This document provides an overview and agenda for a presentation on Facebook advertising. It discusses setting goals and budgets for campaigns, optimizing ads, targeting options, and split testing. It recommends allocating 70% of a $50 monthly budget to driving opt-ins. Tips are provided on targeting countries, audience size, and using conversion pixels. Reports and important data are also discussed. The presentation concludes by promoting a Facebook advertising secrets course for removing guesswork and getting deep training and support.
Social media campaigns have the potential to reach 1.32 billion users on Facebook, one of the most powerful tools available to marketers today. This Nanigans presentation outlines beginner best practices for using Facebook's native Ads Manager and Power Editor platforms.
Facebook targeting confluence con damon gochneaurDamon Gochneaur
Facebook targeting can be as overwhelming as trying to solve a Rubix cube. Let me help you discover the how, what and why of Facebook targeting with examples for every step in the funnel.
A small local business can effectively reach new customers online through a comprehensive digital strategy including search engine marketing, pay per click advertising, and social media advertising. Pay per click advertising on Google allows businesses to target local customers based on location and intent. Facebook advertising allows targeting by demographics and interests. An integrated online approach combining different digital channels like search, social media, and SEO leads to the most success in generating new customers.
This document provides information on various Facebook advertising options:
1. Reach & Target Blocks ensure ads are seen by the entire target demographic.
2. Page Post Ads are eligible to appear in the Newsfeed and can promote external URLs using Unpublished Page Post Ads.
3. Facebook Offers, Sponsored Stories, Sponsored Results, and Custom Audiences allow targeting of specific groups through interests, behaviors, and uploaded contact lists.
Facebook Pay Per Click Ads For Great AgentsStacey Alcorn
Facebook pay per click (PPC) ads can be effective for real estate success if certain conditions are met. PPC ads target highly specific audiences on Facebook based on demographics and interests. They are inexpensive starting at $1 and allow advanced targeting of potential home buyers. The ads appear on the sidebar of Facebook and can generate brand awareness and leads for listings, events, and business pages if advertisers regularly monitor performance and cultivate followers.
2019 RMAF - Social Media Advertising - Is it Worth the MoneySaffire
The document discusses whether social media advertising is worth the money, noting that Facebook has over 2 billion monthly active users and 94% of its advertising revenue comes from mobile. It provides details on how to set up boosted posts and Facebook ads, how to target audiences using interests and demographics, and provides case studies of companies that saw success from Facebook advertising. The presentation emphasizes setting goals and budgets, understanding the difference between advertising and targeting, and monitoring performance.
2020 MCFC - Social Media Advertising: Is it Worth the Money?Saffire
This document discusses whether social media advertising is worth the money. It begins by providing some statistics on Facebook users and mobile advertising revenue. It then discusses different types of social media advertising like boosted posts and Facebook ads. It explains how to set up targeted Facebook ad campaigns, including selecting objectives, audiences, budgets, and locations. It also discusses how Facebook pixels can be used to track ad performance. Finally, it provides some case studies and tips for evaluating if social media advertising is achieving goals and getting a return on investment.
This document provides an overview and agenda for a presentation on Facebook advertising. It discusses setting goals and budgets for campaigns, optimizing ads, targeting options, and split testing. It recommends allocating 70% of a $50 monthly budget to driving opt-ins. Tips are provided on targeting countries, audience size, and using conversion pixels. Reports and important data are also discussed. The presentation concludes by promoting a Facebook advertising secrets course for removing guesswork and getting deep training and support.
Social media campaigns have the potential to reach 1.32 billion users on Facebook, one of the most powerful tools available to marketers today. This Nanigans presentation outlines beginner best practices for using Facebook's native Ads Manager and Power Editor platforms.
Facebook targeting confluence con damon gochneaurDamon Gochneaur
Facebook targeting can be as overwhelming as trying to solve a Rubix cube. Let me help you discover the how, what and why of Facebook targeting with examples for every step in the funnel.
A small local business can effectively reach new customers online through a comprehensive digital strategy including search engine marketing, pay per click advertising, and social media advertising. Pay per click advertising on Google allows businesses to target local customers based on location and intent. Facebook advertising allows targeting by demographics and interests. An integrated online approach combining different digital channels like search, social media, and SEO leads to the most success in generating new customers.
This document provides information on various Facebook advertising options:
1. Reach & Target Blocks ensure ads are seen by the entire target demographic.
2. Page Post Ads are eligible to appear in the Newsfeed and can promote external URLs using Unpublished Page Post Ads.
3. Facebook Offers, Sponsored Stories, Sponsored Results, and Custom Audiences allow targeting of specific groups through interests, behaviors, and uploaded contact lists.
Facebook Pay Per Click Ads For Great AgentsStacey Alcorn
Facebook pay per click (PPC) ads can be effective for real estate success if certain conditions are met. PPC ads target highly specific audiences on Facebook based on demographics and interests. They are inexpensive starting at $1 and allow advanced targeting of potential home buyers. The ads appear on the sidebar of Facebook and can generate brand awareness and leads for listings, events, and business pages if advertisers regularly monitor performance and cultivate followers.
2019 RMAF - Social Media Advertising - Is it Worth the MoneySaffire
The document discusses whether social media advertising is worth the money, noting that Facebook has over 2 billion monthly active users and 94% of its advertising revenue comes from mobile. It provides details on how to set up boosted posts and Facebook ads, how to target audiences using interests and demographics, and provides case studies of companies that saw success from Facebook advertising. The presentation emphasizes setting goals and budgets, understanding the difference between advertising and targeting, and monitoring performance.
2020 MCFC - Social Media Advertising: Is it Worth the Money?Saffire
This document discusses whether social media advertising is worth the money. It begins by providing some statistics on Facebook users and mobile advertising revenue. It then discusses different types of social media advertising like boosted posts and Facebook ads. It explains how to set up targeted Facebook ad campaigns, including selecting objectives, audiences, budgets, and locations. It also discusses how Facebook pixels can be used to track ad performance. Finally, it provides some case studies and tips for evaluating if social media advertising is achieving goals and getting a return on investment.
Get ready to marketing world. In 2016 all business move for digital marketing like google adwords and social media marketing. More powerful marketing platform is twitter and facebook. Get you best service in digital marketing service with us. Contact http://www.mirrorminds.in
1. To create effective Facebook ads, test different combinations of the "FB Holy Trinity" of copy, image, and audience through multiple ads.
2. Keep copy short at a sixth grade level and focus on benefits, news, or curiosity. Include power words and a clear call to action.
3. Custom images work better than stock photos; test different image styles. Target specific demographic buckets separately.
4. Research what your target audience reads, watches, and follows to find influencers and content to target on Facebook.
This document summarizes the opportunities that Facebook presents for businesses, including raising brand awareness, driving website traffic, and engaging customers. It provides key Facebook statistics like having over 600 million active users and being the second most visited site in the US. It then gives recommendations for using Facebook ads and maintaining a Facebook page to generate qualified leads and a case study showing a 300% return on investment.
Barnes & Noble aims to better target customers through social media by segmenting audiences and personalizing communications. The author proposes conducting surveys to understand customer interests and divide personnel into groups focusing on specific age groups. By staying ahead of customer wants and leveraging word of mouth, Barnes & Noble can strengthen connections and grow revenue over time.
This document discusses using social media marketing, particularly Facebook, for local Portland businesses. It provides statistics on Facebook usage and explains how Facebook can help businesses get found online, convert visitors into leads, and analyze and improve performance. Specifically, the document outlines how to use Facebook for targeted advertising and organic sharing by listening to what audiences are interested in and creating engaging content. It also discusses metrics for measuring the success of Facebook marketing campaigns.
This document discusses using Facebook for healthcare marketing. It outlines three ways to target audiences on Facebook: core audiences, lookalike audiences, and custom audiences. It also discusses ad placement on Facebook, noting people check News Feed 14 times per day, and the benefits of in-stream and native placement. The document provides best practices for creative content, including including a clear call to action and high-quality image, as well as refreshing campaigns every 2-3 weeks.
This document discusses optimizing Facebook campaigns to drive real ROI. It recommends developing customer personas and targeting ads based on those personas rather than just demographics. Specific tips include refreshing ad creative every 72 hours, targeting ads to existing fans who click 7x more than non-fans, and linking ads to Facebook apps for higher conversion rates. It provides an example of a company that improved CTR over 9x and CPA over $1,000 by applying these techniques.
Behavioral targeting is a technique used by advertisers to customize ads for web users based on their browsing history. Companies collect information like time spent on websites, links and ads clicked, and search terms to target ads. Supporters argue it provides more relevant ads and supports free content, while critics say it can narrowly target consumers and collect excessive personal data. As behavioral targeting uses more complex data over time, questions remain whether it fully captures individuals rather than surface-level information. The future of ads may refine targeting but could narrow choices rather than expose users to new options. Consumers should be aware of how their data is used by free websites and advertising.
This document provides instructions for setting up and optimizing a Facebook business page. It discusses identifying the target audience, creating compelling content, and advertising to drive awareness and sales. Specifically, it recommends:
1) Setting up a Facebook page to make the business discoverable, connected, and insightful;
2) Identifying the ideal target audience based on demographics, interests, and behaviors;
3) Creating authentic, responsive, consistent content that tests what engages audiences; and
4) Using advertising to reach more people by targeting friends of existing fans with specific messages tailored to audiences.
Michelle McKernan proposes a three-part plan for Barnes and Noble to better utilize social media and personalize their customer engagement. The plan includes: conducting surveys to understand customer interests and tailor email advertisements; forming a social media team with members focused on specific customer groups; and predicting future product interests to stay ahead of customers' needs. Surveys are emphasized as an inexpensive way to gather customer data and feedback to create more effective and relevant advertisements. The plan aims to increase revenue and customer base by better engaging customers and sharing promotions through their personal networks.
How to boost your Facebook marketing with custom audiencesBozboz-digital
What are custom audiences on Facebook? This slideshare explains why we see some Facebook ads and the benefits of using custom audiences, lookalike audiences, and Facebook tracking.
The document discusses social advertising on Twitter and Facebook. It provides information on ad types for each platform, best practices for targeting, and tips for creating effective ads. Specific topics covered include promoted tweets and accounts on Twitter, why use Facebook ads, targeting options on Facebook, and how to measure ad performance. Sponsored stories and tips for Facebook ad copy and images are also summarized. The document concludes with asking for any questions or feedback.
The document discusses developing a Facebook advertising campaign for Flyer Spirit to increase sales and establish customer loyalty. It recommends regularly updating Flyer Spirit's Facebook page and ads, targeting customers by demographics, and allocating a budget for promotional events and advertising to maximize exposure on Facebook.
This document summarizes a 3-month Facebook ad campaign for Sam & Mary, an inbound marketing campaign. The campaign tested ads on desktop news feeds and right-hand side placements. It received 689 conversions from an audience in the US, Canada, UK, New Zealand and Australia aged 18+ who were interested in chiropractic. Right-hand side ads performed best with a lower cost per conversion than desktop news feed ads. The campaign reached its expected audience size but saw higher than expected ad frequency.
Reach more people by placing an ad on Facebook instead of just the usual post. You can make ads for Instagram too.
Check out this step-by-step tutorial on how to create a Facebook Ad.
Display advertising builds brand awareness cost-effectively by targeting local consumers online. It increases search advertising results by 59% by forming impressions that increase the likelihood consumers will visit a site. Advertisers can target consumers based on location or behavior as they browse websites across a large ad network. The advertising is optimized to discover the networks that drive the best performance and shift budgets accordingly.
Facebook offers several advertising options to promote pages and posts including standard ads, promoted posts, and newsfeed ads. Standard ads can target specific audiences and measure performance while promoted posts ensure posts appear at the top of fans' feeds. Advertising on Facebook is effective and inexpensive for reaching target audiences through tools that filter by demographics and interests. However, some users fear being required to pay for regular posts to be seen as Facebook shows more ads.
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, and more. They teach strategies for Facebook advertising, including how to target fans through demographics and interests, optimize ads based on metrics like CTR and CPC, and develop fan acquisition campaigns. The training is recognized by SEMPO and aims to teach lifelong marketing skills through leading industry experts.
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, LinkedIn, and content marketing. The training is recognized by SEMPO and is founded to impart top notch marketing training by bringing leading industry experts together in an interactive online environment. Speakers include leaders in social media like Erik Qualman, Dan Zarrella, Brian Carter, Dave Kerpen, and Hollis Thomases.
Facebook Ad Analytics, Optimized CPM and FBX Remarketing: Oh MyJohn Lee
Facebook provides tools for advertisers to track conversions from Facebook ads to their websites. With conversion tracking, advertisers can optimize Facebook ads based on how different ad elements like age, gender, image and message affect website activity and conversions. Advertisers can also use optimized CPM bidding to lower costs. Case studies showed this reduced costs per action by 52% and costs per lead by 33%. Remarketing on Facebook works similarly to display remarketing and can generate conversions at lower costs than other channels. The future of Facebook remarketing includes new ad formats and expanded targeting options.
Get ready to marketing world. In 2016 all business move for digital marketing like google adwords and social media marketing. More powerful marketing platform is twitter and facebook. Get you best service in digital marketing service with us. Contact http://www.mirrorminds.in
1. To create effective Facebook ads, test different combinations of the "FB Holy Trinity" of copy, image, and audience through multiple ads.
2. Keep copy short at a sixth grade level and focus on benefits, news, or curiosity. Include power words and a clear call to action.
3. Custom images work better than stock photos; test different image styles. Target specific demographic buckets separately.
4. Research what your target audience reads, watches, and follows to find influencers and content to target on Facebook.
This document summarizes the opportunities that Facebook presents for businesses, including raising brand awareness, driving website traffic, and engaging customers. It provides key Facebook statistics like having over 600 million active users and being the second most visited site in the US. It then gives recommendations for using Facebook ads and maintaining a Facebook page to generate qualified leads and a case study showing a 300% return on investment.
Barnes & Noble aims to better target customers through social media by segmenting audiences and personalizing communications. The author proposes conducting surveys to understand customer interests and divide personnel into groups focusing on specific age groups. By staying ahead of customer wants and leveraging word of mouth, Barnes & Noble can strengthen connections and grow revenue over time.
This document discusses using social media marketing, particularly Facebook, for local Portland businesses. It provides statistics on Facebook usage and explains how Facebook can help businesses get found online, convert visitors into leads, and analyze and improve performance. Specifically, the document outlines how to use Facebook for targeted advertising and organic sharing by listening to what audiences are interested in and creating engaging content. It also discusses metrics for measuring the success of Facebook marketing campaigns.
This document discusses using Facebook for healthcare marketing. It outlines three ways to target audiences on Facebook: core audiences, lookalike audiences, and custom audiences. It also discusses ad placement on Facebook, noting people check News Feed 14 times per day, and the benefits of in-stream and native placement. The document provides best practices for creative content, including including a clear call to action and high-quality image, as well as refreshing campaigns every 2-3 weeks.
This document discusses optimizing Facebook campaigns to drive real ROI. It recommends developing customer personas and targeting ads based on those personas rather than just demographics. Specific tips include refreshing ad creative every 72 hours, targeting ads to existing fans who click 7x more than non-fans, and linking ads to Facebook apps for higher conversion rates. It provides an example of a company that improved CTR over 9x and CPA over $1,000 by applying these techniques.
Behavioral targeting is a technique used by advertisers to customize ads for web users based on their browsing history. Companies collect information like time spent on websites, links and ads clicked, and search terms to target ads. Supporters argue it provides more relevant ads and supports free content, while critics say it can narrowly target consumers and collect excessive personal data. As behavioral targeting uses more complex data over time, questions remain whether it fully captures individuals rather than surface-level information. The future of ads may refine targeting but could narrow choices rather than expose users to new options. Consumers should be aware of how their data is used by free websites and advertising.
This document provides instructions for setting up and optimizing a Facebook business page. It discusses identifying the target audience, creating compelling content, and advertising to drive awareness and sales. Specifically, it recommends:
1) Setting up a Facebook page to make the business discoverable, connected, and insightful;
2) Identifying the ideal target audience based on demographics, interests, and behaviors;
3) Creating authentic, responsive, consistent content that tests what engages audiences; and
4) Using advertising to reach more people by targeting friends of existing fans with specific messages tailored to audiences.
Michelle McKernan proposes a three-part plan for Barnes and Noble to better utilize social media and personalize their customer engagement. The plan includes: conducting surveys to understand customer interests and tailor email advertisements; forming a social media team with members focused on specific customer groups; and predicting future product interests to stay ahead of customers' needs. Surveys are emphasized as an inexpensive way to gather customer data and feedback to create more effective and relevant advertisements. The plan aims to increase revenue and customer base by better engaging customers and sharing promotions through their personal networks.
How to boost your Facebook marketing with custom audiencesBozboz-digital
What are custom audiences on Facebook? This slideshare explains why we see some Facebook ads and the benefits of using custom audiences, lookalike audiences, and Facebook tracking.
The document discusses social advertising on Twitter and Facebook. It provides information on ad types for each platform, best practices for targeting, and tips for creating effective ads. Specific topics covered include promoted tweets and accounts on Twitter, why use Facebook ads, targeting options on Facebook, and how to measure ad performance. Sponsored stories and tips for Facebook ad copy and images are also summarized. The document concludes with asking for any questions or feedback.
The document discusses developing a Facebook advertising campaign for Flyer Spirit to increase sales and establish customer loyalty. It recommends regularly updating Flyer Spirit's Facebook page and ads, targeting customers by demographics, and allocating a budget for promotional events and advertising to maximize exposure on Facebook.
This document summarizes a 3-month Facebook ad campaign for Sam & Mary, an inbound marketing campaign. The campaign tested ads on desktop news feeds and right-hand side placements. It received 689 conversions from an audience in the US, Canada, UK, New Zealand and Australia aged 18+ who were interested in chiropractic. Right-hand side ads performed best with a lower cost per conversion than desktop news feed ads. The campaign reached its expected audience size but saw higher than expected ad frequency.
Reach more people by placing an ad on Facebook instead of just the usual post. You can make ads for Instagram too.
Check out this step-by-step tutorial on how to create a Facebook Ad.
Display advertising builds brand awareness cost-effectively by targeting local consumers online. It increases search advertising results by 59% by forming impressions that increase the likelihood consumers will visit a site. Advertisers can target consumers based on location or behavior as they browse websites across a large ad network. The advertising is optimized to discover the networks that drive the best performance and shift budgets accordingly.
Facebook offers several advertising options to promote pages and posts including standard ads, promoted posts, and newsfeed ads. Standard ads can target specific audiences and measure performance while promoted posts ensure posts appear at the top of fans' feeds. Advertising on Facebook is effective and inexpensive for reaching target audiences through tools that filter by demographics and interests. However, some users fear being required to pay for regular posts to be seen as Facebook shows more ads.
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, and more. They teach strategies for Facebook advertising, including how to target fans through demographics and interests, optimize ads based on metrics like CTR and CPC, and develop fan acquisition campaigns. The training is recognized by SEMPO and aims to teach lifelong marketing skills through leading industry experts.
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, LinkedIn, and content marketing. The training is recognized by SEMPO and is founded to impart top notch marketing training by bringing leading industry experts together in an interactive online environment. Speakers include leaders in social media like Erik Qualman, Dan Zarrella, Brian Carter, Dave Kerpen, and Hollis Thomases.
Facebook Ad Analytics, Optimized CPM and FBX Remarketing: Oh MyJohn Lee
Facebook provides tools for advertisers to track conversions from Facebook ads to their websites. With conversion tracking, advertisers can optimize Facebook ads based on how different ad elements like age, gender, image and message affect website activity and conversions. Advertisers can also use optimized CPM bidding to lower costs. Case studies showed this reduced costs per action by 52% and costs per lead by 33%. Remarketing on Facebook works similarly to display remarketing and can generate conversions at lower costs than other channels. The future of Facebook remarketing includes new ad formats and expanded targeting options.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Dennis Yu has spent over $100MM on Facebook since 2007. He’ll log-in live to 3 Facebook ad accounts and show exactly how to build and manage conversion conversions. 6 phase process. Will share guide.
This document contains advice from Allison Knopp on how to effectively run social media advertisements. She recommends determining your budget, goals, target platforms and audiences before creating multiple advertisement versions with different messages, images and calls to action. Ongoing testing is important to see what is most cost-effective at meeting goals and determining if any ads should be paused, added or deleted.
"Optimizing the use of Facebook in the cross channel mix"ForestView
Does Performance exist in Social Media? And, if so, how can we maximize the impact of Facebook in our digital campaigns? Alina Petri, Country Manager of ForestView in Romania, goes from theoty to practice and offers 10 valuable insights.
Facebook in the cross channel mix by Alina Petri @ All Things FacebookICEEFEST2013
This document discusses optimizing digital marketing campaigns across multiple channels including Facebook. It provides two case studies: one for a car insurance company seeking online leads, and one for an FMCG company trying to increase its Facebook fans. For both cases, the approach involved setting up tracking, optimization tools, and unified KPI reporting across channels. Key optimizations included testing creatives, targeting, bidding techniques and channels. The car insurance campaign saw an 80% increase in CTR and 70% decrease in CPA with optimizations. The FMCG campaign lowered its cost per Facebook like by 25% with testing. The document outlines 10 takeaways for optimizing performance campaigns including having clear goals, constant testing and optimization, and adapting messages for conversations on
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Optimizing Facebook Ads July 2011 - Presented by Dave KerpenLikeable Media
The document discusses optimizing Facebook ads and measuring their success. It covers topics like hypertargeting audiences based on location, demographics, interests and other factors. It also discusses measuring ad success through Facebook Insights metrics like impressions, click-through rate, cost per click and connections. The document provides examples of how to calculate values like cost per fan and conversion rate. It emphasizes the importance of refreshing ad content and targeting over time to continue engaging audiences.
Facebook ads allow advertisers to promote their Facebook page, external website, or application. The process involves defining goals, understanding the target audience, and creating an ad with a title, image, and destination. Advertisers can target ads based on location, demographics, and interests. They set a daily budget and bid per click or per thousand impressions. Performance can be tracked over the campaign duration.
Social Media 106 How to Write Effective Facebook Ads That Get Clicks!Michelle Hummel
The document provides tips on writing effective Facebook ads, including:
1) Focusing ad headlines on compelling "yes" questions or statements that grab attention.
2) Using relevant images that feature people and maximize available space.
3) Ensuring ad copy directly relates to the target audience through relevant details.
4) Testing multiple ad targets and optimizing campaigns based on performance data.
Ads on Facebook are unique. They're shown to specific groups of highly engaged people on desktop and mobile. When your ads have great creative content and are well targeted, they get more likes, comments and shares. When someone takes any of these actions, their friends may see your ad, making it more powerful. The more you promote your posts and create targeted ads to specific groups of people, the more likely they are to see it when they visit Facebook.
Susan Wenograd - Facebook Ads: Mastering the Power of the Demographic Fire HoseJulia Grosman
The document provides tips for effectively using Facebook ads. It discusses setting up campaigns focused on desired user actions, using specific targeting for lower costs. It recommends testing multiple ad creatives, including video, and adjusting bids based on user behavior data. The document also provides advice on building audiences from website traffic, lookalikes, and retargeting to existing customers or email lists. It emphasizes testing different ad types and campaign structures to optimize costs.
Facebook Organic + Paid Strategy For BusinessKate Buck Jr
This document outlines a case study and strategy for an action sports clothing retailer to boost its Facebook reach, engagement, product awareness, and event marketing. It recommends a 3-pronged approach: 1) deploying a strategic re-engagement campaign to activate existing fans and increase organic reach; 2) leveraging lookalike audiences to find and connect with new, highly-targeted fans; and 3) using transaction-based, direct response invitations to create meaningful connections between fans and the brand beyond social media. The strategy was tested over 12 weeks and resulted in page performance increasing from 3% to over 10%, monthly ad value increasing over 300%, and engagement levels rising to over 0.2%.
Facebook is a leading social network with over 300 million users that provides an effective platform for advertising. The document provides tips for creating targeted Facebook ads through customizing ads based on user profiles and interests. It also recommends improving click-through rates by testing different ad content and timing, and starting with a lower daily bid to optimize ad performance over time. Guidelines and options for payment models like cost-per-click versus impression-based ads are also outlined.
A lot of companies still chase page likes on Facebook. Often they are not only useless, but 'cheap likes' can have a negative effect.
Not all 'likes' are equal. How can you be sure that the Likes you get will help your brand grow, and not permanently damage your organic reach? How can you get Facebook page likes the RIGHT way?
Find out where to focus your efforts and important things to consider when maintaining and growing a social media presence for your brand on Facebook.
This presentation is brought to you by EzyInsights - a startup that analyses Social Media presences and translates data into real insights. We've looked at thousands of Facebook pages and we know what works and what doesn't.
The document provides information on using Facebook for advertising and marketing purposes. It discusses the advantages of Facebook advertising including brand awareness, driving web traffic, customer engagement, reputation management, lead generation, and acquiring new customers. It also outlines how to create Facebook ads, target audiences, set pricing and campaigns, analyze advertising reports, and common dos and don'ts for Facebook ads.
The document provides information on using Facebook for advertising and marketing purposes. It discusses the advantages of Facebook advertising including brand awareness, driving web traffic, customer engagement, reputation management, lead generation, and acquiring new customers. It also outlines how to create Facebook ads, target audiences, set pricing and campaigns, analyze advertising reports, and common dos and don'ts for Facebook ads.
BrightonSEO - Using the Facebook Ads Firehose Without DrowningSusan Wenograd
Struggling to crack your code on Facebook Advertising? Here are some tips on how the auction works, and tips on leveraging different campaign types to rock your results!
Digital Marketing Portfolio- Justin TalagaJustin Talaga
Here are my recommendations for improving the metadata:
Title Tag:
- Add "Nanodegree" to the end to match the brand and course name.
Meta Description:
- Add keywords like "SEO", "SEM", "social media" to target those searches
- Mention you'll learn strategies and tactics
- Call out flexibility of online, self-paced learning
Alt Tag:
- Add an image description for accessibility
Revised:
Title Tag: Digital Marketing Courses Online | Udacity Nanodegree
Meta Description: Master digital marketing strategies like SEO, SEM, and social media with Udacity's flexible, online nanodegree course. Learn tactics to improve
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You may be stressed about revealing your cancer diagnosis to your child or children.
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18. Once the CPA drops to pennies, spending
increases, fan acquisition skyrockets
Accumulating 1,600+
Facebook fans a day at
$0.04-$0.06 per Fan
19. With the lower CPA, total campaign
spending increases 3-5 X each day
Campaign spending increases
to 3-5X a day during $0.04-
$0.05 CPA period
Campaign begins with
testing budget