[AIIM17] Digital Transformation – Your Content in Disguise? - Glenn Gibson
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Organizations have been digitizing content for years, so what’s with all the current buzz around the term Digital Transformation? This session will discuss why digital information is not the same as digital transformation. We’ll discuss practical steps towards digital transformation to take back to your own organization and the role that content plays in this journey. Learn about the current state of Information Management in AIIM’s latest report: http://info.aiim.org/2017-state-of-information-management
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[AIIM17] Digital Transformation – Your Content in Disguise? - Glenn Gibson
- 1. Digital Transformation: Your Content in Disguise? Glenn Gibson Director of Product and Solution Marketing at Hyland, creator of OnBase
- 2. Transformers
- 5. Three key drivers of transformation: changing consumer demand, changing technology and changing competition www.theguardian.com
- 6. If our competition is transforming and we are not, we will not survive
- 10. Digital Content
- 12. 1 2 3 The All Spark The Stages The Army
- 13. 1. Identify the All Spark 2. Recognize the Stages of Transformation 3. Join Forces to Beat the Bad Guys
- 14. 1. Identify the All Spark 2. Recognize the Stages of Transformation 3. Join Forces to Beat the Bad Guys
- 17. Content ?
- 18. Digitization?
- 19. In a narrower sense, it may refer to the concept of “going paperless” Digital Transformation Page on www.Wikipedia.com
- 21. Email Inboxes Excel/Access “Apps” ECM Repositories File Shares SharePoint Sites Cloud Sharing Apps
- 24. An enterprise vision for managing related digital content is the All Spark for Digital Transformation
- 25. ECM?
- 26. An ancient artifact capable of creating new transformer life AllSpark Page on www.Wikipedia.com
- 27. An enterprise vision for managing related digital content
- 28. Email Inboxes Excel/Access “Apps” ECM Repositories File Shares SharePoint Sites Cloud Sharing Apps
- 30. A complete view of information A complete view of information A complete view of information
- 31. An enterprise vision for managing related digital content is the All Spark for Digital Transformation
- 32. 1. Identify the All Spark 2. Recognize the Stages of Transformation 3. Join Forces to Beat the Bad Guys
- 34. a) Drives itself b) Starts talking c) Changes appearance
- 35. a) Drives itself b) Starts talking c) Changes appearance
- 36. Email Inboxes Excel/Access “Apps” ECM Repositories File Shares SharePoint Sites Cloud Sharing Apps
- 39. Was this an approved order? Did we receive what we ordered? Does any discrepancy fall within $X Do we qualify for early payment discount? Does this require exec approval? Process Payment Invoice Check PO Check Packing Slip Check Business Rules Check ContractCheck Business Rules
- 40. Content Driving Itself • HR Application Process • Student Transfer • Patient Release of Information • Insurance Claim
- 41. a) Drives itself b) Starts talking c) Changes appearance
- 42. When I get that feeling...
- 44. Talks to who? Employees Managers Customers
- 45. a) Drives itself b) Starts talking c) Changes appearance
- 47. a) Drives itself b) Starts talking c) Changes appearance
- 48. 1. Identify the All Spark 2. Recognize the Stages of Transformation 3. Join Forces to Beat the Bad Guys
- 50. Client Mobile Outlook data Content Platform Related, digital content ERP ERP Interface SAP PeopleSoft Infor Connect Content Exchange Data
- 51. Client Mobile Outlook data Content Platform Related, digital content ERP ERP Interface SAP PeopleSoft Infor CRM CRM Interface HRIS HR Interface Salesforce Dynamics PeopleSoft UltiPro Home Grown App Interface Issue Resolution Accounting Transform all your core systems by connecting to a content platform
- 53. Single purpose cloud- based apps are the enemy of Digital Transformation
- 55. Shadow IT: The Dark of the Moon
- 57. 1. Identify the All Spark 2. Recognize the Stages of Transformation 3. Join Forces to Beat the Bad Guys
- 58. Digital Transformation: Your Content in Disguise
- 59. • Glenn.Gibson@OnBase.com • @Highland_Glenn • Highlandglenn on LinkedIn
Editor's Notes
- As a boy growing up in the 80’s, playing with cars was a favorite past-time. But then in 1984, everything changed.
- Transformers.
- Suddenly, a toy car could be so, so much more. Here’s a car, that looks like a normal car, you can play with it like a normal car, but with a few twists and turns, this transformed into something incredible. It was a robot in disguise. This concept completely captured my imagination. The brains behind the transformers took something we were already familiar with, something that we’d already played with for years, a toy car, and blew our young minds that this could be so, so much more. In fact, they wer’nt just robots in disguise, they were sentient beings from space who would ultimately save our world. So why am I talking about transformers? Because this toy revolution of the 80’s is what I’m reminded of when I think about the business revolution going on right now in the twenty-tens, as they are calling this decade we are in. We have been playing with digital content for many years now, especially the people here in this room associated with AIIM. Working with content, digitizing paper, standardizing document formats, debating metadata versus full text search. Suddenly, what was in our hands, has changed.
- Digital Transformation.
- According to an excellent article I the guardian newspaper on the topic it focused on the driving factors of transformation: “three key drivers of transformation: changing consumer demand, changing technology and changing competition.” https://www.theguardian.com/media-network/media-network-blog/2013/nov/21/digital-transformation All three of these could warrant a presentation all by itself, because in the last few years, the landscape has definitelyl changed. So with the concept of transformers being sent here to save the world, we could say that digital transformation is the very thing that has appeared that looks destined to do the same for our organizations. It’s a trend that encompasses what we need to do to remain competitive, to ultimately survive as an organization.
- Because if our competition is doing THIS, better than we are, we will be left behind. And as we know, the term Digital Transformation transcends content, so much bigger. It’s a revolution affecting ALL parts of business and organizations, products and services.
- On the very Wikipedia site for digital transformation is this image – a phone box transforming into a wifi hotspot.
- Yet, the word transformation itself means “a marked change in form, nature or appearance”. So if it’s digital transformation, what has it changed from – where did the transformation begin? What is it transforming from? Just as I’d been playing with toy cars for years and then it was a car that was a the basis for the transformer…digital transformation is a natural evolution from something we’ve all been doing for many years. We, in this community, we are long time experts of working digitallyl, we’ve been digitizing information for years, we’ve formed careers, companies and an entire industry around the topic. We are uniquely positioned to drive digital transformation. So how do we, as information professionals, make the leap from content management to digital transformation – to help our organizations transform what they are doing with their digital information battle it out in and survive in an ever agrsessive competitive landscape? And to meet the changing needs of our customers, our employees?
- Just as I’d been playing with toy cars for years and then it was a car that was a the basis for the transformer…digital transformation is a natural evolution from something we’ve all been doing for many years.
- We, in this community, we are long time experts of working digitallyl, we’ve been digitizing information for years, we’ve formed careers, companies and an entire industry around the topic. We are uniquely positioned to drive digital transformation. So how do we, as information professionals, make the leap from content management to digital transformation – to help our organizations transform what they are doing with their digital information battle it out in and survive in an ever agrsessive competitive landscape? And to meet the changing needs of our customers, our employees? We take a lesson from my friends, the transformers. Yes if you were to read the comics or watch the movies, you will learn that to transform something ordinary (car - content) into something that can save the world (a transformer – Digital Transformation)
- We are going to follow these three steps to see how to transform something ordinary, our content into something that will save the world, Digital Transformation. Let’s begin.
- https://commons.wikimedia.org/wiki/File:Bumblebee_Camero_(Transformers)_(1306027876).jpg
- So what took that dusty old camero and transformed it? It came in contact with this – the AllSpark. This object is able to bring mundane mechanical and electronic objects to life. So if our content is the equivelant of our dusty old camero, what’s all-spark that will bring this to life? What is the essential first step on the journey to Digital Transformation? https://www.google.co.uk/imgres?imgurl=http://vignette3.wikia.nocookie.net/poohadventures/images/4/47/The_allspark_by_spirit_of_laharah-d4bfqlz-1.png/revision/latest%3Fcb%3D20140625022829&imgrefurl=http://poohadventures.wikia.com/wiki/The_Allspark&h=792&w=800&tbnid=x6S7X7RQfZi0MM:&vet=1&tbnh=186&tbnw=187&docid=8HaEauFoJraywM&itg=1&usg=__WxIWMiAHF7NhdttaY6WWKiNjx38=&sa=X&ved=0ahUKEwj3zNLYycTSAhVI5oMKHSYPDa8Q_B0IhAEwCg&ei=3L--WPfuJ8jMjwSmnrT4Cg#h=792&imgrc=x6S7X7RQfZi0MM:&tbnh=186&tbnw=187&vet=1&w=800
- https://commons.wikimedia.org/wiki/File:Bumblebee_Camero_(Transformers)_(1306027876).jpg
- Is the AllSpark simply a matter of digitizing our content – going digital?
- It is interesting that the Wikipedia page on Digital transformation says this - “In a narrower sense may refer to the concept of “going paperless”. We all understand the value of doing this. Digital transformation is simply impossible if critical information is not available digitally!
- But let’s ask the question - Is digital information enough? Once we have digital information, we are well set up for digital transformation?
- Lets list off some places where information is already available digitally: Email - That’s digital, but when vital correspondence and documents that drive business and customer interactions are silo’d in individual mailboxes. This is digital content, but it’s not transformative. Spreadsheets or Access Databases – Digital tools, often used to create micro-applications that manage mission-critical information. This is digital content, but it’s not transformative. ECM repositories – A report by Forrester stated that 51% of organizations have 3 or more ECM systems in place, one large pharmacy had over 29 and was considering purchasing another cloud-based one! (Craig LeClair - Best Practices: Developing an ECM/BPM solution) Through purchase, or acquisition.. This is digital content, but it’s not transformative. SharePoint sites, file Shares, Cloud-based document repositories – This is digital content, but, rather than feeling transformative, it feels more like a noose around an organizations neck. All added together, and you ask - how many places is someone having to look for what they need? How can we respond to our customer AND EMPLOYEE expectations they have today of getting an answer within seconds. This is how things have been for years!
- This simple fact: Digital Information alone does not equal Digital Transformation. Digital information is simply the starting place for digital transformation – that’s the dusty camero. (if anyone is still on paper – they don’t yet have a vehicle to transform!)
- You know with the transformers, they are not all individual, independent machines. There’s a higher power inextricably linking them all together. What is it? It’s the very thing that created them in the first place, It’s the ALLSpark. This not only breathes life into them but importantly CONNECTS all the transformers together. Whoever has the AllSpark can make an army of digital machines. So what’s the all spark for digital transformation? What is it that will begin the transformation of all the digital silos and repositories we just talked about>? https://www.google.co.uk/imgres?imgurl=http://vignette3.wikia.nocookie.net/poohadventures/images/4/47/The_allspark_by_spirit_of_laharah-d4bfqlz-1.png/revision/latest%3Fcb%3D20140625022829&imgrefurl=http://poohadventures.wikia.com/wiki/The_Allspark&h=792&w=800&tbnid=x6S7X7RQfZi0MM:&vet=1&tbnh=186&tbnw=187&docid=8HaEauFoJraywM&itg=1&usg=__WxIWMiAHF7NhdttaY6WWKiNjx38=&sa=X&ved=0ahUKEwj3zNLYycTSAhVI5oMKHSYPDa8Q_B0IhAEwCg&ei=3L--WPfuJ8jMjwSmnrT4Cg#h=792&imgrc=x6S7X7RQfZi0MM:&tbnh=186&tbnw=187&vet=1&w=800
- An enterprise vision for managing related digital information is the ALLSpark for Digital Transformation.
- Hold on, you might say. You are suggesting Enterprise Content Management is the answer? Didn’t we try that and it failed? Wasn’t the idea of centrally managing all your content in a single place a pipe dream from the very beginning? Before you roll your eyes, consider this description of the transformers’ allspark
- “An ancient artifact capable of creating new transformer life”. Yes, ECM is an ancient artifact. But notice that I didn’t say ECM was the ALLspark for digital transformation, within the concept of ECM, is a very powerful idea.
- An enterprise vision for managing related digital information is the ALLSpark for Digital Transformation.
- This is the key. This is where we change our perception of these tools from being problem silos, to useful sources.
- However, if we have taken a centralized approach to all the related information, and we’ve agregared that together into a central place, that’s where automation can literally take over.
- And when we then make it easy to centralize THIS content, regardless of format or where it was initially stored – to dynamically pull in the relevant scanned images, email correspondence, word documents, PDFs, videos, etc. that’s the AllSpark.
- An enterprise vision for managing related digital information is the ALLSpark for Digital Transformation.
- Only once we do this, can we experience the second stage, which is the transformation itself. Recognize The transformation
- https://commons.wikimedia.org/wiki/File:Bumblebee_Camero_(Transformers)_(1306027876).jpg
- Well, it started driving by itself. It talked to him. Then it totally changed it’s appearance. So how do we recognize when our digital information is starting to transform? Let’s identify the three tell tale signs that you are on the road to digital transformation with the same criteria.
- Think about all the repositories we talked about previously. Email inboxes, file shares, SharePoint sites, ECM repositories. If your important content comes into your organization, and ends up in these places as final desintations and then sits there until someone looks for it, you are not transforming. It’s just sitting there, it’s not going anywhere until someone takes the wheel, so to speak.
- However, if we have taken a centralized approach to all the related information, and we’ve agregared that together into a central place, that’s where automation can literally take over.
- Using workflow/BPM technology, we can being applying machine logis IF, THEN conditions to our content and information.
- classic example – We receive an invoice for X amount, the data is already centrally available that we ordered it by being able to reference the PO and that we can automatically check that we received what we ordered – add in some acceptance criteria – anything in a delta of $50 isn’t worth worrying about – auto-approve. Anything that requires human intervention can get routed instantly to the right person, by role or through a load-balancing of work.
- The same thing can happen when a candidate applies for employment, that application can be matched to prior applications – see if this person worked there before or has applied before and what roles they applied for, auto-match required qualifications with entries on the application, and then route to the correct recruiter if there’s a match. This same logic can be applied when a student is transferring between schools and there’s a transfer of credits, if the corresponding classes and credits are available digitally, much of this reconciliation can be done by a machine. These are not revolutionary ideas, they are happening right now in thousands of organizations. When your content is driving itself, that’s the first sign of transformation. The next one is absolutely related.
- https://commons.wikimedia.org/wiki/File:Bumblebee_Camero_(Transformers)_(1306027876).jpg
- Employees - Routing the right tasks to the right people. Send notifications that something needs to happen. Managers - Pop up on your phone, in your email that a task has been completed, that a threshold is close to being broken. Customers – Notifications that request has been received, automated updates as things progress
- There was no mistaking that transformation had occurred when suddenly the camero went from looking like a car, to looking like this. How can our content look different?
- Well, it started driving by itself. It talked to him. Then it totally changed it’s appearance. So how do we recognize when our digital information is starting to transform? Let’s identify the three tell tale signs that you are on the road to digital transformation with the same criteria.
- So, we’ve triggered a transformation with our “allspark idea” to centrally manage the most important content. We’ve also now experienced how this content can be transformed.
- What quickly becomes apparent in the transformers story is that there is not just one transformer, but a whole army of them. When this little fella here bumblebee connects with his fellow transformers, they become quite a formidable army. The good guys – the autobots.
- But no great story is ever complete without some bad guys…the decepticons. They are trying to un-do all the great work that the autobots are doing. Can you think of a trend that seems transformative, but is actually a deception?
- Light-weight, single purpose cloud-based applications. They SEEM like a good idea. They are digital and can masquerade as Digital Transformation. But when departments buying their own cloud-based software applications, creating more silos out-with the all-spark vision and actually inhibit digital transformation!
- Shadow IT – is like the movie title “Transformers: The dark of the moon”
- Notice how Geoff Yates, the CIO of FMG insurance has his allspark vision and is in control of the long-term information strategy that his organization is deploying.
- Allspark – a clear vision for managing enterprise content is at the heart of digital transformation The transformation – The three signs that you are on the road to digital transformation, your content drives itself, it talks to you and it totally changes in appearance The Battle – Where we join forces with other core platforms across our enterprise and battle the decepticons of niche, cloud-based apps.
- Your vision for managing related content is at the heart of it all. That’s why we can confidently say. Digital Transformation: Your content in disguise.