Student Presentation Hoa Sen University Term 1932 Course: e-commerce (Undergraduate) Instructor: Dr. Doan Xuan Huy Minh

1. Hello!
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I am Bui Thi Ngoc Thao
Id number - 2174935

2. Email
marketing

3. contents
1. what is email marketing?
2. Advantages
3. Disadvantages
4. example
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4. 1. What is email marketing?
Email marketing is the use of email to :
Promote the products or services of the organization.
Or:
Develop relationship with potential customers or
clients
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5. 2.advantages
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6. ADVANTAGES OF EMAIL MARKETING
× Personalization – it allows to target particular group
of customers or specific individuals.
× Cost – effective – it is an inexpensive way to advertise
company, products or service.
× Flexible design – people can send plain text, graphics
or attach files.
× Shareable – it easy to forward and share the email
content.
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7. 3.disadvantages
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8. Disadvantages of email marketing
× Spam – commercial email can irritate customers -> if
it is not targeted right people, the recipients may
delete it.
× Delivery issues – people often change email
addresses and spam filters are getting increasingly
selective on what emails get through the inbox.
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9. × Design issues – different screen
sizes and other factors can affect
the way email is displayed on the
screen → frustrating audiences
and losing their interest.
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Disadvantages of email marketing

10. 4. example
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11. 11
Successful
email
marketing

12. Buzzfeed email
× Are visually stunning, concise
× Has awesome subject line and review text -they are always
short and punchy which fits in with the rest of Buzzfeed’s
content.
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13. Buzzfeed email
× Be personable, be a consistent of awesomestuff
👉 The contents have a connection with receiver traits
such as interest and goals
× Curates great stories from around the web
👉 Variety is the spice of life, and it’s a great element to
remember in marketing
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14. Buzzfeed email
× Mobile is what matters
👉 They try to keep the content easy to scroll through
on your phone
→ BuzzFeed email format is designed to enable great
design, not hinder it - that’s why there’s never a worry
about mixing things up.
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15. Thank you!
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