Afghan media industry Analysis for the Month of July 2015. Equally useful to Afghanistan and Pakistan media market.

2. Mediatrack record and monitor the TV transmission on 24/7 basis.
Mediatrack monitor the all to TV Channels that covers more than
95% of total TV spend.
Telecommunications and financial mostly remain at the top like
Many Brands are Pakistan based or its media released from
Pakistan like Unilever, Nestle, Coke, Huawei, Homex Paint
Continental Biscuits, Samsung, GFC fan etc.
During the ramazan mostly Pakistan based clients adopt sit and
see policy and remain silent.
6:00 PM to 10:00 PM is most popular and high rated time slots,
42% burning is between these time slots.
After entering the Pakistani media gurus Afghani Channels
have been cluttered due to value added like Promo, Scrolls,
PIP and Opening/closing. Before 2013 all such type of
advertisement was not there.

3. 20.5
17.7
10.3 9.5
8.4
5.5 5.2 4.8
3.6 2.8 1.9 1.8 1.6 1.4 1.3
TELECOMMUNICATION
DRINKS
FINANCIALSERVICES
CONSTRUCTIONS
GOVERNMENT
MISCELLANEOUS
FOODS
PHARMACEUTICALS
RETAILOUTLETS
VEHICLES/SPAREPARTS
TOURISM
FUEL
COSMETICS/FASHION
HOUSEHOLD/OFFICE
GOODS
CORPORATEIMAGE

4. 18.2
15.0
9.5
8.4 8.3
3.6 3.4
2.8 2.6 2.6 2.3 2.2 2.0 2.0 1.9
PHONESERVICES
JUICES/ENERGATIC
CONSTRUCTIONCOMPANIES
GOVERNMENT
BANKS
CHAINSTORES
MISCELLANEOUS
VEHICLES
HOSPITALS/DAWAKHANA
MILKANDDAIRYPRODUCTS
CARBONATEDSOFTDRINKS
PHONESETS
INVESTMENT/LEASING
CHARITYORGANISATIONS
MEDICEN

5. 7.8
6.7
4.6
4.1 4.0
3.3 3.1 2.9 2.6
2.3 2.0 2.0 1.9
1.5 1.5
GOVTOFAFGHANISTAN
ETISALAT
ROSHANCORPORATION
MEMARSHAHR
CONSTRUCTION
GINSENGENERGYDRINK
AZIZIBANK
AFGHANTELECOM
CARABAOENERGYDRINK
MTN
COCOCOLA
BANKMILLIEAFGHAN
JAMIYATHILALAHMAR
BAKHTARBANK
PAMIRINDUSTRY
ALPHERBALMEDICINE

6. 5.1 5.0
4.6
4.1 4.0
3.2
2.9
2.6
2.3 2.3 2.1 2.0 2.0 1.9 1.8
AFGHANPOLICEDEPARTMENT
ETISALAT
ROSHANCORPORATION
SCCBUILDER
GINSENGENERGYDRINK
AZIZIBANK
CARABAOENERGYDRINK
MTN
GOVTOFAFGHANISTAN
COCACOLA
AFGHANTELECOM
BMALEASING
JAMIATHILALAHMER
BAKHTARBANK
ETISALATSIMCARD

7. 3.1
2.3
2.1
1.8 1.8
1.5 1.5
1.4 1.3 1.3 1.2 1.2
1.1
0.9 0.9
MERABAKSHISH
GULSIYAH
SHUMA-O-MILLION
SABA-O-ZINDAGI
POOLSIYAH
INTAKHABBANINDAMA
WADIGARAKHAA
ABARSITARA
100SANIA
SHIKARCHEE
TOTAHAISHIKASTA
SALAM
MAAHEMEHAR
BAZIMARG
MEDAN-E-SABZ

8. 8
0.9
2.3
2.7
3.9
4.1
5.3
14.4
16.1
19.9
22.0
OTHERS
NOOR
LEMAR TV
TAMADON
KHURSHID
AYNA TV
AREZU TV
1 TV
SHAMSHAD
ARIANA
TOLO TV

9. AFTERNOON
22%
EVENING
14%
LATE
NIGHT
6%
LATE PRIME TIME
3%
MORNING
21%
PRIME TIME
34%

10. Based on consumed time. Advertising dip after EID
0
10000
20000
30000
40000
50000
60000 01/07/2015
02/07/2015
03/07/2015
04/07/2015
05/07/2015
06/07/2015
07/07/2015
08/07/2015
09/07/2015
10/07/2015
11/07/2015
12/07/2015
13/07/2015
14/07/2015
15/07/2015
16/07/2015
17/07/2015
18/07/2015
19/07/2015
20/07/2015
21/07/2015
22/07/2015
23/07/2015
24/07/2015
25/07/2015
26/07/2015
27/07/2015
28/07/2015
29/07/2015
30/07/2015
31/07/2015

11. AFGHAN UNITED BANK
1% AFGHANISTAN INT
BANK
9%
AZIZI BANK
30%
BAKHTAR BANK
15%
THE AFGHANISTAN
BANK
1%
GHAZANFAR BANK
5%
KABUL BANK
4%
MAIWAND BANK
7%
BANK MILLIE AFGHAN
28%

12. ARIANA AFGHAN
AIRLINES
74%
EAST HORIZONE
16%
KAM AIR
7%
SPICEJET AIRLINE
3%

13. LAYLA CREAM
15%
MASHAL YOGURT
16%
MUMTAZ CREAM
50%
PAGAH DAIRY
PRODUCTS
10%
RIZWI DAIRY PRODUCTS
9%

14. AFGHAN TELECOM
20%
ETISALAT
27%
MTN
13%
ROSHAN CORPORATION
32%
SALAM TELECOM
8%

15. AL MOBILE
8%
HUAWEI HONOR 4C
49%
LP A5 MOBILE PHONE
17%
MZ SAMSUNG GALAXY
20%
TECMOR MOBILE
6%

16. 26.4
19.4
9.6 9.5
7.7
4.3 3.7 3.5 3.3 3.2 2.8
2.0 1.4 1.1 0.9 0.7 0.2 0.1
GINSENGENERGYDRINK
CARABAOENERGYDRINK
SUNNYENERGYDRINK
COCACOLA
HAPPYENERGYDRINK
POWERENERGYDRINK
SUNEACHJUICE
PARTYENERGYDRINK
ALTUNSAJUICE
SHAFAANAARJUICE
MINUTEMAIDPULPY
BIGBEARENERGYDRINK
SEGARSARI
NUTRI-C
TAKDANAJUICE
SPEEDENERGYDRINK
BESTVIPENERGYDRINK
GOLDENLIFEDRINK