The document discusses the dynamic and continuously developing communications landscape. It provides data on advertising spends across various categories, brands, and channels. Takeaways are presented at the end but not detailed in the document.

1. Today’s unified communications landscape is dynamic and
continuously developing! We have presented ‘Take Aways’ at the
end of this section
COMMUNICATION LANDSCAPE

2. Advertising Spends Categories
Communication
Landscape
Category Spends
Mobile Phone Operators 3,234,885,031
Detergent Powders 3,070,858,385
Carbonated Soft Drinks 2,636,261,170
Shampoos 2,423,143,008
Milk And Dairy Products 1,884,793,928
Beauty / Medicated Soaps / Face
1,195,755,250
Wash
Mobile Phone Sets/Accessories 1,154,055,413
Biscuits 976,677,960
Banks 639,760,750
Juices / Energatic Drinks 591,875,200
Tea 516,284,693
Construction Companies 504,665,783
Ready To Cook Foods 472,479,267
Tooth Pastes 466,564,050
Beauty Creams / Beauty Masks 458,788,400
Others 5,630,162,223
Total 25,857,010,511
Less than 1% have been considered in Others.
Source: MediaTrack

3. Advertising Spends Brands
Communication
Landscape
Brand Spends
U Fone 3,234,885,031
Mobilink Jazz 3,070,858,385
Telenor Talk Shawk 2,636,261,170
Zong 2,423,143,008
Pepsi Cola 1,884,793,928
Warid Telecom 1,195,755,250
Surf Excel 1,154,055,413
Ariel Blue 976,677,960
Head & Shoulder Shampoo 639,760,750
Coca Cola 591,875,200
Sprite 516,284,693
Sunsilk Shampoo 504,665,783
Mobilink Jazz Jazba 472,479,267
Pantene Pro V Shampoo 466,564,050
Mobilink 458,788,400
Others 5,630,162,223
Total 25,857,010,511
Less than 1% have been considered in Others.
Source: MediaTrack

4. Advertising Spends Channels
Communication
Landscape
Channel Spends
Geo News 3,234,885,031
ARY Digital 3,070,858,385
Geo Ent 2,636,261,170
Hum Tv 2,423,143,008
PTV 1,884,793,928
Express News 1,195,755,250
ATV 1,154,055,413
Dunya TV 976,677,960
Apna 639,760,750
Ten Sports 591,875,200
Samaa 516,284,693
ARY News 504,665,783
Dawn News 472,479,267
Aaj TV 466,564,050
City 42 458,788,400
Others 5,630,162,223
Total 25,857,010,511
Less than 1% have been considered in Others.
Source: MediaTrack