Glossier was founded in 2014 as a beauty brand by Emily Weiss. It has grown successful through its use of Instagram, where it interacts with customers and advertises in a way that is important to the brand. Glossier's Instagram posts have an aesthetic that is visually pleasing, which attracts more customers who like the clean and organized vibe. Its first store in New York City provided an innovative shopping experience that made customers feel immersed in the brand. Popular photos on Instagram have helped spread the Glossier brand.

1. Glossier
The Beauty Social Media Expert Brand

2. Glossier was
founded in 2014 as
a beauty brand by
Emily Weiss
Glossier has grown
in Success with the
help of Instagram
the way this brand
interacts with their
customers and
advertises to them is
so important to the
brand

5. #ITGTopShelfie
The Hashtag That Helps YOU Find The Spotlight

6. Aesthetics
Glossier Instagram post have an
aesthetic. All their post are visually
pleasing to the eye when viewing it as a
profile.
The brand having this overall theme attracts
more customers because of the clean and
organized vibe it offers. it captures a way of
formally using social media

7. Glossier’s first store was in New York
City
A true Experience for customers
came a trend, its innovative shopping experience makes the customer feel like they are im
photos of glossier are becoming so popular
that its helping to spread the brand

8. Unmetric. “How Glossier Built a Cult Following on Social Media.” Unmetric Social Media Analytics Blog, 13 Feb. 2019, blog.unmetric.com/glossier-social-media-strategy.
“Glossier – A Socially Driven Beauty Brand.” Social Media for Business Performance, smbp.uwaterloo.ca/2017/06/glossier-a-socially-driven-beauty-brand/.
Giacobbe, Alyssa. “How Glossier Hacked Social Media to Build A Cult-Like Following.” Entrepreneur, 15 Aug. 2017, www.entrepreneur.com/article/298014.
Quora. “How Important Has Instagram Been For Glossier's Success?” Forbes, Forbes Magazine, 29 Mar. 2017, www.forbes.com/sites/quora/2017/03/29/how-important-has-
instagram-been-for-glossiers-success/#6bdbadd51960.
Devaney, Erik. “How Glossier and Its Army of 1.8 Million Instagram Followers Are Conquering the Beauty Industry – Drift.” Drift, 20 Mar. 2019, www.drift.com/blog/how-glossier-grew/.