supervised volunteers, coordinated media
promotions and planned fund-raising events. Managed the 1980 Pittsburgh SuperWalk, which
raised nearly $1 million, the Pennsylvania single-day fundraising record.
EDUCATION
DUQUESNE UNIVERSITY • BA/JOURNALISM & MARKETING. Honored as a Top 100 Senior. Varsity
ice hockey. Copy Editor, Staff Writer and Photographer - Duquesne Duke. Worked my way
through college, including as a sports writer for the Pittsburgh Post-Gazette.
OTHER INTERESTING STUFF. OR NOT.
Softball player. Baseball purist. Fantasy football geek. Amateur gardener.