TBWA was founded in 1970 in Paris by four founders, whose initials made up the agency's name. It is now headquartered in New York City after being purchased by Omnicom in 1993. TBWA has been involved in various projects for businesses and was named the Global Agency Network of the Year in 2004 and of the Decade in 2010. One project included a 2002 John Smith beer advert featuring a generic football field and people kicking a ball around, with British comedian Peter Kay as a celebrity endorsement.

1. TBWA
The agency was founded in 1970 in Paris, Franceby William G. Tragos
(American, Management), Claude Bonnange (French, Marketing), Uli
Wiesendanger (Swiss, Creation), and Paolo Ajroldi (Italian, Client Services).
The first letters of each founders name provided the initials for the new
organization. They werepurchased by the Omnicomgroup in 1993.
Now their Headquarters arebased in midtown Manhattan, New York City in
the USA.
In 2004 it was named by Advertising Age as Global Agency Network of the
Year. In 2010, itwas named by Advertising Agency as Global Agency Network
of the Decade.
TBWA have been involved in someinteresting projects with different
businesses. Theseinclude an advertwhen they are advertising John smith
(Beer).

2. This is an image fromthe John smith advert which was made in 2002. The
advertvisuals consistof a generic football field and people having a kick about
and another person comes along boots it out of the park. Italso stars Peter Kay
as an celebrity endorsement. The audience Is mainly aimed at people who like
football maybe teenagers and young adults and maybepeople who like to go
to the pub every now and again. The meaning of this advertis to see if they
can use humour to promotetheir productand to emphasisethat real men
drink this beer. Itis also a no nonsensecommercialwhich means no drama.