SlideShare a Scribd company logo
Solve
for X
with AI:
a VC view of the machine learning
& AI landscape Ed Fernandez @efernandez
Mentor, Advisor at Singularity
University & Berkeley’s Center for
Entrepreneurship & Technology
Early Stage & Start-Up VC at Naiss.io
- VC boutique/Palo Alto
Investor/board director @ BigML inc
(MLaaS: Machine Learning as a
Service)
Former corporate EVP at BlackBerry &
Nokia
@efernandez
ed@naiss.io
+15614104388
What you’ll get from this deck
1. The M&A race for AI: by the numbers
2. Watch out! hype ahead
3. Machine Learning drivers: why is Machine Learning a ‘thing’ now (vs before)
4. Venture Capital: forming an industry, the AI/ML landscape
5. The One Hundred (+13) AI startups to watch in the Enterprise
6. The great Enterprise pivot: applying Machine Learning at scale
7. - where to go next -
Definitions & Disclaimer
Machine Learning is NOT Deep Learning NOR AI or AGI
ML is here
AI:
much of the
data in
these slides
Deep
Learning
By number of deals, quarterly
www.cbinsights.comhttps://www.cbinsights.com/blog/top-acquirers-ai-startups-ma-timeline/
Google is the most active acquirer of AI startups, having acquired 11
startups since 2012. Apple, which has been ramping up its M&A efforts,
ranked second with 7 acquisitions under its belt. Newer entrants in the
race include Ford, which acquired Argo AI for $1B in Q1’17, cybersecurity
company Sophos, and Amazon.
200+
Acquisitions
since 2012
30+
M&A deals in
Q1’17
11
Acquisitions by
Google
The M&A race for AI
latest update
The M&A race for AI
September 8th Update - CBinsights :
There were 85 disclosed M&A deals targeting AI startups in
2017 year-to-date.
This is more than the 75 we saw in 2016.
Includes Facebook’s acquisition of Ozlo and
Nasdaq acquisition of eVestment ($705M).
John Deere acquired agricultural tech company Blue River
Technology for $305M.
Entering the second wave of acquisitions
www.cbinsights.com 11https://www.cbinsights.com/blog/top-acquirers-ai-startups-ma-timeline/
Google is the most active acquirer of AI startups, having acquired 11
startups since 2012. Apple, which has been ramping up its M&A efforts,
ranked second with 7 acquisitions under its belt. Newer entrants in the
race include Ford, which acquired Argo AI for $1B in Q1’17, cybersecurity
company Sophos, and Amazon.
200+
Acquisitions
since 2012
30+
M&A deals in
Q1’17
11
Acquisitions by
Google
The M&A race for AI
1st Wave - Tech giants:
Google, Facebook, Twitter,
Apple, Intel, Microsoft, IBM,
Yahoo, eBay
Entering into the 2nd wave -
now:
John Deere, General Electric,
Ford, Samsung, Uber, Oracle,
Sophos, Meltwater
Machine Learning
Emerging Technology hype cycle: Machine Learning
Watch out! Hype ahead
#GartnerSYM
16 CONFIDENTIAL AND PROPRIETARY | © 2015 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it's affiliates.
Hype Cycle for Emerging Technologies, 2016
From "Hype Cycle for Emerging Technologies, 2016," 19 July 2016 (G00299893)
Innovation Trigger
Peak of
Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of
Productivity
time
expectations
Years to mainstream adoption:
less than 2 years 2 to 5 years 5 to 10 years more than 10 years
obsolete
before plateau
As of July 2016
Smart Dust
General-Purpose Machine Intelligence
802.11ax
Context Brokering
Neuromorphic Hardware
Data Broker PaaS (dbrPaaS)
Quantum Computing
Human Augmentation
Personal Analytics
Smart Workspace
Volumetric Displays
Brain-Computer Interface
Virtual Personal Assistants
Smart Data Discovery
Commercial UAVs (Drones)
IoT Platform
Affective Computing
Gesture Control Devices
Micro Data Centers
Smart Robots
Distributed Ledgers
Connected Home
Cognitive Expert Advisors
Machine Learning
Software-Defined Security
Autonomous Vehicles
Nanotube Electronics
Software-Defined Anything (SDx)
Natural-Language Question Answering
Enterprise Taxonomy and Ontology Management
Augmented Reality
Virtual Reality
We are here
2 years to
mainstream
First movers unfair advantage
Content
1. The M&A race for AI: by the numbers
2. Watch out! hype ahead
3. Machine Learning drivers: why is ML changing everything
4. Venture Capital: and the AI/ML landscape
5. The One Hundred (& Thirteen) AI startups to watch in the Enterprise
6. The great Enterprise pivot: applying Machine Learning at scale
7. - where to go next -
Machine Learning why now
The perfect storm
Value
Creation
01
02
Data
Algorithms
03
04
Hardware
Talent
(humans)
and tools
(for humans)
Machine Learning drivers:
Data: massive datasets, ‘dark’ data, crowd source and open source data
01
02
Data
Algorithms
03
04
Data growth:
From 8,5 EXAbytes in
2015 to 40K EXAbytes in
2020 = 40 trillion GB
15K EXAbytes in the cloud
by 2020 = 37%
Kryders law: storage
density doubles every 18
months (driven by cloud)
5G access accelerates
mobile data & video
Unlocking ‘dark’ data &
data silos in corporations
Machine Learning drivers
Algorithms
01
02
Data
Algorithms
Widespread adoption of machine
learning algorithms
• ML as a Service
• APIs
• Tools and open source libraries &
ML frameworks
Faster hardware acceleration
Better input & more data
Neuroscience driving new
algorithms
Content
1. The M&A race for AI: by the numbers
2. Watch out! hype ahead: definitions & disclaimers
3. Machine Learning drivers: why is this ML revolution happening
4. Venture Capital: and the AI/ML landscape
5. The One Hundred (& Thirteen) AI startups to watch in the Enterprise
6. The great Enterprise pivot: applying Machine Learning at scale
7. - where to go next -
46% of AI acquired
companies are VC backed
Total # of funding rounds/
deals grew 4,6x from 150 in
2012 to 698 in 2016
245 funding deals in Q1
2017 for a total of $1,73 Bn
Nearly 48% in seed/angel
stage (new startups)
Financing rounds
Venture Capital - Machine Learning/AI
Q1’17 MOST ACTIVE
QUARTER FOR AI
STARTUPS
Before the close of Q1’17
(as of 3/23/17) AI
startups received 245
deals and $1.7B in
funding. Nearly 48% of
the deals in Q1’17 were in
the seed/angel stage,
indicating newer
companies are
continuing to enter the
space.
www.cbinsights.com 28
ARTIFICIAL INTELLIGENCE: QUARTERLY FUNDING
Q1’12-Q1’17 (as of 3/23/2017)
ML is driving efficiencies,
productivity and ROI for the
enterprise
Savings, labor cost &
automation improvement
Financing rounds: deal distribution by category, heat map
Venture Capital - Machine Learning/AI
Fintech & Insurance
Healthcare
Horizontal platforms/apps
Commerce/ad
BI/analytics
IoT
Content
1. The M&A race for AI: by the numbers
2. Watch out! hype ahead: definitions & disclaimers
3. Machine Learning drivers: why is this ML revolution happening
4. Venture Capital: and the AI/ML landscape
5. The One Hundred (+13) AI startups to watch in the Enterprise
6. The great Enterprise pivot: applying Machine Learning at scale
7. - where to go next -
Big players AMZ, Google, MS, IBM
trying to drive cloud and
infrastructure by offering ML in the
cloud as part of wider portfolio.
Lack of focus and customer
orientation, ‘small’ market <$1Bn
Wrong business models, charging
by prediction, black box models,
can’t be exported.
Greenfield for Startups
Enterprise AI start-ups to watch
Business
Intelligence
Customer
Management
Finance &
Operations
Industrials &
Manufacturing
Consumer
Marketing
Digital
Commerce
B2B Sales
& Marketing
Productivity
Engineering
Security & Risk
Data Science
Enterprise
AI Companies
Presented by
HR & Talent
BigML
DataRobot
H2O
Dataiku
Google ML API
Amazon ML
Microsoft Azure ML
IBM MLaaS
vs
Cloud Wars - MLaaS: Machine Learning as a Service
http://www.topbots.com/essential-landscape-overview-enterprise-artificial-intelligence/
Technology stack: startups to watch
Machine Learning technology stack
The Great Pivot - ML platform revolution
Systems of Intelligence/ML drive efficiencies (1st), competitive advantages (2nd) & next
defensible business models ultimately
• Most large technology companies are
reconfiguring themselves around ML.
• Google was (arguably) the first company to
move, followed by Microsoft, Facebook,
Amazon, Apple and IBM.
• 2nd tier corporations following suit: GE,
Uber, even carriers as AT&T
• Not only a US phenomena - Alibaba, Baidu
chief Robin Li said in an internal memo that
Baidu’s strategic future relies on AI
• Ultimately all global players will need to re-
tool their processes adopting a ML driven
approach.
h/t Jerry Chen - Greylock Partners
https://news.greylock.com/the-new-moats-53f61aeac2d9
Meanwhile
… in 2014
Fast-Forward to 2017: MWC - 4YFN
MWC - 4YFN: Mobile World Congress - 4 Years From Now
Content
1. The M&A race for AI: by the numbers
2. Watch out! hype ahead: definitions & disclaimers
3. Machine Learning drivers: why is this ML revolution happening
4. Venture Capital: and the AI/ML landscape
5. The One Hundred (+13) AI startups to watch in the Enterprise
6. The Great Enterprise pivot: applying Machine Learning at scale
7. - where to go next -
Machine Learning Adoption
Applying machine learning at scale
We are here
h/t BigML inc
Amazon
Jeff Bezos’ letter to Amazon shareholders - May, 2017
“Machine learning and AI is a horizontal
enabling layer. It will empower and improve
every business, every government
organization, every philanthropy —
basically there’s no institution in the world
that cannot be improved with machine
learning” .
Jeff Bezos
Google
FBlearner Flow: Facebook’s ML platform for internal use - March, 2017
Google MLaaS was released in
Beta to developers in 2016
Internal use since 2015
Facebook
FBlearner Flow: Facebook’s ML platform for internal use - May, 2016
Facebook ML platform is
used by more than 25% of its
engineering team
+1Mn ML models trained
+6 Mn predictions/sec
The Great Pivot - ML platform revolution
Systems of Intelligence/ML drive efficiencies (1st), competitive advantages (2nd) & next
defensible business models ultimately
h/t Jerry Chen - Greylock Partners
https://news.greylock.com/the-new-moats-53f61aeac2d9
Content
1. The M&A race for AI: by the numbers
2. Watch out! hype ahead: definitions & disclaimers
3. Machine Learning drivers: why is this ML revolution happening
4. Venture Capital: and the AI/ML landscape
5. The One Hundred (+13) AI startups to watch in the Enterprise
6. The Great Enterprise pivot: applying Machine Learning at scale
7. - where to go next -
Where to go next
http://www.pcmag.com/article/353293/7-tips-for-machine-learning-success
A few tips for machine learning success
• Focus on Features (vs Algorithms)
• Same with Data (vs Algorithms): right data, clean data
• Faster trial & error, rapid prototyping (vs Algorithms)
• Use tools & ML platforms, cloud is friendly (Algorithms
aren’t)
• See next 5 min - DIY machine learning sales hack (and
forget Algorithms)
√
Sales Hacking with Machine Learning
DIY practical example:
WHAT
A practical sales hack using machine learning to
identify & engage in real time your competitor’s
unhappy users
HOW
• Twitter
• Monkeylearn
• Slack
• Zapier
REQUIREMENTS
• a laptop with WiFi connectivity
• 10 min of undivided attention time
• Twitter, Monkeylearn, Slack & Zapier free accounts
• Cup of coffee (to look cool while setting it up)
Monitor mentions on
competitors in social media
Trigger: automatically analyze
and classify mentions using
machine learning and detect
users complaining
Alert & Action: notify sales
team for real time action &
engagement
Automate process, set up
rules, integrate services
Steps:
1. Create a Zap.
2. Select Twitter as Trigger App.
3. Select Search Mention as Trigger.
4. Input your competitor search query: trigger
whenever someone mentions competitor.
 
Type in:
“[NameOfCompetitor] bad service filter:retweets”
Filtering out tweets not referring to ‘bad service’
and retweets.

Min 1: Monitor & Trigger
4. Select MonkeyLearn as Action App.
5. Select Classify Text as Action.
6. Select a Sentiment Analysis Model. Classify your competitors mentions: Negative, Neutral
or Positive tweets. You can use a pre-trained model or eventually train your own custom
model.
7. Select text to classify (Tweet text)

Min 3: Apply Machine Learning
Min 5: Filter & Trigger Alert & Action
8. Select Filter Action App.
9. Filter out Positive and Neutral tweets, only continue with negative
10. Select Slack Action App. A slack notification will arrive at the selected channel.
√
What the *heck* just happened
Technical Debt - Legacy vs lean/API and cloud
Corporate Startup
IT
infrastructure
HW/SW
provisioning
$0 - cloud
Integration 1 month, internal
budget or 3rd
party
Zapier pro plan
- $30/month
Personnel Data Scientist -
IT experts
Part time Uber
driver &
developer
Testing &
deployment
1-3 months same day
CAC inbound sales/
CRM
Chatbot
Monitor mentions on
competitors in social media
Trigger: automatically analyze
and classify mentions using
machine learning and detect
users complaining
Alert & Action: notify sales
team for real time action &
engagement
Automate process, set up
rules, integrate services
Thanks
Ed Fernandez
ed@naiss.io
+15614104388
@efernandez

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Solve for X with AI: a VC view of the Machine Learning & AI landscape

  • 1. Solve for X with AI: a VC view of the machine learning & AI landscape Ed Fernandez @efernandez
  • 2. Mentor, Advisor at Singularity University & Berkeley’s Center for Entrepreneurship & Technology Early Stage & Start-Up VC at Naiss.io - VC boutique/Palo Alto Investor/board director @ BigML inc (MLaaS: Machine Learning as a Service) Former corporate EVP at BlackBerry & Nokia @efernandez ed@naiss.io +15614104388
  • 3. What you’ll get from this deck 1. The M&A race for AI: by the numbers 2. Watch out! hype ahead 3. Machine Learning drivers: why is Machine Learning a ‘thing’ now (vs before) 4. Venture Capital: forming an industry, the AI/ML landscape 5. The One Hundred (+13) AI startups to watch in the Enterprise 6. The great Enterprise pivot: applying Machine Learning at scale 7. - where to go next -
  • 4. Definitions & Disclaimer Machine Learning is NOT Deep Learning NOR AI or AGI ML is here AI: much of the data in these slides Deep Learning
  • 5. By number of deals, quarterly www.cbinsights.comhttps://www.cbinsights.com/blog/top-acquirers-ai-startups-ma-timeline/ Google is the most active acquirer of AI startups, having acquired 11 startups since 2012. Apple, which has been ramping up its M&A efforts, ranked second with 7 acquisitions under its belt. Newer entrants in the race include Ford, which acquired Argo AI for $1B in Q1’17, cybersecurity company Sophos, and Amazon. 200+ Acquisitions since 2012 30+ M&A deals in Q1’17 11 Acquisitions by Google The M&A race for AI
  • 6. latest update The M&A race for AI September 8th Update - CBinsights : There were 85 disclosed M&A deals targeting AI startups in 2017 year-to-date. This is more than the 75 we saw in 2016. Includes Facebook’s acquisition of Ozlo and Nasdaq acquisition of eVestment ($705M). John Deere acquired agricultural tech company Blue River Technology for $305M.
  • 7. Entering the second wave of acquisitions www.cbinsights.com 11https://www.cbinsights.com/blog/top-acquirers-ai-startups-ma-timeline/ Google is the most active acquirer of AI startups, having acquired 11 startups since 2012. Apple, which has been ramping up its M&A efforts, ranked second with 7 acquisitions under its belt. Newer entrants in the race include Ford, which acquired Argo AI for $1B in Q1’17, cybersecurity company Sophos, and Amazon. 200+ Acquisitions since 2012 30+ M&A deals in Q1’17 11 Acquisitions by Google The M&A race for AI 1st Wave - Tech giants: Google, Facebook, Twitter, Apple, Intel, Microsoft, IBM, Yahoo, eBay Entering into the 2nd wave - now: John Deere, General Electric, Ford, Samsung, Uber, Oracle, Sophos, Meltwater
  • 8. Machine Learning Emerging Technology hype cycle: Machine Learning Watch out! Hype ahead #GartnerSYM 16 CONFIDENTIAL AND PROPRIETARY | © 2015 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it's affiliates. Hype Cycle for Emerging Technologies, 2016 From "Hype Cycle for Emerging Technologies, 2016," 19 July 2016 (G00299893) Innovation Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity time expectations Years to mainstream adoption: less than 2 years 2 to 5 years 5 to 10 years more than 10 years obsolete before plateau As of July 2016 Smart Dust General-Purpose Machine Intelligence 802.11ax Context Brokering Neuromorphic Hardware Data Broker PaaS (dbrPaaS) Quantum Computing Human Augmentation Personal Analytics Smart Workspace Volumetric Displays Brain-Computer Interface Virtual Personal Assistants Smart Data Discovery Commercial UAVs (Drones) IoT Platform Affective Computing Gesture Control Devices Micro Data Centers Smart Robots Distributed Ledgers Connected Home Cognitive Expert Advisors Machine Learning Software-Defined Security Autonomous Vehicles Nanotube Electronics Software-Defined Anything (SDx) Natural-Language Question Answering Enterprise Taxonomy and Ontology Management Augmented Reality Virtual Reality We are here 2 years to mainstream
  • 10. Content 1. The M&A race for AI: by the numbers 2. Watch out! hype ahead 3. Machine Learning drivers: why is ML changing everything 4. Venture Capital: and the AI/ML landscape 5. The One Hundred (& Thirteen) AI startups to watch in the Enterprise 6. The great Enterprise pivot: applying Machine Learning at scale 7. - where to go next -
  • 11. Machine Learning why now The perfect storm Value Creation 01 02 Data Algorithms 03 04 Hardware Talent (humans) and tools (for humans)
  • 12.
  • 13. Machine Learning drivers: Data: massive datasets, ‘dark’ data, crowd source and open source data 01 02 Data Algorithms 03 04 Data growth: From 8,5 EXAbytes in 2015 to 40K EXAbytes in 2020 = 40 trillion GB 15K EXAbytes in the cloud by 2020 = 37% Kryders law: storage density doubles every 18 months (driven by cloud) 5G access accelerates mobile data & video Unlocking ‘dark’ data & data silos in corporations
  • 14. Machine Learning drivers Algorithms 01 02 Data Algorithms Widespread adoption of machine learning algorithms • ML as a Service • APIs • Tools and open source libraries & ML frameworks Faster hardware acceleration Better input & more data Neuroscience driving new algorithms
  • 15. Content 1. The M&A race for AI: by the numbers 2. Watch out! hype ahead: definitions & disclaimers 3. Machine Learning drivers: why is this ML revolution happening 4. Venture Capital: and the AI/ML landscape 5. The One Hundred (& Thirteen) AI startups to watch in the Enterprise 6. The great Enterprise pivot: applying Machine Learning at scale 7. - where to go next -
  • 16. 46% of AI acquired companies are VC backed Total # of funding rounds/ deals grew 4,6x from 150 in 2012 to 698 in 2016 245 funding deals in Q1 2017 for a total of $1,73 Bn Nearly 48% in seed/angel stage (new startups) Financing rounds Venture Capital - Machine Learning/AI Q1’17 MOST ACTIVE QUARTER FOR AI STARTUPS Before the close of Q1’17 (as of 3/23/17) AI startups received 245 deals and $1.7B in funding. Nearly 48% of the deals in Q1’17 were in the seed/angel stage, indicating newer companies are continuing to enter the space. www.cbinsights.com 28 ARTIFICIAL INTELLIGENCE: QUARTERLY FUNDING Q1’12-Q1’17 (as of 3/23/2017)
  • 17. ML is driving efficiencies, productivity and ROI for the enterprise Savings, labor cost & automation improvement Financing rounds: deal distribution by category, heat map Venture Capital - Machine Learning/AI Fintech & Insurance Healthcare Horizontal platforms/apps Commerce/ad BI/analytics IoT
  • 18. Content 1. The M&A race for AI: by the numbers 2. Watch out! hype ahead: definitions & disclaimers 3. Machine Learning drivers: why is this ML revolution happening 4. Venture Capital: and the AI/ML landscape 5. The One Hundred (+13) AI startups to watch in the Enterprise 6. The great Enterprise pivot: applying Machine Learning at scale 7. - where to go next -
  • 19. Big players AMZ, Google, MS, IBM trying to drive cloud and infrastructure by offering ML in the cloud as part of wider portfolio. Lack of focus and customer orientation, ‘small’ market <$1Bn Wrong business models, charging by prediction, black box models, can’t be exported. Greenfield for Startups Enterprise AI start-ups to watch Business Intelligence Customer Management Finance & Operations Industrials & Manufacturing Consumer Marketing Digital Commerce B2B Sales & Marketing Productivity Engineering Security & Risk Data Science Enterprise AI Companies Presented by HR & Talent BigML DataRobot H2O Dataiku Google ML API Amazon ML Microsoft Azure ML IBM MLaaS vs Cloud Wars - MLaaS: Machine Learning as a Service http://www.topbots.com/essential-landscape-overview-enterprise-artificial-intelligence/
  • 20. Technology stack: startups to watch Machine Learning technology stack
  • 21. The Great Pivot - ML platform revolution Systems of Intelligence/ML drive efficiencies (1st), competitive advantages (2nd) & next defensible business models ultimately • Most large technology companies are reconfiguring themselves around ML. • Google was (arguably) the first company to move, followed by Microsoft, Facebook, Amazon, Apple and IBM. • 2nd tier corporations following suit: GE, Uber, even carriers as AT&T • Not only a US phenomena - Alibaba, Baidu chief Robin Li said in an internal memo that Baidu’s strategic future relies on AI • Ultimately all global players will need to re- tool their processes adopting a ML driven approach. h/t Jerry Chen - Greylock Partners https://news.greylock.com/the-new-moats-53f61aeac2d9
  • 23. Fast-Forward to 2017: MWC - 4YFN MWC - 4YFN: Mobile World Congress - 4 Years From Now
  • 24. Content 1. The M&A race for AI: by the numbers 2. Watch out! hype ahead: definitions & disclaimers 3. Machine Learning drivers: why is this ML revolution happening 4. Venture Capital: and the AI/ML landscape 5. The One Hundred (+13) AI startups to watch in the Enterprise 6. The Great Enterprise pivot: applying Machine Learning at scale 7. - where to go next -
  • 25. Machine Learning Adoption Applying machine learning at scale We are here h/t BigML inc
  • 26. Amazon Jeff Bezos’ letter to Amazon shareholders - May, 2017 “Machine learning and AI is a horizontal enabling layer. It will empower and improve every business, every government organization, every philanthropy — basically there’s no institution in the world that cannot be improved with machine learning” . Jeff Bezos
  • 27. Google FBlearner Flow: Facebook’s ML platform for internal use - March, 2017 Google MLaaS was released in Beta to developers in 2016 Internal use since 2015
  • 28. Facebook FBlearner Flow: Facebook’s ML platform for internal use - May, 2016 Facebook ML platform is used by more than 25% of its engineering team +1Mn ML models trained +6 Mn predictions/sec
  • 29. The Great Pivot - ML platform revolution Systems of Intelligence/ML drive efficiencies (1st), competitive advantages (2nd) & next defensible business models ultimately h/t Jerry Chen - Greylock Partners https://news.greylock.com/the-new-moats-53f61aeac2d9
  • 30. Content 1. The M&A race for AI: by the numbers 2. Watch out! hype ahead: definitions & disclaimers 3. Machine Learning drivers: why is this ML revolution happening 4. Venture Capital: and the AI/ML landscape 5. The One Hundred (+13) AI startups to watch in the Enterprise 6. The Great Enterprise pivot: applying Machine Learning at scale 7. - where to go next -
  • 31. Where to go next http://www.pcmag.com/article/353293/7-tips-for-machine-learning-success A few tips for machine learning success • Focus on Features (vs Algorithms) • Same with Data (vs Algorithms): right data, clean data • Faster trial & error, rapid prototyping (vs Algorithms) • Use tools & ML platforms, cloud is friendly (Algorithms aren’t) • See next 5 min - DIY machine learning sales hack (and forget Algorithms)
  • 32. √ Sales Hacking with Machine Learning DIY practical example: WHAT A practical sales hack using machine learning to identify & engage in real time your competitor’s unhappy users HOW • Twitter • Monkeylearn • Slack • Zapier REQUIREMENTS • a laptop with WiFi connectivity • 10 min of undivided attention time • Twitter, Monkeylearn, Slack & Zapier free accounts • Cup of coffee (to look cool while setting it up) Monitor mentions on competitors in social media Trigger: automatically analyze and classify mentions using machine learning and detect users complaining Alert & Action: notify sales team for real time action & engagement Automate process, set up rules, integrate services
  • 33. Steps: 1. Create a Zap. 2. Select Twitter as Trigger App. 3. Select Search Mention as Trigger. 4. Input your competitor search query: trigger whenever someone mentions competitor.   Type in: “[NameOfCompetitor] bad service filter:retweets” Filtering out tweets not referring to ‘bad service’ and retweets.
 Min 1: Monitor & Trigger
  • 34. 4. Select MonkeyLearn as Action App. 5. Select Classify Text as Action. 6. Select a Sentiment Analysis Model. Classify your competitors mentions: Negative, Neutral or Positive tweets. You can use a pre-trained model or eventually train your own custom model. 7. Select text to classify (Tweet text)
 Min 3: Apply Machine Learning
  • 35. Min 5: Filter & Trigger Alert & Action 8. Select Filter Action App. 9. Filter out Positive and Neutral tweets, only continue with negative 10. Select Slack Action App. A slack notification will arrive at the selected channel.
  • 36. √ What the *heck* just happened Technical Debt - Legacy vs lean/API and cloud Corporate Startup IT infrastructure HW/SW provisioning $0 - cloud Integration 1 month, internal budget or 3rd party Zapier pro plan - $30/month Personnel Data Scientist - IT experts Part time Uber driver & developer Testing & deployment 1-3 months same day CAC inbound sales/ CRM Chatbot Monitor mentions on competitors in social media Trigger: automatically analyze and classify mentions using machine learning and detect users complaining Alert & Action: notify sales team for real time action & engagement Automate process, set up rules, integrate services