The document discusses integrated marketing communications and strategies for message design and delivery. It covers three types of message strategies: cognitive strategies, which present rational arguments and information; affective strategies, which invoke feelings and emotions; and conative strategies, which are designed to directly lead to consumer responses. It also discusses two formats for message delivery: slice-of-life commercials, which show problems and solutions; and testimonials from customers, which add credibility. The summary provides an overview of the key topics and strategies covered in the document.
Principles of marketing chapter-8 promotion (pu)Saroj Khanal
Promotion involves raising customer awareness of products and brands to generate sales and loyalty. It uses communication strategies like advertising, public relations, personal selling, and sales promotion to inform, persuade, and remind target audiences. These strategies can be push-based, using sales teams to promote to retailers and customers, or pull-based, building demand through high consumer advertising. The promotional mix aims to influence feelings, beliefs, and behaviors to benefit the organization.
This document discusses different types of advertising appeals, including rational/informational appeals and emotional appeals. Rational appeals focus on the functional benefits of products and services, while emotional appeals relate to social and psychological needs. Some specific rational appeals mentioned are feature, competitive advantage, price, news, and popularity appeals. Emotional appeals discussed include fear, humor, status, and transformational appeals. The document also covers reminder advertising, teaser advertising, and using music as an advertising appeal.
The document provides an overview of various elements of promotion mix including advertising, personal selling, sales promotion, and public relations. It discusses objectives and strategies for each element as well as how they can be used together effectively. Key points covered include the AIDA model of promotion, types of advertising approaches and executions, and factors to consider when determining the appropriate promotion mix.
This document discusses various advertising strategies and models, including the key stages in the buying process. It explains that advertising aims to move consumers through cognitive, affective and behavioral stages. Models like AIDA and Hierarchy of Effects describe how advertising progresses consumers from awareness to purchase. DAGMAR further defines advertising goals and objectives to be concrete, measurable, target a specific audience within a time period, and set benchmarks for evaluation. The effectiveness of advertising depends on understanding consumer behavior and aligning communication objectives accordingly.
The document discusses various strategies for designing persuasive communications and advertisements. It covers establishing objectives and selecting target audiences, developing messaging strategies, and choosing appropriate media. Some key points include segmenting audiences into homogeneous groups, appealing to different personality types with tailored messages, considering whether to use positive or negative framing and one-sided vs two-sided arguments, and the effects of repetition and order on message reception. It also discusses using techniques like comparative advertising, resonance, emotional vs logical appeals, and humor.
This document provides an overview of marketing communication strategies and tools. It discusses the objectives of marketing communication as informing, persuading and reminding the target audience. The key elements of the marketing communication mix are described as advertising, promotion, public relations, direct sales. Advertising is elaborated on as the most prominent paid element, with the AIDA model of attracting attention, building interest, creating desire and prompting action. Other marketing communication channels like public relations, sales promotion and personal selling are also summarized along with their objectives and benefits.
The document discusses integrated marketing communications and strategies for message design and delivery. It covers three types of message strategies: cognitive strategies, which present rational arguments and information; affective strategies, which invoke feelings and emotions; and conative strategies, which are designed to directly lead to consumer responses. It also discusses two formats for message delivery: slice-of-life commercials, which show problems and solutions; and testimonials from customers, which add credibility. The summary provides an overview of the key topics and strategies covered in the document.
Principles of marketing chapter-8 promotion (pu)Saroj Khanal
Promotion involves raising customer awareness of products and brands to generate sales and loyalty. It uses communication strategies like advertising, public relations, personal selling, and sales promotion to inform, persuade, and remind target audiences. These strategies can be push-based, using sales teams to promote to retailers and customers, or pull-based, building demand through high consumer advertising. The promotional mix aims to influence feelings, beliefs, and behaviors to benefit the organization.
This document discusses different types of advertising appeals, including rational/informational appeals and emotional appeals. Rational appeals focus on the functional benefits of products and services, while emotional appeals relate to social and psychological needs. Some specific rational appeals mentioned are feature, competitive advantage, price, news, and popularity appeals. Emotional appeals discussed include fear, humor, status, and transformational appeals. The document also covers reminder advertising, teaser advertising, and using music as an advertising appeal.
The document provides an overview of various elements of promotion mix including advertising, personal selling, sales promotion, and public relations. It discusses objectives and strategies for each element as well as how they can be used together effectively. Key points covered include the AIDA model of promotion, types of advertising approaches and executions, and factors to consider when determining the appropriate promotion mix.
This document discusses various advertising strategies and models, including the key stages in the buying process. It explains that advertising aims to move consumers through cognitive, affective and behavioral stages. Models like AIDA and Hierarchy of Effects describe how advertising progresses consumers from awareness to purchase. DAGMAR further defines advertising goals and objectives to be concrete, measurable, target a specific audience within a time period, and set benchmarks for evaluation. The effectiveness of advertising depends on understanding consumer behavior and aligning communication objectives accordingly.
The document discusses various strategies for designing persuasive communications and advertisements. It covers establishing objectives and selecting target audiences, developing messaging strategies, and choosing appropriate media. Some key points include segmenting audiences into homogeneous groups, appealing to different personality types with tailored messages, considering whether to use positive or negative framing and one-sided vs two-sided arguments, and the effects of repetition and order on message reception. It also discusses using techniques like comparative advertising, resonance, emotional vs logical appeals, and humor.
This document provides an overview of marketing communication strategies and tools. It discusses the objectives of marketing communication as informing, persuading and reminding the target audience. The key elements of the marketing communication mix are described as advertising, promotion, public relations, direct sales. Advertising is elaborated on as the most prominent paid element, with the AIDA model of attracting attention, building interest, creating desire and prompting action. Other marketing communication channels like public relations, sales promotion and personal selling are also summarized along with their objectives and benefits.
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptetebarkhmichale
Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
1. A promotion strategy refers to the plan and tactics implemented in a marketing plan to increase demand for a product or service. Promotional strategies are a vital part of the marketing mix and involve defining the target audience, budget, and plan of action.
2. Promotional strategies can be inbound (pull marketing) like content marketing, blogs and social media, or outbound (push marketing) like advertisements. They play key roles in building awareness, interest, demand and driving people to take action.
3. Examples of effective promotional strategies discussed in the document include content marketing, social media, email marketing, referrals, sponsoring events, influencer marketing, samples/coupons, refunds/rebates, and
The document discusses advertising messages and their development. It covers key aspects like the advertising message structure, factors that influence message creation, testing messages, and the creative department roles involved. The message structure typically includes the appeal, value proposition, and slogan. Message creation considers the target audience, media, and product. Testing evaluates messages using focus groups. The creative department has roles like creative directors, copywriters, art directors, designers, and production artists.
This document outlines Unilever's 10 principles of good brand advertising and procedures for developing advertising campaigns. The 10 principles state that good advertising is consumer-oriented, focuses on a single selling idea, presents the most persuasive idea, is unique, involves the consumer emotionally, is credible, is simple and clear, associates the brand with the idea, takes advantage of the advertising medium, and prompts action. The document also describes Unilever's 7 basic steps for planning an ad campaign, from appraising the opportunity to evaluating results. It emphasizes using research at every stage of development and testing concepts and creative executions before a major campaign.
This document discusses various promotional methods used by pharmaceutical companies, including personal selling, advertising, direct mail, journals, sampling, retailing, medical exhibitions, and public relations. It provides an overview of each method, describing key aspects and how they are used to promote over-the-counter pharmaceutical products. The document also covers determinants of promotional mix, promotional budgets, and techniques used in sales promotion.
This document provides an overview of identifying and evaluating marketing opportunities. It discusses key marketing concepts like value, customer satisfaction, exchange and transaction. It also covers analyzing market information to identify opportunities, researching new markets, and taking an entrepreneurial approach to developing ideas into marketing opportunities. The document emphasizes exploring innovation and being alert to new opportunities.
The document provides an overview of key marketing concepts including:
- Foreign market analysis which studies the attractiveness and dynamics of special markets. Market research gathers information about target markets.
- Marketing is a process that focuses organizational resources on environmental opportunities and customer needs. The marketing concept has evolved from a product focus to a customer orientation.
- The marketing mix (4Ps) includes product, price, place, and promotion. Additional Ps were later added.
- Global marketing internationalizes products/services to suit global consumer requirements through universal planning, production, placement, and promotion strategies.
This document discusses various aspects of promotion including definitions, objectives, tools, and methods. It defines promotion as activities that communicate the benefits of a product or service to customers and generate sales. The key tools of promotion discussed are advertising, personal selling, sales promotion, direct marketing, publicity, and public relations. Both conventional methods like brochures and unconventional methods like emotional branding are covered. The document also outlines some advantages and disadvantages of promotions, particularly sales promotions which can increase price sensitivity and forward buying from dealers.
COPY WRITING - Various types of Advertising appeals and execution stylesM.V.L.U. COLLEGE
The document discusses various types of advertising appeals and execution styles, including rational appeals focused on product attributes like quality and price, and emotional appeals that aim to stir positive or negative emotions. It also covers fear appeals, sex appeals, humor appeals, and execution techniques like straight sell copy, demonstrations, testimonials, and feel good ads. Rational appeals provide logical reasons to buy, while emotional appeals are less analytical and aim to motivate purchase through emotions. Advertisers must balance rational and emotional arguments.
The document discusses several key concepts in marketing:
1) Marketing is defined as the activity of creating, communicating, delivering, and exchanging offerings that have value for customers. It involves managing customer relationships and satisfying customer needs.
2) The marketing concept proposes that organizations should anticipate customer needs and satisfy them better than competitors.
3) The 4Ps of marketing are product, price, place, and promotion - which are the basic elements of an organization's marketing strategy.
4) Marketing research and planning are important processes that involve defining problems, developing research plans, collecting and analyzing data, and disseminating information to guide marketing activities.
The document discusses various promotional methods used by pharmaceutical companies, including personal selling, advertising, direct mail, journals, sampling, retailing, medical exhibitions, and public relations. It provides details on each method, such as how personal selling involves direct communication between salespeople and customers, how advertising can take different forms like television, print and online, and how direct mail involves sending promotional materials directly to targeted customers. The document also discusses factors that influence the promotional mix and promotional budget for pharmaceutical companies.
The document discusses strategies for designing effective messages, including cognitive, affective, and conative strategies. Cognitive strategies present rational arguments or information about product attributes. Major cognitive strategies include generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. Affective strategies aim to elicit emotions to associate with a product. Conative strategies directly encourage consumer responses. The document also covers executional frameworks like animation, slice-of-life, dramatization, testimonials, and demonstration. Selecting the right spokesperson like a celebrity, CEO, or expert is important to matching their characteristics to the product. Creating effective advertising requires consistency, simplicity, identifiable selling points, and repetition to break through clutter.
This document discusses different creative strategies and appeals used in advertising to influence consumer purchasing decisions. It describes how advertisers use creative strategies like catchy slogans and promotional techniques to grab attention. There are two main types of appeals - informational appeals that list product benefits objectively, and emotional appeals that stimulate emotions like fear, love or humor. Within these categories are different appeal types like feature, price, news, and social appeals used depending on the product and goals. Creative strategies and appeals are designed by advertising professionals to associate products positively with consumers' self-image, social standing or other psychological factors.
In order to build a successful marketing funnel, it is crucial to have a deep understanding of your target audience. We are to help in building the best marketing strategies...
Repetition is a basic but effective advertising technique. Advertisements mention the product or company name multiple times to build awareness and memory in the viewer's mind. Claims about what a product can do inform and create expectations for customers, though some claims use subtle modifiers to make statements meaningless. Association techniques connect a product to something desirable like a celebrity or emotion to encourage positive emotional responses and sales. The bandwagon technique convinces customers that others are buying to avoid feeling left out.
Advertisements for fitness and exercise services can be found in magazines, newspapers, television, radio and the internet. Promotions aimed at enticing consumers to buy products or services often sound too good to be true, so consumers should investigate before committing time or money. When determining the reliability of fitness information and services, people should check for endorsements from recognized health organizations, qualifications of those offering services, and the basis of their expertise.
Advertisements for fitness and exercise services can be found in magazines, newspapers, television, radio and the internet. Promotions aimed at enticing consumers to buy products or services often sound too good to be true, so consumers should investigate before committing time or money. When determining the reliability of fitness information and services, people should check for endorsements from recognized health organizations, qualifications of those offering services, and the basis of their expertise.
Advertisements for fitness and exercise services can be found in magazines, newspapers, television, radio and the internet. Promotions aimed at enticing consumers to buy products or services often sound too good to be true, so consumers should investigate before committing time or money. When determining the reliability of fitness information and services, people should check for endorsements from recognized health organizations, qualifications of those offering services, and the basis of their expertise.
Microbial characterisation and identification, and potability of River Kuywa ...Open Access Research Paper
Water contamination is one of the major causes of water borne diseases worldwide. In Kenya, approximately 43% of people lack access to potable water due to human contamination. River Kuywa water is currently experiencing contamination due to human activities. Its water is widely used for domestic, agricultural, industrial and recreational purposes. This study aimed at characterizing bacteria and fungi in river Kuywa water. Water samples were randomly collected from four sites of the river: site A (Matisi), site B (Ngwelo), site C (Nzoia water pump) and site D (Chalicha), during the dry season (January-March 2018) and wet season (April-July 2018) and were transported to Maseno University Microbiology and plant pathology laboratory for analysis. The characterization and identification of bacteria and fungi were carried out using standard microbiological techniques. Nine bacterial genera and three fungi were identified from Kuywa river water. Clostridium spp., Staphylococcus spp., Enterobacter spp., Streptococcus spp., E. coli, Klebsiella spp., Shigella spp., Proteus spp. and Salmonella spp. Fungi were Fusarium oxysporum, Aspergillus flavus complex and Penicillium species. Wet season recorded highest bacterial and fungal counts (6.61-7.66 and 3.83-6.75cfu/ml) respectively. The results indicated that the river Kuywa water is polluted and therefore unsafe for human consumption before treatment. It is therefore recommended that the communities to ensure that they boil water especially for drinking.
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UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptetebarkhmichale
Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
1. A promotion strategy refers to the plan and tactics implemented in a marketing plan to increase demand for a product or service. Promotional strategies are a vital part of the marketing mix and involve defining the target audience, budget, and plan of action.
2. Promotional strategies can be inbound (pull marketing) like content marketing, blogs and social media, or outbound (push marketing) like advertisements. They play key roles in building awareness, interest, demand and driving people to take action.
3. Examples of effective promotional strategies discussed in the document include content marketing, social media, email marketing, referrals, sponsoring events, influencer marketing, samples/coupons, refunds/rebates, and
The document discusses advertising messages and their development. It covers key aspects like the advertising message structure, factors that influence message creation, testing messages, and the creative department roles involved. The message structure typically includes the appeal, value proposition, and slogan. Message creation considers the target audience, media, and product. Testing evaluates messages using focus groups. The creative department has roles like creative directors, copywriters, art directors, designers, and production artists.
This document outlines Unilever's 10 principles of good brand advertising and procedures for developing advertising campaigns. The 10 principles state that good advertising is consumer-oriented, focuses on a single selling idea, presents the most persuasive idea, is unique, involves the consumer emotionally, is credible, is simple and clear, associates the brand with the idea, takes advantage of the advertising medium, and prompts action. The document also describes Unilever's 7 basic steps for planning an ad campaign, from appraising the opportunity to evaluating results. It emphasizes using research at every stage of development and testing concepts and creative executions before a major campaign.
This document discusses various promotional methods used by pharmaceutical companies, including personal selling, advertising, direct mail, journals, sampling, retailing, medical exhibitions, and public relations. It provides an overview of each method, describing key aspects and how they are used to promote over-the-counter pharmaceutical products. The document also covers determinants of promotional mix, promotional budgets, and techniques used in sales promotion.
This document provides an overview of identifying and evaluating marketing opportunities. It discusses key marketing concepts like value, customer satisfaction, exchange and transaction. It also covers analyzing market information to identify opportunities, researching new markets, and taking an entrepreneurial approach to developing ideas into marketing opportunities. The document emphasizes exploring innovation and being alert to new opportunities.
The document provides an overview of key marketing concepts including:
- Foreign market analysis which studies the attractiveness and dynamics of special markets. Market research gathers information about target markets.
- Marketing is a process that focuses organizational resources on environmental opportunities and customer needs. The marketing concept has evolved from a product focus to a customer orientation.
- The marketing mix (4Ps) includes product, price, place, and promotion. Additional Ps were later added.
- Global marketing internationalizes products/services to suit global consumer requirements through universal planning, production, placement, and promotion strategies.
This document discusses various aspects of promotion including definitions, objectives, tools, and methods. It defines promotion as activities that communicate the benefits of a product or service to customers and generate sales. The key tools of promotion discussed are advertising, personal selling, sales promotion, direct marketing, publicity, and public relations. Both conventional methods like brochures and unconventional methods like emotional branding are covered. The document also outlines some advantages and disadvantages of promotions, particularly sales promotions which can increase price sensitivity and forward buying from dealers.
COPY WRITING - Various types of Advertising appeals and execution stylesM.V.L.U. COLLEGE
The document discusses various types of advertising appeals and execution styles, including rational appeals focused on product attributes like quality and price, and emotional appeals that aim to stir positive or negative emotions. It also covers fear appeals, sex appeals, humor appeals, and execution techniques like straight sell copy, demonstrations, testimonials, and feel good ads. Rational appeals provide logical reasons to buy, while emotional appeals are less analytical and aim to motivate purchase through emotions. Advertisers must balance rational and emotional arguments.
The document discusses several key concepts in marketing:
1) Marketing is defined as the activity of creating, communicating, delivering, and exchanging offerings that have value for customers. It involves managing customer relationships and satisfying customer needs.
2) The marketing concept proposes that organizations should anticipate customer needs and satisfy them better than competitors.
3) The 4Ps of marketing are product, price, place, and promotion - which are the basic elements of an organization's marketing strategy.
4) Marketing research and planning are important processes that involve defining problems, developing research plans, collecting and analyzing data, and disseminating information to guide marketing activities.
The document discusses various promotional methods used by pharmaceutical companies, including personal selling, advertising, direct mail, journals, sampling, retailing, medical exhibitions, and public relations. It provides details on each method, such as how personal selling involves direct communication between salespeople and customers, how advertising can take different forms like television, print and online, and how direct mail involves sending promotional materials directly to targeted customers. The document also discusses factors that influence the promotional mix and promotional budget for pharmaceutical companies.
The document discusses strategies for designing effective messages, including cognitive, affective, and conative strategies. Cognitive strategies present rational arguments or information about product attributes. Major cognitive strategies include generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. Affective strategies aim to elicit emotions to associate with a product. Conative strategies directly encourage consumer responses. The document also covers executional frameworks like animation, slice-of-life, dramatization, testimonials, and demonstration. Selecting the right spokesperson like a celebrity, CEO, or expert is important to matching their characteristics to the product. Creating effective advertising requires consistency, simplicity, identifiable selling points, and repetition to break through clutter.
This document discusses different creative strategies and appeals used in advertising to influence consumer purchasing decisions. It describes how advertisers use creative strategies like catchy slogans and promotional techniques to grab attention. There are two main types of appeals - informational appeals that list product benefits objectively, and emotional appeals that stimulate emotions like fear, love or humor. Within these categories are different appeal types like feature, price, news, and social appeals used depending on the product and goals. Creative strategies and appeals are designed by advertising professionals to associate products positively with consumers' self-image, social standing or other psychological factors.
In order to build a successful marketing funnel, it is crucial to have a deep understanding of your target audience. We are to help in building the best marketing strategies...
Repetition is a basic but effective advertising technique. Advertisements mention the product or company name multiple times to build awareness and memory in the viewer's mind. Claims about what a product can do inform and create expectations for customers, though some claims use subtle modifiers to make statements meaningless. Association techniques connect a product to something desirable like a celebrity or emotion to encourage positive emotional responses and sales. The bandwagon technique convinces customers that others are buying to avoid feeling left out.
Advertisements for fitness and exercise services can be found in magazines, newspapers, television, radio and the internet. Promotions aimed at enticing consumers to buy products or services often sound too good to be true, so consumers should investigate before committing time or money. When determining the reliability of fitness information and services, people should check for endorsements from recognized health organizations, qualifications of those offering services, and the basis of their expertise.
Advertisements for fitness and exercise services can be found in magazines, newspapers, television, radio and the internet. Promotions aimed at enticing consumers to buy products or services often sound too good to be true, so consumers should investigate before committing time or money. When determining the reliability of fitness information and services, people should check for endorsements from recognized health organizations, qualifications of those offering services, and the basis of their expertise.
Advertisements for fitness and exercise services can be found in magazines, newspapers, television, radio and the internet. Promotions aimed at enticing consumers to buy products or services often sound too good to be true, so consumers should investigate before committing time or money. When determining the reliability of fitness information and services, people should check for endorsements from recognized health organizations, qualifications of those offering services, and the basis of their expertise.
Similar to Advertising techniques Drakies grade 9.pptx (20)
Microbial characterisation and identification, and potability of River Kuywa ...Open Access Research Paper
Water contamination is one of the major causes of water borne diseases worldwide. In Kenya, approximately 43% of people lack access to potable water due to human contamination. River Kuywa water is currently experiencing contamination due to human activities. Its water is widely used for domestic, agricultural, industrial and recreational purposes. This study aimed at characterizing bacteria and fungi in river Kuywa water. Water samples were randomly collected from four sites of the river: site A (Matisi), site B (Ngwelo), site C (Nzoia water pump) and site D (Chalicha), during the dry season (January-March 2018) and wet season (April-July 2018) and were transported to Maseno University Microbiology and plant pathology laboratory for analysis. The characterization and identification of bacteria and fungi were carried out using standard microbiological techniques. Nine bacterial genera and three fungi were identified from Kuywa river water. Clostridium spp., Staphylococcus spp., Enterobacter spp., Streptococcus spp., E. coli, Klebsiella spp., Shigella spp., Proteus spp. and Salmonella spp. Fungi were Fusarium oxysporum, Aspergillus flavus complex and Penicillium species. Wet season recorded highest bacterial and fungal counts (6.61-7.66 and 3.83-6.75cfu/ml) respectively. The results indicated that the river Kuywa water is polluted and therefore unsafe for human consumption before treatment. It is therefore recommended that the communities to ensure that they boil water especially for drinking.
Presented by The Global Peatlands Assessment: Mapping, Policy, and Action at GLF Peatlands 2024 - The Global Peatlands Assessment: Mapping, Policy, and Action
Improving the viability of probiotics by encapsulation methods for developmen...Open Access Research Paper
The popularity of functional foods among scientists and common people has been increasing day by day. Awareness and modernization make the consumer think better regarding food and nutrition. Now a day’s individual knows very well about the relation between food consumption and disease prevalence. Humans have a diversity of microbes in the gut that together form the gut microflora. Probiotics are the health-promoting live microbial cells improve host health through gut and brain connection and fighting against harmful bacteria. Bifidobacterium and Lactobacillus are the two bacterial genera which are considered to be probiotic. These good bacteria are facing challenges of viability. There are so many factors such as sensitivity to heat, pH, acidity, osmotic effect, mechanical shear, chemical components, freezing and storage time as well which affects the viability of probiotics in the dairy food matrix as well as in the gut. Multiple efforts have been done in the past and ongoing in present for these beneficial microbial population stability until their destination in the gut. One of a useful technique known as microencapsulation makes the probiotic effective in the diversified conditions and maintain these microbe’s community to the optimum level for achieving targeted benefits. Dairy products are found to be an ideal vehicle for probiotic incorporation. It has been seen that the encapsulated microbial cells show higher viability than the free cells in different processing and storage conditions as well as against bile salts in the gut. They make the food functional when incorporated, without affecting the product sensory characteristics.
Optimizing Post Remediation Groundwater Performance with Enhanced Microbiolog...Joshua Orris
Results of geophysics and pneumatic injection pilot tests during 2003 – 2007 yielded significant positive results for injection delivery design and contaminant mass treatment, resulting in permanent shut-down of an existing groundwater Pump & Treat system.
Accessible source areas were subsequently removed (2011) by soil excavation and treated with the placement of Emulsified Vegetable Oil EVO and zero-valent iron ZVI to accelerate treatment of impacted groundwater in overburden and weathered fractured bedrock. Post pilot test and post remediation groundwater monitoring has included analyses of CVOCs, organic fatty acids, dissolved gases and QuantArray® -Chlor to quantify key microorganisms (e.g., Dehalococcoides, Dehalobacter, etc.) and functional genes (e.g., vinyl chloride reductase, methane monooxygenase, etc.) to assess potential for reductive dechlorination and aerobic cometabolism of CVOCs.
In 2022, the first commercial application of MetaArray™ was performed at the site. MetaArray™ utilizes statistical analysis, such as principal component analysis and multivariate analysis to provide evidence that reductive dechlorination is active or even that it is slowing. This creates actionable data allowing users to save money by making important site management decisions earlier.
The results of the MetaArray™ analysis’ support vector machine (SVM) identified groundwater monitoring wells with a 80% confidence that were characterized as either Limited for Reductive Decholorination or had a High Reductive Reduction Dechlorination potential. The results of MetaArray™ will be used to further optimize the site’s post remediation monitoring program for monitored natural attenuation.
Kinetic studies on malachite green dye adsorption from aqueous solutions by A...Open Access Research Paper
Water polluted by dyestuffs compounds is a global threat to health and the environment; accordingly, we prepared a green novel sorbent chemical and Physical system from an algae, chitosan and chitosan nanoparticle and impregnated with algae with chitosan nanocomposite for the sorption of Malachite green dye from water. The algae with chitosan nanocomposite by a simple method and used as a recyclable and effective adsorbent for the removal of malachite green dye from aqueous solutions. Algae, chitosan, chitosan nanoparticle and algae with chitosan nanocomposite were characterized using different physicochemical methods. The functional groups and chemical compounds found in algae, chitosan, chitosan algae, chitosan nanoparticle, and chitosan nanoparticle with algae were identified using FTIR, SEM, and TGADTA/DTG techniques. The optimal adsorption conditions, different dosages, pH and Temperature the amount of algae with chitosan nanocomposite were determined. At optimized conditions and the batch equilibrium studies more than 99% of the dye was removed. The adsorption process data matched well kinetics showed that the reaction order for dye varied with pseudo-first order and pseudo-second order. Furthermore, the maximum adsorption capacity of the algae with chitosan nanocomposite toward malachite green dye reached as high as 15.5mg/g, respectively. Finally, multiple times reusing of algae with chitosan nanocomposite and removing dye from a real wastewater has made it a promising and attractive option for further practical applications.
Epcon is One of the World's leading Manufacturing Companies.EpconLP
Epcon is One of the World's leading Manufacturing Companies. With over 4000 installations worldwide, EPCON has been pioneering new techniques since 1977 that have become industry standards now. Founded in 1977, Epcon has grown from a one-man operation to a global leader in developing and manufacturing innovative air pollution control technology and industrial heating equipment.
Evolving Lifecycles with High Resolution Site Characterization (HRSC) and 3-D...Joshua Orris
The incorporation of a 3DCSM and completion of HRSC provided a tool for enhanced, data-driven, decisions to support a change in remediation closure strategies. Currently, an approved pilot study has been obtained to shut-down the remediation systems (ISCO, P&T) and conduct a hydraulic study under non-pumping conditions. A separate micro-biological bench scale treatability study was competed that yielded positive results for an emerging innovative technology. As a result, a field pilot study has commenced with results expected in nine-twelve months. With the results of the hydraulic study, field pilot studies and an updated risk assessment leading site monitoring optimization cost lifecycle savings upwards of $15MM towards an alternatively evolved best available technology remediation closure strategy.
3. Avante Garde
• Suggestion that using this
product puts the user ahead
of the times
• Examples being tech
companies such as apple or
Samsung
4. Facts and
figures
• Statistics and objective factual information is
used to prove the superiority of the product
• What kind of industries would use this
technique ?
• built engineering such as cars planes
etc.
• Technology such as how quick a CPU
is or size of RAM
5. Weasel words
• Weasel words – are used to
suggest a positive meaning without
really making a guarantee
• Examples include 9 out of 10
dentists approve of this toothpaste
• Another is subscribing to Chris
Hemsworth's workout plan to get
his body
• No evidence !!!!
6. Magic
ingredients
The "magic ingredients" advertising
technique involves highlighting specific
attributes or components of a product or
service to create a sense of allure,
desirability, and effectiveness. In
summary, this technique focuses on
emphasizing key features or benefits that
set the product or service apart from
competitors and appeal to the target
audience's needs and desires. By
leveraging the concept of "magic
ingredients," advertisers aim to captivate
consumers' attention, generate interest,
and ultimately drive purchase behavior.
7. Patriotism
• The patriotism advertising technique
leverages national pride and loyalty
to promote products or services. In
this approach, advertisers align their
brand with symbols, values, and
narratives associated with the
country or culture, aiming to evoke
emotional connections and positive
sentiments among consumers.
Patriotic imagery, such as flags,
landmarks, and historical figures,
may be used to evoke a sense of
national identity and unity
8. Diversion
• The diversion advertising technique involves diverting
consumers' attention away from the shortcomings or
negative aspects of a product or service by focusing
on other, more positive attributes. Instead of
addressing potential weaknesses directly, advertisers
employ tactics such as humor, creativity, or
compelling storytelling to shift the narrative and
highlight different features or benefits that are more
appealing to the audience. By diverting attention
away from potential concerns, advertisers aim to
maintain a positive perception of the product or
service and increase the likelihood of consumer
engagement and purchase. This technique can be
effective in managing perceptions and maintaining
brand reputation, especially in competitive markets
where addressing criticisms directly may not be
feasible or desirable
9. Transfer
• Transfer advertising, also known as associative advertising, involves
associating a product or brand with positive emotions, values, or
images unrelated to the product itself. This technique aims to
transfer the positive feelings or associations evoked by the unrelated
content to the advertised product, thereby influencing consumers'
perceptions and behavior.
• One common example of transfer advertising is celebrity
endorsements. By featuring well-known personalities in
advertisements, brands seek to transfer the positive attributes
associated with the celebrity—such as fame, attractiveness, or
success—to the product or brand
10. Short quiz
• What brands has Ronaldo endorsed ?
• Coca-Cola
• LiveScore
• Free Fire
• Nike
• Herbalife Nutrition
• Tag Heuer
• CR7 Fitness
11. Plain folks
• Plain folks advertising is a
persuasion technique that involves
portraying the advertiser, product,
or service as being ordinary,
everyday, and relatable to the
average person. This technique
aims to create a sense of familiarity
and trustworthiness by presenting
the advertiser as someone who
shares the same values,
experiences, and aspirations as the
target audience.
12. Snob appeal
•
Snob appeal advertising is a
persuasion technique that seeks
to associate a product or brand
with luxury, exclusivity, and
social status. This approach
targets consumers who aspire to
belong to a higher social class
or desire to be perceived as elite
and sophisticated
13. Bribery
• Bribery advertising, also known as bribery
persuasion, is an unethical persuasion
technique that involves offering material
incentives or rewards in exchange for
purchasing a product or taking a desired action.
In this context, "bribery" refers to the act of
providing something of value to influence
behavior or decision-making.
• Examples of bribery advertising may include:
• Offering cash rewards or discounts to
customers who make a purchase within a
certain time frame.
• Providing free gifts, samples, or incentives
to individuals who sign up for a service or
subscribe to a newsletter
14. Testimonial
• Testimonial advertising is a
persuasion technique that involves
featuring endorsements or
testimonials from satisfied
customers, celebrities, experts, or
influencers to promote a product or
service. Testimonials serve as
social proof, providing reassurance
and credibility to potential
customers by showcasing the
positive experiences and opinions
of others.
• What is the definition of testimonial
15. Wit and humor
• Wit and humor advertising is a persuasion technique that
uses cleverness, humor, and wit to capture attention,
engage audiences, and create a memorable brand
experience. This approach relies on humor to entertain and
entertain viewers while subtly conveying the key message
or selling point of the product or service being advertised.
• In wit and humor advertising:
1. Clever Wordplay: Advertisements use puns, wordplay, and
clever language to create a sense of amusement and
intrigue. These linguistic devices can make the
advertisement more memorable and enjoyable for viewers.
2. Situational Comedy: Advertisements feature humorous
scenarios, exaggerated situations, or unexpected twists to
evoke laughter and entertain audiences. By creating a
humorous narrative, advertisers can captivate viewers'
attention and keep them engaged with the advertisement.
16. Simple solutions
• Simple solutions advertising is a
persuasion technique that
emphasizes the ease,
convenience, and effectiveness of
a product or service in addressing
a particular problem or need. This
approach highlights the simplicity
of the solution offered, appealing to
consumers who seek
straightforward and hassle-free
solutions to their challenges.
17. Card stacking
• Card stacking advertising is a persuasion technique that
involves selectively presenting information in a way that
favors the advertiser's position while ignoring or
downplaying opposing viewpoints or counterarguments.
This approach is often used to manipulate perceptions
and persuade audiences by presenting a one-sided or
biased view of the issue or product being promoted.
1. Selective Presentation: Advertisements focus
exclusively on the positive aspects, benefits, or features
of the product or service, while omitting any negative
information or drawbacks. This selective presentation
gives the impression that the product or service is
flawless and superior to competing alternatives.
2. Exaggeration of Benefits: Advertisements may
exaggerate or embellish the benefits of the product or
service, making unrealistic claims or promises about its
effectiveness, performance, or value. By emphasizing
only the most positive aspects, advertisers seek to create
a favorable impression in the minds of consumers.
3. Manipulative Statistics: Advertisements may use
statistics or data selectively to support the advertiser's
claims, while ignoring or distorting contradictory evidence.
This manipulation of statistics can give the false
impression that the product or service is more effective or
18. Glittering generalities
• Glittering generalities advertising is a persuasion technique that involves using vague,
emotionally appealing words or phrases to evoke positive feelings and associations
without providing concrete details or evidence. This approach aims to create a favorable
impression of a product, service, or idea by associating it with lofty ideals, values, or
aspirations that appeal to the target audience's emotions.
• In glittering generalities advertising:
1.Emotionally Charged Language: Advertisements use emotionally charged words or
phrases that carry strong connotations and evoke positive emotions, such as "freedom,"
"justice," "progress," "innovation," or "happiness." These words have broad appeal and
resonate with the audience's desires and aspirations.
2.Ambiguous Claims: Advertisements make broad, sweeping statements or claims about
the product or service without providing specific details or evidence to support them.
Instead of presenting concrete facts or examples, advertisers rely on the emotional impact
of the words themselves to persuade audiences
19. 1-5
1. What is avante garde advertising ?
2. What type of advertising is meant when doctors promote
cigarettes unintentionally ?
3. Give an example of weasel word advertising ?
4. What is my favorite golf brand ?
5. What is the definition of patriotism advertising ?
20. Important questions to ask ?
Who is the target audience for this advertisement?
• Understanding the intended audience can provide insight into the
messaging, tone, and imagery used.
What is the primary objective of this advertisement?
• Determine whether the advertisement aims to raise awareness, drive
sales, change perceptions, or achieve another goal.
What emotions or reactions does the advertisement evoke?
• Explore how the advertisement makes people feel and how those
emotions contribute to its effectiveness.
21. Important questions to ask ?
What is the central message or value proposition?
• Identify the key takeaway or benefit that the advertisement is trying to
communicate to its audience.
How does the advertisement use visuals and language to convey
its message?
• Analyze the imagery, colors, fonts, and language choices to understand how
they contribute to the overall impact of the advertisement.
What persuasive techniques are used in the advertisement?
• Look for elements such as social proof, authority figures, scarcity, storytelling,
or emotional appeal that are used to persuade the audience.
22. Important questions to ask ?
1.Does the advertisement use any stereotypes or cultural
references?
• Consider whether the advertisement relies on stereotypes or cultural
references and how these choices may impact its reception by different
audiences.
2.What is the call to action (CTA) and how effective is it?
• Evaluate whether the advertisement prompts viewers to take a specific action
and how compelling the CTA is in motivating that action.
What is the overall tone and voice of the advertisement?
1. Determine whether the advertisement adopts a humorous, serious,
emotional, or other tone and how that aligns with its message and audience.
23. Important questions to ask ?
1.How does the advertisement position the product or brand
against competitors?
• Assess how the advertisement differentiates the product or brand from
competitors and whether it effectively communicates its unique selling points.
2.What channels and platforms are used to distribute the
advertisement?
• Consider where the advertisement is being displayed or broadcasted and how
the choice of channels and platforms aligns with the target audience and
objectives.
3.What cultural, social, or political context surrounds the
advertisement?
• Examine how current events, societal trends, or cultural norms may influence
24.
25.
26.
27. W H A T T Y P E
O F
A D V E R T I S I N G
W O U L D T H I S
B E ?