Affordable housing countering opposition

WELCOME!
Today’s Webinar:
Affordable Housing - Countering Opposition
Brought to you by:
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Facilitator: Tommy Burns
Earn 1.0 AIA LUs
Thomas Burns, Assoc. AIA graduated from Roger Williams University in 2009.
While in school he traveled to Haiti to study the challenges of building safe
housing. This study sparked his interest in international community development
and upon graduating he enrolled in a program with the International Institute of
Sustainable Development through Colorado State University. He has since
pursued work in public interest design, interning with MASS Design Group in Haiti
working on two hospitals and a job training initiative. Thomas currently serves as
Architectural Designer for Davis Square Architects in Somerville, MA.
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Presenter: Amy Clark
Amy Clark is Senior Director of Marketing and Communications at the National Housing
Conference, where she leads NHC’s strategic communications efforts to elevate housing
affordability as a first-tier issue on the national agenda
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Presenter: Ethan Handelman
As Vice President for Policy & Advocacy, Ethan Handelman directs NHC's policy and
advocacy agenda focused on advancing federal housing policy to assist low- and
moderate-income people.
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Learning Objectives
1. Understand key causes of community opposition to affordable housing development.
2. Learn to use frames and values-based messages to build support for affordable housing development.
3. Learn about new or potential changes to federal housing policy and possible local impacts.
4. Understand key techniques and timeframes for effective nonpartisan federal housing policy advocacy.
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Course Description
National Housing Conference staff will discuss the latest research and perspectives on the root causes of community
opposition to affordable housing and share how architects and others can use science-backed communications
techniques to counter that opposition. Speakers will also share the latest updates on federal housing policy and how
participants can support effective affordable housing policy, regardless of partisan affiliation.
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Logistics
Questions? - Submit a question to the
chat box
Content related questions will be
answered during the Q&A towards the
end.
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Copyright Materials
This presentation is protected by the US and
International Copyright laws. Reproduction,
distribution, display, and use of the presentation
without written permission of the speaker is prohibited
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Compliance Statement
“AIA Knowledge” is a Registered Provider with The American Institute of Architects Continuing
Education System (AIA/CES). Credit(s) earned on completion of this program will be reported to
AIA/CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are
available upon request.
This program is registered with AIA/CES for continuing professional education. As
such, it does not include content that may be deemed or construed to be an approval or endorsement
by the AIA of any material of construction or any method or manner of handling, using, distributing, or
dealing in any material or product.
Questions related to specific materials, methods, and services will be addressed at the conclusion of
this presentation.
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Thank you Amy and Ethan!
Questions?
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Thank you for joining us!
This concludes the AIA/CES Course. The webinar survey/report form URL is located here -
https://chapternetwork.typeform.com/to/uCi9hX and will be included in the follow-up email sent to you in
the next hour.
Report credit for all attendees at your site by completing the webinar survey/report form by Friday of this
week.
Learn about other AIA webinar offerings at http://network.aia.org/events/webinars/.
Also follow us on social media!
Twitter @openarchcollab & @AIAHousingKC
Facebook - /OpenArchCollab
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@natlhousingconf www.nhc.org@natlhousingconf
#housingbudget
@natlhousingconf
Join the
conversation!
Federal Housing Policy
Ethan Handelman
Vice President for Policy &
Advocacy
National Housing Conference
July 17, 2017
@EthanHandelman
www.nhc.org

#housingbudget
@natlhousingconf
Join the
conversation!
ABOUT NHC
The National Housing Conference educates decision
makers and the public about housing policies and
practices to move housing forward together.
NHC convenes and collaborates with our diverse
membership and the broader housing and
community development sectors to advance our
policy, research and communications initiatives to
effect positive change at the federal, state and local
levels.
www.nhc.org

#housingbudget
@natlhousingconf
Join the
conversation!
Federal funding
-
5,000
10,000
15,000
20,000
25,000
2011 2012 2013 2014 2015 2016 2017*
D
o
l
l
a
r
s
i
n
m
i
l
l
i
o
n
s
Selected U.S. Affordable Housing Appropriations
Tenant-Based Rental Assistance
Project-Based Rental Assistance
CDBG formula grants
HOME
Homeless Assistance Grants
Public Housing Combined

#housingbudget
@natlhousingconf
Join the
conversation!
www.nhc.org
Big Budget Waterfall
Total discretionary spending
302(a) allocation
HUD’s
budget
Transportation, Housing and
Urban Development, &
Related Agencies
subcommittee
302(b) allocation

#housingbudget
@natlhousingconf
Join the
conversation!
HUD’s Budget Waterfall
HUD’s
budget
Everything else:
HOME, CDBG, Housing
counseling, Choice
Neighborhoods, Family Self
Sufficiency, fair housing
enforcement, Native American
Programs, RAD, lead hazard
control, capacity building…
Existing rental assistance:
• Housing Choice Vouchers
• Public housing
• Project-based rental assistance
• Homelessness programs
• Section 202
• Section 811
• HOPWA
80%
of HUD’s
budget
www.nhc.org

#housingbudget
@natlhousingconf
Join the
conversation!
Other housing issues coming up
Flood insurance reauthorization:
• Action by 9/30 necessary
• Potential for reform as part of reauthorization
Tax reform
• Possibly by year end, may scale down
• Potential to support affordable housing, much risk
Housing finance reform
• Senate beginning again, course unclear

#housingbudget
@natlhousingconf
Join the
conversation!
Many housing voices nationally

@natlhousingconf www.nhc.orgwww.nhc.org
THANK YOU!

@natlhousingconf www.nhc.org@natlhousingconf www.nhc.org
Uncovering the Roots of
Community Opposition
Amy Clark
Senior Director, Marketing and Communications
July 17, 2017

About NHC
The National Housing Conference educates decision
makers and the public about housing policies and
practices to move housing forward together.
NHC convenes and collaborates with our diverse
membership and the broader housing and community
development sectors to advance our policy, research and
communications initiatives to effect positive change at
the federal, state and local levels.

Agenda
• Overview of common community concerns
• Origins of persistent opposition
• Influence of ideology and spatial beliefs
• What we can do
3

@natlhousingconf www.nhc.org
COMMON COMMUNITY
CONCERNS
4

Housing physical characteristics
• Size and massing of development
• Design and quality of materials
• Appropriate use or facilities
5

Neighborhood characteristics
• Increase in traffic, decrease in available parking
• School crowding and education quality impacts
• Noise
6

Tenant characteristics
• Class and racial biases
• Negative perception of renting vs. homeownership
• Fear of criminal activity
• Stereotypes and fears regarding people with mental
illness and disability
7

ORIGINS OF PERSISTENT NIMBY
OPPOSITION
8

knowledge
stories
cultural models
experience
myths
media
patterns of association
frames
stereotypes
We are not blank
slates

Frames
the lenses through which people view and receive
information.

Confirmation bias
The tendency to interpret new evidence as
confirmation of one’s existing beliefs or theories.
14

Loss aversion
The tendency for people to strongly prefer avoiding
losses over acquiring gains.
15

Emotional needs
• Need to feel important and valued
• Exercise power or gain influence
• Make up for past poor treatment or disrespect
16

Persistence of myths
• Familiarity with information increases the chance of
believing it’s true
• Wrong information more likely to be believed if it’s
simpler than the correct explanation
• Counter-arguments that go against cultural identity
or worldview can cause mistaken views to be
strengthened
17

IDEOLOGY AND SPATIAL BELIEFS
18

Liberty ideology
• Positive liberty: The liberty to do something, as
provided or facilitated by government.
• Negative liberty: The liberty from government
intervention itself.
19

Spatial beliefs
• Who can or should live here?
• Who can use space, especially public space?
• Who has the right to participate and influence
decision-making?
20

Clusters of belief
Supporters:
• Less likely to fear adverse impact on neighborhoods.
• Saw impact of structural factors, supported
government intervention.
• Thought low-income residents had equal spatial
rights.
21

WHAT WE CAN DO
22

What we can do
1. Frame arguments effectively.
2. Communicate strategically.
3. Use proven myth-debunking techniques.
23

Frame arguments effectively
• Lead with values: Why should people care?
• Emphasize solutions: What can the future be?
• Tell landscape stories: How will affordable housing
help the whole community?
24

Communicate strategically
• Target current and potential supporters.
• Understand what your audiences care about.
• Give supporters a way to take action.
25

Use proven myth-debunking
techniques
• Emphasize facts, not myths.
• Preface myths with explicit warnings.
• Provide clear, brief alternative explanation.
• Use graphics to display key facts whenever possible.
26

Contact me
Amy Clark
Senior Director, Marketing and Communications
aclark@nhc.org
@amysee

Affordable housing countering opposition

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