Joint Panasonic Automotive & IBM presentation "The Internet of Mobility & Cognitive Personalization of Spaces and Devices" at the VDI Congress CESIS Global Internet of Things World 206 in Berlin.

1. Managed Business Process ServicesThe Internet of Mobility &
Cognitive Personalization of Spaces and Devices
Dr. Sebastian Wedeniwski
IBM Distinguished Engineer
CTO Global Industrial Sector
IBM
Hakan Köstepen
Executive Director,
Strategy & Innovation – Silicon Valley
Panasonic

2. Presentation Outline:
• Background
• Silicon Valley Trends on Mobility
• Mobility & IoT & Intelligent/Cognitive Systems
• Why IBM & Panasonic?
• Our Vision: autoMOBILE (Sebastian W.)
•Q&A

3. Global Presence + Local Focus = GLocal
GLocal
Headquarters
R&D
Sales Offices
Manufacturing
Development
Panasonic
Silicon Valley Center

4. Mobility Innovation in 21st Century

5. Components to Solutions around Mobility
Smart Homes.. Smart Cities…
Better Life… Better World…

6. IoT Innovation Focus - Fishbone
Information
Management
Resources,
Energy & Time
Management
ECO - Sustainability
Contextual Awareness
(BIG DATA – Analytics)
MicroLocation
Security & Privacy
Personalization & UX
IoT
Emerging Devices
Convergence of
Connected Life Style
Predictive Intelligence
(BIG DATA – Analytics)
Content Discovery
Actions & e-Transactions
(BIG DATA – Analytics)
IoT
Innovation
Focus

7. Source: PSCNA
Connected Domains & Mobility

8. One Connect
Connected devices and the Mobile Internet have enabled a true converged
lifestyle – we can manage user experience across all venues with e-tokens
Email
Music / Photos / Videos /Books
Collaboration
Content Creation
Social Networking
Home Car
Office
Travel
Hotel
Hospital
….
Public
Places
Mobile
Devices
Mobility 4.0

9. Connectivity Technologies
Personal – Local – Wide
Area Networks
Cross Value Innovation & Mobility
Contextual Content: A unified platform to manage
“Who,” “What,” “Where,” “When,” and “How”
Centralized Cloud
Platform
Personalized Contextual
Content Delivery to fit user
lifestyle and needs
Unlimited Content
Integration
User Generated • Social Networks
Ecommerce • Corporate
Collaboration • Others…
Unlimited Triggers
Location • Speed • Sensors
Databases • Others…
Personalization
Preferences • Brands • Lifestyle
Entertainment • Merchants
Activities • Travel
Mobile
Devices
Avionics Car
IoT
Appliances
Wearables
e-Token/
Smart Key
OneConnect

10. Automotive Solutions with IBM Watson
IoT Foundation
Analytics (PMQ, Watson)
Integration (Mobile First, Back-Office Integration)
Security
Healthcare
Patient Monitoring
Retail
Digital Signage
E&U
Power Co-Generation
Government
Public Safety
Connected Car
T&T Hospitality
Integrated Resorts
IoT Platform
Optimized Panasonic
Operations
(Manufacturing, SCM, Services)
Co-developed Industry
Solutions
Analytics as Service

11. What do you think about IBM?

13. What do you think about IBM?

14. IBM Watson IoT
Watson IoT
Global Headquarters
Munich, Germany
Watson IoT Global Headquarter &
Innovation Center
• Launched 15th December 2015
• More than 1000 developers, consultants researchers
and designers will work together with clients and
partners to develop a new generation of cognitive
capabilities to connect sensors and devices in the
Internet of Things
• It is also the first European Watson Innovation Center
• All solutions will be made available through the IBM
Watson IoT Cloud Platform
• This initiative represents IBM‘s biggest investment in
Europe for over 20 years

15. The weather company is providing various industry solutions
which generates significant incremental value for their users
 163M unduplicated platform consumers
 8 Billion API requests daily
 #1 Rated in forecast accuracy
 40 million mobile phones
Example: Industry Solution Aerospace

16. IBM Watson IoT for Automotive
Cognitive Ecosystem
Semantic Integration of Dynamic
Services to learn customer mobility
experiences
 Bringing cognition to the vehicle
 Value from Actionable Insights
 Massively scalable and real-time
 Analytics driven off extensive data
 Virtual Car & Quantified Driver
 IoT Automotive platform to enable advanced connected vehicle services.

17. Industry Imperatives – AutoMOBILITY – Cognitive Vehicle
Market Dynamics
Source: Roland Berger Strategy Consultants
Automated driving creates
a new paradigm in driving
and transportation
Connectivity changes
transportation systems and
non-traditional entrants
investing in advanced
mobility solutions
Digital Services and
Personalized POIs as
new customer
touchpoints enabled by
technology
Adaptive and more
intelligent manufacturing
to create services oriented
products
Powertrain
electrification enables
a new software
vehicle platform and
data architecture
Hardware Defined
Vehicle
Software
embedded inside
vehicle
Software
Defined Vehicle
Platform
Data Defined
Intelligent
Personal Assistant
Autonomous
Vehicles and
Services
Robots

18. Three capabilities differentiate cognitive systems from
traditional programmed computing systems…
Reasoning
They reason. They
understand underlying
ideas and concepts.
They form hypothesis.
They infer and extract
concepts.
Learning
They never stop
learning getting more
valuable with time.
Advancing with each
new piece of
information, interaction,
and outcome. They
develop “expertise”.
Understandin
gCognitive systems
understand like
humans do.
…. allowing them to interact with humans.

19. IN 19
PANASONIC & IBM VISION
http://think-automobility.org/convergence-collaboration-and-the-future-of-cognitive-cars

20. How to model an intelligent and interactive personal assistant?
Photos: Amazon, Apple, General Motors
ca. $80 ca. $800 ca. $80000

21. General Motors and IBM partnership to create OnStar Go
http://www-935.ibm.com/services/us/business-consulting/interactiveexperience/cognitivemobility/
http://www-03.ibm.com/press/us/en/pressrelease/50838.wss
http://telematicsnews.info/2016/10/27/ibm-and-gm-introduce-new-cognitive-mobility-platform/

22. IBM – Automobile domain to Cognitive Vehicle & autoMOBILE
Speech to
Text
Text to
Speech
Natural Language
Classifier
Entity
Extraction
Understand riders
speaking to Olli
Olli talksto the
riders
Interpretsthe intent
behind text classifies
with confidencelevel
Identifiesentitiesin
text that such as
persons, places
and things
ManagesOlli’s
conversations
with riders
Conversation

23. Cognitive Ecosystem – Set of services delivered as APIs in the Cloud
Higher Reasoning Skills
• Conversation
• Language Translation
Knowledge Organization Skills
• Document Conversion
• Retrieve & Rank
• AlchemyLanguage
• AlchemyData News
Foundational Cognitive Skills
• Speech to Text / Text to Speech
• Personality Insights
• AlchemyVision / Visual Insights
• Visual Recognition
http://bluemix.net
Can be combined with the 100s of other available services on Bluemix

24. Example IBM Watson Conversation Service “Coffee”
Two ways to make an order: know exactly what you want or need a suggestion

25. IBM AutoLab developed “Allison” to demonstrate a variety of
combined key cognitive vehicle use cases
Monitoring vehicle condition,
and predict failures for safe
driving
Dynamically integrating contextual
information, personal point of
interest for the best lifestyle journey
Natural Language Processing
and Conversation as primary HMI
Situational awareness, driver
analysis, and health/behavior
monitoring for safe driving
Adopt to passengers profile
across vehicles and adjust
music & climate by zones
Purchase from vehicle to optimize
passengers time and decentralize
financial exchanges for high security

26. In Summary: Vehicle Platform Today & Future
How to physically build a
reliable and safe vehicle?
How to update services
over-the-air/on-the-go?
How to model an intelligent and
interactive personal assistant?
Hardware
Defined
Software
Defined
Data
Defined
HMI cockpit defined. Cockpit
based upon independently
defined devices and individual
part functions in an
AUTOmobile
HMI is primarily a software-defined
integration of multiple channels into
one cockpit system; software
controls holistically the personally
moving AUTOMOBILE
Personalized HMI & ADAS is a
semantic integration of data-
defined services related to Spaces,
Places and Devices to create the
autoMOBILE as a service robot
Photo: Panasonic
Smartphone CompanionApp
Media client built into the head unit,
permanently available
Connectivity via built-in SIM card or
Smartphone as modem
Photo: Panasonic

27. The Mobility Revolution in the Automotive Industry
How not to miss the digital turnpike!
The Internet of Things, Cloud Computing, Connected Vehicles, Big Data, Analytics – what does this have to do with the automotive industry? This book provides
information about the future of mobility trends resulting from digitization, connectedness, personalization and data insights. The automotive industry is on the verge of
undergoing a fundamental transformation. Large, traditional companies in particular will have to adapt, develop new business models and implement flexibility with the
aid of appropriate enterprise architectures. Transforming critical business competencies is the key concept. The vehicle of the digital future is already here –who will
shape it?
http://www.amazon.co.jp/dp/4627486316
http://www.amazon.com/dp/3662477874
http://www.amazon.com/dp/3662447827
http://www.springer.com/us/book/9783662477878
http://www.springer.com/de/book/9783662447826

28. Managed Business Process Services
Dr. Sebastian Wedeniwski
IBM Distinguished Engineer
CTO Global Industrial Sector
wedeniwski@de.ibm.com
https://de.linkedin.com/in/sebastian-wedeniwski-
54964b2
https://twitter.com/wedeniwski
Hakan Köstepen
Executive Director,
Strategy & Innovation – Silicon Valley
Panasonic Automotive Systems
hakan.kostepen@us.panasonic.com
https://www.linkedin.com/in/hakankostepen