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AFP Broward County FLa fire up your board long version
- 1. Fire Up Your Board for Fundraising: Turn Their Passion into Action! AFP Broward County October 14, 2010 1
- 2. 2 The Situation Between Boards and Staff . . .
- 4. 4 Who’s supposed to do what?Who’s supposed to do what?
- 5. The Myth of Board Members and Fundraising 5 The Myth of Board Members and Fundraising
- 6. Mention the F-Word . . . 6
- 7. 7
- 9. Board Members Think Fundraising = Rejection 9
- 10. 10 They Think Fundraising = Cold Calls
- 11. 11 The Solution?
- 13. 13 Step One: Get Your Board Fired Up About the Cause
- 14. 14 Board Members Need To Connect with the Passion That Brought Them To You
- 15. 15 Board Members Need A Story to Tell
- 18. #1 Why Do You Care About Your Organization?
- 19. 19 1.What you say 2.How you say it 3.Get a reaction 4.Request for followup The Elevator Speech
- 20. “Gail, I am putting some of your ideas into action…. At our last Trustee meeting, I asked, “What legacy do you want to leave from serving on this board?” Well, you would have thought I had opened the flood gates. One man told us about his cousin in hospice . . . and how we helped his family through that terrible time. This turned out to be the best meeting we've had so far on with this group in the last 3 years! This is a wonderful and satisfying change for the better.” Laurie Taylor, Lower Cape Fear Hospice Foundation Great Results! 20
- 21. SNEEZE (the viral message) wherever you go!
- 22. A Deep Discussion 22 A Deep Discussion
- 23. #2 What are we raising money for?
- 24. Panel Discussion: What Are We Raising Money For? Brings Your Fundraising Program Alive
- 25. #3 Mission Moments: Give Board Members a Direct Personal Experience
- 27. Is This Your Board? 27
- 28. Is This Your Board? Is This Your Board? 28 Is This Your Board?
- 30. Is This Your Board? Is This Your Board? Is This Your Board? 30 Is This Your Board?Boring Meetings = A Bored Board
- 31. #4 Liven Up Your Board Meetings NOT Business As Usual
- 32. 32 A Board Member Deserves a TERRIFIC Experience!
- 33. #5 Give Them Social Time #5 Give Them Social Time
- 34. 34 Social Time For Board Members Builds Trust and Collegiality
- 35. 35 And TEAM
- 36. 36 A Fired-Up Board: #1 Personal story #2 What are we raising $ for? #3 Mission moments #4 Interesting meetings #5 Social time
- 38. # 1 Let Them Talk About Their Fear 38 How Do You Really Feel About Asking For Contributions?
- 39. “It never feels appropriate.” “Believe it or not, I’m afraid of being rejected.” -- “It just feels so tacky to ask for money.” “I’ll ask them for money, and they’ll turn right around and ask me.” “My friends might drop me if I ask them for money!” Fundraising’s Dark Side:
- 40. #2 Teach Them About Donor Joy: “How Did You Feel The Last Time You Gave to Your FAVORITE CAUSE?” 40
- 41. • Proud … Joyful … Happy… Powerful … Excited. . . Hopeful • Wish I could do more • Part of something important • Glad to be a partner • Want to make a difference.
- 45. What Will Friends Do For You? 45
- 46. When the Going Gets Tough, Where Will Your Friends Be? 46
- 47. #3 Fundraising is NOT Asking for Money It’s Making and Keeping Friends 47
- 48. What would your fundraising program look like if you made it a Friendraising Program? 48
- 49. 49 Fundraising’s Dirty Little Secret: Waaaay Too Much Donor ATTRITION
- 50. 50 After their gift, do your donors fall into the “Donor Abyss?”
- 51. 51 Make friends out of your donors And encourage them to stick around
- 52. Plenty of No Ask Activities for Board Members in the Fundraising Cycle THANK THANK THANK AGAIN CULTIVATE AND INVOLVE ASK FOR SUPPORT IDENTIFY PROSPECTS 52
- 53. Time and Energy Spent in Each Part of the Fundraising Cycle 53
- 54. Time and Energy Spent in Each Part of the Fundraising Cycle 54 identify involve warm up ask followup thank
- 55. #5 The Power of A Volunteer: If our true believers won’t help us, who will? Albert Camus
- 56. Perception of Volunteers: • Well meaning • On the high moral ground • Acting only out of the goodness of their heart.
- 57. #6 Optimism and Abundance
- 58. 1. Deal with their fear 2. Donor joy 3. Make friends first 4. They don’t have to ask 5. The power of a volunteer 6. Optimism and abundance Redefine Fundraising
- 59. STEP 3: Specific NO ASK Fundraising Jobs • Narrow focus • Simple • They get to choose 59
- 60. Easy Fundraising Jobs VIP Prospect List Who are the 10 most important people who could catapult your organization?
- 61. Ask for Advice • If you want money, ask for advice. • If you want advice, ask for money.
- 62. Advice Visits “I've been having a great time contacting various business leaders asking for their coaching/opinion on making the Grand Canyon Chapter of the Red Cross a success. I briefly outline the reasons I serve on the board, what the Red Cross does in our community, and ask what successful practices they have seen on other charitable boards. The response is great. They are interested in the Red Cross and want to have on-going dialogue! It's about relationships...... Thanks again, Gail Karen Mildenhall, Chair-Elect Phoenix Red Cross
- 63. Easy Fundraising Jobs For Board Members Host A Behind the Scenes Tour • Board members invite their FRIENDS • Board member welcomes • Call the next day: – “What were your impressions?” 63
- 64. Small Socials and Gatherings •No solicitations! •Plan your followup –or don’t do it!
- 65. Thank You Calls to Donors • The next solicitation, those called gave 39% more. • After 14 months, those called were giving 42% more. Donor Centered Fundraising, Penelope Burk • One out of 10 gifts, board members made thank you calls 24 hours after receiving the gift.
- 66. The LAST WORD Successful Fundraising in a Tough Economy “Persistence is key especially when budgets are tight” -NC Congressman Bob Etheridge upon giving one of my clients a check for $1 million 66
- 67. Next Webinar: October 26: Secrets to “Managing Up” – How to Gently Inspire, Lead and Train your Board to Do What You Need Them To Do Sign Up for Gail’s NEWSLETTER www.gailperry.com LinkedIn, Facebook and Twitter 67
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