The document analyzes several advertisements and identifies the basic human needs and marketing strategies they employ. It finds that the ads commonly appeal to needs for freedom, power, fun and branding. They use techniques like associating products with celebrities, facts and figures, and branding messages around feeling cool or in control. The target audiences seem to be teenagers interested in music, driving, and extreme sports.

1. Analyzing Ads By Alex McMahel

2. Branding because when you drive this car you will look cool and have fun with your friends at the same time. They give you a free guitar so that will be cool for some people. It looks like they are trying to sell this to teenagers that can drive and that play instruments. Freedom because when you buy this car you can be free to go wherever you want. It can be fun too because when you buy this you can have fun with your friends playing instruments.

3. The value associated with this product is branding because you will look cool and stylish when you wear it. It looks exciting because in the picture it looks like the man is going really fast, and that can be exciting. It can also be values association because someone’s values might be quality, and the don’t like products that don’t work so when they see this ad they see that it says the helmet functions well so they will want to use it. The basic need could be freedom because when you use the product you will feel like you are in charge of your life and that you can make your own choices and decisions. The need could be power too. When you wear this helmet, you will feel like you are more skilled.

4. The basic need in this ad is power because when you use these shoes you can feel like you are the best at doing tricks because you wear these shoes. The basic need can also be freedom because if you use these shoes you can feel in charge of the skateboard. One of the values that can be associated with this product could be branding because you can look cool and feel cool when you use these shoes because they can make you a better skateboarder. Another value could be associating the product with a celebrity because the shoe has the name of a famous skateboarder on it so if you use these shoes, you can be as good at skateboarding as him.

5. The basic human need that is shown is fun because in the ad it states that your ears will be happy. This is fun because they are saying that when you use these you will have fun listening to music. Another basic need is freedom because you will have freedom to listen to the music that you want, when you want. You are able to make decisions for yourself. The marketing skill used in this ad is facts and figures because the ad shows how many awards and good reviews the product has received. The second marketing skill this product is using is branding because it says in the little print that when you use these headphones, all you can hear is the music. Some teenagers don’t want to listen to their parents, so if they use these they won’t be able to hear them.