We have shared latest trends of social media marketing
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#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Blog 1.docx
1. Trends in social media marketing
Tiktok will be the noticeable social media marketing space:
Tiktok is the platform which reaches 3 million global downloads as a first
non facebook app. Tiktok has seen the growth very fast as it rises 61% over every year.
It was the platform with most downloads and consumers choice for entertainment and
creative purpose. Tiktok has been investing in ads platforms specially for business so in
social media marketing tiktok will be in the more noticeable place. The reviews from the
customer using tiktok ads says: Its more enjoyable and has more benefits than other
ads.
Reaching new audience in social media marketing:
In 2022 reaching new audience is important task in social media marketing.
The goal of social media marketers is to reach new audience build relationship with the
customers and strength customer services.
Video content will become noticeable in social media marketing:
We enter in to 2022. At the end of 2022 more than 80% of the content will be
video content. Its time for Creating a video content to get succeed in social media
marketing because video will deliver the content with efficiency and easy to learn about
the product or service to the customers. On creating a content the creator should be
aware of making a long lasting content because in social media marketing the content
is important to get succeed. Short form of videos are the customer choices as like
youtube shorts.
Paid advertising will becomes necessity in 2022:
Lot of users declined organic method because it takes long time for getting
results. So as to get reach investing more money in paid advertising will become
necessity. According to research only 5%(approx) result is get through organic method.
This why you need to go for paid advertising.
Reels will become instagram marketing success:
Creating a innovative and entertaining reels or short form of videos will reach
more audience in instagram. Creating more videos will grab your core audience
attention. So as to succeed in instagram marketing reels will be more important in india
because in India large entertaining platform tiktok is banned so the instagram replaces
that space.
Brands to invest in influence marketing:
2. Largest brand will collaborate with influence marketers, bloggers to
promote their brand product or services. Influence marketing will dominate the social
media marketing and it will continue to several years. Influencers will promote through
their promotion posts. Brands too put equal effort to promote the content created by
influencers.
Social commerce will keep growing:
Many businesses are currently selling their products and increasing their revenue using
social media platforms like Instagram and Facebook.
Did you know that by 2025, social commerce is predicted to be worth $80 billion?
The growth of social commerce will continue.
However, social media will no longer be exclusive to celebrities. More retail enterprises
will use Instagram Storefronts, shoppable posts, and other features to boost sales and
profit margins in 2022. So, if you're hoping to take advantage of social commerce this
year, make sure you choose a design that compliments a smooth and hassle-free
shopping experience.
User generated content build trust in social media marketing:
Peoples now a days mostly used to trust the reviews from youtube, instagram
post, facebook video reviews etc. The user generated content should be in video format
rather than to be in text content. In the recent years user generated content build trust
to customer than company created content. This applies to all types of UGC’s from
product review, recommendation to social media posts and brand focus content.
Popular influencer created content are recognized from the customers immediately and
has become popular in social media marketing.
Increasing Users on social media:
World markets depends on social media marketing now a days, because the
number of users are increasing day by day in social media not only quantity of users but
also the quantity of time is increasing. So it becomes the place for marketers to promote
or make reach about product or services to the customers. In future all small business
may depend on social media marketing.
Live video:
In recent days live videos are grabbing the social media users. Scheduling a live
video is great content engagement in 2022. Audience used to ask questions and make
3. interaction may be help for maintaining audience relationship. It can helpful for user
audience to clear doubts or ask something about the core and immediately.
Audio content in social media marketing:
Now a days are podcast users are increasing more. Audio content likes music,
audiobooks grab the audience attention In this user no need to stare at the screen to
consume information. Spotify is expanding its network to add audiobook,podcast etc
that user can enjoy.
These are latest trends of social media marketing so the digital marketer should be
aware of and update accordingly to win in social media marketing 2022.