This document discusses advertisements and their purpose and impact. It begins by noting that advertisements are ubiquitous in modern society through various media channels. The document then defines advertising as a method of mass promotion that aims to persuade consumers to purchase particular products or services by exaggerating their positive qualities. Advertisements are also described as playing a key role in building brands by differentiating products and conveying desired brand values and images to appeal to consumers. The document notes that while advertisements influence consumer purchases, they can also shape how people think about themselves and their social status. It suggests people should critically analyze advertising techniques and appeals.
Prepared By
IT CLUB, Sainik School Amaravathinagar
Post: Amaravathinagar
Dist: Tiruppur, Tamilnadu
Club I/c
Praveen M Jigajinni
DCSc & Engg,PGDCA,ADCA,MCA,MSc(IT),MTech(IT), M.Phil (Comp Sci)
For Any Queries Please feel free to contact:
Email Id : praveenkumarjigajinni@gmail.com
Cell No: 9431453730
Grade - 7. Social Science .Women change the world Navya Rai
Grade - 7. Social Science .Women change the world
There are many stereotypes that exist in society such as girls and women are not capable of dealing with technical things.
Due to these stereotypes, many girls do not get the same support that boys get.
Class 7 chapter 6 , natural vegetation and wild life PoonamMudaliar
This ppt is class 7 Geography, chapter 6 , Natural vegetation and wild life, NCERT and Chhattisgarh board.
It's helpful for on-line and offline teaching.
Slides Included:
⇒ Introduction
⇒ Examples
⇒ Important terms
⇒ Indian Secularism
⇒ Difference between Indian and American secularism
⇒ Why is it Important to Separate Religion from the State?
⇒ Steps were taken by Indian State to Protect Secularism in India
Class 8 Social Science
Prepared By
IT CLUB, Sainik School Amaravathinagar
Post: Amaravathinagar
Dist: Tiruppur, Tamilnadu
Club I/c
Praveen M Jigajinni
DCSc & Engg,PGDCA,ADCA,MCA,MSc(IT),MTech(IT), M.Phil (Comp Sci)
For Any Queries Please feel free to contact:
Email Id : praveenkumarjigajinni@gmail.com
Cell No: 9431453730
Hey I am arjun ,my new powerpoint that you see ‘RULING THE COUNTRY SIDE’ is the detailed notes of the chapter 3 8 history . It consists of the notes of chapter , pictures related to the chapter .l hope you all will like my presentation.
Prepared By
IT CLUB, Sainik School Amaravathinagar
Post: Amaravathinagar
Dist: Tiruppur, Tamilnadu
Club I/c
Praveen M Jigajinni
DCSc & Engg,PGDCA,ADCA,MCA,MSc(IT),MTech(IT), M.Phil (Comp Sci)
For Any Queries Please feel free to contact:
Email Id : praveenkumarjigajinni@gmail.com
Cell No: 9431453730
Grade - 7. Social Science .Women change the world Navya Rai
Grade - 7. Social Science .Women change the world
There are many stereotypes that exist in society such as girls and women are not capable of dealing with technical things.
Due to these stereotypes, many girls do not get the same support that boys get.
Class 7 chapter 6 , natural vegetation and wild life PoonamMudaliar
This ppt is class 7 Geography, chapter 6 , Natural vegetation and wild life, NCERT and Chhattisgarh board.
It's helpful for on-line and offline teaching.
Slides Included:
⇒ Introduction
⇒ Examples
⇒ Important terms
⇒ Indian Secularism
⇒ Difference between Indian and American secularism
⇒ Why is it Important to Separate Religion from the State?
⇒ Steps were taken by Indian State to Protect Secularism in India
Class 8 Social Science
Prepared By
IT CLUB, Sainik School Amaravathinagar
Post: Amaravathinagar
Dist: Tiruppur, Tamilnadu
Club I/c
Praveen M Jigajinni
DCSc & Engg,PGDCA,ADCA,MCA,MSc(IT),MTech(IT), M.Phil (Comp Sci)
For Any Queries Please feel free to contact:
Email Id : praveenkumarjigajinni@gmail.com
Cell No: 9431453730
Hey I am arjun ,my new powerpoint that you see ‘RULING THE COUNTRY SIDE’ is the detailed notes of the chapter 3 8 history . It consists of the notes of chapter , pictures related to the chapter .l hope you all will like my presentation.
BU504 - Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 3 – Discussion Question
Bruna Martins
As a consumer, do you believe yourself to be highly influenced by brand communication that effectively manages messages that are aimed at presenting product(s) as part of a desirable lifestyle? Also, from this perspective, do you agree with the statement in the article that, "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"? Explain your point of view as a consumer, with reference to your own use of, or experience with, social media platforms, such as Instagram, in which brand messages offer connections to an "ideal" or "dream" life.
As a consumer, I believe I’m highly influenced by brand communication, specially on Instagram, because I’m always there, checking the news about my friends, famous people or products.
Instagram is a simple way to capture and share the world’s moments. You can follow your friends and family to see what they’re up to, and discover accounts from all over the world that are sharing things you love. There is over 500 million people on Instagram and they can express themselves by sharing all the moments of the day but is also a great tool for brand communication.
I totally agree with the statement in the article that says: "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"?. I agree because Instagram make us feel like all the people in the world are enjoying their lives, make us feel like they are perfect and have a perfect life and that’s not true, so I think people buy what’s in the photo to feel a little bit like the person who is wearing or using the product, what is great to the brands, but not that good for the real people and real life.
BU504 - BU504 Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 1 – Discussion Question
Bruna Martins
My name is Bruna Spera Martins, I am 27 years old, I have a bachelor degree in Odontology and I already had some experiences studying abroad and working in the field.
In 2013 I did an ESL program in San Diego-US, and I had great experiences over there. I really got to know the American culture and made American friends. That time I was 22 years old and I could notice how I got so much better as a person and how to deal with different type of things on my own.
I started to study Odontology in 2010 in the Paulista University (UNIP) and while I was studying I did an internships in the field. My internship was as a dental hygienist in my family’s Dental Clinic. My job there was to see patients and help them with dental cleaning and whitening.
After I had my internship experience, in 2013 I decided to study English to improve my skills and be able to do dental specific courses and programs.
And it was in 2013 that I went to California, .
Advertising Essay
The Effects of Advertising Essay
Advertising: the good and bad Essay
Essay about The Power of Advertising
Advertisements Essay
History of Advertising Essay examples
Advertising Strategies Essay
The Techniques of Advertising Essay
Essay on The Popularity of Advertising
Advertising in the Media Essay
You will get to know the insight of consumer behavior with the help of big 5 trait of consumer as well it also deals with family life cycle and how family which is group of consumer are willing to spend their income as per their requirement .
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. Introduction
• Today we are surrounded by advertisements or ads.
• We watch them on television, listen to them on radio,
see them on the streets and in newspapers and
magazines.
• Even taxis or rickshaws carry advertisements on them.
• In cinemas , advertisements appear before the film
begins and on the Internet, they pop-up when we go
into different websites.
• Advertisements draw our attention to various products
and describe them positively so that we become
interested in buying them.
6. What does Advertisement mean?
( Cont..)
• Advertising is a powerful medium. It persuades the customer to
purchase a particular product or service by describing its good
points, which are mostly exaggerated .
• It is a method of mass promotion in which a single message can
reach a large number of people.
• It spreads its message to the consumers by making use of mass
media like, newspaper, internet, direct mailing, TV etc.
7. Building Brands and Brand Values
• Advertising is all about building brands.
• At a very basic level, ‘ branding’ means stamping a product with
a particular product name or sign. This is done in order to
differentiate it from other products in the market.
• E.g. When a company takes a product, packaged it, then it
requires a special name. So, they decide on a name and that
naming of the product is called ‘branding’
8. Building Brands and Brand Values ( Cont…)
• Just naming the product may not make consumers buy it, so
advertisements then play a crucial role in trying to convince the
consumers to buy the product that is advertised .
• Advertisers claim special values for their brand. In this way ,
they try to differentiate it from other similar products. These
brand values are conveyed through the use of visuals and words
to give us an overall image that appeals to us.
E.g. TOP TASTE DAAL : When guest come home serve them
with best.
BEST TASTE DAAL: Give your children great food value
CARE SOAP: Show your child you care.
Express your Love afresh
9. Development Activity
Look at the two advertisements given on page 81 ( Top taste daal and show your child
you care) and tell in the table that follow:
Top Taste Daal Care Soap
What are the advertisements selling?
How do they describe the product
What is the text trying to say? Guest should be served this
What do the picture convey? Love of Mother
Would you want to buy these products
after seeing the advertisement?
10. Home Assignment
Read the information on page 82 and find out
from where did the system of branding come?
11. Brand Values and Social Values
• Advertisements play a big role in our lives.
• We not only buy products based on them, but often , having
certain brand products influences the way in which we think
about ourselves, our friends and our family.
• It is, therefore, important to know how advertising works and
understand what it does before we choose to buy the products
that advertisements sell.
12. Brand Values and Social Values
• We need to be able to critically understand why they use
particular images, the personal emotion that they are appealing
to and the ways in which this affects how we think about
ourselves when we use the product or are not able to buy it.
• Cricketers and our favourite film stars also try and sell products
to us through advertisements.
• We may feel tempted to buy these products because persons
whom we consider our heroes tell us that they are worth
buying.
• In addition, advertisements often shows us images of the
lifestyles of rich people and seldom show us the reality of
people’s lives that we see around us.
13. Activity
List 5 things that you have been persuaded, or
manipulated to buy or do in the last four weeks.
* How many of those things did you/ your
family really want?
* How were you persuaded or manipulated?
* If you didn’t really want any of the things you
listed, why did you do it/ buy it?
15. How does advertisement get made?
• Advertising is a very important part of getting people to buy a
brand. This does not happen easily and several hundreds books
have been written on this.
• Advertisements aim to get people to buy a particular brand. This
basically means that after we see an advertisement we should
want to buy the brand.
• There will a team of experts who make advertisements, decide
on what images, text and personal emotions to use to sell the
product.
16. Advertising and Democracy
Advertising plays an important role in providing the required
information about any product, service or idea to the general
public. It also allows people to form their opinion and
participate in democratic debates and discussions. There is very
close relationship between advertising and democracy.
Advertising also communicates the policies and politics of the
government to the society so that the citizens can make their
opinion about the policies and ideas of the government.
Right political choice are very necessary for the healthy society
and also for the success of the democracy.
Hence the advertising plays an very important role in decision
making regarding democracy.
17. Benefits of advertising
It aims to change attitude and behavior of the public and bring
about positive changes in the society like advertising
campaigns for polio drops, ORS, etc.
Social advertising has benefitted many public awareness
programmes like importance of mother’s milk for the baby,
method of making baby food at home with pulses and grains,
need for hygiene etc.
The Indian government has successfully protected the public
interest by banning the advertising of tobacco and alcohol on
radio, television and newspapers.
18. Activity
Observe the Social advertising given on page 88
and answer the question that follow:
1. Who do you think is the target audience for
the social advertisement?
2. What is the message that each social
advertisement is trying to get across?
19. How does advertising create discrimination in
the society?
1. Small businesses do not have the money to spend on advertising.
But they have to compete against highly advertised items that make
the people believe that banded and packed goods are better. Thus,
brands can create discrimination among the masses.
2. Advertising engrains stereotype attitudes. Some advertisements
show a family sitting on the table and woman cooking the food. The
men are invariably shown buying computers or cars. The type of
advertisements creates gender discrimination and hence, is against
the basic principles of democracy.
3. Many people cannot afford branded items. They feel that they are
failing in their duty by not providing a particular brand of flour for
their growing children. This creates distance between the rich and
the poor.
20. How do advertisements help in creating
awareness among the citizens?
o Advertising has played and important role in making us aware of our
responsibility towards the society. A documentary film by the
ministry of Social Welfare shows that girls are as capable of achieving
success in their chosen fields as the boys are, when given the
opportunity. It motivates the people to send their daughter to school
and not think of them as burden.
o Advertising is capable of reaching out to a large audience. Advertising
techniques can be used to create the awareness among the people and
motivate them to take necessary precautions. Such advertisements
may be related to water conservation, energy conservation,
deforestation etc.
o Advertising is also used by many other organizations to inform the
public about their objectives, achievements and projects. They are
political parities, interest groups, religious groups and defence
services.