The document discusses the importance of data integration for maximizing the value of cloud applications like Salesforce, emphasizing the need for a strategic integration plan. It outlines various integration options, including cloud and on-premise tools, and highlights considerations such as multitenancy, ease of use, scalability, and vendor viability when evaluating solutions. The text also addresses the challenges of hand coding versus using free tools, pointing out the implications for maintenance and support.

1. Data Management: There’s Gold in Them Details www.informaticacloud.com Darren Cunningham, Informatica Cloud

2. Today’s Agenda Integration – Do You Have a Plan? What Are My Options? What to Look for in a Solution Discussion www.informaticacloud.com

3. Why Isn’t Your Firm Interested in SaaS?

4. The View from Salesforce

5. Integration Drives Cloud Application Success Greater Adoption Stronger Connection More Business Value

6. Making Salesforce More Valuable… Equipment and CRM data from legacy systems

7. Making Salesforce More Valuable… Maintenance and Leasing data

8. Making Salesforce More Valuable… HR data

9. Making Salesforce More Valuable…  One system  Secure  Real-time Billing data

10. … without data integration, cloud-based systems won’t provide the value you’re seeking, indeed they may not be cost effective at all . ” “

11. Cloud and On-Premise will Co-exist Enterprise data on- and off-premise drive need for integration HR Application CRM Application Mainframe Custom Application Custom Application Custom Application Custom Application Custom Application

12. The Hybrid IT Organization Requires cloud to ground and cloud to cloud integration Your New IT Org SaaS PaaS IaaS Your Company Your IT Org Mainframe Custom Application Custom Application Custom Application Custom Application Custom Application

13. Primary Cloud Integration Use Cases: Load Data Synchronize Data Replicate Data Cleanse Data Your Company

14. Integration: Do You Have a Plan? SaaS PaaS IaaS Salesforce without integration is like a house on a beautiful island with no way to get there. “ ”

15. For Example: Staging vs. Direct Integration? Translate & Transform Data Available for Broader Integration Requirements Translate, Transform, Aggregate, Cleanse, Apply Rules, Replicate, Data Matching, etc. Point-to-Point Application Integration 2 1

16. Avoiding the Hairball is Key…

17. The Salesforce View

18. Today’s Agenda Integration – Do You Have a Plan? What Are My Options? What to Look for in a Solution Discussion www.informaticacloud.com

19. What Are The Salesforce Integration Options? Cloud Services On-Premise Tools for IT 3 4 Hand Code You need to consider integration for what it is: the mother of all single points of failure . “ ” David Linthicum Author, Cloud Computing and SOA Convergence in Your Enterprise Free Tools 2 1

20. Hand Coding: The Build vs. Buy Debate 3 Hand Code Flexibility – with a programming language you can pretty much do whatever you need to do Customization – you can customize down to the lowest levels Exposure – every nut and bolt of objects can be exposed for usage 1

21. Hand Coding: The Build vs. Buy Debate 3 Hand Code Don’t Underestimate: Maintenance Requirements Change Management Requirements Developer Resource Requirements Support Requirements 1

22. Free Tools: Starting with the Data Loader 3 Free Tools 2

23. Pros: FREE Easiest way to get your feet wet “ Good enough” might just be Cons: Loading data is just one requirement Ad hoc vs. automated Support Free Tools 2 Free Tools: Starting with the Data Loader

24. Mature, Proven, Platforms Often not accessible outside of centeralized IT On-Premise Data Integration Tools Cloud Services 3

25. Benefits of Cloud Integration Cloud Services 4

26. Today’s Agenda Integration – Do You Have a Plan? What Are My Options? What to Look for in a Solution Discussion www.informaticacloud.com

27. Evaluating Cloud Integration Solutions Multitenant vs. Hosted Rapid Deployment Ease of Use IT or LOB Usability Scalability Vendor Viability Whitepaper available @ www.informaticacloud.com/resources

28. Multitenant vs. Hosted Multitenant Architecture Benefits: Rapid Innovation Seamless Upgrades Better Quality Software Questions to Ask: How frequently to you deliver new releases? How are upgrades delivered? How do you monitor usage / adoption?

29. Is There a Trust Site?

30. Ease of Use Benefits: Efficiency Intuitiveness Satisfaction Questions to Ask: How are new customers on-boarded? Do you have a self-service trial? Is there a community site to learn from others?

31. IT or LOB Usability…or Both? IT developer Likes to write code Integration experience Benefits: End-user empowerment IT governance Alignment / collaboration Questions to Ask: What skills are required to run the service? Can you deliver controlled self-service for LOB? Is their interoperability with our in-house tools? SaaS admin / analyst Wants clicks not code Operational experience

32. Rapid Deployment Benefits: Live in Days, Not Months Fewer IT Resources Accelerated ROI Questions to Ask: How are new customers on-boarded? Do you have a self-service trial? Is there a community site to learn from others?

33. Scalability On-Premise Data Integration Integration as a Service Benefits: Costs Elasticity Questions to Ask: Can you share performance data? Can you handle simple & complex requirements?

34. Vendor Viability Benefits: Trusted Standard Certified Consultants Long-term Solution Questions to Ask: Investors? Last Round of Funding? Profitability? Customer and Industry Analyst References?

35. Today’s Agenda Integration – Do You Have a Plan? What Are My Options? What to Look for in a Solution Discussion www.informaticacloud.com

36. Contacts and Resources Darren Cunningham [email_address] www.informaticacloud.com