The document outlines 10 steps for developing and implementing a social host ordinance to address underage drinking: 1) develop a policy statement, 2) engage enforcement, 3) collect data, 4) make the case, 5) draft policy language, 6) use media advocacy, 7) mobilize support, 8) get the policy adopted, 9) ensure enforcement, and 10) evaluate effectiveness. It provides guidance and examples for each step, including developing a power analysis, framing the issue for media and decision-makers, and ensuring community support throughout the process.

1. 1:00 p.m.. – 2:30 p.m.
June 13, 1014
Michael Sparks, M.A.
President – SparksInitiatives
Boyd Baxter &Vickie Adams
The Circles of San Antonio Community Coalition

2. Overview
 A bit about Social Host
The policy action campaign
 Questions
Case Study

3. Son held drunken party for 600
friends after banishing parents to
bedroom of their multi-million-
dollar mansion
By Mail Foreign Service
UPDATED: 20:55 EST, 14 October
2010

4. A Setting for High-Risk Drinking

5. 88% 89% 86% 85%
82% 80% 74%
2% 2%
5% 6% 12% 14%
21%
10% 8% 9% 9% 7% 6% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
14 15 16 17 18 19 20
Social
Commercial
Other
Unweighted data; last drinking occasion; (N=11,203);
EUDL-T data
Age

6. Drinking Context is Important!
 Parties are high risk settings for binge drinking and
consequences
 Alcohol provided or at low cost per drink
 Often unsupervised or with parental
permission
 Increased risk for DUI, riding with
drunk driver, sexual assault,
violence, and injuries

7. Son held drunken party for 600
friends after banishing parents to
bedroom of their multi-million-
dollar mansion
By Mail Foreign Service
UPDATED: 20:55 EST, 14 October
2010

8. A Setting for High-Risk Drinking

9. 88% 89% 86% 85%
82% 80% 74%
2% 2%
5% 6% 12% 14%
21%
10% 8% 9% 9% 7% 6% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
14 15 16 17 18 19 20
Social
Commercial
Other
Unweighted data; last drinking occasion; (N=11,203);
EUDL-T data
Age

10. Drinking Context is Important!
 Parties are high risk settings for binge drinking and
consequences
 Alcohol provided or at low cost per drink
 Often unsupervised or with parental
permission
 Increased risk for DUI, riding with
drunk driver, sexual assault,
violence, and injuries

12. Have you been involved working on
adopting a Social Host policy?
A. Yes
B. No
Discussion

13.  Laws at the State and local
level that hold property
owners, parents and adults
accountable for underage
drinking occurring at their
home.
 Many focus on the “hosting”
of a party as opposed to
provision of the alcohol at the
party.
 Consequences are often civil
or criminal in nature.

14. Social Host Intent
 Change community CULTURE and
CONDITIONS
 Change the FOCUS from underage
drinker to provider/enabler
 Decrease PROVISION
 Decrease furnishing alcohol to an
underage person
 Change CONTEXT and SETTING
 Deter underage drinking parties

15. Social host liability refers to laws that hold
non-commercial individuals responsible for
underage drinking events on property they
own, lease or otherwise control.

18.  Provisions to Minors Law
 Giving alcohol to minors is a Class A Class A
misdemeanor
 Punishment
▪ Includes up to $4,000 in fines, 1 year in jail, or both
▪ 180 day suspension of drivers license

20. Overview
Types of policy
 Review policy criteria
The policy action campaign
Questions

21. 1. Develop a policy action statement
2. Engage enforcement
3. Collect data to establish a legal basis
4. Make your case
5. Draft policy language
6. Use media advocacy
7. Mobilize support and provide community
education
8. Get the policy adopted
9. Ensure enforcement of the policy
10. Evaluate campaign effectiveness

22. A Policy Action statement:
• Clarifies the overall scope of the policy advocacy effort
• Enables all partners to agree on the problem and
proposed policy solution
• Used to educate other Coalition and community
members
Step 1: Develop a Policy Action Statement

23. Write a Policy Action Statement based on the local condition
and policy solution previously identified (25 words or less):
 State the problem
 State a policy solution
 What will the policy do?
 Who will benefit from the policy?
 Who are the decision makers (who can make it happen)?
Step 1: Develop a Policy Action Statement

24.  The Redding City Council will pass a civil Social
Host Ordinance holding accountable those who
host a gathering where alcohol is served and
consumed by minors, reducing the occurrence
of teen home parties
Step 1: Develop a Policy Action Statement

25. What is the status of your discussions on
developing your policy?

26. Include representatives from agencies who will
enforce the policy in all steps:
 Collection of local data
 Identification of local conditions
 Selection of policy responses
 Crafting policy language
Step 2: Engage Enforcement Agencies in the
Policy Development Process

27. How have your local enforcement agency(s)
been Involved in you efforts?
What benefits have you seen?

28. Compile appropriate data to:
 Substantiate and define the local condition
and its consequences in the community
 Establish an evidence base for the proposed
policy solution
 Include data and citations in text of the
proposed policy language
Step 3: Compile Relevant Data

29. Step 3: Compile Relevant Data
The “Where” and “When”
Where does underage drinking occur?
 Parks? Homes? Safeway parking lot?
 Where do house parties happen? How do you know?
 How often are parties taking place?
Data Sources
 Key informant
 Listening sessions
 Neighborhood associations/groups
 Interviews with patrol officers/SRO
 Community/parent surveys
 School nurse

30. How do we prove the local condition and related
consequences exist which pose a problem for the
community?
Step 3: Compile Relevant Data

31. Evidence Base for Selected Strategies
How can we provide
evidence that the
proposed policy will
address the local
condition?
Step 3: Compile Relevant Data

32. Step 3: Compile Relevant Data

36. Create an Issue Brief that:
• Describes the problem and its impact on the
community
• Identify costs to community if problem is not resolved
• Explain how the proposed policy addresses
community concerns
• Identifies ways for community members to get
involved
Step 4: MakeYour Case

37. Step 4: MakeYour Case

38. Minor Drinking
A Major Problem
Underage Drinking
The Home Party Scene
Not only is alcohol the leading contributor to
causes of death among youth, it is also the drug of
choice for young people.
 Alcohol is the drug most
commonly used by youth –
more than tobacco and far
more than marijuana or any
other illicit drug
 It is a legal substance and
widely available
 Nationwide, teens with alcohol
dependency are the majority
of adolescents admitted for
treatment
Teens Stay In
 Out of 3,000 teens surveyed, they said 83% of
teens who drink, drink at home or friends’
homes
Parents host parties
to keep kids safe from
the dangers of drinking
and driving other things
can happen…
Home Party
Case History In Redding
Her text messages showed she had
7 straight shots of vodka
She was so ill one of the “friends” led her
downstairs to a bathroom and propped her
up next to the toilet so she would not choke
if she got sick
She died that night…
Step 4: MakeYour Case

40. Do you have the data you need to
make your case?
Discuss what you have and
what you need
A. Yes
B. No

41. Begin withTST Model Policy
 Tie to specifics to your local conditions
 Insure your own findings
 Compile supporting documents (case law, etc..)
 Work with the City Attorney/County Counsel
Step 5: Policy Language

42. Step 5: Policy Language
TST Sample
Ordinance

43. Media Advocacy and Social Marketing
• Social Marketing is the application of marketing and
media techniques to promote a social and health
related goals
• Media advocacy is the strategic use of mass media
to support community organizing and advance
healthy public policies.
Step 6: Work with the Media

44. Key Points in Media Advocacy:
 Frame your message
 Identify media targets
 Speak strategically
 Shape opinions
 Tell the story
 Ask for change
 Anticipate the opposition’s arguments
Step 6: Work with the Media

45. Step 6: Work with the Media

46. “Neighbors report being fed up
with loud parties in their
neighborhood” [Santa Rosa Press Democrat
3/8/2005]
“House parties around campus are
out of control” [Denver Post 6/23/2011]
Using Media toTellYour Story
Step 6: Work with the Media

47. • INTERESTING enough to attract immediate
ATTENTION
• POWERFUL enough to be REMEMBERED and
• CONVINCING enough to STIR overloaded listeners
into action.
Sound Bites in Media Advocacy
Step 6: Work with the Media

48. “The teen’s death was a wake up call for parents!”
“We live in an age of drive-by parenting.”
‘”A non-smoking section of a restaurant is as useless
as a non-urinating section of a swimming pool”
“Cigarettes kill more people in the USA every year
than would be killed by the crash of two fully-
loaded Boeing 747s each day of the entire year.”
Examples of Sound Bites in Media Advocacy
Step 6: Work with the Media

49. Step 6: Work with the Media

50. What are media sources that could help
further your media campaign?
Do you have a media committee who
could work on the media advocacy?

51. Community organizing involves a “top down” and
“bottom up” approach that includes:
• Engaging policy makers and “influencers” using
a Power Analysis
• Mobilizing “grasstops” support & providing
community education
Step 7: Community Organizing

52. Coalition
members
identify
and
approach
Who are the individuals who can influence
policy decision makers one-on one?
Who are the grassroots community members
who will speak out on behalf of the policy?
Decision Makers
Step 7: Community Organizing

53. A POWER ANALYSIS is an advocacy tool
that explores how decisions are made in
your community on a specific issue….an
analysis of “grasstop” support.
What is a Power Analysis?
Step 7: Community Organizing

54. Who are the most
important
individuals?
Who must you talk
with before you
approach the
him/her?
How do you
influence them if
they are elected
officials?
What is the self-
interest of each?
Who will approach
this person?
Assess the Individuals Who Can GiveYou WhatYouWant
Who has the power to adopt your policy?____________________

55. Build the knowledge and support of community members
about the proposed policy solution through:
 Media Advocacy (Step 6)
 Building relationships with individual community members
through one-on-one conversations
 Encouraging and organizing community members to
vocalize their support
Step 7: Community Organizing

56. Who else on campus or in the surrounding
community could help further your policy
campaign?
Who can reach out to them?
Examples: Neighborhood groups
Faith community leadership
Local service clubs, etc.

57.  Coalition members prepare presentation to
decision makers
 Use the talking points and “frame” developed in
the issue briefs and used in the media advocacy
 Know which decision makers support or oppose
your policy before making presentation
Step 8: Get the Policy Adopted

58.  Analyze potential barriers to enforcement
after policy is passed
 Collaborate with law enforcement to develop
potential solutions to barriers in order to
ensure that the policy will be implemented and
enforced after passage
 Determine ways to bolster enforcement efforts
with Colition and community support
Step 9: Ensure Enforcement

59.  Evaluate campaign effectiveness
 Passage of policy
 Implementation & enforcement of policy
 Coalition cohesiveness & momentum for future
policy work
 Change in norms & community discussion about
alcohol-related problems
 Foundation built for additional alcohol policies
Step 10: Evaluation

60. For those of you working on policy as
part of your Coalition work, what steps
are you working on?
A. Steps 1-3
B. Steps 4-6
C. Step 7
D. Steps 8-10
E. Some of all the above
Discuss