This document discusses focused agile coaching. It encourages coaches to develop a clear vision and plan for their coaching work. It discusses establishing a coaching product and techniques like helping teams adopt Scrum from zero. The document also discusses starting coaching where teams currently are and focusing on key areas like business involvement, teamwork, and engineering processes. It provides exercises for coaches to navigate these areas and dream big with the teams they support. Finally, it discusses coaching skills and an Agile Coaching Canvas tool to help plan coaching sessions.