Web 2.0 has democratized the music industry by allowing for easy sharing and collaboration online. Key aspects of Web 2.0 include user-generated content, interactivity, blogs, wikis, and social media platforms. By lowering communication costs, Web 2.0 has enabled more inclusive and democratic participation from millions of people online. This could benefit a production company by allowing for lower-cost online marketing through social media to build audience hype.

1. What role has Web 2.0 played in the democratisation of the music industry. How could
this be applied to your product?

2.  Web 2.0 is what people call new ways of showing or using things on the Internet.
 Web 2.0 is considered beneficial because it is easy for people to publish their work, connect with
other people, and share and exchange information.
 To people who use the Internet, wikis and blogs are Web 2.0. Web 2.0 is mostly about user-
generated and interactive content.
 Before Web 2.0, Internet users could just read information on web pages. With Web 2.0, users
can interact with the site and add information. In Web 1.0, the previous version, information was
only written by the website author.
 The Internet technology which is used for web 2.0 is not different from the old Internet
technology, but the ways people use the web (the Internet) has changed.
 Some people think that Wikipedia is a great example of "Web 2.0". Many other famous websites,
such as Facebook and YouTube, are considered Web 2.0 Websites as they allow interactivity.

3.  Web 2.0 is the term given
to describe a second
generation of the World
Wide Web that is focused
on the ability for people to
collaborate and share
information online. Web 2.0
basically refers to the
transition from static HTML
Web pages to a more
dynamic Web that is more
organized and is based on
serving Web applications to
users.

4.  Other improved functionality of
Web 2.0 includes open
communication with an emphasis
on Web-based communities of
users, and more open sharing of
information. Over time Web 2.0
has been used more as a
marketing term than a computer-
science-based term. Blogs, wikis,
and Web services are all seen as
components of Web 2.0.
 Web 2.0 is allows it’s users to
have freedom of expression. This
importance should not be
underestimated since historically,
it has been evident that people
with power have always tried to
limit and control expression.
However, in a more modern time,
with the use of Web 2.0 users are
able to freely express their views
online for others to see.
 I think that Web 2.0 generally
goes beyond expression, and has
also become an efficient tool for
mobilization and collective action.

5.  Web 2.0 and it’s suite of technologies have dramatically lowered
the interaction costs of two-way communication over the World
Wide Web, which has democratized the production of information
and applications across the internet. Lower communication costs
have led to opportunities for more inclusive, collaborative,
democratic online participation. As the costs of communicating
online decreased, more people, in terms of million, decided that it
was worth their while to participate in these communication
networks. These people did not just communicate more, they
started communicating in qualitatively different ways than before.
As these millions found new media for expression and
collaboration, they opened possibilities for a more inclusive, open,
democratic society, possibilities which may or may not be
realized.

6.  As independent production company, the costs of
communicating online decreasing comes significantly at
our advantage. Due to this, being able to post our
production online and advertise using below the line
marketing allows for opportunities for more inclusive,
collaborative, democratic online participation from our
audience. This media democracy throughout our
audience could subsequently create a hype amongst our
target audience as a result of marketing strategies on
social media.