SlideShare a Scribd company logo
*
Academics: 
Project Manager –– Fundação Dom Cabral 
2006 
Mechatronics Engineer – PUC-MG 
2003 
Professional Experience: 
Aftersales Manager at LiuGong Latin America 
2010 – current* 
Project Manager at Case / New Holland 
2005 to 2010 
Mechanical Engineer for Vale and MAN Takraf 
2003 to 2005 
Academic researcher – PUC-MG / Hannover 
University 
1999 to 2002 
* 
Latin America – Is the market prepared? 2
* 
*Liana Valadão: 
* 1st listener to criticize this presentation 
*Thomas Igou and Veronica Magli 
* Without them I wouldn’t have the opportunity to be here 
*Inside the Global After Market staff 
* Karim Ferjani and others 
* Colleagues speakers 
*Listeners – Participants 
* 
That you help stimulating questions, by the end of presentation 
Latin America – Is the market prepared? 3
* 
*Latin 41 41.4% 
4% America – Growth Potential 
*Market Specificities 
*Critical Success 27.0% 
Factors 
*How does it fits to global Strategies 
79.4% 
h ll bl Challengeable f infra-structure projects, new l 
players, current 
worldwide economics conjuncture and how do all that interfere on 
the local Aftermarket Business? 127 5% 
127.5% 
Latin America – Is the market prepared? 4
* 
*Latin America population: 
Growing Æ Becoming more urban 
Æ Spending power 
Æ Population trend 
““Young population means hope 
on the heart of the society! The aim of 
getting access to health care and good 
quality of life provides raising on the 
economy related with that countries” 
l t d ith th t t i ” 
*Infra-structure demand projects for: 
Education 
T tti 
Transportation 
Communication 
Security 
Healthy care 
Tourism 
Energy 
*Key Indicators: 
y 
America Latina 
Brazil 
Latin America – Is the market prepared? 5

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Fabricio Noronha, LiuGong presenation at Aftermarket 2012, Part 1

  • 1. *
  • 2. Academics: Project Manager –– Fundação Dom Cabral 2006 Mechatronics Engineer – PUC-MG 2003 Professional Experience: Aftersales Manager at LiuGong Latin America 2010 – current* Project Manager at Case / New Holland 2005 to 2010 Mechanical Engineer for Vale and MAN Takraf 2003 to 2005 Academic researcher – PUC-MG / Hannover University 1999 to 2002 * Latin America – Is the market prepared? 2
  • 3. * *Liana Valadão: * 1st listener to criticize this presentation *Thomas Igou and Veronica Magli * Without them I wouldn’t have the opportunity to be here *Inside the Global After Market staff * Karim Ferjani and others * Colleagues speakers *Listeners – Participants * That you help stimulating questions, by the end of presentation Latin America – Is the market prepared? 3
  • 4. * *Latin 41 41.4% 4% America – Growth Potential *Market Specificities *Critical Success 27.0% Factors *How does it fits to global Strategies 79.4% h ll bl Challengeable f infra-structure projects, new l players, current worldwide economics conjuncture and how do all that interfere on the local Aftermarket Business? 127 5% 127.5% Latin America – Is the market prepared? 4
  • 5. * *Latin America population: Growing Æ Becoming more urban Æ Spending power Æ Population trend ““Young population means hope on the heart of the society! The aim of getting access to health care and good quality of life provides raising on the economy related with that countries” l t d ith th t t i ” *Infra-structure demand projects for: Education T tti Transportation Communication Security Healthy care Tourism Energy *Key Indicators: y America Latina Brazil Latin America – Is the market prepared? 5