Facebook ads allow targeting of over 500 million daily users based on interests and demographics. The process involves designing an ad, setting a destination URL and title, choosing an image, and defining targeting criteria like location, interests, and connections. Ads are organized into campaigns which determine pricing and scheduling, with options for cost per click or cost per thousand impressions. Estimated reach is provided and ads must be reviewed and approved before launching.
We define key terms for measurement and optimization, ad placement and device performance, demonstrate optimal landing pages structure and detail the KPI’s you need to track your ad campaigns. Additionally, we outline what measurement tracking is required and show what types of results/ metrics you should be looking for as part of your Google Ads campaigns.
Strategies to help identify targeted lead channels and foster new business via these channels.
Key Messages:
- Know Your Target Audience
- Create Relationships & Build Trust
- Go To Where Your Audience Already Is
- Assign Goals, Measure, & Test
Taking you through each stage of the enrollment journey, this webinar demonstrates which metrics schools should be evaluating at every point in the funnel in order to best optimize their digital marketing campaigns.
Saikat Sarkar Digital Marketing Capabilities & StrengthSaikat Sarkar
Hi Linkedin Folks,
Greetings!!!
Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer with Digital activation.
I can help clients to find Brand awareness & visibility in digital space & eventually biz expansion (sales, leads).
Having all most 9+ years of experience in digital marketing, I have expertise in SEO, SEM, SMM, SMO, CRO, ORM, Digital PR, Traffic, Leads, Branding, Native Content Advertising, Media Buying, Campaign Launch, Traditional and Digital Marketing mix.
Handled projects from Education Sector, Health Sector, Travel & Tourism, Bank Sector, Kitchen Appliances, Home Decor, Fashion & Lifestyle, Real Estate, FMCG, Government Clients and many more.
My specialities include digital media, Result-driven & ROI focused UX/UI, Information Architecture, Consumer Behavior, Brand Awareness, and lead focused omnichannel marketing campaigns.
Regards
Saikat
We define key terms for measurement and optimization, ad placement and device performance, demonstrate optimal landing pages structure and detail the KPI’s you need to track your ad campaigns. Additionally, we outline what measurement tracking is required and show what types of results/ metrics you should be looking for as part of your Google Ads campaigns.
Strategies to help identify targeted lead channels and foster new business via these channels.
Key Messages:
- Know Your Target Audience
- Create Relationships & Build Trust
- Go To Where Your Audience Already Is
- Assign Goals, Measure, & Test
Taking you through each stage of the enrollment journey, this webinar demonstrates which metrics schools should be evaluating at every point in the funnel in order to best optimize their digital marketing campaigns.
Saikat Sarkar Digital Marketing Capabilities & StrengthSaikat Sarkar
Hi Linkedin Folks,
Greetings!!!
Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer with Digital activation.
I can help clients to find Brand awareness & visibility in digital space & eventually biz expansion (sales, leads).
Having all most 9+ years of experience in digital marketing, I have expertise in SEO, SEM, SMM, SMO, CRO, ORM, Digital PR, Traffic, Leads, Branding, Native Content Advertising, Media Buying, Campaign Launch, Traditional and Digital Marketing mix.
Handled projects from Education Sector, Health Sector, Travel & Tourism, Bank Sector, Kitchen Appliances, Home Decor, Fashion & Lifestyle, Real Estate, FMCG, Government Clients and many more.
My specialities include digital media, Result-driven & ROI focused UX/UI, Information Architecture, Consumer Behavior, Brand Awareness, and lead focused omnichannel marketing campaigns.
Regards
Saikat
A glimpse at ways websites and database marketing can increase leads and sales for franchisees using online and grassroots database targeting. It looks at the importance that directory listings, online responses, retargeting and social play in driving sales with digital demand generation for JAN-PRO, the top global commercial cleaner and Maid Right residential cleaning.
This webinar will show schools how to apply the inbound methodology to various digital marketing channels in order to generate more inquiries and applications online.
Do you need a Facebook Power Social Media Marketing Strategy ?
We at EventInsider know how handle social media marketing services for both small businesses and large enterprises.
Let us handle your social media management so you’ll get back to do what you do best…
Taking you through each stage of the enrollment journey, this webinar identifies which key performance indicators (KPIs) that schools should be measuring in order to move prospects towards enrollment.
Digital Advertising - Google PPC vs. Facebook Advertising - FIGHT!Bradford Poirier
These slides discuss the differences between advertising on Google and Facebook. We discuss the tips and tricks we use each day to create ads and optimize your conversion. Contact us today if you need help: (401) 334-9555, x154 or brad@breezedigitalmedia.com
Facebook targeting confluence con damon gochneaurDamon Gochneaur
Facebook targeting can be as overwhelming as trying to solve a Rubix cube. Let me help you discover the how, what and why of Facebook targeting with examples for every step in the funnel.
A glimpse at ways websites and database marketing can increase leads and sales for franchisees using online and grassroots database targeting. It looks at the importance that directory listings, online responses, retargeting and social play in driving sales with digital demand generation for JAN-PRO, the top global commercial cleaner and Maid Right residential cleaning.
This webinar will show schools how to apply the inbound methodology to various digital marketing channels in order to generate more inquiries and applications online.
Do you need a Facebook Power Social Media Marketing Strategy ?
We at EventInsider know how handle social media marketing services for both small businesses and large enterprises.
Let us handle your social media management so you’ll get back to do what you do best…
Taking you through each stage of the enrollment journey, this webinar identifies which key performance indicators (KPIs) that schools should be measuring in order to move prospects towards enrollment.
Digital Advertising - Google PPC vs. Facebook Advertising - FIGHT!Bradford Poirier
These slides discuss the differences between advertising on Google and Facebook. We discuss the tips and tricks we use each day to create ads and optimize your conversion. Contact us today if you need help: (401) 334-9555, x154 or brad@breezedigitalmedia.com
Facebook targeting confluence con damon gochneaurDamon Gochneaur
Facebook targeting can be as overwhelming as trying to solve a Rubix cube. Let me help you discover the how, what and why of Facebook targeting with examples for every step in the funnel.
This presentation makes it easy for advertisers to understand the ad unit consolidation being made by Facebook to simplify their Ads product. Ampush outlines the ad units that are being eliminated and how that impacts your current campaigns. Ultimately these changes will improve Facebook's ad performance, and further enhance the product for their evolving platform.
In this presentation, we walk you through how to create your first Facebook advertisement step by step! This slideshare is perfect for Facebook advertising beginners and is meant to take you from no Business Page at all to starting your first ad campaign.
This presentation is geared towards users already familiar with Facebook Ads who would like to create more relevant and effective ads. It offers a step-by-step creation process review with insights into better targeting. Presentation structure:
Reasons for poor ad performance
Levels of promotion control
Overview of Facebook Ads creation process:
1) Choose marketing objectives
2) Target the right audience
3) Select optimal ad placement
4) Select appropriate ad format
5) Select impactful images
6) Write appropriate text
Review of marketing objective formats
Result monitoring and evaluation
Media buying digital currency PPT, Rekha Mahto Digital marketing StrategyRekha Kumari
Rekha Mahto Digital Marketing Business Developer. If you are planing something for digital currency business then must go make it in detail strategy and follow these steps.
How to Craft an Account-Based Marketing Budget with Kwanzoo and MarianaIQ [PPT]Kwanzoo Inc
2018 is fast approaching, and it's time to start crafting your B2B marketing budgets for the new year. But with account-based marketing now on everyone's radar as the fastest and most effective way to engage key buyer groups at your target accounts, how can you plan your ABM budgets in order to run effective ABM across display, social, search, and PPC? Join Mariana CEO Venkat Nagaswamy, Kwanzoo CEO Mani Iyer, and Host & Moderator Kelly J Waffle, Kwanzoo's VP of Marketing, for an educational and actionable webinar on how to plan your ABM budgets based on your goals, company size, and more.
Social media campaigns have the potential to reach 1.32 billion users on Facebook, one of the most powerful tools available to marketers today. This Nanigans presentation outlines beginner best practices for using Facebook's native Ads Manager and Power Editor platforms.
Webinar: Why Do Your Social Media Campaigns Urgently Need New Strategies, An...White Hat Media
In this exclusive new webinar; Jeremy Spiller, CEO of White Hat Media will be introducing you to some techniques you can use to beat the harsh new algorithms that are preventing your audience from seeing and sharing your content.
This is the presentation that I gave on April 14 , 2011 at the Small Business & Technology Development Center at the University of Arkansas Fayetteville. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
So why advertise on Facebook? First, there’s 500 million Facebook users and 250 million of them log in every day! Imagine the amount of people you could reach with your ads. The most distinguishing tool of Facebook advertising is the ability to target these ads based on what a user says he likes in his Facebook profile.
Facebook recently revamped their analytics tools, and a great improvement in my opinion, that help you monitor the effectiveness of your ads. Another feature is the ease with which you can manage your budgets. Facebook will give you a suggested bid for you to bid at so your ad remains competitive. Also, you can easily see in one spot each campaign's daily budget and how much of it remains for for that day.
You can create a facebook ad in 3 steps. Granted, each step has more details to it, but they’re relatively straight forward.
First, design your ad. Start by selcting where you want to take people once they’ve clicked on your ad. To direct people to your website, select “external URL”. You can also select to direct people to the page you’re an administrator of, but for now I’ll show you how to take people to your site. …Next, place your website URL into the URL box. If you’d like to track your ads in Analytics, append your tracking tags here. Next, come up with an exciting title that fits in the 25 character limit. The body has a 135 character limit, which you can say a lot in, surprisingly. Finally, upload your image.
Facebook advertisingis interest based targeting at its core, but you can also narrow your audience by location, connections, and other facebook profile categories.
First, select the loactions you want to target. Note that the United States is selected by default, but you can add more countries as well. A whopping 70% of Facebook users are located outside the US.
The next part of ad targeting is demographics. Here you can select the age and sex of the audience you'd like to target.
The likes and interests part of targeting is probably the most important part – besides the ad itself- of creating an ad. There’s two types of interest targeting- precise and topic. Precise interests target things people have placed in their profiles- If you’re targeting runners, for example, you can enter “running” here. But don’t just limit it to this; to expand your reach, think like your audience. What are they reading? Probably runners world. How do they incorporate running into their every day lives? Are they training for an elite race like the Boston Marathon? “Boston Marathon” can be one of your keywords. You get the idea.The broad category was very recently added to the platform. We have yet to test any data from here, but I’m assuming your audiences will be much larger, which means you’ll have to watch your click through rates. You can only get as specific as what the righthand box lists- so, you can target by activity, then target people who like cooking. It will be interesting to see how this new feature benefits facebook advertisers.
In the connections box, you can target anyone, or select advanced connection targeting. Select “anyone” to target anyone on facebook that matches the criteria you’ve already input. Advanced connection targeting can only be used by page admins )people who have access to a business's facebook page).
The advanced demographics gives you the opportunity to target people on their birthdays, the type of relationship they’re in, education, and workplace. The image shown are the default settings.
Each time you enter a targeting criteria, such as likes and interests, the estimated reach will change. The 140 million number in the first image represents how many Facebook users there are in the US who are 18 and older. There's no other targeting criteria in place here. The second image tells me that if I target FB users in the US, 18 and older who like online marketing, social media… my ad has a potential reach of almost 743 thousand people.Once you’ve accrued enough performance data, your click through rate will be an indicator if you need to narrow your target audience.
If you’re creating a new campaign, you can name it here. Next set your daily budget and when you’d like your campaign to run.
Facebook has two forms of pricing- you can pay per thousand impressions, or you can pay per click. If you’re aiming to build brand awareness, the better option would be CPM. If you want to drive traffic to your site, then set up a cost per click campaign. Facebook provides a suggested bid that tells you how much to bid to ensure your ad remains competitive. Bid at least within this range to ensure impressions.
Once you’ve completed all of these steps, hit review ad and double check that eveything is correct. Then hit “place order” and send your ad into the approval process. Facebook reviews each ad to make sure it’s inline with their policies before approving it. . Your ad will usually be live within a couple hours, but this depends on the queue of ads facebook has to review. Tryin aiming for mid week, as they seem to take longer on Fridays and the weekends.
If you have any questions, we are Adam howitt consulting, inc, and you can email me at Briana@adamhowitt.com or give us a call. We’re also on twitter at @adamhowitt.