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Culturally Competent Planning and
Engagement
2015 American Planning Association National Conference
Function Code: S486
Sunday, April 19, 2015
PRESENTERS
 Leonardo Vazquez, AICP/PP
The National Consortium for Creative Placemaking
 Ivette Mongalo-Winston, AICP, LEED AP
Owner, Mongalo-Winston Consulting, LLC
 Milenko Matanovic
Executive Director, Pomegranate Center
Learning Objectives
1. Understand CULTURE
2. Apply culture to your PROCESS
3. Not just about facilitation
4. Engaging people EARLY
5. ACTION while planning- community project
6. Building teams and social capital
Overview
Part 1: Analysis
ANALYSIS FOR CULTURALLY
COMPETENT PLANNING
Part 2: Process
APPLYING WHAT YOU
LEARN TO THE PROCESS
Part 3: Outcomes
VISION, ENGAGEMENT,
AND POETRY
Analysis for
culturally competent
planningLEONARDO VAZQUEZ, AICP/PP
THE NATIONAL CONSORTIUM FOR CREATIVE PLACEMAKING AND
THE OHIO STATE UNIVERSITY
Culture and cultural competency
Culture
 A shared set of beliefs and
practices by a community
 Evident by how people behave in,
organize or use the built
environment
Cultural competency for
planners
 Awareness
 Beliefs
 Behaviors
 Self-awareness critical
 Not just the golden rule
Standard approaches
 Review census demographic data
 Review market segmentation data
 Explore written history of community
Key considerations
 Who is there?
 Cultural behaviors
 Cultural guides
 Mental models
Who is there?
 American Community Survey data on heritage
 Schools demographic data
 Trend analysis
 Key institutions and organizations
 Determine acculturation and empowerment
 Art
Cultural behaviors
 Who influences whom?
 ‘Safe’ and ‘unsafe’ areas: (for whom?)
 Experiences with planning interventions
 Sponsored development and vernacular
land use
 Responses to current or recent
controversies
 Who has more presence?
Cultural guide(s)
 Knows the area well
 Willing and able to provide candid
knowledge
 Respects multiple perspectives
 ‘Formers’ can make the best
guides
Mental models
 About change
 About development
 About planning
 Test your hypotheses
Scoping issues
 Leave plenty of time for qualitative background research
 Be flexible about public engagement techniques and structures
 The more diverse the community, and the greater the tension there
is within the community, the longer the project will take
 Reserve time for reflection and course corrections
Thanks
 Leonardo Vazquez, AICP/PP
 Executive Director, National Consortium for Creative Placemaking
 Lecturer, The Ohio State University
 leo@artsbuildcommunities.com
 973-763-6352
 2444 Morris Avenue, Suite 214
 Union, NJ 07083
Culture and Engagement Practices
Ivette Mongalo, AICP, LEED AP
Mongalo-Winston Consulting, LLC
Planning + Engagement
It’s not a one size fits all solution...
It’s taking the time to get to know a
place and the people.
 Do your homework
 Be ready to learn
 Build relationships
 Choose the right tools
Do your homework
 Identify partners early on
 Stay tuned to local news
 Understand politics
 Understand the history
 Who are the major stakeholders?
 Who do people trust?
 Who are people suspicious of?
 Who are the REAL community
leaders?
 What are the land mine issues?
Case Study: Lower Hill District
Redevelopment Plan
Know your history Stick it out: Years of mistrust
will not be erased overnight• Understand long
term effects
• Have to rebuild trust
• Consistency and transparency
• Ongoing engagement
• Maintain respectful dialogue
Be ready to learn from others
 You are not the expert…
 Figure out who is.
 Not just FACILITATION, but COLLABORATION
 Professional Expertise + Local Knowledge
 “Change is scary”
Build Relationships
 Question #1: Who is going to
be affected by the project?
 Ownership: Who will help
implement the project?
Faith leaders
YOUTH
POLITICIANS
SOCIAL SERVICES
STAKEHOLDERS
RESIDENTS
LEADERS
BUSINESS OWNERS
Case Study: Tulsa, OK
People were
distrustful of city
government
• We made it clear
meeting discussions
would only relate to the
neighborhood planning
• Legal status was off-limits
People were
afraid to gather in
specific places
• Varied the location of
meetings
• Attended a School
Open House to get to
the parents
Residents were
distrustful of staff
• Located a neighborhood
leader and trusted soccer
coach to participate in
meetings
• Create a more comfortable
environment
Courtesy of Urban Design Associates Courtesy of Urban Design Associates Courtesy of Urban Design Associates
Choose your tools accordingly
 Meetings
 Workshops
 Online platforms
 Have partners advocate
 Use pictures
 Some people don’t like to
talk..
 Post-its
 Surveys
Pick your strategies based on local
sensitivities
Large immigrant
population
distrustful of
government
Don’t invite people to
a government
building filled with
public officials, police,
etc.
The area has low
car ownership
Conduct your
meetings where
people can walk to it,
or take transit
If only 2 out of 10
families own a
computer…
Don’t do all of your
meeting
communications
online, and don’t
make an online
survey your primary
tool.
Case Study: Homewood-Brushton
YMCA Visioning Plan
Engaging Youth
The Arts
The Schools
What I’ve learned…
1. Create conditions for success
2. You are always the newcomer, adapt to your
surroundings
3. Choose ‘safe’ locations and a neutral host
4. Don’t be afraid of anger or mistrust
5. Food is key
6. There’s no one size fits all approach
Thank you!
Ivette Mongalo, AICP, LEED AP
Mongalo-Winston Consulting, LLC
Planning + Engagement
ivette@mongalo-winston.com
.
VISION,
ENGAGEMENT &
POETRY
Milenko Matanovic
APA 2015
reimaginedcommunity
28
POMEGRANATE CENTER
use creativity to build community
1986-2014: 100+ COMMUNITY FORUMS
1991-2014: 49 GATHERING PLACES
2010-2014: TRAINING, REPLICATION
30
April 2010
September 11-19
37
39
40
41
RECENT STUDY
•97% indicated future project
involvement
•70% experienced increase sense of
safety
•80% acquired strong sense of ownership
1. Discovery &
learning
The power of the journey
Economy
Health
Democracy
Art
Urban
Design
Education
Environment
Recreation
Justice
2.
Collaboration
differences intodifferences into
gifts
3. Everyone
at their best
more engagement
less recruitment
more poetry
less jargonrgon
morevision
less prejudice
www.pomegranate.org
milenko@pomegranate.org

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APA2015_S486 Final

  • 1. Culturally Competent Planning and Engagement 2015 American Planning Association National Conference Function Code: S486 Sunday, April 19, 2015 PRESENTERS  Leonardo Vazquez, AICP/PP The National Consortium for Creative Placemaking  Ivette Mongalo-Winston, AICP, LEED AP Owner, Mongalo-Winston Consulting, LLC  Milenko Matanovic Executive Director, Pomegranate Center
  • 2. Learning Objectives 1. Understand CULTURE 2. Apply culture to your PROCESS 3. Not just about facilitation 4. Engaging people EARLY 5. ACTION while planning- community project 6. Building teams and social capital
  • 3. Overview Part 1: Analysis ANALYSIS FOR CULTURALLY COMPETENT PLANNING Part 2: Process APPLYING WHAT YOU LEARN TO THE PROCESS Part 3: Outcomes VISION, ENGAGEMENT, AND POETRY
  • 4. Analysis for culturally competent planningLEONARDO VAZQUEZ, AICP/PP THE NATIONAL CONSORTIUM FOR CREATIVE PLACEMAKING AND THE OHIO STATE UNIVERSITY
  • 5. Culture and cultural competency Culture  A shared set of beliefs and practices by a community  Evident by how people behave in, organize or use the built environment Cultural competency for planners  Awareness  Beliefs  Behaviors  Self-awareness critical  Not just the golden rule
  • 6. Standard approaches  Review census demographic data  Review market segmentation data  Explore written history of community
  • 7. Key considerations  Who is there?  Cultural behaviors  Cultural guides  Mental models
  • 8. Who is there?  American Community Survey data on heritage  Schools demographic data  Trend analysis  Key institutions and organizations  Determine acculturation and empowerment  Art
  • 9. Cultural behaviors  Who influences whom?  ‘Safe’ and ‘unsafe’ areas: (for whom?)  Experiences with planning interventions  Sponsored development and vernacular land use  Responses to current or recent controversies  Who has more presence?
  • 10. Cultural guide(s)  Knows the area well  Willing and able to provide candid knowledge  Respects multiple perspectives  ‘Formers’ can make the best guides
  • 11. Mental models  About change  About development  About planning  Test your hypotheses
  • 12. Scoping issues  Leave plenty of time for qualitative background research  Be flexible about public engagement techniques and structures  The more diverse the community, and the greater the tension there is within the community, the longer the project will take  Reserve time for reflection and course corrections
  • 13. Thanks  Leonardo Vazquez, AICP/PP  Executive Director, National Consortium for Creative Placemaking  Lecturer, The Ohio State University  leo@artsbuildcommunities.com  973-763-6352  2444 Morris Avenue, Suite 214  Union, NJ 07083
  • 14. Culture and Engagement Practices Ivette Mongalo, AICP, LEED AP Mongalo-Winston Consulting, LLC Planning + Engagement It’s not a one size fits all solution...
  • 15. It’s taking the time to get to know a place and the people.  Do your homework  Be ready to learn  Build relationships  Choose the right tools
  • 16. Do your homework  Identify partners early on  Stay tuned to local news  Understand politics  Understand the history  Who are the major stakeholders?  Who do people trust?  Who are people suspicious of?  Who are the REAL community leaders?  What are the land mine issues?
  • 17. Case Study: Lower Hill District Redevelopment Plan Know your history Stick it out: Years of mistrust will not be erased overnight• Understand long term effects • Have to rebuild trust • Consistency and transparency • Ongoing engagement • Maintain respectful dialogue
  • 18. Be ready to learn from others  You are not the expert…  Figure out who is.  Not just FACILITATION, but COLLABORATION  Professional Expertise + Local Knowledge  “Change is scary”
  • 19. Build Relationships  Question #1: Who is going to be affected by the project?  Ownership: Who will help implement the project? Faith leaders YOUTH POLITICIANS SOCIAL SERVICES STAKEHOLDERS RESIDENTS LEADERS BUSINESS OWNERS
  • 20. Case Study: Tulsa, OK People were distrustful of city government • We made it clear meeting discussions would only relate to the neighborhood planning • Legal status was off-limits People were afraid to gather in specific places • Varied the location of meetings • Attended a School Open House to get to the parents Residents were distrustful of staff • Located a neighborhood leader and trusted soccer coach to participate in meetings • Create a more comfortable environment Courtesy of Urban Design Associates Courtesy of Urban Design Associates Courtesy of Urban Design Associates
  • 21. Choose your tools accordingly  Meetings  Workshops  Online platforms  Have partners advocate  Use pictures  Some people don’t like to talk..  Post-its  Surveys
  • 22. Pick your strategies based on local sensitivities Large immigrant population distrustful of government Don’t invite people to a government building filled with public officials, police, etc. The area has low car ownership Conduct your meetings where people can walk to it, or take transit If only 2 out of 10 families own a computer… Don’t do all of your meeting communications online, and don’t make an online survey your primary tool.
  • 23. Case Study: Homewood-Brushton YMCA Visioning Plan Engaging Youth The Arts The Schools
  • 24. What I’ve learned… 1. Create conditions for success 2. You are always the newcomer, adapt to your surroundings 3. Choose ‘safe’ locations and a neutral host 4. Don’t be afraid of anger or mistrust 5. Food is key 6. There’s no one size fits all approach
  • 25. Thank you! Ivette Mongalo, AICP, LEED AP Mongalo-Winston Consulting, LLC Planning + Engagement ivette@mongalo-winston.com
  • 28. 28 POMEGRANATE CENTER use creativity to build community 1986-2014: 100+ COMMUNITY FORUMS 1991-2014: 49 GATHERING PLACES 2010-2014: TRAINING, REPLICATION
  • 29.
  • 30. 30
  • 31.
  • 33.
  • 34.
  • 36.
  • 37. 37
  • 38.
  • 39. 39
  • 40. 40
  • 41. 41 RECENT STUDY •97% indicated future project involvement •70% experienced increase sense of safety •80% acquired strong sense of ownership
  • 42.
  • 43.
  • 44.
  • 46. The power of the journey