Affiliate marketing involves publishers promoting advertisers' products and receiving a commission when customers make purchases through the affiliate links. The key components are publishers, advertisers, customers, and often an affiliate network. Publishers place affiliate links and banners on their websites, blogs, social media, etc. When a customer clicks the link and makes a purchase, the affiliate network tracks it and the advertiser pays a commission, which the network distributes to the publisher. Affiliate marketing benefits advertisers through optimized advertising costs and increased sales over time, while allowing publishers to earn income without owning products or providing customer support. Popular affiliate networks in Vietnam include AccessTrade, MasOffer, and Civi. E-commerce platforms like Lazada and Sh

1. Subject: E- COMMERCE
Teacher: Đoàn Xuân Huy Minh

2. Group member:
1. Đinh Thị Huyền Trang
2175638
2. Nguyễn Thị Mai Thi
2172707
Midterm
Presentation

3. What is Affiliate Marketing
- Affiliate Marketing is a form of online
business similar to the model of
collaborators.
- In other words, it's a collaborator model,
but it is "optimized" & "technologyized.
- With this form, you can find product
distributors with affiliate programs, register
and promote their products, you will get a
commission.

4. Affiliate Marketing Component:
Publisher: People who directly advertise Advertiser products through online channels to attract
customers to buy Advertiser products.
Affiliate Network: an affiliate marketing network that connects as an intermediary connecting
advertisers and publishers. To perform tasks such as paying a commission to Publisher, creating links,
advertising banners for products ... In some cases, advertisers and publishers can negotiate directly
with each other without going through the party. The third is the Affiliate Network.
Advertiser: A person or supplier whose products are available for sale that wants to increase sales by
paying third parties to recommend their products. Any large or small business with a product for sale
can become an Advertiser.
Customer: customer purchases the product through referral links from Publisher.

5. Model Affiliate Network
Specific:
 Publishers will receive Adversiter's product
links and banners through the Affiliate
Network. Then put or share this link in any
online channel they feel the most potential
such as websites, blogs, social networks,
forums, emails ...
 When customers visit these channels, they see
and click on the Affiliate links you place.
 The Affiliate Network will track this click
action and record it. If a customer successfully
orders from this link it will notify Adversiter
and Publisher.
 Adversiter confirms and pays commission to
the Affiliate Network.
 The Affiliate Network will deduct a portion to
pay publishers.

6. Benefit of
Affiliate
Marketing
 Optimize advertising cost
 Increase income all the time
 Don’t need product and customer
support
 Convenient and flexible
 Diversify choice

7. How to increase website access with
AFFILIATE MARKETING
 Search engine optimization
 Run Google Adwords
 Search access through social networking channels

8. Affiliate networks
in Viet Nam

9. AccessTrade is an affiliate marketing network developed
and operated by Japanese Interspace Co., Ltd. in 2001.
They are currently partnering with more than 80 industries
in various fields with over 70,000 publishers. With a large
number of users today and the commission up to 21%
AccessTrade is becoming one of the largest affiliate
marketing platforms in Vietnam.
MasOffer was built and developed by Eway in 2015 to help
connect suppliers (Adversiter) and distributors (Publisher). To
date, MasOffer has attracted more than 10,000 publishers to
join the system

10. With similar operations as the two affiliate marketing platforms
AccessTrade and MasOffer, Civi was established in 2015 by Viet
Tien Manh Joint Stock Company (VTM Group).
Inheriting the affiliate marketing model from Japan and innovating
to suit the environment in Vietnam CiVi has attracted many
customers to join the system with 1,000 campaigns from suppliers.
With the strong development of Affiliate Marketing today,
most of the major e-commerce platforms such as Lazada,
Shopee, Tiki ... have begun deploying affiliate marketing
channels for themselves. Through this, publishers can
register and sell products directly on these e-commerce
platforms.