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Dirt Cheap Facebook Clicks
    FB Fans For Pennies
     Reagan Fan Page Example
          by Walker Lewis


        @walkerglewis
Split Testing Ad Copy
Split Testing Ad Copy
Split Testing Ad Copy
Split Testing Ad Copy
Split Testing Ad Copy
Clear Ad Copy winner when used with all images!
“Freedom” beats “Reverse growth of government”
across the board with every image set.
Split testing Facebook Ad images
Clear image winner, images perform in
descending order from left to right
Psychological cues matter! Is the “like”
thumb a coincidence? I don’t think so.
Landing page corresponds to winning
ad image. Dramatically improves CPA
Campaign initially set for broad targeting –
intended to receive performance feedback
Campaign evolves to testing narrow demographic
categories – sub campaigns for sub groups
After initial demographic optimization CTR
more than doubles with better targeting
Once click through rate spikes above
0.30%... CPC drops well under $0.10
Daily spend clusters around .35% - 0.55%
CTR and increases with performance
Cost per acquisition, in this case, FB
fan acquisition, drops like a rock
Once the CPA drops to pennies, spending
increases, fan acquisition skyrockets

                          Accumulating 1,600+
                          Facebook fans a day at
                           $0.04-$0.06 per Fan
With the lower CPA, total campaign
spending increases 3-5 X each day

                        Campaign spending increases
                        to 3-5X a day during $0.04-
                             $0.05 CPA period




 Campaign begins with
    testing budget
Targeting evolves from
demographic/psychographic, to friend of
fan ads

                  Once FB page receives enough traction,
                   “Friend of Fan” social targeting helps
                  improve CTR deterioration over time
Campaign concludes: 33,565 Facebook
Fans at an average CPA of $0.07 per Fan

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Dirt Cheap Facebook Clicks - Facebook Fans For Pennies