https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/ Holly Bounds, Digital Strategy Lead, GE Energy Management As Digital Strategy Lead for GE Energy Management, Holly Bounds manages website and digital activities for five distinct divisions of the business, each of which has its own website, products, customers, revenue reports and not to mention unique marketing technology. She will walk through how she is leveraging company, industry and geographic data to optimize each web property, down to the content pieces that are driving the most opportunities. She’ll also share how armed with this information, she is better able to justify budget asks and drive ROI on both dollars and human resources.