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Social media metrics 2015.04.14

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Alan Rosenblatt
Alan Rosenblatt

The document discusses tools for measuring social media performance. It recommends focusing on audience engagement, quality and size, and driving traffic. It then lists several free tools for measurement including native Twitter and Facebook analytics, as well as third party tools like Topsy, Tweetreach, and Followerwonk. It also mentions the Engagement feature on ActionSprout for Facebook page analysis and recommends the premium tool Attentive.ly.

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Mostly Free Tools for Measuring Social Media Performance Alan Rosenblatt, Ph.D. Sr. VP for Digital Strategy, turner4D Alan@turner4D.com turner4D.com @turner4D @DrDigiPol
Who am I? And why am I here? Alan Rosenblatt, Ph.D. @DrDigiPol • SVP for Digital Strategy, turner4D • Co-Founder, Internet Advocacy Roundtable • Taught first-ever college course on digital politics in 1995 • Professor at JHU, GWU, AU • Columnist for SocialMediaToday.com
What should we measure? It’s all about influence! • Audience engagement – You want RT, #FF, shares, comments, likes & 1+ • Audience quality & size – You want influencers, press & policymakers • Driving traffic to your website & email lists – You want clicks & views • Are you talking about the right things? – Is your audience also talking about it? – Is the rest of the world talking about it?
My favorite FREE tools • Native tools - Analytics.Twitter.com
My favorite FREE tools • Native tools – Facebook Insights
My favorite FREE tools • Third Party Tools - Topsy.com
My favorite FREE tools • Third Party Tools - Tweetreach.com
My favorite FREE tools • Third Party Tools - Followerwonk.com (1)
My favorite FREE tools • Third Party Tools - Followerwonk.com (2)
My favorite FREE tools • Third Party Tools - Followerwonk.com (3)
My favorite FREE tools • Third Party Tools - Followerwonk.com (4)
My favorite FREE tools • Third Party Tools - Followerwonk.com (5a)
My favorite FREE tools • Third Party Tools - Followerwonk.com (5b)
My favorite FREE tools • Third Party Tools - Followerwonk.com (6) • The free tool includes other charts like this, including follower ages & recent activity • The premium tool offers much more for $149/month (first month is free)
My favorite FREE tools • Third Party Tools – Engagement.ActionSprout.com (Facebook Page Analyzer)
My favorite PREMIUM tool • Third Party Tools – Attentive.ly
Thank You! Mostly Free Tools for Measuring Social Media Performance Alan Rosenblatt, Ph.D. Sr. VP for Digital Strategy, turner4D Alan@turner4D.com turner4D.com @turner4D @DrDigiPol

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Social media metrics 2015.04.14

  • 1. Mostly Free Tools for Measuring Social Media Performance Alan Rosenblatt, Ph.D. Sr. VP for Digital Strategy, turner4D Alan@turner4D.com turner4D.com @turner4D @DrDigiPol
  • 2. Who am I? And why am I here? Alan Rosenblatt, Ph.D. @DrDigiPol • SVP for Digital Strategy, turner4D • Co-Founder, Internet Advocacy Roundtable • Taught first-ever college course on digital politics in 1995 • Professor at JHU, GWU, AU • Columnist for SocialMediaToday.com
  • 3. What should we measure? It’s all about influence! • Audience engagement – You want RT, #FF, shares, comments, likes & 1+ • Audience quality & size – You want influencers, press & policymakers • Driving traffic to your website & email lists – You want clicks & views • Are you talking about the right things? – Is your audience also talking about it? – Is the rest of the world talking about it?
  • 4. My favorite FREE tools • Native tools - Analytics.Twitter.com
  • 5. My favorite FREE tools • Native tools – Facebook Insights
  • 6. My favorite FREE tools • Third Party Tools - Topsy.com
  • 7. My favorite FREE tools • Third Party Tools - Tweetreach.com
  • 8. My favorite FREE tools • Third Party Tools - Followerwonk.com (1)
  • 9. My favorite FREE tools • Third Party Tools - Followerwonk.com (2)
  • 10. My favorite FREE tools • Third Party Tools - Followerwonk.com (3)
  • 11. My favorite FREE tools • Third Party Tools - Followerwonk.com (4)
  • 12. My favorite FREE tools • Third Party Tools - Followerwonk.com (5a)
  • 13. My favorite FREE tools • Third Party Tools - Followerwonk.com (5b)
  • 14. My favorite FREE tools • Third Party Tools - Followerwonk.com (6) • The free tool includes other charts like this, including follower ages & recent activity • The premium tool offers much more for $149/month (first month is free)
  • 15. My favorite FREE tools • Third Party Tools – Engagement.ActionSprout.com (Facebook Page Analyzer)
  • 16. My favorite PREMIUM tool • Third Party Tools – Attentive.ly
  • 17. Thank You! Mostly Free Tools for Measuring Social Media Performance Alan Rosenblatt, Ph.D. Sr. VP for Digital Strategy, turner4D Alan@turner4D.com turner4D.com @turner4D @DrDigiPol