My Adventure of doing digital marketing at B2B Startup.

1. DIGITAL
MARKETING AT
B2B STARTUP
- V I S H A L C H A N D A N E

3. OBJECTIVES
•Build Brand
– Customer Acquisition
– Talent Acquisition
•Consistent Demand Generation

4. DIRECT MARKETING
Direct
Mailers
Advertis
ements
Direct
Marketin
g
Tele-
calling
Event &
Seminar
Participatio
n
Direct
Selling

5. INDIRECT MARKETING

6. FIRST CHALLENGE
Getting Budget Approved
?
Justify Return on Investment ?

7. MOST IMP IS EXECUTION !!!

8. SEARCH ENGINE OPTIMIZATION
On-Page Activities
– Page titles
– Internal linking
– Keywords
– Meta tags & Descriptions
– URL Structuring
Off-Page Activities
– Social Networking Sites
– Blogging and Blog Marketing
– Search Engine Submission
– Photo Sharing

9. AND THEN WE FACE THE REALITY !!!!

10. LEARNING …..
• Find your own niche keywords, write theme not
keywords…
• Content is king
• Check content for plagiarism
• Use your own images
• Blog….blog ….& blog
• Social media content
• Create meta data

11. SOCIAL MEDIA MARKETING
Linkedin & Twitter
• Content sharing
• Blogging using Pulse
• Targeted Advertising to group like CIO, Cloud etc.
Facebook
• Content Sharing
• Brand building and advertising
Slideshare
• Sharing information using PPT, whitepapers and datasheets
Pinterest and Google Images
• Uploading Info-graphics and Company images to build brand awareness
Youtube
• Dedicated youtube channel for products, demo & usage

12. STRUGGLE CONTINUES ….
• SMM was not effective
• Unable to bring required traffic to website
• Number of followers were not increasing
• Sales / Finance pressure to generate leads

13. LEARNING ….
• Know your Target Group first .
• You cant do all…..select your best medium to reach target
audience
• Again Content Is King ..
• Call to action is also important
• Retargeting is important

14. RETARGET YOUR TG
• Social Media
• Emailer
• Cold calling
• Demo

15. EMAIL MARKETING
Some Facts :
 Read % is not more than 5 to 7%
 Short messages are better than images
 Message need to simple and short
 It should include clear call to action
 Time of email is also important

16. THE WAY CUSTOMER BUY HAS
CHANGED

17. SUMMARY
Single marketing option may not give desired result,
we need to do all
 Content is very important for SEO, SMM, Blogs,
email marketing etc..
 Retargeting is important for demand generation
 Continuous messaging is important