AFTERNOON KEYNOTE: Why marketing works, what is good marketing and why it is so damn sexy?
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B2B SUMMIT 2014 - AFTERNOON KEYNOTE: Why marketing works, what is good marketing and why it is so damn sexy?
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AFTERNOON KEYNOTE: Why marketing works, what is good marketing and why it is so damn sexy?
- 1. Why Marketing Works, What is Good Marketing and Why It Is So Damn Sexy? Phil Clement Global Chief Marketing & Communications Officer Aon plc
- 2. MARKETING
- 5. 13% to 19% $1.48 to $4.83 $760M to $1.4B $6.4B to $11.9B $22 to $82 $7B to $24B 39% to 53% Margin EPS Cash Flow $830M to $2.3B Revenue Share Price Market Cap Operating Income Brand Awareness
- 8. And what has the brain taught us?
- 11. No emotion....
- 14. Is innovative Has a strong reputation/brand name Is an ethical company Provides creative solutions Is knowledgeable about my company’s needs Is knowledgeable about my industry Provides long-term value Provides my company with tailored solutionsAllows me to control costs Provides fact-based insights Provides access to the best markets in the world Has a local team who knows your business Can seamlessly bring you any specialists you need Is a leader in providing health and benefits solutions Is a leader in human resource consulting Is a leader in human resource outsourcing Is innovative Has a strong reputation/brand name Is an ethical company Provides creative solutions Is knowledgeable about my company’s needs Is knowledgeable about my industry Provides long-term value Provides my company with tailored solutions Allows me to control costs Provides fact-based insights Provides access to the best markets in the world Has a local team who knows your business Can seamlessly bring you any specialists you need Is a leader in providing health and benefits solutions Is a leader in human resource consulting Is a leader in human resource outsourcing 26 29 32 35 38 41 44 47 50 53 56 59 26 29 32 35 38 41 44 47 50 53 56 59 Marsh&McLennanPerformance Aon Performance Sponsorship Aware Sponsorship Unaware