Affiliate marketing is the most effective and profitable marketing technique that is beneficial for all stakeholders, i.e. i) The Merchant ii) The Affiliate, and iii) The Customer

1. Everything You Need To Know
About Affiliate Marketing
By: Mansoor Ahmed Khan
Slides by: Fahad J Siddiqui

2. What is Affiliate Marketing?
Affiliate Marketing is when you promote other people’s business and earn
commission as the reward

3.  “Affiliate marketing is the best option out there because you don’t need to handle
any orders, hold inventory or even deal with the end customer. For marketers, this
is great — as you can focus solely on marketing and how to get offers in front of
the right audience.”
— Zac Johnson, Entrepreneur & Affiliate Marketer

4. 4 Elements of Affiliate Marketing
 The Merchant
 The Affiliate
 The Consumer
 The Network

5. The Merchant
 Also known as a Seller or Retailer
 A Business that sells a product or provides a service
 The Merchant and the Affiliate collaborates to promote the products and services.

6. The Affiliate
 Individual (or a business) who promotes products and services
 Gets commission on each sale
 Works with the merchant to promote the merchant’s products and services
 Creates marketing campaigns by using ads, links and banners to find buyers

7. The Consumer
 The one who consumes the products or services
 The Targeted Audience
 Can be all of us

8. The Network
 Also known as program or platform
 Acts as an intermediary between the merchant and the affiliate
 Completely digital
 Requires varying levels of involvement from both the merchant and affiliate

9. How Affiliate Marketing Works?

10. Affiliates Puts Your Ad
on Their Website
Affiliates Gets a
Commission! You Get a
Sale!
Conversions are Tracked!
Customer Clicks
and Convert
HOW
AFFILIATE
MARKETING
WORKS

11. The Dynamics of Affiliate Marketing
 Consider an example of ecommerce store named ABC Inc.
 ABC thinks that the current customer base is “not sufficient” for its business targets
 To increase access to new markets and to new customer base, ABC Inc. starts a
partnership program
 They commit to paying a commission for a certain sales target

12.  Independent vendors express their interest in the program and join it
 These vendors could be bloggers and other digital marketing professionals
 They have their own website and customer base
 They create marketing campaigns that sell the products of ABC Inc. to their
customers and earn a commission

13. Benefits of Affiliate Programs for
Bloggers

14. 4 Benefits of Affiliate Marketing
 Easy Management
 No Financial Risks
 Multiple Sources of Income
 Easy to Join

15. Easy Management
 In the case of many affiliate marketing programs
 All the marketing material is provided by merchant.
 The blogger does not have to design banners or create links
 Just use the merchant-generated content on their marketing channels

16. No Financial Risks
 Affiliate marketing has no financial risk
 The blogger does not have to invest a single penny in the merchant’s business.

17. Multiple Sources of Income
 You could promote online products and services in your free time
 Increase your income by receiving a commission for the sales.
 You could work with several affiliate marketing programs to generate multiple
income streams
 You could also pursue it as your part-time project

18. Easy to Join
 You do not need to be an expert in order to be a success in affiliate marketing.
 All you have to do is sign up for an affiliate program and start promoting the
products.
 The cycle of an affiliate marketing program is: Join, Promote and Earn!

19. Key Factors For A Successful
Affiliate Program

20. Key Factors For A Successful Affiliate Program
 Choose the Right Product
 Revenue Share or Commission
 Be Honest to your Audience
 Make your Content Sticky

21. Choose the Right Product
 Develop the ability of choosing the right product for your audience
 It Determines the success or failure of your affiliate marketing venture
 Easier to promote a product that you feel at ease with
 Harder to promote products that you don’t understand

22. Revenue Share or Commission
 Commission depends on the volume of sales
 High volume of sales does NOT necessarily result in maximum commission
 Most Affiliate Programs offer initial commission on each signup and recurring
commission on monthly and yearly basis.

23. Be Honest to your Audience
 NEVER make the mistake of exaggerating the details of the product
 NEVER provide incorrect information to make a quick sale
 General Rule of Thumb: You CANNOT fool your visitors all the time. Stay ethical!
Stay honest!

24. Make your Content Sticky
 Educate your viewer
 Remember to keep it entertaining
 Engaging content results in better sales
 Your marketing should be memorable

25. How Bloggers Can Market An
Affiliated Product?

26. Engaging Review
 Come up with new and interesting ways of reviewing the products
 Publish several (neutral ) reviews before asking them to make the purchase
 Aim to increase brand awareness and attract new customers to your affiliate
marketing activities

27. Email Marketing
 Email marketing is a tried-and tested way of marketing your products
 It is possible that there are hundreds of viewers subscribed to your blog
 Use that volume to gain strategic advantage
 Aim to increase you Email Subscriber’s List simultaneously

28. Video Marketing
 Ideal tool for marketing in the socially connected world
 Make videos and upload them to YouTube
 Video reviews allow the viewer to see the details of the product and check out the
features to their satisfaction

29. Social Media Marketing
 Social media platforms are built for communities
 Everyone use Facebook and Twitter to broadcast their messages in real-time
 Social media channels present your products to a large number of people
 Which is why affiliate marketing professionals should work on expanding their
social media footprint so that they could pitch their products to the world!

30. Affiliate Marketing In A Nutshell

31.  Affiliate marketing is beneficial for all stakeholders
 The merchant is happy because he’s getting more sales
 The affiliate is happy because he’s earning commission on each sale
 The consumers are happy because they get products without any hassle.

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