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Digital Marketing for Small Business in ZA by Gavin Dudley Marketing Projects Manager
What we do… SME Digital marketing for small business in South Africa Marketing strategy Project rollout and management Provide hands-on capacity for fulfilment
Why small business marketing? What’s the greatest good you can do in SA? Economic self sufficiency, sustainability for ordinary people The Entrepreneurial Fantasy vs. The Reality ,[object Object]
4-year fatality curse
80% of SA workforce employed by startups
SA’s entrepreneurship ranking: 30th out of 42,[object Object]
Overcome owner’s (business) limitationsMeet SMEs at the 4 Year Crisis Crossroads Become SME’s outsource partner OUR MISSION IS TO LIFT EACH SMALL BUSINESS CLIENT TO THE NEXT LEVEL
Marketing can do that? Marketing gives DEEP insight into the business ,[object Object]
Broader business environment, competitors, constraints Save the survivors! ,[object Object]
They’ve got proven market demand     for their product or service
The marketing effect Help is at hand but… ,[object Object]
Only 33% use outside consultants  Marketing strategy breaks the 4 year SME curse ,[object Object]

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Index Media - Digital marketing for small business

  • 1. Digital Marketing for Small Business in ZA by Gavin Dudley Marketing Projects Manager
  • 2. What we do… SME Digital marketing for small business in South Africa Marketing strategy Project rollout and management Provide hands-on capacity for fulfilment
  • 3.
  • 5. 80% of SA workforce employed by startups
  • 6.
  • 7. Overcome owner’s (business) limitationsMeet SMEs at the 4 Year Crisis Crossroads Become SME’s outsource partner OUR MISSION IS TO LIFT EACH SMALL BUSINESS CLIENT TO THE NEXT LEVEL
  • 8.
  • 9.
  • 10. They’ve got proven market demand for their product or service
  • 11.
  • 12.
  • 14.
  • 15.
  • 16. 82% of them use Facebook
  • 17. 1.4 million ZA Facebook users
  • 18. 35% do it from their phones
  • 19. 33 is ave. age of ZA Fb user
  • 23.
  • 24. We’re not selling you stuff! We’re listening to you. We’re working at your level. We get our hands dirty. We’re fully accountable, 100%. We’re real people Gavin Dudley - 15 years in marketing & Internet development. Jacqi Brown - 10 years in HR, recruitment & project management The Trusteds Team… 10 contractors who consistently overdeliver! Why you want to work with us
  • 25. MARKETING MATERIAL: Web development and newsletter, Inclusive Education Western Cape Some Index Media projects RESEARCH: Audit of online directory services, Telkom SA RESEARCH: Ecommerce & Social networking in Africa, WorldWideWorx MARKETING: Small Business Owners newsletter, Microsoft SA MARKETING STRATEGY: Truly Fantastic custom furniture makers MARKETING MATERIAL: Technology platforms for rural development, Hewlett Packard RESEARCH: Open Source Technology in Africa, Soros Foundation RESEARCH: Computer installations in Southern Africa, DFID
  • 26.
  • 27. MWeb / TNS Market Friendship 2.0 survey
  • 29. SBP, Small Businesses Development in South Africa, 2009