"Building the Agile Business through Digital Transformation" is a book by Neil Perkin and Peter Abraham. During this session, Dr.Hind Zantout will present three chapters on the Agile Innovation Process, Agile Strategy and Planning and Agile Structures and Resourcing. This will be followed by a discussion in which panelists from both academia and industry will consider the ideas and proposals put forward by the authors and evaluate those from different perspectives.

1. Book Review Panel
Discussion
Academic Track

3. Building the Agile Business through Digital
Transformation
Neil Perkin
Peter Abraham
Kogan Page, 2017

4. Overview
• The Digital-Native Organization (Intro)
• Forces of change
• Velocity (Ch. 7)
• The agile innovation process
• Focus (Ch. 9)
• Agile strategy and planning
• Flexibility (Ch. 11)
• Agile structure and resourcing

5. Key forces for change
• People: Digital natives V digital immigrants
• Relentless, accelerating change
• Transformed competitive contexts
• Horizontal innovation (innovation from everywhere)
• Shifting nature of advantage
• Continuous reconfiguration: from restructuring -> continuous morphing
• Transformed consumer contexts
• Power shift from organization to consumer
• Transformed company contexts
• Data explosion
• Everything a service
• From linear value chains to networked dynamics (think sharing economy)
Need to:
Reinvent Strategy!
Reinvent Leadership!

6. Digital Transformation
• NOT only new technology:
not every company that owns new technology is on a digital transformation journey
• Two metrics
• Digital intensity: investment in technology -> change
business model
internal operations
customer engagements
• Transformation management intensity: create leadership
capabilities -> change
vision
governance
change management

7. Digital Maturity Matrix
https://sloanreview.mit.edu/article/the-advantages-of-digital-maturity/

8. The Agile formula
Agility = Velocity x Focus x Flexibility
Velocity (V)
pace and progress of processes: design thinking, lean and agile
experimenting and testing
customer-centric innovation
2- Focus (F1)
have clear vision
be outwardly looking
be curious
3- Fexibility (F2)
create culture, environment and structures:
to be agile throughout: governance, decision-making, empowerment
use multi-disciplanry teams
F1+F2: Slow V+ F2: Slapdash V+F1: Stifled V+F1+F2: Success

9. Schumpeter’s model for technological
change
1- Invention is an original idea
2- Innovation takes the idea to marketable products / process
3- Diffusion (adoption, scalability)

10. The Agile Innovation Process
Ideas from everywhere
Brainstorming brings fewer ideas, better for people to work alone
then pool ideas, criticize and scrutinize to filter
Creative genius (few and far between?)
Collisions of half-ideas deliver breakthroughs
(Steve Job’s design of the Pixar building for people to run into each
other, Dundee University building, Newcastle University lab setup)

11. The Agile Innovation Process
The porous enterprise
Think outside the box: Great Ormond Street Hospital for
Children inspired by Formula 1 pit crew to solve the problem
After 12-hour operation, it took 30 minutes to untangle the
‘mesh of wire’ in the operation theatre so delay in getting
patient to Intensive Care Unit
F1 team helped improve protocol and process was improved

12. Innovation: not just new products/services
1- Innovate Configuration
• Profit Model
• Consider offering
• Review pricing
• Rethink revenue generation
• Network
• Leverage capabilities outside your own
• Structure
• Organize and align talent, resources, assets
• Process
• Develop unique methods to impact capability, adaptability, efficiency

13. Innovation: not just new products/services
2- Innovate Offering
• Product performance
• Consider distinguishing features and functionality
• Product System
• Consider complementary products and services
• Create an ecosystem of values (overcome problems of integration,
modularity, interoperability)

14. Innovation: not just new products/services
3- Innovate Experience
• Service
• Make customer journey seamless, painless
• Channel
• New and multiple ways to bring offering to customer
• Brand
• Presentation of offering and business
• Customer
• Enhance engagement with compelling interactions
• Aim for deep understanding of customer

15. Over to our Panel Discussion
• Taha Elhag
• Amos Haniff
• Rene Rasmussen
• Mohamed Salama
• Hind Zantout