This document provides an action plan for front desk professionals to increase revenue and enhance the customer experience. It discusses using tools in the Millennium software like the pending list, standing appointments, and non-requests to improve scheduling. The document recommends monitoring gaps in the schedule, using promotions, and calling clients for rebooking or to address expiring points. It also suggests color coding the appointment book, using up-selling and cross-selling techniques, and running reports on new clients, birthdays, and overdue appointments. Front desk employees play a key role in marketing through customer interactions and tracking referral information.