Advertising can take many forms including TV, radio, print, online, and outdoor displays. What distinguishes advertising from other promotional methods is that media owners must be paid before an advertiser can place an ad. Other promotional methods include sales promotions, direct mail, demonstrations, and more. When creating an ad, a manager organizes the project and sets deadlines, a graphic designer designs the visual elements, and sales works to place the ad in various media outlets.

1. Media
Homework: Key
Three
Approaches

3. § Advertising is conducted on TV, radio, cinema,
online, poster sites and in the press
(newspapers, magazines).
§ What distinguishes advertising from other
marketing communications is that media
owners are paid before the advertiser can take
space in the medium.
§ Other promotional methods include sales
promotions, point of sale display,
merchandising, direct mail, telemarketing,
exhibitions, seminars, loyalty schemes, door
drops, demonstrations, etc.
§ Manager – Organises what needs to be done and
sets out deadlines and messages that need to
be shown.
§ Graphic Designer – Designs how the print ad will
look.
§ Sales – They make sure the ad is being shown
everywhere.
Media
Organisations

4. § The denotation is to advertise and sell
the breakfast McDonalds offer.
§ The main theme colour is red which
usually represents love and warmth,
this is used to lure in customers into
believing that the food is made with
love and will make them feel warm.
§ The steam coming from the hot drink
shows the calmness, and as most
young adults drink coffee/tea in the
morning it instantly attracts them.
§ “Delicious starts right here” the use of
the quotations is almost as if it is a
quote from an actual customer
which in another tool used to attract
customer.
§
§
§
Meaning and
Representation

5. § Although the ad is made out to
seem that the food is healthy, it
really isn't. The ad covers this up
distracting customers using eye
catching fonts and images.
§ Again ‘Serving People With Love
Since 1955’ is another way that
fools customers into buying the
products.
§ The food sold is all cheap and
affordable than the actual
healthier options on offer so
people are drawn into it as its
more affordable.
§
Ethical Issues

6. § Although the ad is made out to
seem that the food is healthy, it
really isn't. The ad covers this up
distracting customers using eye
catching fonts and images.
§ Again ‘Serving People With Love
Since 1955’ is another way that
fools customers into buying the
products.
§ The food sold is all cheap and
affordable than the actual
healthier options on offer so
people are drawn into it as its
more affordable.
§
Ethical Issues