SlideShare a Scribd company logo
[object Object],[object Object],Joe Cirulli President/CEO [email_address]
All Successful Businesses Start With A Strong Foundation
Winning in Competitive Markets 7 Factors that Matter
The Marketplace Fundamentals ,[object Object],[object Object]
Operational Characteristics ,[object Object],[object Object],[object Object],[object Object]
Operational Characteristics ,[object Object],[object Object]
Operational Characteristics ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Yearly Competitive Analysis
[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Analysis
Yearly Competitive Analysis ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Monthly Competitive Analysis
 
strategy  - a plan of action or policy designed to achieve a major or overall aim :  time to develop a coherent economic strategy / shifts in marketing strategy. / the art of planning and directing overall military operations and movements in a war or battle. Often contrasted with tactics (see tactic ). / a plan for such military operations and movements : non-provocative defense strategies. ORIGIN early 19th century from French stratégie, from Greek stratēgia ‘generalship,’ from stratēgos (see stratagem ).
What Makes a Strategy Successful?
Secrets of the World’s Best Companies What really works! Harvard Review
18 Elements of Strategic Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
18 Elements of Strategic Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 4 plus 2 formula for  Sustained Business Success
18 Elements of Strategic Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Four Primary  Management Practices ,[object Object],[object Object],[object Object],[object Object]
The Four Primary  Management Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Four Primary  Management Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Four Primary  Management Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Four Primary  Management Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
18 Elements of Strategic Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Four Secondary  Management Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
What Shapes Our ATTITUDE? ADVERSITY HOPE
The Adversity Quotient Quitters Campers Climbers
Hope Adversity The Adversity Quotient Quitters
 
“ Circumstance doesn’t make the man, it reveals him to himself” Earl Nightengale
The Focus Has To Be On The Solution: ,[object Object],[object Object]
“ Ask the best salesmen what it takes to be a great salesman. They will always tell you that it helps when you really believe in the product your selling.” -Simon Sinek
[object Object],Driving the Shape of Change
Vision
 
 
 
Core Values
[object Object],[object Object],[object Object],[object Object],[object Object]
All  together they describe the impact we want our company to make on our world and it’s the basis of our  Strategy
[object Object],[object Object],[object Object],Knowing Who You Are
What’s Your Story Moving Forward?
[object Object],Steps to Creating Your Vision
[object Object],[object Object],[object Object],Steps to Creating Your Vision
Visionary Questions ,[object Object],[object Object],[object Object],[object Object]
VISION ,[object Object],[object Object]
A VISION statement should be: ,[object Object],[object Object],[object Object]
MISSION ,[object Object],[object Object],[object Object]
CORE PURPOSE ,[object Object],[object Object]
How to Uncover Your Culture ,[object Object],[object Object],[object Object],[object Object],[object Object]
CULTURE VS CORE VALUES
Core Values ,[object Object],[object Object]
Create the Envisioned Future Write about your company and all the great things that will happen to it over time
Create a Document that tells your entire story
To become known as one of the best companies for the world! GHF Vision
GHF Mission To keep Gainesville the healthiest community in America, one person, one business at a time
To create an experience that helps people get the most out of life, while inspiring them to become their best. GHF Core Purpose
GHF Core Values ,[object Object],[object Object],[object Object],[object Object]
Core Value - Integrity ,[object Object],[object Object]
Core Value - Hardworking ,[object Object],[object Object]
Creating Our Own Future ,[object Object],[object Object],[object Object],[object Object],[object Object]
Extraordinary Commitment to Helping Others ,[object Object],[object Object]
Culture ,[object Object]
A learning & challenging environment that develops leaders who are: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
...Knowledgeable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],APPRECIATION & REWARD for EXCEPTIONAL PERFORMANCE
[object Object],[object Object],[object Object],[object Object],An ENVIRONMENT of TEAMWORK:
My supervisxr txld me that teamwxrk depends xn the perfxrmance xf every single persxn xn the team. I ignxred that idea until my supervisxr shxwed me hxw the xffice typewriter perfxrms when just xne single key is xut xf xrder. All the xther keys xn yxur typewriter wxrk just  fine except xne, but that xne destrxys the effectiveness xf the typewriter. Nxw I knxw that even thxugh I am xnly xne persxn, I am needed if the team is tx wxrk as a successful team shxuld.
CONTINUOUS IMPROVEMENT ,[object Object],[object Object],[object Object]
Sharing Knowledge ,[object Object],[object Object],[object Object]
Uncommon level of COMMITMENT to our Physical Environment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Envisioned Future   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Our Envisioned Future   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Notice: Men Wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger. Safe return doubtful. Honor and recognition in case of success.
Hiring Team ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recruiting ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Step Interview Based on Core Values ,[object Object],[object Object],[object Object],[object Object],[object Object]
Application
Evaluating First Impressions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group Interview
Group Interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group Interview
Moments of Truth ,[object Object],[object Object],[object Object]
Moments of Truth
One on One Interview - Core Values  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating Your Own Future
One on One Interview - Core Values  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extraordinary Commitment to Helping People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Workout Interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CORE  VALUE  TEST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Customer Service Principles Three Responsibilities of Every Employee
 
 
Customer Service Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employee Card
"People are far more persuaded by the depths   of your beliefs and emotions than any amount   of logic or knowledge you possess.  People do   not care how much you know until they know   how much you care!" -Michael LeBoeuf
How Many Is One? Socrates Plato Aristotle
(the rock)
GHFC ROCK To Gain and Retain Members
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Develop a Team of Eagles
Or have a Cast of Ducks
Eagles versus  Employee of the Month
 
 
 
Core Purpose: Create an experience that helps people get the most out of life ,[object Object],[object Object]
Core Purpose ,[object Object],[object Object]
Core Purpose ,[object Object],[object Object]
Core Purpose ,[object Object],[object Object]
Core Purpose ,[object Object],[object Object]
Core Purpose ,[object Object],[object Object]
Core Purpose ,[object Object],[object Object]
Core Purpose ,[object Object],[object Object]
Core Purpose ,[object Object],[object Object]
Integrity ,[object Object],[object Object]
Integrity ,[object Object],[object Object]
Integrity ,[object Object],[object Object]
Integrity ,[object Object],[object Object]
[object Object],[object Object],Extraordinary Commitment to Helping Others
Hardworking ,[object Object]
Hardworking ,[object Object],[object Object]
Hardworking ,[object Object]
Hardworking ,[object Object]
Creating Your Own Future ,[object Object],[object Object]
Creating Your Own Future ,[object Object],[object Object]
Creating Your Own Future ,[object Object],[object Object]
Creating Your Own Future ,[object Object]
 
 
 
 
 
 
 
 
 
 
Eagle - Front Desk ,[object Object],[object Object]
Eagle Pool ,[object Object],[object Object]
Eagle Pool ,[object Object],[object Object]
Eagle Cardio ,[object Object],[object Object]
Eagle Cardio ,[object Object],[object Object]
Eagle Front Desk ,[object Object],[object Object]
Eagle Kid’s Club ,[object Object],[object Object]
Eagle Kid’s Club ,[object Object],[object Object]
Eagle Floor ,[object Object],[object Object]
Eagle Floor ,[object Object],[object Object]
Eagle Group Exercise ,[object Object],[object Object],[object Object]
Eagle Group Exercise ,[object Object],[object Object],[object Object]
Eagle Housekeeping ,[object Object],[object Object],[object Object]
Eagle Fitness Counselors ,[object Object],[object Object],[object Object]
Eagle Personal Training ,[object Object]
Eagle Housekeeping ,[object Object],[object Object],[object Object]
Create A Manual For All Your New Employees
 
What is a Brand? It is the fabric of the organization woven together purposefully over a period of time .” Janelle Barlow & Paul Stewart  Branded Customer Service “ A brand is not just a logo, an advertising slogan, a product, a service, a building, great leadership, or profitability.  A brand is all of these.
“ Brands are built on what people are saying about you, not what you are saying about yourself.”
"Branding is about taking something common and improving upon it in ways that make it more valuable and meaningful." Scott Bedbury, Author CBO for Nike & Starbucks
Believe
Passion
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Joe Cirulli President/CEO [email_address] “ WIN BY CHOICE NOT BY CHANCE” Thank You

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Toronto - Strategic Planning for Club Owners & General Managers

  • 1.
  • 2. All Successful Businesses Start With A Strong Foundation
  • 3. Winning in Competitive Markets 7 Factors that Matter
  • 4.
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  • 13. strategy - a plan of action or policy designed to achieve a major or overall aim : time to develop a coherent economic strategy / shifts in marketing strategy. / the art of planning and directing overall military operations and movements in a war or battle. Often contrasted with tactics (see tactic ). / a plan for such military operations and movements : non-provocative defense strategies. ORIGIN early 19th century from French stratégie, from Greek stratēgia ‘generalship,’ from stratēgos (see stratagem ).
  • 14. What Makes a Strategy Successful?
  • 15. Secrets of the World’s Best Companies What really works! Harvard Review
  • 16.
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  • 18. The 4 plus 2 formula for Sustained Business Success
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  • 33. What Shapes Our ATTITUDE? ADVERSITY HOPE
  • 34. The Adversity Quotient Quitters Campers Climbers
  • 35. Hope Adversity The Adversity Quotient Quitters
  • 36.  
  • 37. “ Circumstance doesn’t make the man, it reveals him to himself” Earl Nightengale
  • 38.
  • 39. “ Ask the best salesmen what it takes to be a great salesman. They will always tell you that it helps when you really believe in the product your selling.” -Simon Sinek
  • 40.
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  • 47. All together they describe the impact we want our company to make on our world and it’s the basis of our Strategy
  • 48.
  • 49. What’s Your Story Moving Forward?
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  • 55.
  • 56.
  • 57.
  • 58. CULTURE VS CORE VALUES
  • 59.
  • 60. Create the Envisioned Future Write about your company and all the great things that will happen to it over time
  • 61. Create a Document that tells your entire story
  • 62. To become known as one of the best companies for the world! GHF Vision
  • 63. GHF Mission To keep Gainesville the healthiest community in America, one person, one business at a time
  • 64. To create an experience that helps people get the most out of life, while inspiring them to become their best. GHF Core Purpose
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  • 75. My supervisxr txld me that teamwxrk depends xn the perfxrmance xf every single persxn xn the team. I ignxred that idea until my supervisxr shxwed me hxw the xffice typewriter perfxrms when just xne single key is xut xf xrder. All the xther keys xn yxur typewriter wxrk just fine except xne, but that xne destrxys the effectiveness xf the typewriter. Nxw I knxw that even thxugh I am xnly xne persxn, I am needed if the team is tx wxrk as a successful team shxuld.
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  • 85. Notice: Men Wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger. Safe return doubtful. Honor and recognition in case of success.
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  • 106.
  • 108. "People are far more persuaded by the depths of your beliefs and emotions than any amount of logic or knowledge you possess.  People do not care how much you know until they know how much you care!" -Michael LeBoeuf
  • 109. How Many Is One? Socrates Plato Aristotle
  • 111. GHFC ROCK To Gain and Retain Members
  • 112.
  • 113.  
  • 114. Develop a Team of Eagles
  • 115. Or have a Cast of Ducks
  • 116. Eagles versus Employee of the Month
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  • 168. Create A Manual For All Your New Employees
  • 169.  
  • 170. What is a Brand? It is the fabric of the organization woven together purposefully over a period of time .” Janelle Barlow & Paul Stewart Branded Customer Service “ A brand is not just a logo, an advertising slogan, a product, a service, a building, great leadership, or profitability. A brand is all of these.
  • 171. “ Brands are built on what people are saying about you, not what you are saying about yourself.”
  • 172. "Branding is about taking something common and improving upon it in ways that make it more valuable and meaningful." Scott Bedbury, Author CBO for Nike & Starbucks
  • 175.
  • 176. Joe Cirulli President/CEO [email_address] “ WIN BY CHOICE NOT BY CHANCE” Thank You

Editor's Notes

  1. What is Strategy?
  2. Flying Out Of Tampa 12:30 AM - Right after midnight
  3. This means we need to move toward the things we want to happen Not away from the things we fear Who’s our greatest motivator - We are. We speak to ourselves at a rate of 400 words per minute. What are we saying?
  4. What does belief have to do with a sales job? Simple. When salesmen actually believe in the thing they are selling, then the words that come out of their mouth are authentic. When belief enters the equation, passion exudes from salesman. It is this authenticity that produces the relationships upon which all the best sales organizations are based. Relationships also build trust. And with trust comes loyalty. Absent a balanced Golden Circle means no authenticity, which means no strong relationships, which means no trust. And you’re back at square one selling on price, service, quality or features. You are back to being like everyone else. Worse, without that authenticity, companies resort to manipulation: pricing, promotions, peer pressure, fear, take your pick. Effective? Of course, but only for the short term.
  5. A national magazine is writing a major story about your company 10 years from now. Write the lead paragraph for the article that will capture the readers attention about the special things that have taken place . Consolidate your thoughts. Have each leader in your organization do this then write down major themes. 
  6. 75 suggestions 775 eagles
  7. Living Your Values
  8. Tioga upstairs female bathroom... poop water everywhere and Courtney was down getting her hands dirty to help out
  9. comment on Nigel Champion Davide Ventura Mike Uretz