Egyptian Market Segmentation
Market segmentation involves dividing a market into subgroups of consumers with distinct needs, characteristics, or behaviors that respond differently to marketing strategies. The document discusses market segmentation in Egypt based on demographics, income levels, and lifestyle patterns. It identifies five key consumer segments in Egypt - The Moon Walkers (ultra-wealthy elite making over $20M/year), The Weekenders (upper-middle class enjoying luxury goods), The Rising Stars (educated middle class striving for growth), The Hunters (ambitious but focused on necessities), and The Masrawys (focused on basic needs with low incomes under $15K/year). Successful segmentation requires segments to be measurable, accessible, profitable, and to respond differently to marketing
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Egyptian Market Segmentation
- 1. Market Segmentation “ Market segmentation is a natural result of the vast differences among people.” Donald Norman
- 5. Segmentation Variables Region Country Climate Age Gender Income Education Occupation Personality Lifestyle Value Attitude Benefit Sought Brand Loyalty Usage Rate Decision Making Geographic Demographic Psychographic Behavioral
- 7. 70,000,000 Egyptian Segmentation
- 16. THANK YOU!!
Editor's Notes
- Donald Norman - Don Norman lives two lives: theory and applications. As a cognitive scientist, he studies, teaches, and writes about the relationship between technology and people. In his applied life, he helps companies make products that appeal to the emotions as well as to reason. Dr. Norman is cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services.