Introduction to social media
•Download as PPT, PDF•
1 like•383 views
This document introduces social media and discusses its uses. It provides statistics on the popularity of different social media platforms among various age groups. It also discusses how brands and organizations can engage customers through social media by listening and responding to feedback, using it for market research, and choosing the right platforms. Social media has become a major business and its influence is growing whether people actively engage with it or not.
Report
Share
Report
Share
![[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Why Social Media?
Social media marketing uses social media sites like Facebook, Twitter, and LinkedIn to positively influence consumers toward a brand or company. It involves creating buzz around newsworthy content that attracts attention and encourages sharing, building ways for fans to promote a brand themselves, and fostering online conversations. Popular social media sites for marketing include Facebook, with over 1 million businesses advertising, Twitter where 81% of revenue comes from mobile, and LinkedIn as the largest professional network.
Why social media?
Social media marketing uses social media sites like Facebook, Twitter, and LinkedIn to positively influence consumers toward a brand or company. It involves creating engaging content that generates buzz and encourages sharing, as well as enabling fans to promote the brand themselves. Popular strategies include viral videos, tweets, blog posts, and online conversations to build communities around a brand through participation and dialogue.
Social Media & Search (SEO) - Convergence of two marketing channels - why you...
Social Media & Search (SEO) - Convergence of two marketing channels - why you...e-storm international
In this presentation, we provide information about one of the reasons why social media has exploded. Also, we provide information about the convergence of social media with SEO.
Enjoy, if you want to add to this PPT, let us know and we can integrate your slides into it.Imkt120 u1 ip_burnsed_melanie
This document discusses the origins and growth of social media and its impact on business. It outlines the benefits of a social media marketing campaign for Northwest Technologies, including improved online ranking, stronger brand and relationships, customer insights, and increased loyalty. The document recommends integrating social media platforms like Facebook, Twitter, and LinkedIn into Northwest Technologies' current marketing mix and communication strategies to take advantage of these benefits.
CIL-NET Applying Social Media to my Center Webinar
The document summarizes a presentation about using social media at centers for independent living. It identifies common challenges to implementing social media like access issues, time constraints, security/privacy concerns, and resistance from management and staff. It provides strategies for overcoming these challenges such as developing social media policies, starting small, and listening to concerns. The presentation also provides examples of how social media can be used and recommends finding problems social media can solve and practicing social media use internally before full implementation.
Progress Thru Processors
Georgetown University Master of Public Relations London work/study Project with Intel.
Progress Through Processors Campaign: Combining the Power of Social Networking with the Life-Changing Promise of Volunteer Computing
**animated version
Using Social Media for Member Communications
This document discusses using social media for member communications in project management organizations. It provides examples of how the Chartered Management Institute (CMI), PMI Colombia chapter, and Central PMI chapter use social media. CMI uses Facebook, LinkedIn, SlideShare and blogs effectively. PMI Colombia uses LinkedIn for recruiting and Google Apps for internal communications. Central recommends being humorous, building others' brands, and focusing interactions. The document concludes social media suitability depends on enthusiasm, technical literacy, time, and structure, and it should be treated as a project with planning, communication and follow through.
Effective Uses of Social Media
The document outlines the history and growth of major social media platforms from 2002 to 2015, including Friendster, Myspace, Facebook, and Twitter. It then discusses key strategies for businesses to effectively use social media, including providing correct information, using hashtags and trends, getting customer feedback, communicating with word-of-mouth, and learning from large successful corporations. The rest of the document covers social media roles, tools, and benefits for businesses.
Recommended
Why Social Media?
Social media marketing uses social media sites like Facebook, Twitter, and LinkedIn to positively influence consumers toward a brand or company. It involves creating buzz around newsworthy content that attracts attention and encourages sharing, building ways for fans to promote a brand themselves, and fostering online conversations. Popular social media sites for marketing include Facebook, with over 1 million businesses advertising, Twitter where 81% of revenue comes from mobile, and LinkedIn as the largest professional network.
Why social media?
Social media marketing uses social media sites like Facebook, Twitter, and LinkedIn to positively influence consumers toward a brand or company. It involves creating engaging content that generates buzz and encourages sharing, as well as enabling fans to promote the brand themselves. Popular strategies include viral videos, tweets, blog posts, and online conversations to build communities around a brand through participation and dialogue.
Social Media & Search (SEO) - Convergence of two marketing channels - why you...
Social Media & Search (SEO) - Convergence of two marketing channels - why you...e-storm international
In this presentation, we provide information about one of the reasons why social media has exploded. Also, we provide information about the convergence of social media with SEO.
Enjoy, if you want to add to this PPT, let us know and we can integrate your slides into it.Imkt120 u1 ip_burnsed_melanie
This document discusses the origins and growth of social media and its impact on business. It outlines the benefits of a social media marketing campaign for Northwest Technologies, including improved online ranking, stronger brand and relationships, customer insights, and increased loyalty. The document recommends integrating social media platforms like Facebook, Twitter, and LinkedIn into Northwest Technologies' current marketing mix and communication strategies to take advantage of these benefits.
CIL-NET Applying Social Media to my Center Webinar
The document summarizes a presentation about using social media at centers for independent living. It identifies common challenges to implementing social media like access issues, time constraints, security/privacy concerns, and resistance from management and staff. It provides strategies for overcoming these challenges such as developing social media policies, starting small, and listening to concerns. The presentation also provides examples of how social media can be used and recommends finding problems social media can solve and practicing social media use internally before full implementation.
Progress Thru Processors
Georgetown University Master of Public Relations London work/study Project with Intel.
Progress Through Processors Campaign: Combining the Power of Social Networking with the Life-Changing Promise of Volunteer Computing
**animated version
Using Social Media for Member Communications
This document discusses using social media for member communications in project management organizations. It provides examples of how the Chartered Management Institute (CMI), PMI Colombia chapter, and Central PMI chapter use social media. CMI uses Facebook, LinkedIn, SlideShare and blogs effectively. PMI Colombia uses LinkedIn for recruiting and Google Apps for internal communications. Central recommends being humorous, building others' brands, and focusing interactions. The document concludes social media suitability depends on enthusiasm, technical literacy, time, and structure, and it should be treated as a project with planning, communication and follow through.
Effective Uses of Social Media
The document outlines the history and growth of major social media platforms from 2002 to 2015, including Friendster, Myspace, Facebook, and Twitter. It then discusses key strategies for businesses to effectively use social media, including providing correct information, using hashtags and trends, getting customer feedback, communicating with word-of-mouth, and learning from large successful corporations. The rest of the document covers social media roles, tools, and benefits for businesses.
Social Media
This document summarizes a presentation about social media and its importance for public relations and marketing. It defines social media and the social web, explains how social media has changed communications landscapes, and why companies should engage with social media. It also provides examples of successful social media case studies from Mozilla and BT that achieved measurable results like downloads, links, and press mentions. The document concludes with recommendations for effective digital media relations campaigns.
Enterprise Social Media Maturity Model (ESM3)
Outlining the Enterprise Social Media growth stages: pioneering, facilitating, strategic. Introducing the VI3 model (value, impact, innovation, investment) to assess social media initiatives. Definition of the Enterprise Social Media Maturity Model (ESM3) in 4 dimensions and 12 categories.
Facebook Groups for Generating Connections, Insights & Sales
Highlights of Facebook Groups in Business Investigation 2008 presented to the Friedman Foundation's Generator Forum 2008-12-11
Socialmedia at work
The document discusses the opportunities that social media provides for businesses to engage with customers, learn from them, and share information. It recommends social media platforms like LinkedIn, Facebook, Twitter, and Yammer for businesses to create a presence and maintain professional relationships. Nearly two-thirds of companies report that social media offers tremendous opportunities, but businesses must choose the right tools to meet their goals.
Six Steps to Develop Your Social Business
This document outlines 6 steps to develop a social business: 1) Listen to conversations and learn, 2) Define goals and strategy, 3) Engage with others using the 3 C's of content, canvassing, and connection, 4) Measure performance, 5) Evaluate effectiveness, and 6) Evolve the social strategy over time. Brands are increasingly investing in social media as consumer usage grows and it allows two-way conversations rather than one-way messaging. Developing a social business requires understanding audiences and participating respectfully in online communities.
Enterprise Social Media Maturity Model (ESM3)
The document discusses a maturity model for assessing social media use within organizations. It identifies three stages of enterprise social media maturity: pioneering, facilitating, and strategic. The pioneering stage involves local, informal initiatives for personal interests. The facilitating stage sees wider acceptance and structured best practices. The strategic stage integrates social media into the organization's culture and operations. The model evaluates initiatives based on criteria like end-user value, organizational impact, innovation, and investment. Key dimensions include social media focus, content management, culture, vision/strategy, and tools/technology. The model provides a framework to benchmark social media use and identify areas for improvement across industries.
ICCO Summit: The future of social media
The rise of social media has led to a shift from traditional media to increased participation online. With the growth of sites like Facebook, Twitter, and mobile media, consumers now have more control over the information they receive and share. This has presented new opportunities for public relations professionals to engage with audiences in two-way conversations, monitor discussions, and practice more authentic and transparent communication online through content creation, relationship building, and social media integration. However, the industry is still mixed on how fully to embrace these new tools and claim a stake in social media communications.
How b2 b decision makers use social media
B2B decision-makers use social media primarily for learning and conversing in order to keep up with changing ideas. They want to engage directly with company representatives on social networks to discuss insights and ideas. Senior decision-makers, who make up 35-50% of social media users, particularly enjoy using social media to both acquire and share knowledge on topics that advance their thinking. Effective social media strategies for B2B companies include directly engaging with customers, sharing content that educates users, and managing online communities.
Snhra pres
Social networking provides opportunities for social interaction and community building through user-generated content. Its use is widespread, with half of Americans using sites like Facebook and three-quarters of online consumers visiting social media sites. Time spent on social networks is growing three times faster than overall internet use. For employers, social media can boost retention by giving employees flexibility and opportunities to see business uses. It also enables internal communication and collaboration. Employers can use social media to build their brand and market their company by allowing employees to promote their work. However, employers must handle negative comments professionally without arguing and apply customer service principles.
Developing social media marketing strategies
This document discusses developing a social media strategy and key considerations for marketers. It notes that both consumers and businesses are using social media to communicate, so marketers must use social media effectively to engage with both groups. It also highlights the importance of listening to customers on social media, developing metrics to measure results, organizing company structures to facilitate social media efforts, and establishing social media policies to guide employee participation.
The Rise of the Social Customer and Thier Impact on Business - Meltwater Group
The Rise of the Social Customer and Thier Impact on Business - Meltwater GroupMichael Brito | Zeno Group
The document discusses the rise of social customers and their impact on businesses. It describes how technology has given customers a voice and influence online, and how they are now more informed, participate in brands, share opinions, and advocate for companies. It emphasizes that businesses must build relationships with social customers through multiple touchpoints in order to drive advocacy, and that advocates can significantly impact businesses through their influence among peers. Finally, it stresses that organizations must transform internally to effectively engage with social customers externally.You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
Effective Uses of Social Media in Business
This document discusses the effective use of social media in business. It begins with background on the origins and growth of social media from the late 1990s to present day. It then explains different types of social media platforms like social networks, content communities, blogs, and podcasts. The document outlines the stages of using social media in business from beginning stages of determining the target market and setting up pages/accounts, to intermediate stages of promoting the business and generating attention, to final stages of engaging customers and creating compelling content. The goal of using social media effectively in business is to connect with over a billion online users to promote the brand, improve customer service, and share information to potentially increase revenue.
Social media - A boon
The document discusses both the positive and negative impacts of social media. It notes that social media allows people to create and share information online, but some view it as having a negative effect on society. Both sides are discussed as the text explores how social media is used for networking, photo sharing, communicating updates, finding people with similar interests, and voicing opinions to large audiences. It also outlines benefits to businesses for promotion, advertising, and connecting with potential customers at low cost. Concerns are raised around impacts to productivity, both positive when enabling better collaboration, and negative when distracting from work.
a&g summer project
This proposal summarizes the Team DeLorean Intern Proposal. It outlines their idea to create a centralized hub for A&G's philanthropy and community service efforts. This would include features like employee blogs and vlogs about the causes they support, as well as ways to explore non-profits by topic or people. They propose launching a 50/50 initiative where they match donations to crowd-fund a project. Their goals are to incorporate philanthropy into A&G's brand, encourage employee and company collaboration, and increase visibility of their philanthropic efforts.
Social Media Update 2010
This presentation provides an overview of the research I performed into:
- how Dutch companies are using social media;
- how these companies are organizing their social media activities.
The research was performed in Q4 of 2009 in collaboration with Jungle Minds internet consultants.
Social Media: Getting Strategic for Business Building
Presentation for IT Forum Gold Coast, Australia, on April 23 , 2013. Emphasis on aligning social and business objectives in what author Brian Solis describes as an era of "digital Darwinism".
Social Media and the Workplace
More and more companies are now allowing their employees to access social media sites while working - and it could be more helpful than harmful.
Social Media Marketing: Tips and Tricks
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
Lezing Xerox
The document discusses social media and its relevance for the print industry. It defines social media as online tools that allow individuals to express themselves. It outlines different social media tools like blogs, microblogs, photo sharing, online video, communities and social networks. It notes that while print production may decline, the print industry can survive by embracing social media to complement their services, engage in direct marketing, and evolve into cross-media providers. The presentation encourages the print industry to start using social media now to stay relevant in a changing landscape.
(2010) Social Media's Influence on PR and Marketing
A pecha kucha styled presentation on how social media has influence PR and Marketing. Conducted for a group of college students at St. Ambrose University, Davenport, Iowa
Social Media
The document discusses the rise of social media and its importance for marketing and communication. It notes that social media allows for many-to-many conversations online through tools like blogs, social networks, videos and wikis. Examples are given of how companies have successfully used social media for marketing purposes, such as Obama's presidential campaign and how Burberry engaged customers through social media. The document advocates for the use of social media in marketing to engage customers and hear their needs and ideas.
More Related Content
What's hot
Social Media
This document summarizes a presentation about social media and its importance for public relations and marketing. It defines social media and the social web, explains how social media has changed communications landscapes, and why companies should engage with social media. It also provides examples of successful social media case studies from Mozilla and BT that achieved measurable results like downloads, links, and press mentions. The document concludes with recommendations for effective digital media relations campaigns.
Enterprise Social Media Maturity Model (ESM3)
Outlining the Enterprise Social Media growth stages: pioneering, facilitating, strategic. Introducing the VI3 model (value, impact, innovation, investment) to assess social media initiatives. Definition of the Enterprise Social Media Maturity Model (ESM3) in 4 dimensions and 12 categories.
Facebook Groups for Generating Connections, Insights & Sales
Highlights of Facebook Groups in Business Investigation 2008 presented to the Friedman Foundation's Generator Forum 2008-12-11
Socialmedia at work
The document discusses the opportunities that social media provides for businesses to engage with customers, learn from them, and share information. It recommends social media platforms like LinkedIn, Facebook, Twitter, and Yammer for businesses to create a presence and maintain professional relationships. Nearly two-thirds of companies report that social media offers tremendous opportunities, but businesses must choose the right tools to meet their goals.
Six Steps to Develop Your Social Business
This document outlines 6 steps to develop a social business: 1) Listen to conversations and learn, 2) Define goals and strategy, 3) Engage with others using the 3 C's of content, canvassing, and connection, 4) Measure performance, 5) Evaluate effectiveness, and 6) Evolve the social strategy over time. Brands are increasingly investing in social media as consumer usage grows and it allows two-way conversations rather than one-way messaging. Developing a social business requires understanding audiences and participating respectfully in online communities.
Enterprise Social Media Maturity Model (ESM3)
The document discusses a maturity model for assessing social media use within organizations. It identifies three stages of enterprise social media maturity: pioneering, facilitating, and strategic. The pioneering stage involves local, informal initiatives for personal interests. The facilitating stage sees wider acceptance and structured best practices. The strategic stage integrates social media into the organization's culture and operations. The model evaluates initiatives based on criteria like end-user value, organizational impact, innovation, and investment. Key dimensions include social media focus, content management, culture, vision/strategy, and tools/technology. The model provides a framework to benchmark social media use and identify areas for improvement across industries.
ICCO Summit: The future of social media
The rise of social media has led to a shift from traditional media to increased participation online. With the growth of sites like Facebook, Twitter, and mobile media, consumers now have more control over the information they receive and share. This has presented new opportunities for public relations professionals to engage with audiences in two-way conversations, monitor discussions, and practice more authentic and transparent communication online through content creation, relationship building, and social media integration. However, the industry is still mixed on how fully to embrace these new tools and claim a stake in social media communications.
How b2 b decision makers use social media
B2B decision-makers use social media primarily for learning and conversing in order to keep up with changing ideas. They want to engage directly with company representatives on social networks to discuss insights and ideas. Senior decision-makers, who make up 35-50% of social media users, particularly enjoy using social media to both acquire and share knowledge on topics that advance their thinking. Effective social media strategies for B2B companies include directly engaging with customers, sharing content that educates users, and managing online communities.
Snhra pres
Social networking provides opportunities for social interaction and community building through user-generated content. Its use is widespread, with half of Americans using sites like Facebook and three-quarters of online consumers visiting social media sites. Time spent on social networks is growing three times faster than overall internet use. For employers, social media can boost retention by giving employees flexibility and opportunities to see business uses. It also enables internal communication and collaboration. Employers can use social media to build their brand and market their company by allowing employees to promote their work. However, employers must handle negative comments professionally without arguing and apply customer service principles.
Developing social media marketing strategies
This document discusses developing a social media strategy and key considerations for marketers. It notes that both consumers and businesses are using social media to communicate, so marketers must use social media effectively to engage with both groups. It also highlights the importance of listening to customers on social media, developing metrics to measure results, organizing company structures to facilitate social media efforts, and establishing social media policies to guide employee participation.
The Rise of the Social Customer and Thier Impact on Business - Meltwater Group
The Rise of the Social Customer and Thier Impact on Business - Meltwater GroupMichael Brito | Zeno Group
The document discusses the rise of social customers and their impact on businesses. It describes how technology has given customers a voice and influence online, and how they are now more informed, participate in brands, share opinions, and advocate for companies. It emphasizes that businesses must build relationships with social customers through multiple touchpoints in order to drive advocacy, and that advocates can significantly impact businesses through their influence among peers. Finally, it stresses that organizations must transform internally to effectively engage with social customers externally.You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
Effective Uses of Social Media in Business
This document discusses the effective use of social media in business. It begins with background on the origins and growth of social media from the late 1990s to present day. It then explains different types of social media platforms like social networks, content communities, blogs, and podcasts. The document outlines the stages of using social media in business from beginning stages of determining the target market and setting up pages/accounts, to intermediate stages of promoting the business and generating attention, to final stages of engaging customers and creating compelling content. The goal of using social media effectively in business is to connect with over a billion online users to promote the brand, improve customer service, and share information to potentially increase revenue.
Social media - A boon
The document discusses both the positive and negative impacts of social media. It notes that social media allows people to create and share information online, but some view it as having a negative effect on society. Both sides are discussed as the text explores how social media is used for networking, photo sharing, communicating updates, finding people with similar interests, and voicing opinions to large audiences. It also outlines benefits to businesses for promotion, advertising, and connecting with potential customers at low cost. Concerns are raised around impacts to productivity, both positive when enabling better collaboration, and negative when distracting from work.
a&g summer project
This proposal summarizes the Team DeLorean Intern Proposal. It outlines their idea to create a centralized hub for A&G's philanthropy and community service efforts. This would include features like employee blogs and vlogs about the causes they support, as well as ways to explore non-profits by topic or people. They propose launching a 50/50 initiative where they match donations to crowd-fund a project. Their goals are to incorporate philanthropy into A&G's brand, encourage employee and company collaboration, and increase visibility of their philanthropic efforts.
Social Media Update 2010
This presentation provides an overview of the research I performed into:
- how Dutch companies are using social media;
- how these companies are organizing their social media activities.
The research was performed in Q4 of 2009 in collaboration with Jungle Minds internet consultants.
Social Media: Getting Strategic for Business Building
Presentation for IT Forum Gold Coast, Australia, on April 23 , 2013. Emphasis on aligning social and business objectives in what author Brian Solis describes as an era of "digital Darwinism".
Social Media and the Workplace
More and more companies are now allowing their employees to access social media sites while working - and it could be more helpful than harmful.
Social Media Marketing: Tips and Tricks
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
Lezing Xerox
The document discusses social media and its relevance for the print industry. It defines social media as online tools that allow individuals to express themselves. It outlines different social media tools like blogs, microblogs, photo sharing, online video, communities and social networks. It notes that while print production may decline, the print industry can survive by embracing social media to complement their services, engage in direct marketing, and evolve into cross-media providers. The presentation encourages the print industry to start using social media now to stay relevant in a changing landscape.
What's hot (20)
Facebook Groups for Generating Connections, Insights & Sales
Facebook Groups for Generating Connections, Insights & Sales
The Rise of the Social Customer and Thier Impact on Business - Meltwater Group
The Rise of the Social Customer and Thier Impact on Business - Meltwater Group
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
Social Media: Getting Strategic for Business Building
Social Media: Getting Strategic for Business Building
Similar to Introduction to social media
(2010) Social Media's Influence on PR and Marketing
A pecha kucha styled presentation on how social media has influence PR and Marketing. Conducted for a group of college students at St. Ambrose University, Davenport, Iowa
Social Media
The document discusses the rise of social media and its importance for marketing and communication. It notes that social media allows for many-to-many conversations online through tools like blogs, social networks, videos and wikis. Examples are given of how companies have successfully used social media for marketing purposes, such as Obama's presidential campaign and how Burberry engaged customers through social media. The document advocates for the use of social media in marketing to engage customers and hear their needs and ideas.
01.Key trends in social media
The document discusses key trends in social media and provides an overview of social media tools and strategies. It notes that social media allows direct engagement with customers and influencers. It highlights statistics on mobile and internet penetration and the growth of social networks. It emphasizes that ignoring social media can have negative consequences like not knowing what is being said and losing competitive advantage. The document provides a 4-step guidance for an effective social media strategy involving listening, connecting, adding value and measuring engagement.
Brand Energisers Of Social Media Malaysia (V3)
The document discusses social media marketing strategies used by various Malaysian brands. It provides case studies of how AirAsia, DiGi, KFC, McDonald's, and Astro use platforms like Facebook, Twitter, YouTube, and blogs to engage customers and drive business results. The key is listening to customers, building relationships through social interactions, and measuring ROI by tracking metrics like website traffic and sales over time. Challenges include measuring effectiveness, educating clients, and maintaining strategies as needs change.
Fall SFSU Social Media campaigns sessions 2014
This document outlines strategies for creating an effective social media campaign. It discusses the importance of understanding your audience and their needs or "pain points." The document recommends engaging customers by becoming an endless resource, responding to comments to make people feel important, and having a human voice rather than just corporate speak. It also provides examples of social media campaign failures and lessons learned. The rest of the document discusses selecting appropriate platforms like blogs, YouTube, Facebook, Twitter, LinkedIn and Pinterest to reach different audiences. It emphasizes using owned platforms like blogs in addition to shared platforms to have more control over messaging and targeting. The overall goal is to build an army of evangelists through rich, regular content.
HorizonWatching: Leveraging Social Media and Communities for Foresight
I presented this deck on May 4th at Notre Dame's College of Mendozza Futures Studies Poster Session http://business.nd.edu/. The deck describes how to leverage social media and communities to understand the futures and develop foresight.
FRANkademy September 2011
This document provides an overview of social business and best practices. It discusses the paradigm shift from traditional marketing to social business approaches. Key aspects include moving from one-way communication to engagement and conversations. It highlights the importance of social media integration and having a clear social business strategy. Various social media tools like Twitter, Facebook, blogs and Google+ are examined. Metrics for measuring social media success and ROI are also covered. A case study of Goodness Superfoods demonstrates how shifting to more social approaches helped increase engagement and traffic. The presentation emphasizes listening to customers and responding through social platforms.
Eve mayer orsburn's smcfw presentation
Social media refers to online communities that allow people to communicate and share information about common interests. It includes platforms like Facebook, Twitter, LinkedIn, YouTube, and others that enable conversation, feedback, and sharing of content among users. Research shows that consumers highly trust recommendations from friends and peers online when making purchase decisions. Effective social media use involves listening to discussions in relevant communities, engaging and sharing appropriate content, and measuring performance based on business goals.
Social Media for Education Advancement.
The document discusses how social media can be used for education advancement and engaging alumni. It notes that traditional advertising is no longer effective as audiences don't trust ads and are exposed to too many. Social media allows organizations to engage with audiences at no cost while building communities and facilitating conversations. It provides tips on how universities and alumni associations can utilize social media by developing strategies, deciding on appropriate platforms, and focusing on engagement and adding value over aggressive marketing.
Social Media Marketing: creating engagement
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...Erica Campbell Byrum
The social web is your brand's "mirror." How's your reflection?
The social web is a place of constant activity, with postings, uploads and a myriad of comments about your brand.
Today, consumers play a large role in your brand image, using Twitter and other microblogs, as well as Facebook, Foursquare, LinkedIn and other social networking sites to post opinions for the entire world to see.
Successful marketers should be at every touchpoint in order to connect with consumers. Companies must be a part of the consumer dialogue.
This advanced session will be led by social media expert Erica Campbell. Campbell is Senior Manager of New Media Marketing at For Rent Media Solutions, a division of Dominion Enterprises. Campbell has spoken about new media strategies across the country at various events and for numerous organizations.
Campbell will discuss marketing strategies and tactics in this upcoming dynamic session. Attendees will:
•Learn how top brands are using new media to gain insight and take actions.
•Gain ideas on developing, executing and measuring integrated strategies that build deeper connections with consumers, partners and prospects.
• Learn advanced social media marketing and new media marketing techniques that increase traffic and retention.
•Leave with tips on how to form credibility with consumers and establish their company as the definitive source in their industry.
Join the Hampton Roads American Marketing Association's next event to gain powerful insights into leveraging various medium such as print, Internet, mobile, social media, video and location-based advertising to create customer engagement that is critical to your brand's image and ultimately, its long-term success. CIRI BC Social Media Workshop - September 25, 2009
This document summarizes a presentation about using social media for investor relations. It finds that social media is becoming the dominant channel for information, with traditional channels less effective alone. It provides statistics on use of blogs, social networks, and online research among investors. The presentation recommends companies "fish where the fish are" by prioritizing their web and social media presence to differentiate themselves and compete for capital more effectively. It outlines benefits like increased exposure, traffic, and content sharing, as well as risks that require managing what is shared and establishing social media policies.
Social Media Webinar by Stephen Nold
The document summarizes an HSMAI webinar on social media fundamentals. The webinar covered strategic social media concepts, how social media is driving a shift in marketing, harnessing social media's power through tangible examples, and myths about social media. The presentation addressed how social media is transforming communications, with 3 out of 4 Americans using social technologies. It provided steps for using social media and success stories from companies like Dell, Disney, and others generating revenue and recruitment through social platforms like Twitter and LinkedIn.
01.Key trends in social media
The document summarizes a corporate social media workshop that covers listening to social media conversations, identifying an organizational social media strategy, learning from successful practitioners, and using social media tools to engage communities. It discusses the rise of social networks and new media, provides statistics on social media usage, and offers a four-step approach to social media involving listening, connecting, adding value, and measuring engagement.
Social Media for Nonprofits
This document discusses how nonprofits can use social media to engage supporters and increase involvement. It explores current popular social media tools like Facebook, Twitter, LinkedIn, blogs and Flickr. It emphasizes listening to audiences, engaging in conversations, building relationships and making it easy for content to be shared. Nonprofits are encouraged to have clear goals for each tool and assess what advances their mission. The basics of website, email and storytelling are also important foundations before utilizing various social media platforms.
The beautiful things numbers can tell you about social media
The document summarizes key statistics about social media usage in Australia. It finds that Australians are among the most active social media users worldwide, with over 10 million using it to connect with others and brands. Facebook is the dominant platform, used by 97% of social media participants. The future of social media is predicted to be mobile, with growth in mobile usage and access predicted to surpass 50% by 2014. Most Australian businesses are beginning to engage with social media, though many are still figuring out best practices.
Social media to recruit and support volunteers
This presentation was given to the attendees of the 'supporting volunteers day' 2011 at billingshurst village hall 15th Feb 2011
HCA 4473/5573 Social Media Presentation
Social media allows for a shift from one-way communication to a conversational model, where people can publish information as well as read it. People engage with social media to stay connected with friends, make new connections, and for self-expression. Social media is changing how people work, play, learn, share information and discover new things. It allows for new ways of collaborating, influencing others, and gathering information. Hospitals should utilize social media to better understand customers, target marketing, build relationships, and drive traffic to their websites to improve search rankings and build loyalty. An effective social media strategy for a hospital includes observing social media use, preparing guidelines, participating through platforms like Facebook and Twitter, integrating social media across departments, and
Introduction to Social Media for Academics | Ecodemia
The document discusses using social media to engage the public in research on sustainable development. It provides examples of how academics and universities are using platforms like blogs, YouTube, Facebook, and Twitter successfully. It then offers best practices and a four stage process for getting started with an integrated social media strategy, including assessing resources, surveying the current landscape, establishing guidelines, and reviewing efforts.
How to Run a Successful Social Campaign for Your Law Firm
This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.
Similar to Introduction to social media (20)
(2010) Social Media's Influence on PR and Marketing
(2010) Social Media's Influence on PR and Marketing
HorizonWatching: Leveraging Social Media and Communities for Foresight
HorizonWatching: Leveraging Social Media and Communities for Foresight
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...
CIRI BC Social Media Workshop - September 25, 2009
CIRI BC Social Media Workshop - September 25, 2009
The beautiful things numbers can tell you about social media
The beautiful things numbers can tell you about social media
Introduction to Social Media for Academics | Ecodemia
Introduction to Social Media for Academics | Ecodemia
How to Run a Successful Social Campaign for Your Law Firm
How to Run a Successful Social Campaign for Your Law Firm
Recently uploaded
dbms calicut university B. sc Cs 4th sem.pdf
Its a seminar ppt on database management system using sql
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
This case study explores designing a scalable e-commerce platform, covering key requirements, system components, and best practices.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Trusted Execution Environment for Decentralized Process Mining
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
AWS Cloud Cost Optimization Presentation.pptx
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Recently uploaded (20)
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Introduction to social media
- 1. Introduction to social media 6 April 2011
- 16. source: CMO.com
- 17. Copyright © Third City 2010 20 Contact us www.thirdcity.co.uk twitter.com/@third_city [email_address] twitter.com/@markrlowe [email_address] twitter.com/@grazbelli