'5 Steps to Launch Marketing Automation for your startup or business" by Dominik Suter, Growth Hacker, Hi-Tech Marketing and Sales leader

1. 5 Steps to Launch Marketing Automation for your startup or business

3. Hi, thanks for checking this out,
My Name is Dominik Suter,
a Hi-Tech start-up
Growth Hacker,
Marketing + Sales leader
since 2002 US/ Israel
@DominikSuter
[+972] 058-4785492

4. 5 Steps to Launch Marketing Automation
for your startup or business
1. Select a Project manager for Implementation
2. Sync with management + other departments
3. Buy a MAP Subscription
4. Start small
5. Systemize + Scale

5. 1.Select a Project manager for Implementation
Choosing an implementation
project manager should be the 1st
step of your pre
-implementation
planning.
A Capable + Experienced

6. 1.Select a Project manager for Implementation
The best time to choose an
implementation project manager is
BEFORE you buy a marketing
automation subscription

7. 1.Select a Project manager for Implementation
If you don’t have a capable and
experienced marketing automation
implementation project manager
in-house, hire an outside
professional
It will result in a smoother, more effective implementation and help you Avoid time-wasting and expensive
mistakes in your implementation

8. 2. Sync with management +other departments
MAP requires buy-in from different
departments:
• Sales
• Management
• IT

9. Sales being at
the top of the list
Marketing and Sales often have very distinct roles. With MAP some of the Nurturing workload is moving from
Sales to Marketing. That's potentially a big win for the company as long as Sales and Marketing can effectively
collaborate effectively.
2. Sync with management +other departments

10. Management’s
support is key
Allocating the budget, on-board with matrix for measuring success and the timeframe required to show ROI
2. Sync with management +other departments

11. IT/ Webmaster
supporting the technical aspects of the implementation, minor placing the tracking code on the website,
embedding MAP forms on landing pages, contact us page, blog subscription etc.
2. Sync with management +other departments

12. That’s the easy part...NOT!
3. Buy a MAP Subscription

13. Not all MAP programs are created
equal
Slightly different feature sets and complexity
3. Buy a MAP Subscription

14. Know the
features you need
Factors: How you plan to use marketing automation – Nurture – Scoring – Split testing – Automated Programs
3. Buy a MAP Subscription

15. Dedicated, Free and
Unlimited Support
is key!
Marketing automation programs can be very complex, and access to free, unlimited, hands on support by a
dedicated support person is vitally important. Be sure your time zone is supported. Bottom line, a technology
without quality support is useless.
3. Buy a MAP Subscription

16. Marketing automation
have many features
and capabilities.
Don’t expect to use
them all right away
Trying to implement every feature of your MAP out of the gate is more likely to result in a setback than a big
win. You will be further ahead if you start small.
4. Start small

17. Typical Start small/
Quick-win checklist
[shortened]:Launch
4. Start small: Typical Start small/ Quick-win
checklist [shortened]:

18. Choose a single,
specific audience
and build your
first campaign
around it.
Your choice of audience drive your choice of content + message
4. Start small: Typical Start small/ Quick-win
checklist [shortened]:

19. Database Set-up
• Import database: contact lists
• Segment database
4. Start small: Typical Start small/ Quick-win
checklist [shortened]:

20. Email campaign Set-up:
• Create email templates for the email campaign
• Use a combination of
Introduction and nurture
emails
4. Start small: Typical Start small/ Quick-win
checklist [shortened]:

21. Forms set-up
• Set-up forms for
landing page
lead capture
4. Start small: Typical Start small/ Quick-win
checklist [shortened]:

22. Landing page Set-up
• Create a template for landing
pages
Optional
4. Start small: Typical Start small/ Quick-win
checklist [shortened]:

23. Analyze:
What you learn from your
first campaign will
improve subsequent
campaigns
4. Start small

24. Experiment:
Think of your first campaign as an
experiment—a way to
test-drive your new
Marketing automation
software.
Be open to try new things, select another specific audience, try another type of messaging or offer.
4. Start small: Typical Start small/ Quick-win
checklist [shortened]:

25. Scale Up What?
Scale what’s Working Best!
Automation works best when it scales up a marketing process that’s already working.
5. Systemize + Scale

26. Analyze what is working best?
where are your biggest wins?
Is it a specific segment of your database/ house-list? a specific message, content, media? A specific region,
language, time zone?
5. Systemize + Scale

27. Systemize and Scale, how?
Boost what works best
5. Systemize + Scale

28. Lastly, if you’re planning to manage
marketing automation in-house,
Plan for some training
time
Lastly: Training

29. Thank you for watching