The Indian government has recruited Amitabh Bachchan as the brand ambassador for its hepatitis B awareness campaign, taking inspiration from the successful polio eradication campaign that also featured Bachchan. Hepatitis B is a major public health issue in India, with over 40 million infected people, comprising 15% of global cases. The campaign aims to increase vaccination and reduce infection rates through greater public awareness.

1. After polio, Big B to lead India's
fight against hepatitis B
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2. Contd..
Taking a cue from the success of pulse polio
campaign, the government has roped in Amitabh
Bachchan once again, this time as the brand
ambassador for its drive against hepatitis B, a
critical public health problem in India.
According to latest World Health Organisation
(WHO) data, hepatitis B is responsible for 1.4
million deaths every year globally, as compared to
1.5 million deaths from AIDS and 1.2 million each
from malaria and tuberculosis. India has over 40
million hepatitis B infected patients (second only to
China) and constitutes about 15% of the entire pool
of hepatitis B in the world. Every year, nearly
600,000 patients die from HBV (hepatitis B virus)
infection in the Indian subcontinent.
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3. Contd..
The health ministry has finalized talks with Bachchan and is set to
launch the campaign in April, a senior official in the ministry told TOI.
Bachchan was made brand ambassador for the Polio Eradication
Campaign in 2005 after polio cases peaked in India in 2002. Bihar and
Uttar Pradesh accounted for the maximum number of cases.
Prevalence of hepatitis B is high in tribal areas in India.Chronic hepatitis
B infection accounts for about 30% of liver cirrhosis and 40-50% of liver
cancers in India. Outbreaks of acute and fulminant hepatitis B still
occur mainly due to inadequately sterilized needles and syringes.
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4. Contd..
Hepatitis B vaccine is also part of the government's ambitious child
immunization programme -Mission Indradhanush -against seven
vaccine-preventable diseases. Besides hepatitis B, Mission
Indradhanush will include diphtheria, whooping cough, tetanus, polio,
tuberculosis and measles.
The health ministry plans to target 5% unvaccinated children every year
in a bid to accelerate immunization coverage. According to Union
health minister J P Nadda, the government has adopted the mission
mode to achieve a target of full coverage by 2020.
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5. Contd..
In the first phase of the mission, the ministry has identified 201 high
focus districts in the country with nearly 50% of all unvaccinated or
partially vaccinated children.
Of the 201 districts, 82 districts are in just four states of UP , Bihar,
Madhya Pradesh and Rajasthan as nearly 25% of the unvaccinated or
partially vaccinated children of India are in these 82 districts of four
states, the official said.
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