The document discusses the design choices made for promotional materials for the band Jungle Doctors and their album "Open Up". It describes using the same fonts, colors, and an image from the album's digipak cover on a magazine advertisement to clearly link the two products. Audience feedback was considered when choosing the font for the album title. Social media logos were included to direct people to the band's online pages. Quotes and web links were also used consistently across formats to promote the band further.

1. On our magazine advert for ‘Jungle Doctors – Open Up’ we
included an image of our digipak front cover. This is to promote
the album but also to have it presented on another product to
show they are connected. When seeing the two products together
it is clear through their affects and style of photo that they are
linked.
Furthermore, we used the same fonts for ‘Jungle Doctors’ in all our
products as while as maintaining the white colour.
One area we struggled with was
choosing the font for ‘Open Up’
on our magazine advert. When
using the same font as the ‘Jungle
Doctors’ we found through
audience feedback that is didn’t
work well. After numerous
changes and more audience
feedback we found this font to be
the most fitting. Audience
feedback also said that by keeping
the same font for the name of the
band it made it still recognisable.
Our location for our digipak was Hyde Park, where the majority of our music video was
filmed. We chose to follow a natural theme, capturing bonding moments within the
band. After looking at our indie-rock products we found extravagant backdrops and
bright colours was very rare; with this knowledge we tried to continue this trend, while
putting our own unique mark on it.

2. The placement of the digipak front cover upon a
magazine poster is in my opinion an ideal form of
synergy and one that is often under looked. I chose
to use this form of synergy because it allows a
connection to be formed directly between the two
products. During our research we found this in a
common trend on magazine adverts across all
genres.

3. Another feature we included social
media logos. Social media is one of, if
not the biggest platform for
advertising. By including these links it
directs the band audience to their
personal online pages, where they
will regularly post about up and
coming music and tours etc. As well
as this the Youtube logo suggests they
have visual content such as the music
video we created for their audience
to watch.
On our magazine we included a
quote from NME; we felt this
would attract our target audience,
as it shows that the band have
respected reviews from
established companies.
Also, we found this a key feature
on digipaks during our research.
We included their webpage as
we found this an effective way
of self promotion, leading
customers to more of their
music and products.
USE OF LOGOS ON OUR MAGAZINE ADVERT.

4. Our area that we felt vital for adding synergy to our products was through
the same of the same font and colour. The only difference is the font title,
but we felt their text was the most effective for the magazine and it clearly
showed it was the name of the album and not a continuation of the band
name.
The title of the band ‘Jungle Doctors’ is in the same distinctive font, with
degree sign in replacement on the ‘o’, giving it a unique and edgy look. It
was important to keep the same font style for the name of the band to
make it recognisable and create another synergistic element.
We took influence from the Conduit’s album, similarly to our album and
advert they kept the name of the band the same and only slightly used the
sizing of the album name.
Also, Marina & The Diamonds used the same font in both the album cover
and magazine advert and only changes the colouring on the pictures, similar
to ours.