For the past few years, the hot topic has been about housing for Baby Boomers and Millennials. While discussions have always kept the two generations separated, the two may be more alike than we previously thought. In this session, three industry generational experts will compare and contrast the two generations, explore their wants and needs in a community and home and discuss ways to market and build to accommodate both. Ultimately, you will see that they aren't all that different, and you'll leave knowing how to create strategies for building homes and creating communities to easily accommodate both.

1. BABY BOOMERS & MILLENNIALS:
They May Be More Alike Than You Think
JANUARY 21, 2016 || 10 – 11 AM
Presenters:
Adam Kantor || KEPHART community :: planning :: architecture – Denver, CO
Todd Harff, CAASH || Creating Results: Strategic Marketing – Woodbridge, VA
Bobby Long, AIA || KEPHART community :: planning :: architecture – Denver, CO
John Schleimer, MIRM, CAASH || Market Perspectives – Roseville, CA

2. American Institute of Architects (AIA)
Continuing Professional Education
Credit(s) earned on completion of this course will be reported to AIA CES for AIA
members upon completion of the AIA/CES Session Participation Forms found in
the back of this session room and online at www.BuildersShow.com. Certificates of
Completion for both AIA members and non-AIA members are available upon
request.
This course is registered with AIA CES for continuing professional education. As
such, it does not include content that may be deemed or construed to be an
approval or endorsement by the AIA of any material of construction or any method
or manner of handling, using, distributing, or dealing in any material or product.
Questions related to specific materials, methods, and services will be addressed at
the conclusion of this presentation.

3. Session Description
For the past few years, the hot topic has been about housing for
Baby Boomers and Millennials. While discussions have always kept
the two generations separated, the two may be more alike than we
previously thought. In this session, three industry generational
experts will compare and contrast the two generations, explore their
wants and needs in a community and home and discuss ways to
market and build to accommodate both. Ultimately, you will see that
they aren't all that different, and you'll leave knowing how to create
strategies for building homes and creating communities to easily
accommodate both.

4. Learning Outcomes
 Compare and contrast the home and lifestyle Baby Boomers want
versus Millennials.
 Learn how the Baby Boomer and Millennial interests in a community
and home are similar and how to accommodate both generations in
the same neighborhood.
 Understand what features and amenities are wanted by both
generations and what amenities need special alterations.
 Determine the most important amenities that may need special
attention for each generation.

5. Todd Harff
Creating Results: Strategic Marketing
www.creatingresults.com
888.205.8899
todd@creatingresults.com
Speakers:
Bobby Long
KEPHART Architects
www.kephart.com
303.832.4474
bobbyl@kephart.com
John Schleimer
Market Perspectives
www.marketperspectives.com
916.782.4110
john@marketperspectives.com

8. 50+ Controls
42% of US income
3x the net worth
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

9. #PGGCT
SILENT

10. #PGGCT
BOOMERS

11. #PGGCT
GEN X

12. #PGGCT
MILLENNIALS/GEN Y

14. Many Boomer & Millennials Value:
• Working/seeking employment
• Walkable communities
• Engage with larger community
• Convenience of maintenance
free/low maintenance lifestyles
• Easy access to enjoyable shopping
• Modern and exciting finishes
• Desire to socialize with people of
all ages
Millennials
(14-34)
Boomers
(52-70)

15. Millennial & Boomer Preferences
Across The Country Do Not
Fit Into One Box

16. Millennial Preferences
Often Differ Geographically
Hollywood Montana

17. Do Your Consumer Research
• Mail-return & internet
surveys

18. Do Your Consumer Research
• Mail-return & internet
surveys
• One-on-one interviews

19. Do Your Consumer Research
• Mail-return & internet
surveys
• One-on-one interviews
• Focus groups

20. LOCATION

21. Safety and Security

22. Location: Convenience
• Close to employment
& retail/services

23. Location: Convenience
• Close to employment
& retail/services
• Proximity to cultural
& social venues

24. Location: Convenience
• Close to employment
& retail/services
• Proximity to cultural
& social venues
• Walkable & bikeable

25. Easy Access to
Mass Transit

26. LOCATION
COMMUNITY &
AMENITIES

27. Community: Heartbeat
• Main Street, USA

28. Community: Heartbeat
• Main Street, USA
• Town centers

29. Community: Heartbeat
• Main Street, USA
• Town centers
• Walking trails

30. Community: Heartbeat
• Main Street, USA
• Town centers
• Walking trails
• Small parks

31. Community: Heartbeat
• Main Street, USA
• Town centers
• Walking trails
• Small parks
• Common area &
fitness

32. Convenience and Control With Fees

33. Get in Shape

34. Pet Friendly

35. Pedestrian
Friendly

36. Wayfinding

37. Sense of Place

38. HOME DESIGN

39. Product Commonalities
• Down size/right size

40. Product Commonalities
• Down size/right size
• “Lifestyle” triangle

41. Product Commonalities
• Down size/right size
• “Lifestyle” triangle
• Kitchen #1 room

42. Product Commonalities
• Down size/right size
• “Lifestyle” triangle
• Kitchen #1 room
• No wasted space

43. Product Commonalities
• Down size/right size
• “Lifestyle” triangle
• Kitchen #1 room
• No wasted space
• Flex/space rooms

44. It’s ALL
about
LIFESTYLE

45. Living BIG in
smaller Space

46. Parkwood Homes

47. KTGY Architects

48. Harman Homes

49. Gelotte Hommas
CpluCC
Belvedere Kitchen – Nana Wall

50. Brookfield Residential

51. Don White Architect

52. DTJ Design

53. Anear Interior Design

54. Creo Landscape Architecture + Urban Design

55. Modern Mod

56. DTJ Design
The Abo Group

58. Allow For
Pre-programmed
Customization
1,750 sf

59. Find Storage
Opportunities
Cabinets in Nook

60. Harman Homes

61. Found Space

62. Under the Stairs

63. Owner’s Entry
Brookfield Residential

66. Make it special

68. Keep it Within Reach

69. Ageless Communities, Lifestyle, Values

70. LOCATION
• Close to employment & retail/services
• Proximity to cultural & social venues
• Walkable & bikeable
• Close to mass transit

71. COMMUNITY &
AMENITIES
• Quaint main streets and town centers
• Fitness, walking trails/paths
• Small parks, including dog parks
• Safety and security
• Sense of place and being connected

72. HOME DESIGN
• Convenience of low maintenance lifestyle
• Down size/right size
• More functionality and no wasted space
• Open concept - “Lifestyle” triangle
• Kitchen #1 room
• Indoor/Outdoor connectivity
• Programmed outdoor spaces
• Flex/space rooms

73. Questions?

74. Todd Harff
Creating Results: Strategic Marketing
www.creatingresults.com
888.205.8899
todd@creatingresults.com
Speaker Contacts:
Bobby Long
KEPHART Architects
www.kephart.com
303.832.4474
bobbyl@kephart.com
John Schleimer
Market Perspectives
www.marketperspectives.com
916.782.4110
john@marketperspectives.com